Liverpool Los Angeles

What Liverpool Los Angeles does

Liverpool Los Angeles is a privately held direct-to-consumer fashion brand headquartered in Los Angeles, founded in 2012, that designs and sells denim and casual sportswear for women and men. Its core product architecture centers on women's jeans offered in an unusually broad range of fits (bootcut, wide-leg, skinny, boyfriend/girlfriend, slim, straight, pull-on, flare) and men's jeans in modern, relaxed, and loose straight fits, supported by jackets, blazers, trousers, sweaters, tops, and dresses. The company differentiates on fit consistency and premium fabric quality, including branded fabric technologies: COOLMAX weaved-thread temperature regulation in men's denim and Cloud 9 ultra-soft breathable fabric in women's comfort pieces. Sizing is intentionally inclusive, with dedicated Plus Size (14W-3X) and Petite (XSP-XLP) sub-collections that mirror the main catalog, plus the Womens Essentials, The Neutral Edit, Golden Glow, and The Fall Edit curated capsules.

Name

Liverpool Los Angeles

Legal name

Liverpool Los Angeles

Website

https://liverpoolstyle.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Liverpool Los Angeles is a private Los Angeles–based fashion brand founded in 2012 that designs and sells direct-to-consumer denim and casual sportswear for women and men, with dedicated plus-size and petite collections emphasizing consistent fit and premium fabrics.

Ownership category

akta.pro rank

Product category

Denim & Casual Sportswear Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industry

Denim & Casualwear Specialty Retail (CRAAABAN)

Keywords

• Women's denim apparel
• Men's casual sportswear
• Plus size jeans
• Petite denim clothing
• Premium casual wear

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Retail Sales: Direct-to-consumer retail sales of denim and casual sportswear through owned e-commerce website and physical retail stores. Products sold at full price with periodic promotional sales (e.g., 50% off summer sale). One-time purchase model for individual apparel items.
2. Loyalist Club Loyalty Program: Rewards program where members earn points for purchases and receive exclusive rewards. Members get $15 off first purchase upon joining.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Liverpool Los Angeles designs, manufactures, and retails branded denim jeans and casual sportswear for women and men. The assortment spans jeans, trousers, jackets, blazers, tops, sweaters, and dresses, with inclusive sizing through dedicated Plus and Petite collections and technology-enhanced fabrics such as COOLMAX and Cloud 9. Products are sold directly to consumers through the company's own e-commerce site and physical retail stores.

