Armstrong Steel
Armstrong Steel designs, engineers, and ships custom pre-engineered metal building systems to U.S. homeowners, farmers, contractors, and small commercial buyers via direct inside-sales, an online 3D configurator, and a national Authorized Builder network.
- Company typePrivate
- Founded2009
- HeadquartersEnglewood, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Armstrong Steel does
Armstrong Steel designs, engineers, and ships custom pre-engineered metal building (PEMB) systems for residential, agricultural, commercial, industrial, aviation, equestrian, and community end-uses across the United States, with documented reach into Canada and Central America. The company, legally Armstrong Steel Corp (a division of Atlantic Building Systems) and headquartered in Englewood, Colorado at 2 Inverness Dr E, Ste 200, operates a verticalized stack consisting of in-house engineering and detailing (150+ combined years of experience), an Englewood manufacturing facility opened in 2015, factory-direct fulfillment shipped by truck to U.S. job sites, and a wholly owned charitable foundation, Armstrong United (501(c)(3)), formalized in 2014. Founded by Ethan Chumley to fix customer-service and delivery problems he observed at prior PEMB operators, the company fields six rigid frame configurations (clear span straight column, clear span tapered column, multiple span straight column, multiple span tapered column, single slope variants) and 11 vertical product SKUs differentiated only by size, configuration, and end-use, all sharing 26-gauge PBR roof panels, pre-galvanized secondary framing, lifetime-warranty neoprene-sealed fasteners, and 1" double-beaded mastic tape, backed by 50-year structural, 35-year roof, and 40-year paint warranties.
The go-to-market blends an inside-sales and self-serve digital funnel — phone-based Building Experts (1-800-345-4610), a multi-step web quote form, and an interactive 3D Building Designer configurator — with a national Authorized Armstrong Builder network for professional erection and direct-to-homeowner delivery across the Continental U.S. Revenue is generated one-time per order from custom-configured steel kits (priced custom quote-by-quote, with canceled-buildings inventory listing from approximately $22,012 to $94,168), component-level purchases through the DirectBuy program (panels, screws, c-channel, doors, windows, insulation), and ancillary add-ons (doors, windows, gutters, insulation), supplemented by a transaction-fee financing flow integrated into the quote process. Target buyers are predominantly SMB customers — homeowners, farmers, contractors, and small commercial operators — with selected enterprise work such as the Overdrive Raceway 68,000 sq ft facility and the Cornerstone Ranch event center. Channel-agnostic proof points include 7M+ online customer connections since founding, a 4.1/5 Google Reviews rating, an A BBB rating, and recognition on the 2009 Inc. 500 and the 2014 Colorado Companies to Watch list; the company describes itself as debt-free and has grown into the 101–250 employee band from approximately 120 at the time of its 2014 Colorado recognition.
Armstrong Steel firmographics
Firmographics- Name
- Armstrong Steel
- Legal name
- Armstrong Steel Corp
- Website
- https://armstrongsteel.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Armstrong Steel designs, engineers, and ships custom pre-engineered metal building systems to U.S. homeowners, farmers, contractors, and small commercial buyers via direct inside-sales, an online 3D configurator, and a national Authorized Builder network.
- Ownership category
- akta.pro rank
Armstrong Steel industry classification
Industry- Product category
- Pre-Engineered Steel Buildings
- NAICS
- Prefabricated Metal Building and Component Manufacturing (332311)
- SIC
- Prefabricated Metal Buildings & Components (3448)
- akta.pro primary industry
- Metal Building Systems (PEMB) (IMADACAB)
- akta.pro secondary industries
- Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG), Cold-Formed Steel Framing & Studs (IMADACAF)
Keywords
Where Armstrong Steel is headquartered
LocationHeadquarters
- HQ city
- Englewood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Armstrong Steel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pre-Engineered Steel Building Kits: One-time sale of custom-manufactured steel building kits including primary framing, secondary framing, roof/wall panels, fasteners, trim, and engineered drawings. Buildings are fabricated to order based on customer specifications including dimensions, wind/snow loads, and code requirements.
- Building Component Upgrades: Additional revenue from doors, windows, insulation, gutters, downspouts, and other accessories. DirectBuy program customers can purchase individual components at direct pricing including panels, screws, c-channel, doors, windows, and insulation.
