The Swett & Crawford Group

What The Swett & Crawford Group does

The Swett & Crawford Group is a wholesale insurance broker founded in 1914 and headquartered in Atlanta, operating within a broader independent, pure-play wholesale and specialty insurance distribution platform. The firm places specialty property and casualty risks on behalf of retail insurance brokers and producers, earning transaction-based commissions on premium ceded to a network of 650+ carrier partners. Its go-to-market is enterprise field sales through dedicated producer and underwriting teams, with a parallel self-serve channel via the CRC Quick Quotes online platform that enables instant quoting, evaluation, and binding. The customer base consists primarily of independent insurance producers and brokers across multiple industry verticals — including construction, healthcare, environmental, cyber, and community associations — who rely on the firm for access to specialty capacity, exclusive programs (Insurisk), and complex risk placement.

The business is organized across three core divisions: a specialty P&C wholesale brokerage, an employee benefits division (CRC Benefits), and an in-house underwriting platform (CRC Underwriting) that operates acquired specialty underwriting brands including Starwind, AmRisc, Atrium, and Euclid Transactional. Underlying the brokerage workflow is a proprietary data and analytics layer — the REDY Index and REDY Data + Analytics suite — that publishes monthly specialty pricing intelligence to producers and clients. Supporting technology includes digital quoting portals (CRC Quick Quotes), claims advocacy and reporting services, and an exclusive products program (Argenia, Insurisk, HNOA, TAPCO). Marketing and broker engagement are driven by the "Tools + Intel" content platform, the Placing You First Podcast, and active LinkedIn presence.

The firm is privately held, with no disclosed institutional investors, parent entity, or public listing. It operates offices across the United States and Canada, with stated scale metrics (at the affiliated platform level) of $33B+ in annual written premium and 6,000+ team members. Bill Rogers is identified as Chief Executive Officer. Revenue is generated primarily through commission income on placed specialty premiums, with secondary revenue from in-house underwriting operations (treated as recurring/subscription in nature) and transaction-based employee benefits distribution. No public revenue figure, funding round, or material capital-markets activity is disclosed in the available data.

Name

The Swett & Crawford Group

Legal name

CRC Insurance Services, LLC

Website

https://swett.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Swett & Crawford Group is a privately held Atlanta-based wholesale insurance broker founded in 1914, placing specialty property and casualty risks for retail brokers through a network of 650+ carrier partners across the US and Canada.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

akta.pro secondary industries

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Surplus Lines Property (CAT/High-Hazard) (FSAJAGAB)

Keywords

• Wholesale insurance brokerage
• Specialty insurance distribution
• Excess and surplus lines
• Commercial insurance underwriting
• Insurance program administration

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Insurance Brokerage: CRC Group operates as a wholesale insurance broker placing specialty risks with carriers, earning commissions on placed premiums
2. Underwriting Operations: CRC Underwriting entities (Starwind, AmRisc, Atrium, Euclid Transactional) underwrite specialty insurance products and programs
3. Employee Benefits: CRC Benefits division provides employee benefits solutions through CRC Benefits brand

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Swett & Crawford Group operates as a wholesale insurance broker and underwriting distributor, placing specialty property and casualty insurance risks with carriers on behalf of retail brokers. The business also underwrites specialty programs through owned underwriting platforms and provides employee benefits solutions, supported by proprietary quoting and pricing analytics tools.

Product overview

CRC Group operates as a platform-based wholesale and specialty insurance brokerage with three core divisions: CRC Specialty (property and casualty products across multiple industries), CRC Benefits (employee benefits), and CRC Underwriting (managing Starwind, AmRisc, Atrium, and Euclid Transactional underwriting platforms). Supporting these divisions are digital tools including CRC Quick Quotes for instant online quoting, REDY: Data + Analytics providing the REDY Index monthly pricing analysis, and Argenia for exclusive products. The company also offers Claims Advocacy and Claims Reporting services, a podcast series called Placing You First, and connects with partners through Quick Quotes and online quoting portals for various programs including HNOA and TAPCO.

