Vivium
Vivium is a Belgian insurance company and a branded entity of P&V Group, founded in 1907 and headquartered in Brussels. It provides general insurance products to Belgian consumers and businesses, distributed through a network of over 1,000 independent brokers.
- Company typePrivate
- Founded1907
- HeadquartersBrussels, Belgium
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Vivium does
Vivium is a Belgian insurance company headquartered in Brussels and operating as a branded entity under P&V Group, a Belgian insurance cooperative. The company was founded in 1907 and employs between 1,001 and 5,000 people. Vivium's primary function is providing general insurance products to Belgian consumers and businesses.
The company's distribution model is built on a broad partnership network of more than a thousand independent brokers, giving it extensive reach across the Belgian insurance market. This broker-centric go-to-market approach positions Vivium as a traditional, channel-driven insurer rather than a direct-to-consumer or digital-first operator. The company serves insurance customers as its primary horizontal segment.
From a technology and product perspective, the available data does not disclose specific product lines, core technology platforms, or technical architecture. Pricing details are not publicly disclosed, and no app or digital product details are documented. The company appears to operate through conventional insurance mechanisms — premium-based revenue, broker-sourced policy acquisition, and standard underwriting and claims processes — though specific operational details cannot be confirmed from the available sources. A single documented external engagement is a 2017 partnership or investment from Wayra (Telefónica's venture arm), which may indicate exploratory digital innovation activity, though no further detail is available.
Vivium firmographics
Firmographics- Name
- Vivium
- Website
- https://vivium.be
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Vivium is a Belgian insurance company and a branded entity of P&V Group, founded in 1907 and headquartered in Brussels. It provides general insurance products to Belgian consumers and businesses, distributed through a network of over 1,000 independent brokers.
- Ownership category
- akta.pro rank
Vivium industry classification
Industry- Product category
- General Insurance
- NAICS
- Insurance Carriers and Related Activities (524), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Large Commercial Package (National Accounts) (FSAJAFAC)
Keywords
Where Vivium is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Vivium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Vivium product offering
Product offeringCore offering
Vivium is a Belgian general insurance company that designs and underwrites insurance products distributed through a network of more than 1,000 independent brokers across Belgium. Operating as a subsidiary of P&V Group, the company provides general insurance coverage to consumers in the Belgian market, leveraging the scale and stability of its parent cooperative insurance group.
Differentiator
Problem solved
Functional benefit
Products and services
- General Insurance Products General insurance products underwritten by Vivium and distributed to consumers in Belgium through a network of more than 1,000 independent brokers. The product line covers general insurance needs for Belgian consumers as part of P&V Group's insurance portfolio.
Companies that use Vivium
Customer profileSegments1 record
Ideal customer profiles2 records
Vivium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vivium partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Vivium competitors and assessment
Company assessmentDirect peers
- Ethias: Belgian mutual insurer with strong public-sector and household presence, offering general insurance and life products. Comparable in target market, mutual/cooperative roots, and Belgian distribution focus.
- Baloise Insurance Belgium: Belgian subsidiary of Swiss Baloise Group offering property, casualty, and life insurance through brokers. Comparable in broker-distributed general insurance for Belgian customers.
- NN Insurance Belgium: Belgian life and non-life insurer (formerly Delta Lloyd) operating through brokers and direct channels. Comparable in product mix and Belgian general-insurance customer base.
- Belfius Insurance: Insurance arm of Belfius Bank selling life and non-life products through banking channels in Belgium. Comparable in scale and Belgian general-insurance focus, though distribution leans bank-led rather than broker-led.
- AXA Belgium: Major Belgian insurer providing property, casualty, motor, and life coverage via brokers and direct channels. Comparable in product breadth and broker-led distribution model.
- AG Insurance (Ageas): One of Belgium's largest insurance carriers offering life and non-life products through brokers and bank channels. Directly competes with Vivium in general insurance for Belgian consumers and SMEs.
- KBC Insurance: Insurance arm of KBC Group offering life and non-life products primarily through bank channels in Belgium. Comparable in Belgian household and SME insurance focus, with strong parent-group backing similar to Vivium under P&V.
Broad incumbents
- Allianz Belgium: Belgian arm of global insurer Allianz offering a full suite of life and non-life products through brokers and agents. Broader portfolio and global backing make it a wider incumbent, but overlapping product and customer set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Vivium social profiles
Digital presenceVivium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivium leadership team
Management profileNumber of profiles
Vivium funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivium
What does Vivium do?
Vivium is a Belgian general insurance company that designs and underwrites insurance products distributed through a network of more than 1,000 independent brokers across Belgium. Operating as a subsidiary of P&V Group, the company provides general insurance coverage to consumers in the Belgian market, leveraging the scale and stability of its parent cooperative insurance group.
Is Vivium a public or private company?
Vivium is a private company. It is classified as corporate owned and is currently operating.
When was Vivium founded?
Vivium was founded in 1907. It employs 1,001 to 5,000 people.
Where is Vivium based?
Vivium is headquartered in Brussels, Belgium, in the Europe region.
Who are Vivium's main competitors?
Direct peers on record are Ethias, Baloise Insurance Belgium, NN Insurance Belgium, Belfius Insurance, AXA Belgium, AG Insurance (Ageas) and KBC Insurance. Allianz Belgium is listed as a broad incumbent.
Does Vivium have an API?
No public API is recorded for Vivium.
What industry is Vivium in?
Vivium's product category is General Insurance. Its primary akta.pro industry code is FSAJAFAC, Large Commercial Package (National Accounts). Its NAICS code is 524 and its SIC code is 6411.