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MIND Research Institute

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uuid000aiuv

Namestring
MIND Research Institute
Legal namestring
MIND Education
Websiteurl
mindresearch.org
Company typeenum
Private
Founded yearint
1998
Descriptiontext

MIND Research Institute, operating as MIND Education, is a U.S.-based education technology organization founded in 1998 and headquartered in Irvine, California. Its core offering is ST Math, a PreK-8 visual, game-based supplemental math program built on a patented neuroscience-driven instructional approach and branded around the JiJi the penguin mascot. The product is designed to build deep conceptual mathematical understanding through visual problem solving rather than procedural drill, and is positioned to reach all learners regardless of language background or learning profile.

The product suite has expanded beyond the original supplemental K-8 program to include four distinct SKUs: ST Math (core supplemental), ST Math Early Learning (PreK foundations), ST Math Summer Immersion (extended learning time), and ST Math Homeschool (direct-to-consumer for families). MIND also operates solution verticals addressing expanded learning, multilingual learners, mathematical discourse, family engagement, and special education use cases, allowing district buyers to deploy against specific student populations within a single contract.

The revenue model is anchored in direct enterprise sales to U.S. K-12 schools and school districts, supplemented by direct-to-consumer homeschool subscriptions; pricing is quote-based and not publicly disclosed. The organization is described as a private nonprofit entity, holds SOC 2 Type 2 compliance to support enterprise procurement, and reaches schools through content marketing (blog, podcast, publications, webinars, newsletter) and earned media. Leadership includes CEO Brett Woudenberg alongside founders Matthew Peterson and Mark Bodner, supported by a CRO and VP-level engagement function.

Short descriptiontext

MIND Research Institute (operating as MIND Education) provides ST Math, a patented, neuroscience-driven, visual game-based PreK-8 supplemental math program sold primarily to U.S. K-12 schools and districts, with a direct-to-consumer homeschool channel.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersIrvine, United States
HQ citystring
Irvine
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
K-12 math software, visual learning platform, game-based education, supplemental math curriculum, neuroscience-driven instruction
Industry4 codes
1Math & STEM Learning Technology (incl. Coding/Robotics Platforms)
CodeEDAJAMAGPrimaryYes
2Math & Science Interactive Learning Platforms (STEM Core)
CodeEDAFANAHPrimaryNo
3Math Games, Puzzles & Recreational Math Programs
CodeEDAMAEAMPrimaryNo
4Math Intervention & Numeracy Materials (Special Education)
CodeEDAGAMAIPrimaryNo
NAICS code2 codes
  • Educational Support Services61171
  • Exam Preparation and Tutoring611691
SIC code1 code
  • Services-Educational Services8200
Product category
K-12 Math Education Software
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Others
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Brand1 of 4 records shown
1ST Math
Description

A PreK-8 visual, game-based supplemental math program that builds deep conceptual understanding through problem solving. Features JiJi the penguin mascot.

mindeducation.org
+3 more records
Core offering1 text field

MIND Research Institute (operating as MIND Education) develops and sells ST Math, a PreK-8 visual, game-based supplemental math program featuring the JiJi the penguin mascot. Built on patented neuroscience-driven research, the program delivers interactive math puzzles that build deep conceptual understanding through problem solving, sold to schools and districts for classroom integration and directly to families for homeschool use.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • New Study: ST Math Use Dramatically Increases Texas Students' STAAR Math Scores (2025)
Product overview1 text field

MIND Education (MIND Research Institute) is an education technology company offering neuroscience-driven math curriculum programs. The core product is ST Math, a PreK-8 visual, game-based supplemental program featuring JiJi the penguin. The portfolio includes four distinct programs: ST Math (supplemental core), ST Math Early Learning and ST Math Summer Immersion (comprehensive programs), and ST Math Homeschool (homeschool variant). All programs are built on patented neuroscience research and aim to build conceptual understanding through visual problem solving. The company also provides solution verticals for Expanded Learning, Multilingual Learners, Mathematical Discourse, Family Engagement, and Special Education.

