Scentia

Name

Scentia

Legal name

Scentia

Website

https://scentia.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Training Programs: Revenue from hundreds of training programs across 10 distinct faculties, ranging from single-day short courses to advanced Diploma programs delivered at AIM Campuses and online.
2. Higher Education Qualifications: Postgraduate business and management qualifications through AIM Business School, including Graduate Certificate programs that articulate towards Master of Business Administration. Also includes undergraduate to degree-level programs through ACHW in Applied Health Science.
3. Executive Coaching Services: Leadership development and executive coaching programs through IECL with globally recognised programs and supportive membership community.
4. Vocational Training: Nationally accredited vocational education and training through Registered Training Organisation status, offering qualifications from certificates through to diplomas.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Scentia is the holding company for a portfolio of Australian education and training brands that collectively deliver vocational training, professional short courses, postgraduate business qualifications, applied health science degrees, and executive coaching and leadership development programs. Core offerings include 200+ training programs across 10 faculties through AIM, MBA articulation pathways via AIM Business School, applied health science qualifications through ACHW, executive coaching programs through IECL, and executive coaching certifications through Open Door Coaching. Programs are delivered through AIM Campuses in major cities, online platforms, and virtual classrooms to corporate clients and individual learners.

Product overview

Scentia is an education and training group that operates as a platform-plus-modules architecture. Its core portfolio comprises five distinct brands: AIM (Australian Institute of Management) offering management training programs across 10 faculties from short courses to Diplomas; AIM Business School providing postgraduate business qualifications including Graduate Certificates and MBA pathways; ACHW (Australasian College of Health and Wellness) delivering applied health science qualifications from certificates to bachelor's degrees; IECL (Institute of Executive Coaching and Leadership) providing coaching and leadership programs since 1999; and Open Door Coaching offering executive coaching certifications since 2003. The company also offers 200+ future skills courses with multiple delivery modalities including campus-based, online, and virtual classrooms.

Differentiator

Problem solved

Functional benefit

Brands

• Australian Institute of Management (AIM): Management and business leadership training provider offering hundreds of training programs across 10 faculties, ranging from single-day short courses to advanced Diploma programs.
• AIM Business School
• Australasian College of Health and Wellness (ACHW)
• Institute of Executive Coaching and Leadership (IECL)
• Open Door Coaching

Products and services

• AIM (Australian Institute of Management) training programs Management and business leadership training provider offering hundreds of training programs across 10 distinct faculties, ranging from single-day short courses to advanced Diploma programs for business leaders, current and emerging, and corporate clients. Delivered at AIM Campuses in major Australian cities, online and through virtual classrooms.
• AIM Business School postgraduate qualifications Accredited higher education provider offering a range of tertiary qualifications designed for working professionals, including specialised Graduate Certificate programs that articulate towards the Master of Business Administration.
• ACHW Applied Health Science qualifications Nationally accredited higher education provider offering the highest level of qualification in Applied Health Science available in Australia, ranging from Undergraduate Certificates to the Associate Degree in Applied Health Science (Dermal Therapy) and the Bachelor of Applied Health Science (Clinical Aesthetics).
• IECL executive coaching and leadership programs Provider of executive coaching and leadership development programs with globally recognised curriculum and a supportive membership community that develops impactful, ethical leaders and coaches; supporting thousands of professionals and organisations to unlock potential, enhance performance, and create lasting change.
• Open Door Coaching executive coaching qualifications Provider of executive coaching qualifications and certifications in Australia with an established track record since 2003, delivering products to help customers make a difference in their workplaces.
• Scentia enterprise workforce training solutions Enterprise solutions spanning leader development, executive coaching and workforce skills-building at scale, delivered to corporate clients through direct enterprise engagement. Includes enterprise graduate certificate and customised program offerings operated by Scentia's Enterprise Solutions unit.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Study Group: Global education provider offering higher education pathway programs, professional and English programs. Closely comparable business model; notably, two Scentia board directors (Petersen Group, Roland Investments) are Study Group alumni with deep operating experience at this peer.
• Think Education Group: Australian private higher education provider offering vocational and degree programs across design, business, health, and hospitality. Comparable scale and target segments to Scentia's AIM Business School and ACHW.
• UP Education: Trans-Tasman private education group operating vocational, higher education, and English-language schools. Comparable as a PE-backed multi-brand portfolio spanning regulated Australian qualifications and consumer-facing programs.
• Navitas: Australian-founded global education provider with university pathway colleges, professional education, and English language programs. Highly comparable as a multi-brand, multi-jurisdiction for-profit education group with both vocational and higher education exposure.
• Lumify Work (formerly DDLS): Australia's largest ICT and process training provider, offering vendor-certified and professional development courses to enterprise and individual learners. Comparable in delivery modality mix (classroom, online, virtual) and B2B enterprise sales motion.

Regional players

• Australian Institute of Company Directors (AICD): Member-based director education and credentialing organization in Australia. Comparable to Scentia's executive education and leadership development offerings (IECL), particularly the COO Enterprise Solutions' prior tenure leading AICD's Corporate Development practice.
• BPP Education Group: UK-based provider of professional and vocational education, including accounting, law, and leadership training. Comparable as a regulated multi-brand professional education group, though operating primarily in the UK rather than Australia.

Broad incumbents

• Kaplan Australia (Kaplan Inc.): Subsidiary of Kaplan Inc., offering higher education, vocational, and professional training in Australia. Comparable as a regulated multi-vertical education provider with a global parent — broader portfolio but overlapping vocational/HE exposure.
• Torrens University Australia (Laureate International Universities): Australian private university offering health, business, design, and hospitality degrees. Comparable as a regulated higher education competitor targeting working professionals and corporate clients, with vocational pathway programs.

Emerging players

• Center for Creative Leadership (CCL): US-based global leadership development and executive education provider with research-backed programs. Comparable to IECL/Open Door Coaching's leadership development and executive coaching offerings, though with broader international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/scentia
• LinkedInau.linkedin.com/company/scentia

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scentia