What Shoppa's Material Handling does

Shoppa's Material Handling is a privately held, family-owned Toyota-authorized material handling equipment dealership and intralogistics solutions provider headquartered in Fort Worth, Texas. Founded in 1981 by Jimmy Shoppa, the company operates 12 dealership locations across Texas, Missouri, and Kansas, employing more than 700 people including 250+ certified technicians and a fleet of 150+ mobile service vehicles. Its core offering is the sale of new and used Toyota forklifts (Class I–V, covering internal combustion, electric, reach trucks, order pickers, and heavy-duty units with capacities up to 125,000 lbs), complemented by authorized dealerships of Big Joe, Combilift, Genie, JLG, AICHI, Steinbock, Drexel, Bendi, Factory Cat, and other manufacturers for specialty forklifts, aerial lifts, VNA trucks, sweepers, and utility vehicles.

The company's business model spans multiple revenue streams: one-time equipment sales (new, used, pre-owned), usage-based short- and long-term rentals, professional services (on-site and in-shop repair, mobile service with a 3-hour response target, 24/7 support), parts sales (Toyota Genuine Parts, StarLift Parts, tires, Viking Power batteries and chargers), managed services (ForkFacts™ fleet management with GEMONE telematics), and project-based warehouse solutions (racking, shelving, mezzanines, dock and door equipment, conveyor and sortation systems, AS/RS, robotics, and integrated intralogistics implementation). Pricing is quote-based; financing is provided through a Toyota Commercial Financing partnership.

Go-to-market is a hybrid of enterprise field sales at dealership locations, inside sales via phone (866-506-2200) and web quote forms, and channel partnerships with financing and equipment OEMs. The customer base spans warehousing and distribution (primary segment), manufacturing, heavy industry, energy (including Permian Basin oilfield), agriculture, and government (SAM Disaster Response), with named enterprise customers including Brakebush (cold storage) and Ardagh Group/Buske Logistics (manufacturing/distribution EV conversion). The company also offers operator training, OSHA certification programs, and Toyota Process Consulting (Kaizen/Lean) as customer success and stickiness levers.

Name

Shoppa's Material Handling

Legal name

Shoppa's Material Handling

Website

https://shoppasmaterialhandling.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Shoppa's Material Handling is a family-owned Toyota-authorized material handling equipment dealership and intralogistics provider operating 12 locations across Texas, Missouri, and Kansas, serving warehousing, manufacturing, energy, and industrial customers with forklifts, parts, service, rentals, and warehouse automation.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Industrial Machinery and Equipment Merchant Wholesalers (42383), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Warehousing, Inventory & Materials Handling (EDAOANAI)

Keywords

• Material handling equipment
• Forklift dealership
• Warehouse storage solutions
• Intralogistics systems
• Equipment rental services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new Toyota forklifts (Class I-V), used equipment, and equipment from other brands including Big Joe, Combilift, Genie, JLG, AICHI. Sales of new, used, and pre-owned units.
2. Service and Maintenance: On-site and in-shop repair services for forklifts and material handling equipment. Mobile service technicians available at all locations with rapid response times.
3. Parts Sales: Sale of Toyota Genuine Parts, StarLift Parts for non-Toyota equipment, forklift tires, and batteries. Both in-person and mobile tire service.
4. Equipment Rental: Short, medium, and long-term rental programs for forklifts and material handling equipment. Day, week, month, and longer rental agreements available.
5. Fleet Management: Custom fleet management programs with ForkFacts™ reporting for tracking equipment health, maintenance scheduling, and cost optimization.
6. Warehouse Solutions: Design/build services for warehouse storage including racking systems, shelving, mezzanines, dock equipment, and full intralogistics system integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shoppa's Material Handling is an authorized Toyota Material Handling dealership that sells new and used forklifts, reach trucks, order pickers, AGVs, aerial lifts, and other material handling equipment, alongside warehouse storage solutions, dock and door equipment, and intralogistics systems. The company also provides parts, mobile repair service, equipment rental, and fleet management across 12 locations in Texas, Missouri, and Kansas.

Product overview

Shoppa's Material Handling operates as a Toyota-authorized dealership offering a comprehensive portfolio of material handling equipment, warehouse solutions, and intralogistics services across 12 locations in Texas, Missouri, and Kansas. The core product portfolio centers on Toyota forklifts (internal combustion, electric, reach trucks, order pickers, heavy-duty models) supplemented by specialty equipment from Big Joe, Combilift, Steinbock, Drexel, Bendi, Genie, JLG, AICHI, and other manufacturers including sweepers/scrubbers, aerial lifts, utility vehicles, and automated guided vehicles. The company complements equipment sales with a full suite of services including warehouse storage solutions (racking, shelving, mezzanines), dock and door equipment, intralogistics solutions (conveyor systems, sortation, AS/RS, robotics), proprietary ForkFacts™ fleet management with GEMONE technology, Toyota Process Consulting (Kaizen, Lean Management), parts and mobile service, equipment rental, and operator training/certification programs. This integrated approach positions Shoppa's as a one-stop provider for automated intralogistics rather than a pure equipment reseller.

