Dort Federal Credit Union

What Dort Federal Credit Union does

Dort Financial Credit Union is a not-for-profit financial cooperative founded in 1951 and headquartered in Grand Blanc, Michigan. The institution serves over 112,000 deposit accounts across consumer and small/mid-sized business members through 10 branch locations in Genesee, Lapeer, Shiawassee, and Oakland Counties in Michigan, plus a Florida operation acquired via the December 2022 Flagler Bank transaction. Member-facing products span checking and savings accounts (including a 7% APY Boost Checking product), certificates of deposit, vehicle loans, mortgages, home equity, personal and student loans, and Signature and Platinum Visa credit cards. Distribution combines physical branches with extended weekday and Saturday hours, the Dort One Debit Card linked to nearly 30,000 surcharge-free ATMs nationwide, and digital channels including iOS and Android mobile apps, online banking, text banking, mobile check deposit, and Zelle P2P payments. As of April 2026 the credit union reports $2.3 billion in assets and is NCUA-insured with 251-500 employees.

Its technology platform layers an AI-powered Dort Digital Assistant chatbot for 24/7 member Q&A over MeridianLink-powered online account opening and loan application workflows. Q1 2026 saw the launch of Spiral's Digital Savings Center (Plaid-powered), which generated over 800,000 round-up transactions shortly after release by enabling automated savings, gamification, and charitable donations on everyday debit card purchases. The MoneyEdu Financial Wellness Center (Decision Partners) provides free education content, calculators, assessments, and certificates, while the Cetera Investment Advisers partnership extends the offering into retirement, estate, and investment services with two advisors embedded in branches.

The cooperative business model returns earnings to members through lower loan rates and higher dividend rates rather than external shareholder returns. Revenue streams are loan interest income (the primary driver across consumer and commercial loan portfolios), fee-based income (overdraft, ATM, wire, stop payment, cash orders, MSB, and commercial fees), and investment/insurance referral revenue sharing through Cetera. Go-to-market is community-led: the credit union sponsors Flint Firebirds, Flint City AFC, and Flint City Bucks, supports 250+ community events annually, and runs the Community Crew Volunteer Program, which logged 8,171 total volunteer hours and $412,171 in donations in 2025.

Name

Dort Federal Credit Union

Legal name

Dort Financial Credit Union

Website

https://www.dortonline.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

251–500 employees

Short description

Dort Financial Credit Union is a Michigan-based not-for-profit financial cooperative offering consumer and business banking, lending, credit cards, and digital financial services to over 112,000 members across Michigan and Florida, distributed via 10 branches and 30,000 surcharge-free ATMs.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (522130), Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Consumer banking services
• Credit union lending
• Mortgage and home equity
• Small business banking
• Community financial cooperative

Headquarters

HQ city

Grand Blanc

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Loan Interest Income: The credit union generates revenue primarily through interest earned on loan portfolios including vehicle loans, mortgages, home equity loans, personal loans, and credit cards. This is the core revenue driver for the not-for-profit cooperative.
2. Fee-based Income: Fees generated from account services including overdraft fees, ATM usage (for out-of-network), wire transfers, stop payments, and cash order requests. Business services also generate MSB (Money Services Business) and commercial fees.
3. Investment and Insurance Referral Revenue: Revenue sharing arrangements with investment and insurance partners including Cetera Investment Advisers LLC and Cetera Wealth Services LLC, through which the credit union's financial advisors offer products such as IRAs, mutual funds, stocks, bonds, and insurance to members.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dort Federal Credit Union, operating as Dort Financial Credit Union, is a not-for-profit financial cooperative providing consumer and small-business banking products and services. Core offerings include checking and savings accounts, certificates of deposit, vehicle loans, mortgages, home equity loans, personal loans, student loans, and Visa credit cards, delivered through 10 Michigan branches, a Florida division (Flagler), mobile and online banking, and a 30,000-ATM surcharge-free network.

Product overview

Dort Financial Credit Union operates as a not-for-profit financial cooperative offering a comprehensive suite of banking products. The core banking platform includes checking and savings accounts, certificates of deposit, vehicle loans, mortgages, home equity products, personal loans, student loans, and credit cards (Signature Visa and Platinum Visa). Digital banking services encompass online banking, mobile banking apps (iPhone/Android), text banking, and mobile deposit functionality. The product portfolio extends through integrations with Spiral's Savings Center for automated savings, MoneyEdu-powered Financial Wellness Center for education, and Cetera Investment Advisers for investment services. Business banking, insurance products, and specialized services for members aged 50+ round out the offerings. The cooperative structure allows profits to be returned to members through lower loan rates and higher dividend rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts
• Savings Accounts
• Certificate of Deposit
• Vehicle Loans
• Home Loans / Mortgages
• Home Equity Loans and Lines of Credit
• Personal Loans
• Quick Cash Loans
• Student Loans
• Signature Visa Credit Card
• Platinum Visa Credit Card
• Dort One Debit Card
• Business Banking Services
• Spiral Savings Center
• Financial Wellness Center
• Investment and Financial Planning Services
• Living 50+ Program

