HydroMassage

What HydroMassage does

HydroMassage, a product line of WellnessSpace Brands, designs and manufactures commercial-grade water-massage and recovery equipment for the fitness, hospitality, corporate-wellness, multi-family, chiropractic, college, and spa/salon markets. The company's core technology uses powerful waves of heated water directed at specific body areas to deliver a self-guided, full-body massage experience in lounge (HydroMassage G3 Lounge) and bed (HydroMassage Bed) formats. Since its founding in 1989, HydroMassage has accumulated more than 400 million sessions across an installed base in over 50 countries, with anchor customers including Planet Fitness, Life Time, Crunch Fitness, UFC Fit, Anytime Fitness, and Snap Fitness.

WellnessSpace Brands has expanded the portfolio beyond heated water massage into adjacent recovery modalities, including the PolarWave dry cold-plunge system, the RedZone infrared and LED red-light sauna, the CryoLounge+ cold/heat contrast therapy chair, and the RelaxSpace multi-sensory wellness pod with heart-rate monitoring. The full suite is marketed as a turn-key wellness-space bundle, enabling operators to differentiate member experience without incremental staffing. The value proposition centers on self-operating, no-staff-required hardware that delivers premium recovery experiences in high-traffic commercial environments.

The business model is hardware sales through direct enterprise field sales and channel partners, with quote-based pricing, multi-year enterprise contracts, and a customer portal for aftermarket support. Go-to-market is verticalized across eight named industries, supported by industry events, webinars, blog content, case studies, and research publications. The company received a 2016 investment from North Castle Partners and remains privately held and founder-led (Paul Lunter as Founder & CEO), with 11-50 employees and headquarters in Clearwater, Florida.

Name

HydroMassage

Legal name

WellnessSpace Brands

Website

https://hydromassage.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

HydroMassage (WellnessSpace Brands) designs and manufactures commercial heated water-massage lounges and beds, plus adjacent recovery products (PolarWave cold plunge, RedZone sauna, CryoLounge+, RelaxSpace pod), selling through enterprise field sales to fitness chains, hospitality, corporate wellness, and multi-family operators in 50+ countries.

Ownership category

akta.pro rank

Product category

Wellness Recovery Equipment

NAICS

Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of All Other Health Practitioners (62139), Other Personal Care Services (81219)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Aquatic Physical Therapy & Hydrotherapy (HSADAIAL)

akta.pro secondary industries

Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Hot Stone & Thermotherapy Massage (HSADAHAK), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Water massage equipment
• Recovery lounge systems
• Wellness space solutions
• Cold plunge equipment
• Infrared sauna devices

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Equipment Sales: HydroMassage generates revenue through the sale of water massage equipment (lounges and beds) to fitness clubs, corporate wellness facilities, hospitality operators, and other commercial customers. The equipment is sold as a capital purchase with no staffing required to operate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HydroMassage designs and manufactures self-operated water massage equipment (G3 Lounge and Bed) that deliver full-body heated water massage for muscle recovery and relaxation. The company also offers complementary recovery products under the WellnessSpace Brands umbrella including the PolarWave dry cold plunge, RedZone infrared/LED sauna, CryoLounge+ contrast therapy chair, and RelaxSpace wellness pods, sold primarily as turn-key wellness space installations for commercial operators.

Product overview

HydroMassage is an innovative water massage brand offering a suite of wellness and recovery products under the WellnessSpace Brands parent company. The product portfolio centers on heated water massage technology (HydroMassage G3 Lounge and HydroMassage Bed) for personalized full-body muscle recovery, complemented by cold therapy (PolarWave dry cold plunge, CryoLounge+ contrast therapy chair), heat therapy (RedZone infrared and LED red light sauna), and mental wellness solutions (RelaxSpace multi-sensory wellness pod). These products are designed for self-guided, turn-key wellness experiences suitable for fitness clubs, hospitality, corporate wellness, chiropractic, and personal use settings, with a focus on requiring no additional staffing or operational complexity.

Differentiator

Problem solved

Functional benefit

Brands

• HydroMassage G3 Lounge: Heated water massage lounge for wellness and muscle recovery
• HydroMassage Bed

Products and services

• HydroMassage G3 Lounge Innovative water massage lounge delivering personalized full-body heated massage. Powerful waves of heated water massage target specific areas for a customizable and relaxing experience designed for wellness and muscle recovery in commercial and personal use settings.
• HydroMassage Bed Water massage bed offering full-body heated massage therapy for wellness and muscle recovery applications, used by fitness clubs, chiropractic offices, hospitality, and home users.
• PolarWave Dry cold therapy system delivering the full-body benefits of a cold plunge in a completely dry environment. Requires no plumbing, no maintenance, and no mess, designed for modern wellness spaces with high-traffic environments.
• RedZone Sauna Standalone infrared sauna combining soothing infrared heat and rejuvenating LED red light therapy in a single time-efficient session, offering two powerful recovery modalities for modern wellness spaces.
• CryoLounge+ Advanced recovery chair integrating cold and heat contrast therapy to target muscle soreness and minor aches and pains, delivering holistic full-body recovery ideal for post-workout use.
• RelaxSpace Wellness Pod Multi-sensory wellness pod designed for mental wellness, featuring curated mindfulness content and heart-rate monitoring to support deeper rest and well-being for mind and body.

Quantifiable outcome

• 400+ million sessions completed since 1989
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/hydromassage
• Facebookfacebook.com/65733731162
• LinkedInlinkedin.com/company/hydromassage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HydroMassage