- Financing Services: Optional financing offered to customers who need assistance purchasing their steel building, integrated into the quote request process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Armstrong Steel product offering
Product offeringCore offering
Armstrong Steel designs, engineers, and manufactures custom pre-engineered metal building (PEMB) systems that are sold as complete kits including rigid steel framing, pre-galvanized secondary framing, 26-gauge PBR roof and wall panels, lifetime-warranted fasteners, trim, and stamped engineering drawings. Buildings are configured in multiple frame types (clear span, tapered column, multiple span, single slope) and sold factory-direct to homeowners, farmers, contractors, and commercial/industrial customers across the continental U.S. The company supports buyers with a dedicated Building Expert sales team, an in-house engineering department, an Authorized Builder network for erection, and an online 3D Building Designer for self-service configuration.
Product overview
Armstrong Steel offers a unified pre-engineered metal building (PEMB) product platform with multiple building types and purchase options. The core product is the Pre-Engineered Steel Building System, a custom-manufactured steel structure available in 11 building types (Commercial, Garage, Workshop, Agricultural, Community, Equestrian, Aviation, Industrial, Institutional, Residential, and Recreational) and 6 rigid frame configurations. The portfolio includes the DirectBuy Program (for qualified buyers seeking component-level pricing), Retail Purchase Option (for guided purchases), and Canceled Buildings (pre-fabricated units for immediate delivery). All buildings utilize the same manufacturing quality standards with 26 gauge PBR panels, galvanized framing, and lifetime-warranted fasteners, differing primarily in size, configuration, and end-use application. The 3D Building Designer is an online tool for customer self-service design and quoting.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-Engineered Steel Building Systems Custom-manufactured pre-engineered metal building (PEMB) kits delivered with primary rigid framing, pre-galvanized secondary framing, 26-gauge PBR roof and wall panels, lifetime-warranted fasteners, sculpted trim, and stamped engineering drawings. Sold factory-direct to homeowners, commercial operators, agricultural customers, contractors, and institutional buyers across the continental U.S.
- 3D Building Designer Interactive online tool at design.armstrongsteel.com enabling customers to design steel buildings, preview color combinations, customize dimensions, and submit quote requests without speaking to a sales rep.
- DirectBuy Program Direct pricing program offering qualified customers access to Armstrong's Direct Pricing catalog with discounted component-level pricing on panels, screws, c-channel, doors, windows, and insulation.
- Retail Purchase Option Guided purchase option for customers who already know what they want, with a Building Expert assisting with door and window selection and coordinating delivery on their behalf.
- Canceled Buildings Pre-fabricated, pre-engineered steel buildings available for immediate delivery at discounted prices (approximately $22,012 to $94,168), suited for customers who need faster lead times than custom builds allow.
- Commercial Steel Buildings Custom steel building kits configured for commercial offices, retail spaces, and mixed-use facilities, emphasizing clear-span space and code-compliant engineering.
- Garage Steel Buildings Steel building kits configured for residential and commercial garage applications, engineered for weather resistance and vehicle/equipment protection.
- Agricultural Steel Buildings Steel building kits configured for agricultural barns, equipment storage, and farm operations, emphasizing durability against extreme snow and wind loads.
- Industrial Steel Buildings Steel building kits configured for manufacturing plants, warehouses, and heavy-duty industrial facilities, with clear-span framing and code-compliant engineering.
- Residential Steel Buildings Steel building kits configured for residential homes, barndominiums, and custom living spaces, offering a durable alternative to conventional residential construction.
- Equestrian Steel Buildings Steel building kits configured for equestrian applications including riding arenas, horse barns, and stables, designed for clear-span space and durability.
- Aviation Steel Buildings Steel building kits configured as clear-span aircraft hangars for airports, flying clubs, and aviation businesses, optimized for safety and space efficiency.
- Workshop Steel Buildings Steel building kits configured as personal or commercial workshops, engineered for tool storage, project work, and productive use.
- Community Steel Buildings Steel building kits configured as multi-use community facilities for churches, recreation centers, and town halls, offering large clear-span space at competitive cost.
- Institutional Steel Buildings Steel building kits configured for institutional use including schools, government buildings, and other public facilities, customizable to operational requirements.
- Recreational Steel Buildings Steel building kits configured for recreational use including gyms, lodges, sports facilities, and event venues, leveraging clear-span framing for large open spaces.
Quantifiable outcome
- Save up to 40% compared to conventional construction costs
- +3 more outcomes
Companies that use Armstrong Steel
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Armstrong Steel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Armstrong Steel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Armstrong UnitedcoreArmstrong Steel's own 501(c)(3) philanthropic foundation focused on community support and charitable giving. The foundation was established to formalize the company's community involvement and matching gift programs. Armstrong United has contributed to Peyton Manning Children's Hospital, ALS research, and various children's charities.