Product and service2 records
1ST Math
CategorySupplemental Math Curriculum
Description

A PreK-8 visual, game-based supplemental math program that builds deep conceptual understanding through problem solving. Features JiJi the penguin mascot and interactive puzzles. Designed for adoption by schools and districts to integrate into classroom instruction.

2ST Math Early Learning
Partnership1 partner
1Wits University (University of the Witwatersrand, South Africa)
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-09-10
Description

MIND Institute is collaborating with Wits University on the AI & African Music project, integrating AI with African musical traditions. Selected musicians will develop proposals and receive funding, mentorship, and opportunities to showcase their work over a six-month period. The initiative aims to foster African-centric AI tools and creative expression within the global digital music landscape.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MIND Research Institute

K-12 Math Education Softwaremindresearch.org

MIND Research Institute (operating as MIND Education) provides ST Math, a patented, neuroscience-driven, visual game-based PreK-8 supplemental math program sold primarily to U.S. K-12 schools and districts, with a direct-to-consumer homeschool channel.

What MIND Research Institute does

MIND Research Institute, operating as MIND Education, is a U.S.-based education technology organization founded in 1998 and headquartered in Irvine, California. Its core offering is ST Math, a PreK-8 visual, game-based supplemental math program built on a patented neuroscience-driven instructional approach and branded around the JiJi the penguin mascot. The product is designed to build deep conceptual mathematical understanding through visual problem solving rather than procedural drill, and is positioned to reach all learners regardless of language background or learning profile.

The product suite has expanded beyond the original supplemental K-8 program to include four distinct SKUs: ST Math (core supplemental), ST Math Early Learning (PreK foundations), ST Math Summer Immersion (extended learning time), and ST Math Homeschool (direct-to-consumer for families). MIND also operates solution verticals addressing expanded learning, multilingual learners, mathematical discourse, family engagement, and special education use cases, allowing district buyers to deploy against specific student populations within a single contract.

The revenue model is anchored in direct enterprise sales to U.S. K-12 schools and school districts, supplemented by direct-to-consumer homeschool subscriptions; pricing is quote-based and not publicly disclosed. The organization is described as a private nonprofit entity, holds SOC 2 Type 2 compliance to support enterprise procurement, and reaches schools through content marketing (blog, podcast, publications, webinars, newsletter) and earned media. Leadership includes CEO Brett Woudenberg alongside founders Matthew Peterson and Mark Bodner, supported by a CRO and VP-level engagement function.

MIND Research Institute firmographics

Firmographics
Name
MIND Research Institute
Legal name
MIND Education
Website
https://mindresearch.org
Company type
Private
Founded year
1998
Operating status
Operating
Headcount range
101–250 employees
Short description
MIND Research Institute (operating as MIND Education) provides ST Math, a patented, neuroscience-driven, visual game-based PreK-8 supplemental math program sold primarily to U.S. K-12 schools and districts, with a direct-to-consumer homeschool channel.
Ownership category
akta.pro rank

MIND Research Institute industry classification

Industry
Product category
K-12 Math Education Software
NAICS
Educational Support Services (61171), Exam Preparation and Tutoring (611691)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)
akta.pro secondary industries
Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH), Math Games, Puzzles & Recreational Math Programs (EDAMAEAM), Math Intervention & Numeracy Materials (Special Education) (EDAGAMAI)

Keywords

  • K-12 math software
  • Visual learning platform
  • Game-based education
  • Supplemental math curriculum
  • Neuroscience-driven instruction

Where MIND Research Institute is headquartered

Location

Headquarters

HQ city
Irvine
HQ country
United States
HQ region
North America

Markets served

MIND Research Institute business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Distribution channels2 records

Marketing channels6 records

MIND Research Institute product offering

Product offering

Core offering

MIND Research Institute (operating as MIND Education) develops and sells ST Math, a PreK-8 visual, game-based supplemental math program featuring the JiJi the penguin mascot. Built on patented neuroscience-driven research, the program delivers interactive math puzzles that build deep conceptual understanding through problem solving, sold to schools and districts for classroom integration and directly to families for homeschool use.

