Lubriplate Lubricants Co.

What Lubriplate Lubricants Co. does

Lubriplate Lubricants Co. (legal entity: Fiske Brothers Refining Company, d/b/a LUBRIPLATE Lubricants Company) is a privately held, US-based manufacturer of specialty lubricants founded in 1870 and continuously operating for over 150 years. The company operates from a corporate headquarters and warehouse in Newark, NJ (129 Lockwood Street) and a wholly-owned ISO-9001-registered manufacturing and packaging facility in Toledo, OH (1500 Oakdale Avenue). It sells a portfolio of roughly 449 SKUs across industrial (377 products) and consumer (65 products) categories, spanning food-grade lubricants, multi-purpose greases, hydraulic and compressor fluids, gear/bearing/chain oils, environmentally responsible Eco-Green lubricants, metalworking fluids, automotive and marine lubricants, spray lubricants, and specialty products such as firearm and fishing-reel greases. The portfolio is differentiated by proprietary additive chemistries including the XTREMITY AW/EP extreme-pressure system (featured in the 2024-launched Robotic EP-0 product), the Lubri-Armour antimicrobial additive for food-contact environments, and MOSH/MOAH-free formulations addressing emerging food-safety requirements.

The business is organized around vertically-segmented use cases — Food Grade / NSF H1 Industrial and Industrial Manufacturing are primary, while Automotive/Marine, Consumer/Recreation, and Eco-Green are secondary — with 131 NSF H1 registrations, ISO-21469 certification, IFANCA Halal and Orthodox Union Kosher certifications, and compliance with PFAS/REACH/RoHS/POPS/PBT regulations constituting a significant regulatory barrier in food-processing and pharmaceutical end markets. Revenue is generated through one-time sales of lubricant products across multiple packaging formats (cartridges, pails, drums, jugs, aerosols), priced on a non-publicly-disclosed basis. The go-to-market is sales-led, combining a domestic district-manager field force covering the US and Canada, direct e-commerce via lubriplate.com, and a stated worldwide distribution network, with international inquiries handled by the Executive Vice President & CMO. Value-added services — complimentary plant surveys, the Lubri-Armour and color-coding programs, no-charge oil analysis, lubrication maintenance software, and in-plant training — are layered on top of product sales to drive stickiness with industrial accounts.

Name

Lubriplate Lubricants Co.

Legal name

Fiske Brothers Refining Company, d/b/a LUBRIPLATE Lubricants Company

Website

https://lubriplate.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

101–250 employees

Short description

Lubriplate Lubricants Co. is a 155-year-old, privately held US manufacturer of industrial, food-grade, automotive, marine, and consumer lubricants, producing a 449-product portfolio at its ISO-9001 Toledo, OH facility and selling through district managers, direct e-commerce, and a worldwide distribution network.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Industrial & Heavy-Duty Lubricants (IMAEAMAB), Automotive Lubricants & Fluids (IMAEAMAA), Gear Oils & Transmission Fluids (IMAEAMAE), Marine Lubricants (IMAEAMAM), Fuel Additives & Lubricant Additives (IMAEAMAL), Bio-based Lubricants, Functional Fluids & Industrial Additives (EUAAAIAF)

Keywords

• Industrial lubricants manufacturing
• Food grade lubricants
• Multi-purpose greases
• Hydraulic compressor fluids
• Environmentally responsible lubricants

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lubricant Product Sales: Lubriplate generates revenue through the sale of industrial, automotive, marine, recreational and household lubricants. The company offers petroleum-based lubricants, synthetic lubricants, and Eco-Green environmentally responsible products. Products are sold directly through their website and through their distribution network with various packaging options (cartridges, pails, drums, jugs).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lubriplate Lubricants Co. manufactures and distributes a comprehensive portfolio of over 449 lubricants, greases, and related specialty products. Its catalog spans petroleum-based and synthetic/long-life lubricants, food-grade (NSF H1) lubricants, multi-purpose greases, hydraulic and compressor fluids, gear and chain fluids, metalworking fluids, and Eco-Green environmentally responsible formulations. Products are sold under industrial and consumer brand lines for use in manufacturing, food processing, automotive, marine, and household applications.

Product overview

Lubriplate Lubricants Co. is a manufacturer of industrial, automotive, marine, recreational, and household lubricants founded in 1870. The company operates as a single unified product portfolio organized into Industrial Products (377 products) and Consumer Products (65 products). Industrial offerings include Food Grade Lubricants (NSF H1 registered, 124 products), Multi-Purpose Greases (127 products including LTR-2, MAG-1), Hydraulic Fluids (33 products), Compressor Fluids (34 products including AC series and Synac series), Gear/Bearing/Chain Fluids (86 products), Environmentally Responsible Lubricants (40 products), Metalworking Fluids (7 products), Automotive Lubricants (30 products), Spray Lubricants (22 products), and Specialty Lubricants (29 products). Consumer products span Automotive, Boating/Water Sports, General Purpose & Home Improvement, and Outdoor Recreation & Firearms categories. The company also offers value-added services including plant surveys, color coding programs, lubrication maintenance software, oil analysis programs, and training services. All products are manufactured at the company's facility in Toledo, OH, with headquarters in Newark, NJ.