Differentiator

Problem solved

Functional benefit

Brands

• CRC Quick Quotes: Online quoting platform for instant terms backed by producers
• REDY Index
• Placing You First Podcast
• Insurisk: Exclusives
• CRC Benefits

Products and services

• CRC Specialty Wholesale specialty insurance division offering property and casualty products across multiple industries, including exclusive programs through Insurisk Exclusives. Designed for retail brokers and producers seeking specialty capacity for their clients.
• CRC Benefits Employee benefits insurance solutions division providing group benefits products and services to brokers and their clients.
• CRC Underwriting Underwriting specialty division managing multiple underwriting platforms including Starwind, AmRisc, Atrium, and Euclid Transactional for specialty insurance programs.
• CRC Quick Quotes Online instant-quoting platform that allows producers to submit, quote, evaluate, and bind specialty insurance coverage with instant terms backed by producer support.
• Insurisk: Exclusives Exclusive specialty insurance products and programs available only through the Insurisk brand, offered under CRC Specialty.
• Argenia Exclusive home insurance products program offered through the Start a Quote platform.
• Starwind Specialty insurance underwriting platform under CRC Underwriting, also offering community associations coverage through Starwind Community Associations.
• AmRisc Specialty insurance underwriting platform under CRC Underwriting providing underwriting solutions.
• Atrium Specialty insurance underwriting platform under CRC Underwriting.
• Euclid Transactional Transactional specialty insurance underwriting platform under CRC Underwriting focused on transactional insurance solutions.

Quantifiable outcome

• Over $33 billion in annual premium placed
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 650+ Carrier PartnerscoreOthersCRC Group partners with over 650 insurance carriers to provide specialty insurance capacity and solutions across multiple industries. This extensive carrier network enables them to place complex risks and provide tailored solutions for brokers and their clients.
• StarwindcoreStrategic or Co-development PartnerCRC Underwriting division entity specializing in specialty insurance underwriting programs
• AmRisccoreStrategic or Co-development PartnerCRC Underwriting division entity providing specialty underwriting solutions
• AtriumcoreStrategic or Co-development PartnerCRC Underwriting division entity specializing in specialty insurance underwriting
• Euclid TransactionalcoreStrategic or Co-development PartnerCRC Underwriting division entity focused on transactional insurance solutions
• Kensington VanguardminorStrategic or Co-development PartnerNational insurance provider included in CRC Group's specialty solutions offerings

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Amwins: Amwins is one of the largest independent wholesale insurance distributors in the US, placing specialty and E&S risks via a broad producer network. It directly competes with CRC/Swett & Crawford across similar specialty lines and underwriting programs.
• Burns & Wilcox: Burns & Wilcox is a major US wholesale insurance broker and MGA specializing in excess and surplus lines, serving retail brokers with similar specialty capacity. Highly comparable in product mix and target customer (retail producers).
• RPS (Risk Placement Services): RPS is a leading wholesale broker and binding authority focused on specialty and E&S lines for retail agents and brokers. Directly comparable in distribution model, carrier access, and specialty product breadth.
• Brown & Riding: Brown & Riding is a national wholesale insurance broker and MGA focused on specialty and E&S placements. Comparable in product offering (specialty brokerage plus underwriting) and in serving complex commercial risks.
• Holborn Corporation: Holborn is an international wholesale insurance broker and reinsurance intermediary that places specialty risks on behalf of retail brokers. Comparable in being an independent wholesale intermediary focused on complex/specialty placements.

Broad incumbents

• CRC Group: CRC Group is the larger wholesale/specialty brokerage platform of which Swett & Crawford is part; data on file describes CRC Group's $33B+ premium, 6,000+ employees and underwriting entities (Starwind, AmRisc, Atrium, Euclid).
• USI Insurance Services: USI is a large national retail/commercial insurance brokerage that has expanded specialty and wholesale capabilities. Overlaps with CRC/Swett & Crawford on specialty placement and carrier access for mid-to-large commercial accounts.
• Marsh: Marsh is one of the world's largest insurance brokers, with significant wholesale and specialty operations. Competes for complex specialty placements and offers broader risk advisory capabilities at much larger global scale.
• Aon: Aon is a global insurance and reinsurance broker with growing specialty placement capabilities. Comparable at the margin on large/complex specialty placements, though operating at much larger scale and breadth.
• Lockton: Lockton is a large independent insurance brokerage with specialty practices across commercial risks. Competes with CRC/Swett & Crawford on specialty placement while also serving as a retail broker to large commercial clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crc-insurance-services-inc-
• Xx.com/swettcrawford
• Facebookfacebook.com/141803362588155

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Swett & Crawford Group