Product overview

MIND Education (MIND Research Institute) is an education technology company offering neuroscience-driven math curriculum programs. The core product is ST Math, a PreK-8 visual, game-based supplemental program featuring JiJi the penguin. The portfolio includes four distinct programs: ST Math (supplemental core), ST Math Early Learning and ST Math Summer Immersion (comprehensive programs), and ST Math Homeschool (homeschool variant). All programs are built on patented neuroscience research and aim to build conceptual understanding through visual problem solving. The company also provides solution verticals for Expanded Learning, Multilingual Learners, Mathematical Discourse, Family Engagement, and Special Education.

Differentiator

Problem solved

Functional benefit

Brands

  • ST Math: A PreK-8 visual, game-based supplemental math program that builds deep conceptual understanding through problem solving. Features JiJi the penguin mascot.
  • ST Math Early Learning
  • ST Math Summer Immersion
  • ST Math Homeschool

Products and services

  • ST Math A PreK-8 visual, game-based supplemental math program that builds deep conceptual understanding through problem solving. Features JiJi the penguin mascot and interactive puzzles. Designed for adoption by schools and districts to integrate into classroom instruction.
  • ST Math Early Learning

Quantifiable outcome

  • New Study: ST Math Use Dramatically Increases Texas Students' STAAR Math Scores (2025)

Companies that use MIND Research Institute

Customer profile

Segments5 records

Ideal customer profiles2 records

MIND Research Institute technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

MIND Research Institute partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Wits University (University of the Witwatersrand, South Africa)coreStrategic or Co-development Partner · 10 September 2025MIND Institute is collaborating with Wits University on the AI & African Music project, integrating AI with African musical traditions. Selected musicians will develop proposals and receive funding, mentorship, and opportunities to showcase their work over a six-month period. The initiative aims to foster African-centric AI tools and creative expression within the global digital music landscape.

Recent moves6 records

Expansion highlights4 records

MIND Research Institute competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

MIND Research Institute social profiles

Digital presence

MIND Research Institute compliance and trust

Trust signal

Compliance1 record

MIND Research Institute financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MIND Research Institute leadership team

Management profile

Number of profiles

Profiles7 records

MIND Research Institute funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MIND Research Institute M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIND Research Institute

What does MIND Research Institute do?

MIND Research Institute (operating as MIND Education) develops and sells ST Math, a PreK-8 visual, game-based supplemental math program featuring the JiJi the penguin mascot. Built on patented neuroscience-driven research, the program delivers interactive math puzzles that build deep conceptual understanding through problem solving, sold to schools and districts for classroom integration and directly to families for homeschool use.

Is MIND Research Institute a public or private company?

MIND Research Institute is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was MIND Research Institute founded?

MIND Research Institute was founded in 1998. It employs 101 to 250 people.

Where is MIND Research Institute based?

MIND Research Institute is headquartered in Irvine, United States, in the North America region.

Does MIND Research Institute have an API?

No public API is recorded for MIND Research Institute.

What industry is MIND Research Institute in?

MIND Research Institute's product category is K-12 Math Education Software. Its primary akta.pro industry code is EDAJAMAG, Math & STEM Learning Technology (incl. Coding/Robotics Platforms), with a secondary code of EDAFANAH, Math & Science Interactive Learning Platforms (STEM Core). Its NAICS code is 61171 and its SIC code is 8200.