Differentiator

Problem solved

Functional benefit

Products and services

• LTR-2 Heavy-Duty Red Grease A flagship heavy-duty red grease formulated for demanding industrial applications requiring high film strength and wear protection.
• Robotic EP-0 A grease engineered for robotic equipment, providing extreme pressure (EP) protection for automated machinery gearboxes and lubrication points.
• Power Hammer & Chisel Grease A specialized grease formulated for power hammers, chisels, and pneumatic tools subject to heavy shock loads and reciprocating motion.
• Food Grade Lubricants NSF H1 registered lubricants including oils and greases certified for use in food, beverage, pharmaceutical, and cosmetics manufacturing where incidental food contact may occur. Includes MOSH and MOAH free options.
• Multi-Purpose Greases General-purpose greases designed for a wide range of industrial lubrication applications, formulated with anti-wear and extreme pressure additives such as the XTREMITY AW/EP system.
• Hydraulic Fluids Industrial hydraulic fluids formulated for hydraulic systems, machinery, and equipment requiring stable viscosity and anti-wear performance.
• Compressor Fluids Lubricants formulated for air compressors and vacuum pumps, designed to provide oxidation stability and deposit control under continuous duty operation.
• Gear, Bearing, Chain and Recirculating Fluids Specialty lubricants for enclosed gearboxes, bearings, conveyor chains, and recirculating lubrication systems in industrial machinery.
• Environmentally Responsible Lubricants (Eco-Green) Bio-based and environmentally responsible lubricant formulations, including products with Lubri-Armour antimicrobial additive technology, designed to reduce environmental impact while delivering industrial performance.
• Metalworking Fluids Cutting, machining, grinding, and metalforming fluids formulated for metalworking operations to improve tool life and surface finish.
• Spray Lubricants Aerosol and spray-applied lubricants for industrial maintenance applications.
• Specialty Lubricants Application-specific lubricants formulated for unique industrial use cases and operating environments.
• Automotive Lubricants and Motor Oils Motor oils and lubricants formulated for passenger vehicles, fleet, and commercial automotive applications.
• Consumer Automotive, Boating, Home Improvement and Outdoor Recreation Lubricants Consumer-grade lubricants sold for automotive, boating and water sports, general purpose and home improvement, and outdoor recreation and firearms applications.

Quantifiable outcome

• LUBRIPLATE LTR-2 maintains exceptional film strength and shear stability resulting in wear reduction and long lubricant life
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NSF InternationalcoreStrategic or Co-development PartnerNSF International provides food safety certification and registration services for Lubriplate's H1 registered food grade lubricants. Lubriplate has 131 NSF H1 registrations and their products are ISO-21469 certified through NSF.
• IFANCA (Islamic Food and Nutrition Council of America)coreStrategic or Co-development PartnerIFANCA provides Halal certification services for Lubriplate's food grade lubricants, allowing products to be marketed for use in Halal food processing applications.
• Orthodox UnioncoreStrategic or Co-development PartnerOrthodox Union provides Kosher certification for Lubriplate's food grade lubricants, enabling products to be used in Kosher food processing applications.
• Bearing Specialists Association (BSA)minorChannel Partner/ Reseller/ DistributorIndustry association partnership for bearing specialists who recommend and distribute industrial lubricants for bearing applications.
• Lincoln / ORSCOminorStrategic or Co-development PartnerPartnership referenced in 'Guide to Advanced Oven Chain Lubrication' documenting recommended lubricant applications for Lincoln/ORSCO equipment.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bel-Ray Company: Specialty lubricant manufacturer focused on industrial, automotive, and recreational markets. Comparable mid-sized specialty competitor with food-grade and synthetic lubricant offerings.
• Klüber Lubrication: Specialty industrial lubricants manufacturer (a Freudenberg company) with deep food-grade, gear oil, and synthetic lubricant offerings. Direct overlap with Lubriplate's industrial and food-grade SKUs.
• Fuchs Petrolub: German-headquartered global leader in specialty industrial lubricants, including food-grade (Cassida) and industrial greases. Closely comparable product portfolio and target end-markets to Lubriplate.
• CRC Industries: Specialty chemical and lubricant manufacturer serving industrial, automotive, and consumer markets. Direct overlap in spray lubricants, greases, and maintenance chemicals.
• Quaker Houghton: Global leader in industrial process fluids and specialty lubricants. Comparable in metalworking fluids, hydraulic fluids, and industrial grease categories.

Broad incumbents

• TotalEnergies Lubricants: Global lubricants arm of TotalEnergies with broad industrial and specialty product portfolio. Competes with Lubriplate in greases, gear oils, and food-grade markets.
• Mobil (ExxonMobil): ExxonMobil's lubricants business covers industrial, automotive, and marine oils with strong distribution. Broad incumbent overlapping most of Lubriplate's portfolio.
• Shell Lubricants: Global lubricants major with comprehensive industrial, food-grade (Cassida-equivalent via Shell), and consumer lines. Competes broadly with Lubriplate across nearly every category but at much greater scale.
• Castrol (BP): BP-owned global lubricant brand with extensive industrial, automotive, and marine offerings including food-grade lines. Larger incumbent with overlapping industrial/automotive SKUs.
• Petro-Canada Lubricants: HF Sinclair-owned specialty and industrial lubricants manufacturer with food-grade (Purity FG) and industrial product lines. Comparable mid-cap specialty player in food-grade and industrial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lubriplatelubes
• YouTubeyoutube.com/user/LubriplateLubricants
• Facebookfacebook.com/lubriplate
• LinkedInlinkedin.com/company/lubriplate-lubricants-co-
• Instagraminstagram.com/lubriplatelubricants

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubriplate Lubricants Co.