- Authorized Armstrong BuilderscoreNetwork of trusted, experienced contractors across the country who erect Armstrong Steel buildings for customers. These authorized builders have proven experience with Armstrong building systems and can assist customers who prefer professional installation over DIY. Information is shared with these partners to facilitate customer projects.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Armstrong Steel competitors and assessment
Company assessmentDirect peers
- General Steel Buildings: National PEMB manufacturer offering custom steel building kits with online quoting, directly competing with Armstrong in the SMB and light-commercial market.
- Worldwide Steel Buildings: Direct-to-consumer PEMB company with similar framing configurations, warranty offerings, and online configurator, targeting homeowners and small businesses.
- Metal Building Outlet: Online retailer of pre-engineered steel buildings and metal building kits, competing directly on price and convenience for SMB/residential customers.
- Mueller Inc. Texas-based manufacturer of metal buildings, roofing, and components serving residential, commercial, and agricultural markets with a similar PEMB product line and direct sales motion.
- Rhino Steel Buildings: Online-direct PEMB provider competing on price transparency and configurator-driven quotes, with comparable residential/SMB customer focus.
- Toro Steel Buildings: PEMB manufacturer with similar inside-sales, online-quote GTM and target segments (residential, agricultural, commercial), competing head-to-head with Armstrong in the D2C channel.
Broad incumbents
- Nucor Building Systems: Subsidiary of Nucor Corporation (major steel producer), offering PEMB systems through a national dealer network — a far larger, vertically integrated incumbent with greater scale.
- Butler Manufacturing (BlueScope Buildings): Historic PEMB incumbent owned by BlueScope Steel, offering pre-engineered building systems primarily through a dealer network for commercial and industrial customers.
- Kirby Building Systems: Large PEMB manufacturer serving commercial, industrial, and institutional markets across North America, competing on scale and engineered solutions.
Emerging players
- SteelMaster Buildings: Specializes in arch-style and Quonset-style steel buildings with a direct online sales motion — overlapping with Armstrong in residential/agricultural buyers but with a narrower product profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Armstrong Steel social profiles
Digital presenceArmstrong Steel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armstrong Steel leadership team
Management profileNumber of profiles
Profiles2 records
Armstrong Steel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Armstrong Steel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armstrong Steel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armstrong Steel
What does Armstrong Steel do?
Armstrong Steel designs, engineers, and manufactures custom pre-engineered metal building (PEMB) systems that are sold as complete kits including rigid steel framing, pre-galvanized secondary framing, 26-gauge PBR roof and wall panels, lifetime-warranted fasteners, trim, and stamped engineering drawings. Buildings are configured in multiple frame types (clear span, tapered column, multiple span, single slope) and sold factory-direct to homeowners, farmers, contractors, and commercial/industrial customers across the continental U.S. The company supports buyers with a dedicated Building Expert sales team, an in-house engineering department, an Authorized Builder network for erection, and an online 3D Building Designer for self-service configuration.
Is Armstrong Steel a public or private company?
Armstrong Steel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Armstrong Steel founded?
Armstrong Steel was founded in 2009. It employs 101 to 250 people.
Where is Armstrong Steel based?
Armstrong Steel is headquartered in Englewood, United States, in the North America region.
How does Armstrong Steel make money?
Three revenue lines are on record. Pre-Engineered Steel Building Kits are the primary driver. The others are building Component Upgrades and financing Services.
Who are Armstrong Steel's main competitors?
Direct peers on record are General Steel Buildings, Worldwide Steel Buildings, Metal Building Outlet, Mueller Inc., Rhino Steel Buildings and Toro Steel Buildings. Broad incumbents are Nucor Building Systems, Butler Manufacturing (BlueScope Buildings) and Kirby Building Systems. SteelMaster Buildings is listed as an emerging player.
Does Armstrong Steel have an API?
No public API is recorded for Armstrong Steel.
What industry is Armstrong Steel in?
Armstrong Steel's product category is Pre-Engineered Steel Buildings. Its primary akta.pro industry code is IMADACAB, Metal Building Systems (PEMB), with a secondary code of IMADACAG, Metal Roofing & Wall Panels (Architectural/Structural). Its NAICS code is 332311 and its SIC code is 3448.