Quantifiable outcome

• Members save money through lower loan rates and earn more on savings due to the not-for-profit cooperative structure
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Spiral (by Plaid)coreTechnology or Integration · 31 March 2026Dort Financial Credit Union launched Spiral's Digital Savings Center at the end of Q1 2026. The platform enables automatic savings through round-up transactions on everyday debit card purchases, gamified savings experiences, and charitable donations. The launch showed strong adoption with over 800,000 rounded-up transactions recorded. The partnership aims to help credit unions grow and retain core deposits while cross-selling loans.
• Cetera Investment Advisers LLC / Cetera Wealth Services LLCcoreStrategic or Co-development PartnerThrough this partnership, Dort Financial provides members access to professional financial planning services including retirement planning, estate planning, traditional and Roth IRA guidance, mutual funds, stocks, bonds, and insurance products. Two financial advisors (Drew Goodrich and Eric Souder) are located at Dort Financial branches, offering in-person consultations. Securities are offered through Cetera Wealth Services LLC, member FINRA/SIPC, with advisory services through Cetera Investment Advisers LLC.
• GreenPath Financial WellnessminorStrategic or Co-development PartnerDort Financial partners with GreenPath Financial Wellness to connect members with certified financial counselors for debt management, budgeting, and financial planning support. Members can call 877-337-3399 to access counseling services.
• Decision Partners (MoneyEdu)coreTechnology or IntegrationDort Financial provides the MoneyEdu Financial Wellness Center — a digital platform offering free financial education courses, calculators, assessments, and articles on topics including budgeting, credit, retirement planning, home buying, insurance, and debt management. MoneyEdu is a free service; credit union membership is not required to access it, but the platform is branded for Dort Financial members.
• Flagler Credit Union (A Division of Dort Financial)coreStrategic or Co-development PartnerDort Financial acquired Flagler Bank in Florida (announced December 2022), expanding assets to nearly $2 billion. Flagler Credit Union operates as A Division of Dort Financial. Flagler's branches and employees were retained as part of the acquisition. Community impact statistics combine both organizations (e.g., Community Crew volunteer hours).

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lake Michigan Credit Union: Lake Michigan Credit Union is the largest credit union in Michigan, headquartered in Grand Rapids with a similar community-focused, multi-channel model. It offers comparable deposit, lending, mortgage, and credit card products across the same Michigan geography, making it the most directly comparable regional peer for Dort Financial.
• Genisys Credit Union: Genisys Credit Union is a Michigan-based cooperative with a comparable community focus, multi-branch footprint, and similar deposit/loan product suite. It serves overlapping counties in southeast Michigan and competes directly with Dort for the same consumer and small business member base.
• Lake Trust Credit Union: Lake Trust Credit Union operates across Michigan with a member-owned cooperative structure, branch network, and similar core banking products including checking, savings, mortgages, vehicle loans, and credit cards. Its Michigan-centric focus and member-driven positioning closely mirror Dort Financial's model.
• Consumers Cooperative Credit Union: Consumers Cooperative Credit Union (Walled Lake, MI) is a Michigan-based cooperative credit union with comparable consumer banking products, community engagement emphasis, and member-ownership structure. It competes in overlapping Michigan markets and offers similar lending and deposit products.
• Michigan State University Federal Credit Union: MSU Federal Credit Union is a large Michigan-headquartered credit union offering a full suite of consumer and business banking products including mortgages, vehicle loans, credit cards, and digital banking. Its scale and East Lansing base make it a relevant peer competing for Michigan consumer relationships.

Regional players

• Delta Community Credit Union: Delta Community Credit Union is a large regional credit union based in Georgia with similar member-owned cooperative structure, comprehensive consumer banking products, and community-engagement-driven GTM. Comparable in asset size and product breadth but operates in a different geography.
• Connexus Credit Union: Connexus Credit Union is a Wisconsin-headquartered regional credit union offering deposit, lending, mortgage, and digital banking products to members across multiple states. Its multi-state digital reach and member-owned structure make it a comparable peer in scale and product mix.

Broad incumbents

• Alliant Credit Union: Alliant Credit Union is a national digital-first credit union offering checking, savings, credit cards, vehicle loans, and mortgages to members nationwide. While not geographically overlapping, it competes for the same digitally-engaged member segment and represents the broader digital credit union model.
• SchoolsFirst Federal Credit Union: SchoolsFirst Federal Credit Union is one of the largest US credit unions with a comprehensive consumer banking and lending product suite, strong member-services focus, and multi-channel distribution. It is comparable in product breadth and not-for-profit cooperative positioning, though it operates primarily in California.
• Wings Financial Credit Union: Wings Financial Credit Union is a large national credit union with a defined membership base, full banking product suite, and emphasis on member value. Comparable in cooperative structure, lending/deposit mix, and digital banking capabilities, though with a different membership niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DortFinancial
• YouTubeyoutube.com/DortFinancial
• Facebookfacebook.com/DortFinancial
• Instagraminstagram.com/dortfinancialcreditunion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dort Federal Credit Union