myBrand

What myBrand does

myBrand Conclusion is a Netherlands-based IT services firm specializing in SAP and OutSystems consulting, founded in 2004-2005 and operating as a wholly-owned subsidiary of the Dutch Conclusion group. The company provides end-to-end SAP services including S/4HANA implementation and conversion, functional and technical support, managed application services, and resells SAP software licenses as an authorized Value Added Reseller (VAR). It holds SAP Gold Partner and SAP Cloud ALM Partner status and is an OutSystems SAP Premier Partner, enabling it to deliver low-code application development that extends SAP core landscapes. The firm maintains three Dutch offices (Geertruidenberg headquarters, Apeldoorn, Maarssen) and serves enterprise customers across retail, manufacturing, construction, wholesale, agriculture, energy, and logistics.

The company's productized offerings include the myRetail SAP-qualified solution for fashion retail (launched 2026), myBrand Private Cloud and myBrand Public Cloud infrastructure for hosting SAP environments, a Discovery Scan methodology for S/4HANA migration assessment, and a Quality Solutions suite spanning consultancy, delivery, knowledge transfer, and test automation. Proprietary extensions are integrated with broader SAP ecosystem products including SAP Business Technology Platform, SAP Signavio, SAP Analytics Cloud, SAP SuccessFactors, SAP Ariba, SAP Customer Data Cloud, SAP Cloud Identity & Access Management, SAP BusinessObjects, and SAP Enable Now.

The business model is primarily professional services (implementation and consulting), supplemented by managed services (ongoing SAP functional/technical support, OutSystems support), and licensing revenue through SAP VAR. Pricing is quote-based with multi-year contracts. The go-to-market is enterprise field sales, supported by content marketing, whitepapers, events, and customer case studies. Notable customers include ASICS, Contiweb, Heijmans, Aviko, MBI Steenmeesters, and Facilicom Groep. In 2026, the company divested its digital workplace management operations to Conclusion Enablement, refocusing on its SAP, OutSystems, and cloud core.

Name

myBrand

Legal name

myBrand Conclusion

Website

https://mybrand.nl

Company type

Private

Founded year

2005

Operating status

Operating

Short description

myBrand Conclusion is a Netherlands-based SAP Gold Partner and OutSystems Premier Partner delivering SAP S/4HANA implementation, managed support, low-code development, and proprietary cloud infrastructure to enterprise customers across retail, manufacturing, and other Dutch verticals.

Ownership category

akta.pro rank

Product category

SAP and ERP Consulting Services

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• SAP consulting services
• OutSystems development
• ERP implementation services
• Low-code application development
• Cloud infrastructure hosting

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SAP Implementation Services: Full-service SAP implementation consulting including SAP S/4HANA implementations, conversions, and cloud migrations. Services span functional and technical consulting.
2. SAP Support Services: Ongoing functional and technical support for SAP environments, including application management and managed services.
3. SAP Licenses (VAR): Value Added Reseller model for SAP software licenses, reselling SAP products as an authorized partner.
4. OutSystems Development Services: Low-code application development and support services using the OutSystems platform, including app development and ongoing maintenance.
5. OutSystems Support: Dedicated support services for OutSystems applications and environments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

myBrand Conclusion is a Dutch professional services firm that delivers end-to-end SAP and OutSystems consulting services for enterprise digital transformation. The company provides SAP S/4HANA implementation, functional and technical support, license reselling as a SAP VAR, OutSystems low-code application development, and proprietary cloud hosting infrastructure (myBrand Private Cloud and myBrand Public Cloud) for SAP environments. It also offers specialized industry solutions such as myRetail, an SAP-qualified proposition for fashion retailers.

Differentiator

Problem solved

Functional benefit

Brands

• myBrand Private Cloud: Private cloud infrastructure offering for SAP environments
• myBrand Public Cloud
• myRetail

