CNN Brasil
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
CNN Brasil firmographics
Firmographics- Name
- CNN Brasil
- Legal name
- Cable News Network Brasil
- Website
- https://cnnbrasil.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where CNN Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
CNN Brasil business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Advertising: Revenue generated through TV and digital advertising, including display ads on the website and sponsored content partnerships.
- Cable/Satellite Carriage Fees: Revenue from cable and satellite TV distribution partnerships, typical for broadcast television networks.
Distribution channels5 records
Marketing channels5 records
CNN Brasil product offering
Product offeringCore offering
CNN Brasil is a 24-hour Brazilian news broadcaster operating a multiplatform media platform that delivers news coverage across politics, economy, sports, international affairs, health, technology, lifestyle, and entertainment via linear TV, website, mobile apps, and social media. The company differentiates itself through a portfolio of specialized vertical channels — CNN Money (finance), CNN Infra (infrastructure), CNN Agro (agribusiness), CNN WW (international), and CNN Review (product reviews) — and live streaming coverage. Content is free to end consumers and monetized through advertising and cable/satellite carriage agreements.
Product overview
CNN Brasil é uma emissora de notícias brasileira que opera como uma plataforma de mídia multiplataforma com arquitetura de canais especializados. O núcleo é o portal de notícias principal (cnnbrasil.com.br) que oferece cobertura de política, economia, esportes, internacional, saúde, tecnologia, lifestyle e entretenimento. A estratégia de diferenciação inclui canais verticalizados: CNN Money (finanças), CNN Infra (infraestrutura), CNN Agro (agronegócio), CNN WW (internacional), CNN Review (reviews de produtos), além de CNN Ao Vivo para transmissões em tempo real, Web Stories para formato visual mobile, e uma plataforma de Blogs e Colunas com especialistas. A empresa alcançou quase 120 milhões de pessoas através de sua estratégia multiplataforma.
Differentiator
Problem solved
Functional benefit
Products and services
- CNN Brasil News Portal
- CNN Money
- CNN Infra
- CNN Agro
- CNN WW (World Wide)
- CNN Review
Quantifiable outcome
- 119 million people reached through multiplatform strategy
- +1 more outcomes
Companies that use CNN Brasil
Customer profileSegments4 records
Ideal customer profiles4 records
CNN Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CNN Brasil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Reuters InstitutecoreCNN Brasil's credibility metrics and trust data are measured and reported through the Reuters Institute Digital News Report, providing third-party validation of the broadcaster's standing in the Brazilian market.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
CNN Brasil competitors and assessment
Company assessmentDirect peers
- GloboNews: GloboNews is Grupo Globo's 24/7 Brazilian news channel and CNN Brasil's most direct competitor, offering comparable multiplatform news coverage across linear TV, web, and mobile to overlapping Brazilian audiences with similar advertising and carriage revenue models.
- BandNews TV: BandNews TV is a 24/7 Brazilian news channel operated by Grupo Bandeirantes, directly competing with CNN Brasil for cable news audiences, political coverage, and advertising spend in the same domestic Brazilian market.
- Record News: Record News is Grupo Record's 24-hour news channel, offering linear-TV and digital news coverage across politics, economy, and sports in Brazil, directly competing with CNN Brasil for news audiences and advertising inventory.
- Jovem Pan News: Jovem Pan News is a Brazilian news broadcaster operating across linear TV, YouTube, and digital platforms, with comparable editorial focus on politics and economics and overlapping advertiser targets as CNN Brasil.
Broad incumbents
- CNN International: CNN International is the global parent brand from which CNN Brasil licenses the CNN name and editorial standards, providing comparable news content and brand association while operating on a far larger international scale across TV and digital.
- BBC News Brasil: BBC News Brasil is the Brazilian Portuguese edition of BBC News, offering internationally branded news coverage targeting similar professional and general Brazilian audiences and competing for premium international news consumption.
- Reuters News Agency: Reuters is a global news agency that supplies CNN Brasil's underlying trust and credibility data and competes more broadly for international news audiences and B2B financial/institutional news consumption.
Regional players
- Folha de S.Paulo: Folha de S.Paulo is one of Brazil's largest newspapers with a major digital news platform, competing with CNN Brasil for premium news readership and digital advertising, particularly among business and political audiences.
- UOL Notícias: UOL is one of Brazil's largest digital news and portal platforms, competing with CNN Brasil for digital advertising, general news audiences, and multiplatform distribution across web and mobile in Brazil.
- O Estado de S. Paulo (Estadão): Estadão is a major Brazilian newspaper with significant digital reach, competing with CNN Brasil for high-quality journalism audiences, subscription and advertising revenue, and political/business coverage in the Brazilian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
CNN Brasil social profiles
Digital presenceCNN Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
CNN Brasil leadership team
Management profileNumber of profiles
CNN Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CNN Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CNN Brasil
What does CNN Brasil do?
CNN Brasil is a 24-hour Brazilian news broadcaster operating a multiplatform media platform that delivers news coverage across politics, economy, sports, international affairs, health, technology, lifestyle, and entertainment via linear TV, website, mobile apps, and social media. The company differentiates itself through a portfolio of specialized vertical channels — CNN Money (finance), CNN Infra (infrastructure), CNN Agro (agribusiness), CNN WW (international), and CNN Review (product reviews) — and live streaming coverage. Content is free to end consumers and monetized through advertising and cable/satellite carriage agreements.
Is CNN Brasil a public or private company?
CNN Brasil is a private company. It is classified as corporate owned and is currently operating.
When was CNN Brasil founded?
CNN Brasil was founded in 2017. It employs 1,001 to 5,000 people.
Where is CNN Brasil based?
CNN Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does CNN Brasil make money?
Two revenue lines are on record. Advertising is the primary driver. The others are cable/Satellite Carriage Fees.
Who are CNN Brasil's main competitors?
Direct peers on record are GloboNews, BandNews TV, Record News and Jovem Pan News. Broad incumbents are CNN International, BBC News Brasil and Reuters News Agency. Regional players are Folha de S.Paulo, UOL Notícias and O Estado de S. Paulo (Estadão).
Does CNN Brasil have an API?
No public API is recorded for CNN Brasil.