Differentiator

Problem solved

Functional benefit

Brands

• Viking Power: Exclusive battery and charger power provider for material handling equipment
• ForkFacts

Products and services

• Toyota Forklifts Toyota internal combustion and electric forklifts including cushion and pneumatic tire models with load capacities from 3,000 to 40,000 lbs, featuring Toyota's System of Active Stability (SAS) for warehouse, distribution, and manufacturing operations.
• Reach Trucks Toyota reach trucks designed for narrow aisle warehouse applications with lift heights and tight turn radius for efficient racking operations.
• Order Pickers Toyota order pickers enabling operators to reach heights up to 390 inches for comfortable order fulfillment at tallest rack levels in warehouse operations.
• Heavy Duty Forklifts Toyota heavy-duty forklifts and container handlers with capacities ranging from 15,000 to 125,000 lbs for steel, metal processing, rigging, and lumber applications.
• Pallet Jacks & Stackers Toyota pallet jacks and stackers for efficient pedestrian warehouse operations with capacities from 2,000 to 8,000 lbs.
• Utility Vehicles Electric and industrial tow tractors and burden carriers for material transport with towing capacities from 650 to 59,500 lbs.
• Automated Guided Vehicles Toyota automated guided vehicles and autonomous vehicles for driverless transportation in manufacturing and distribution centers, reducing labor costs and increasing efficiency.
• Big Joe Forklifts Big Joe electric forklifts featuring lithium-ion counterbalanced trucks and autonomous solutions, known for user-friendly design since 1951.
• Specialty Forklifts - Combilift Combilift multidirectional forklifts and sideloaders combining counterbalance, sideloader, and VNA truck functionality with all-wheel drive.
• Very Narrow Aisle (VNA) Forklifts Very narrow aisle forklifts for maximizing warehouse space with capacities from 2,400 to 12,000 lbs and lift heights up to 56 feet.
• Sweepers & Scrubbers Industrial floor cleaning equipment including ride-on and walk-behind sweepers, scrubbers, and combination machines from Factory Cat, Powerboss, Advance, and Dulevo brands.
• Aerial Lifts Aerial work platforms including boom lifts, scissor lifts, telehandlers, and vertical mast lifts from Genie, JLG, and AICHI with working heights from 10 to 186 feet.
• Used Forklifts Pre-owned, pre-proven, and fully reconditioned forklifts at competitive prices, all inspected and certified through a 103-point inspection process.
• Equipment Rental Short, medium, and long-term equipment rentals covering forklifts, aerial lifts, sweepers, and specialty equipment with flexible day, week, month, and longer-term agreements.
• Warehouse Storage Solutions Warehouse storage and racking solutions including design/build services, pallet racking, shelving systems, mezzanines, and safety equipment.
• Dock & Door Equipment Loading dock equipment including mechanical, hydraulic, and air-powered dock levelers, edge of dock levelers, climate-controlled options, seals, shelters, vehicle restraints, and safety equipment.
• Intralogistics Solutions Comprehensive intralogistics solutions including warehouse consulting and design, conveyor systems, sortation systems, automated storage and retrieval systems (AS/RS), robotics, and integrated systems implementation.
• Fleet Management Services Custom fleet management programs with proprietary ForkFacts™ reporting and GEMONE machine-to-machine technology for equipment tracking, maintenance scheduling, and cost optimization.
• Parts & Service Replacement parts (Toyota Genuine Parts and StarLift parts for all makes and models), mobile service, in-shop repair, maintenance programs, and field service for forklifts and material handling equipment.
• Toyota Process Consulting Consulting services based on Toyota Production System, Kaizen, and Lean Management principles for operational excellence and process improvement.
• Training & Certification Programs OSHA certified safety training and operator certification programs for forklift and material handling equipment operators.
• Viking Power Batteries & Chargers Batteries and chargers for electric forklift power solutions with expert service for equipment protection.

Quantifiable outcome

• 3-hour response time for field service requests during normal business hours
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Toyota Material HandlingcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Toyota Material Handling - the #1 selling forklift brand in the world and recognized leader in quality, durability, safety and innovation. Sells full array of Class I-V forklifts and related equipment. Partners with Toyota Commercial Financing for equipment financing.
• Big Joe ForkliftsminorChannel Partner/ Reseller/ DistributorProud partner offering full line of Big Joe forklift products including lithium-ion counterbalanced trucks and autonomous solutions. Products sold through Shoppa's locations.
• CombiliftminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Combilift products including multidirectional forklifts (Combi-CB, Combi-C, Combi-MR series) and sideloader forklifts (SL, 4WSL, ST, GT series).
• GenieminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Genie aerial work platforms including boom lifts, scissor lifts, and telehandlers. Products include S telescopic boom lifts, Z articulated boom lifts, and GS slab scissor lifts.
• JLGminorChannel Partner/ Reseller/ DistributorAuthorized dealer of JLG aerial equipment including boom lifts, scissor lifts, telehandlers, and compact crawler boom lifts.
• AICHIminorChannel Partner/ Reseller/ DistributorAuthorized dealer of AICHI aerial work platforms including scissor lifts and vertical mast lifts.
• Toyota Commercial FinancingcoreGTM or Marketing PartnerFinancing partner for equipment purchases. Partnership enables customers to obtain financing for new or used equipment purchases through Shoppa's.
• Buske LogisticsminorOthersLogistics provider partnered with Shoppa's and Ardagh Group for electric vehicle conversion project at Fairfield, California distribution center.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=u4h4VHjuB4A
• Xx.com/shoppas
• Facebookfacebook.com/shoppasftworth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoppa's Material Handling