Product overview

Liverpool Los Angeles is a denim and casual sportswear retailer offering a comprehensive apparel portfolio centered on its core denim expertise. The company's product architecture consists of multiple sub-brands and specialized collections: the flagship Women's and Men's Jeans lines (available in diverse fits from skinny to wide-leg); the technology-forward COOLMAX Denim collection for men featuring temperature-regulating fabric; the Women's Trousers collection for work-to-weekend styling; and the Women's Jackets & Blazers category. Size inclusivity is addressed through dedicated Plus Size Collection (14W-3X) and Petite Collection (XSP-XLP) sub-brands that offer the same styles in adjusted proportions. Curated themed collections include Essentials (year-round basics), Cloud 9 (ultra-comfort fabric), The Neutral Edit (tonal neutrals), Golden Glow (seasonal brights), and The Fall Edit (autumn styles). Supporting categories include men's shirts, women's tops/shirts, and women's sweaters. The business also operates a Loyalist Club loyalty program for customer retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Jeans Denim jeans for women available in multiple fits including bootcut, flare, straight, slim, boyfriend/girlfriend, pull-on, skinny, and wide-leg styles, offered in various washes and fabrics. Designed for women seeking consistent fit and premium-quality denim for everyday and work wardrobes.
• Men's Jeans Denim jeans for men in Modern Straight, Relaxed Straight, and Loose Straight fits, available in multiple washes including colored denim. Targeted at men seeking versatile casual denim with comfort stretch.
• COOLMAX Denim Collection Men's denim collection featuring COOLMAX fabric technology with weaved thread that regulates body temperature and provides stretch and recovery for year-round wear. Available in multiple washes.
• Women's Trousers and Pants Women's trouser and pant collection including pull-on, wide-leg, flare, and crop styles designed for work-to-weekend wear. Priced $98–$119.
• Women's Jackets & Blazers Women's outerwear collection including trucker jackets, boyfriend blazers, denim jackets, and fashion blazers, priced $109–$149.
• Plus Size Collection Extended-size women's clothing collection in sizes 14W–3X, including jeans, pants, tops, jackets, and dresses mirroring the main collection's styles for customers needing inclusive sizing.
• Petite Collection Petite women's clothing in sizes XSP–XLP with proportionally adjusted inseams and fits, including jeans, pants, shorts, tops, and jackets for women under 5'4".
• Cloud 9 Collection Women's apparel collection using Cloud 9 ultra-soft, breathable fabric that is cool to the touch for maximum comfort.
• Best Sellers Collection Curated assortment of top-performing styles across women's, men's, petite, and plus size categories based on customer popularity.
• Loyalist Club Rewards Program Free membership loyalty program offering $15 off first purchase, points on transactions for exclusive rewards, and a $50 refer-a-friend incentive for both referrer and referee.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 7 For All Mankind: 7 For All Mankind is a Los Angeles-originated premium denim brand offering women's and men's jeans, plus tops and sportswear at a comparable price band. Its LA heritage, premium denim focus, and expansion into men's and inclusive fits parallel Liverpool LA's trajectory and category breadth.
• NYDJ (Not Your Daughter's Jeans): NYDJ is a premium women's denim and casualwear brand with a comparable focus on fit technology, size inclusivity (notably plus), and DTC-plus-wholesale distribution. Its lift-tuck technology and shape-conscious positioning closely mirror Liverpool LA's fit-consistency and inclusive-sizing value proposition.
• Kut from the Kloth: Kut from the Kloth is a premium women's denim brand with strong fit technology positioning, an inclusive sizing range, and a similar mid-premium price point. Its focus on consistent fit and flattering silhouettes competes head-on with Liverpool LA's core value proposition.
• DL1961: DL1961 is a premium denim brand built around proprietary fabric technology (DL Ultimate, DL Lux) targeting women and men. Its technology-led, premium-but-accessible price positioning and direct-to-consumer strength make it one of the closest comps to Liverpool LA's COOLMAX and Cloud 9 fabric platforms.
• Frame (Frame Denim): Frame is a Los Angeles-based premium denim and ready-to-wear brand positioned at a slightly higher price tier but with the same LA heritage, women's and men's collections, and expansion from denim into full casual sportswear—directly analogous to Liverpool LA's brand architecture.

Broad incumbents

• Madewell: Madewell is a J.Crew-owned premium casualwear and denim brand operating at a similar accessible-premium price point with strong DTC and physical retail. It competes with Liverpool LA in women's jeans, tops, and casual sportswear but at meaningfully greater scale and marketing reach.
• Levi's: Levi's is the dominant global denim incumbent across all price tiers, including a meaningful premium tier (Levi's Made & Crafted, Levi's Premium). It sets the competitive floor and ceiling on denim pricing, marketing, and consumer expectations that Liverpool LA must navigate.

Emerging players

• Good American: Good American is a premium denim brand co-founded with an explicit plus-size-inclusive DNA. Its direct overlap with Liverpool LA's plus sub-brand and similar premium-casualwear extension make it a close comparable, particularly in the size-inclusivity growth narrative Liverpool LA is pursuing.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/liverpooljeans
• LinkedInlinkedin.com/company/liverpool-jeans
• Instagraminstagram.com/liverpoollosangeles
• Pinterestpinterest.com/liverpoollosangeles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liverpool Los Angeles