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Live signals
PR NewswireExperienced Board Director and Former Chief Legal Officer J. Weili Cheng Joins MIND Research Institute's Board of DirectorsMIND Research Institute announced the appointment of J. Weili Cheng to its board of directors. Cheng brings over three decades of experience, including her current role as executive director of the Yale Alumni Association and prior experience as Chief Legal Officer at The Ritz-Carlton Hotel Company. She also serves as an associate at Laguna Strategic Advisors and joined the board of APIA Scholars in 2021.PR NewswireVIPTeacher and MIND Research Institute Announce Partnership to Deliver Online High-Impact, Grade-level TutoringVIPTeacher and MIND Research Institute announced a partnership to deliver online high-impact, grade-level tutoring through ST Math powered by VIPTeacher's platform, combining visual instructional puzzles with state-certified teachers. The solution offers flexible scheduling with one-on-one or small-group sessions available during school, before- or after-school, or summer programs. VIPTeacher brings 10 years of tutoring operations experience and has served over 1.3 million students globally.PR NewswireKevin Hammer Promoted to Senior VP of Engineering and Karen Talbert Promoted to VP of Partnerships at MIND Research InstituteMIND Research Institute announced the promotions of Kevin Hammer to Senior Vice President, Engineering and Karen Talbert to Vice President, Partnerships, effective October 2022. Hammer, who has been with the organization since 2014, will continue leading engineering design choices and platform development, while Talbert will oversee growth and expansion of school and donor partner revenues. CEO Brett Woudenberg cited both individuals' contributions to the development of ST Math and the new InsightMath platforms as justification for their promotions.PR NewswireMIND Research Institute Announces New Vice President of EngagementMIND Research Institute has hired Caroline Wynne as Vice President of Engagement to lead marketing strategies and brand awareness for the organization. Wynne brings more than 17 years of marketing experience, having previously built and led marketing teams at edtech organizations including Lexia Learning, Voyager Sopris, and Performance Matters.PR NewswireEllen Bialo, Head of Interactive Educational Systems Design, Joins MIND Research Institute BoardMIND Research Institute announced the appointment of Ellen Bialo to its board of directors. Bialo brings extensive experience in education technology, having served as President and CEO of Interactive Educational Systems Design and holding leadership positions including chair of the SIIA Education Section board and advisor to the National Science Foundation. Her appointment is expected to strengthen MIND's mission of improving mathematics education through its ST Math instructional program.PR NewswireMIND Research Institute Announces New Chief Financial Officer Geri CohenMIND Research Institute has announced the appointment of Geri Cohen as Chief Financial Officer, effective immediately. Cohen will oversee finance, accounting, human resources, and legal activities as the nonprofit organization expands its award-winning educational programs. She joins from NWEA, where she served as CFO and EVP of Corporate Services, and brings over two decades of experience in financial services and software industries.PR NewswireST Math Wins 2021 CODiE Award for Best Foundational Mathematics Instructional SolutionMIND Research Institute's ST Math visual instructional program was named the 2021 Best Foundational Mathematics Instructional Solution at the annual SIIA CODiE Awards, a peer-reviewed program recognizing excellence in education technology since 1986. The CODiE Awards evaluate products through expert judges including educators and administrators, followed by a vote by SIIA members. CEO Brett Woudenberg credited the award to staff dedication, education partners, and student perseverance.PR NewswireBookNook and MIND Research Institute Announce Partnership to Deliver Scaled High Dosage Tutoring for MathBookNook and MIND Research Institute announced a partnership to deliver high dosage math tutoring for K-8 students by combining BookNook's virtual tutoring platform with MIND's ST Math program. The initiative aims to address unfinished learning through school, community, and home-based live sessions, with pilot programs scheduled for the summer and broader availability expected in the fall.PR NewswireOverdeck Family Foundation Awards Additional $3.75 Million to Further MIND Research Institute's MissionThe Overdeck Family Foundation has awarded a $3.75 million grant to MIND Research Institute to expand its ST Math educational program and develop culturally relevant math curricula. The funding, structured as a three-year commitment, also supports the organization's participation in Harvard University's Strategic Data Project Fellowship Program to enhance data leadership.PR NewswireST Math and MIND Research Institute CEO Brett Woudenberg Named 2021 EdTech Awards FinalistsMIND Research Institute's ST Math program has been named a 2021 Cool Tool Award finalist in the Math Solution and New Product categories by EdTech Digest, with CEO Brett Woudenberg also named a Leadership Award finalist in the Founder/CEO category. ST Math is a PreK-8 visual instructional program currently used by more than 1.3 million students. Woudenberg is being recognized for keeping students' educational needs at the forefront during the COVID-19 pandemic.