Products and services

• SAP Implementatie End-to-end SAP implementation consulting for enterprise customers covering functional and technical design, configuration, and go-live. Targets organizations undertaking digital transformation with SAP S/4HANA, SAP Cloud ERP, and adjacent solutions.
• SAP S/4HANA Conversie Conversion services migrating enterprise customers from SAP ECC to SAP S/4HANA, including the Discovery Scan methodology for cloud option exploration, user acceptance, and change management.
• SAP Functioneel Support Functional application management and support for SAP environments, helping enterprise customers operate and optimize their SAP business processes.
• SAP Technisch Support Technical support and managed services for SAP environments, covering technical operations, system administration, and infrastructure-level assistance.
• SAP Licenties (VAR) Authorized Value Added Reseller of SAP software licenses, including SAP S/4HANA, SuccessFactors, Ariba, Analytics Cloud, and other SAP products, resold to enterprise customers.
• OutSystems App Ontwikkeling Low-code application development services on the OutSystems platform, building custom applications that extend SAP landscapes. Targets enterprise customers needing rapid application development and SAP extension without modifying the SAP core.
• OutSystems Support Dedicated support and maintenance services for OutSystems applications and environments, including migration to OutSystems Developer Cloud (ODC).
• myBrand Private Cloud Proprietary private cloud infrastructure for hosting SAP environments, offering organizations control and security for SAP workloads. Targeted at enterprises requiring dedicated SAP hosting.
• myBrand Public Cloud Public cloud offering for SAP deployments, part of the firm's cloud infrastructure portfolio for enterprise SAP hosting needs.
• Quality Solutions Comprehensive quality offerings including Quality Consultancy, Quality Delivery, Quality Knowledge, and Test Automation services for SAP environments and adjacent implementations.
• myRetail SAP-qualified integrated proposition for future-proof fashion retail, helping fashion retailers consolidate fragmented IT landscapes with SAP Order Management Foundation, SAP Intelligent Returns Management, SAP Omnichannel Promotion Pricing, and SAP Omnichannel Sales Transfer and Audit.

Quantifiable outcome

• Average customer satisfaction score of 8 out of 10 based on quarterly evaluations over 15 years
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Dell BoomicoreTechnology or Integration · 8 May 2019Partnership to expand integration offerings. myBrand added Boomi to their integration portfolio to ensure optimal integration solutions for customer organizations. The partnership was announced on May 8, 2019 in Apeldoorn.
• SAPcoreTechnology or IntegrationSAP Gold Partner and Value Added Reseller (VAR) for SAP software licenses. myBrand resells and implements SAP solutions including S/4HANA, SuccessFactors, Ariba, Analytics Cloud, and Signavio. They also hold SAP Cloud ALM Partner status.
• OutSystemscoreTechnology or IntegrationSAP Premier Partner for OutSystems, indicating top-tier partnership status. myBrand develops low-code applications on the OutSystems platform to extend SAP landscapes for customers.
• ConclusionflagshipStrategic or Co-development PartnermyBrand Conclusion is part of the Conclusion group of companies. Conclusion is the parent organization bringing together over 25 companies focused on business transformation, digitalization, software development, and integration.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Delaware Pro: Belgium-headquartered SAP consulting firm of comparable scale with a similar focus on SAP implementation, managed services, and digital transformation across multiple European industries. Closest geographic and tier peer to myBrand.
• Ctac: Dutch IT services and consulting firm with a long-standing SAP (and Microsoft) partnership, serving Dutch mid-market and enterprise customers with comparable implementation and managed services — direct competitor within the Netherlands.
• Emixa: Netherlands-based IT consultancy with SAP and low-code capabilities serving Dutch enterprise customers. Competes for the same mid-market SAP implementation and cloud migration wallet.

Broad incumbents

• Accenture: Global system integrator with one of the largest SAP practices worldwide. Operates in the Netherlands at far greater scale than myBrand; competes for the same enterprise SAP and digital transformation deals as part of a much broader portfolio.
• Deloitte: Big 4 professional services firm with a sizable SAP-enabled transformation practice in the Netherlands. Overlaps with myBrand in S/4HANA migration and ERP advisory but competes as a much larger, broader vendor.
• Capgemini: Global IT services giant with one of the deepest SAP partnerships worldwide. Competes in Dutch enterprise SAP transformations as part of a broader digital and cloud portfolio; substantially larger scale than myBrand.
• KPMG: Big 4 firm with a significant SAP-enabled business transformation practice. Competes for Dutch enterprise S/4HANA and digital advisory engagements, with the consulting depth and breadth of a global firm.
• Cognizant: Global IT services firm with a strong SAP practice and large European delivery presence. Competes for the same Dutch and pan-European SAP implementation and managed services work at higher scale.
• Slalom: Modern global consulting firm with a growing SAP and cloud transformation practice. Competes with regional SAP specialists for mid-market digital transformation mandates.
• Sopra Steria: European-headquartered IT services and SAP partner with meaningful Benelux footprint. Competes for cross-border European SAP and digital transformation engagements as a larger regional incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mybrand
• Xx.com/mybrand_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myBrand