Huckabee

What Huckabee does

Huckabee is a Texas-based architecture and design services firm exclusively focused on K-12 educational facilities, operating as 'Huckabee Architects for Education, a MOREgroup Brand.' The firm, founded in 1974 and headquartered at 801 Cherry Street in Fort Worth, delivers a full lifecycle of educational design services including facility planning, architecture, interior design, environmental graphics and branding, furniture planning, and project/construction management (with a California PM/CM specialization). Its customer base is concentrated in Texas public school districts, with named engagements spanning elementary schools, middle schools, high schools, career and technology centers, stadiums, libraries, maker spaces, and early learning centers across more than a dozen ISDs. Notable work includes the pro bono Legacy Elementary School ($62M, 116,000 sq ft) for Uvalde-CISD following the 2022 tragedy, exemplifying trauma-informed design.

Huckabee operates within the MOREgroup multi-brand architecture and engineering conglomerate, alongside sister brands E4H Architecture, IEG (Image Engineering Group, acquired by Huckabee in August 2022), TSK, and Ross Tarrant. In April 2022 the firm received investment backing from Godspeed Capital Management, which underwrote the subsequent IEG acquisition. The go-to-market is sales-led, relying on direct institutional relationships with school district administrators, school boards, and facility managers for project-based engagements. Marketing channels emphasize thought leadership, project case studies, and industry awards (SAMCA Golden Trowel and Patron Award).

The firm's economic model is professional services fee-for-engagement, with project pricing based on scope, size, and complexity; pricing is not publicly disclosed. Revenue figures are not publicly reported. Reported headcount is 101-250 employees. The competitive position is anchored by deep K-12 domain specialization, a strong Texas regional footprint, parent-ecosystem synergies through MOREgroup, and an in-house visualization/videography capability that supports differentiated client deliverables.

Name

Huckabee

Legal name

Huckabee

Website

https://huckabee-inc.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Huckabee is a Fort Worth, Texas-based architecture and design firm exclusively serving K-12 public school districts, delivering planning, architecture, interior design, and construction management services as a brand within the MOREgroup A&E conglomerate.

Ownership category

akta.pro rank

Product category

Educational Architecture Services

NAICS

Commercial and Institutional Building Construction (236220)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

Keywords

• Educational architecture
• K-12 facility design
• Learning environment design
• School district planning
• Educational interior design

Headquarters

HQ city

Cherry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Architecture and Design Services: Professional services revenue from architectural design, interior design, planning, project management, and construction management services for educational facilities

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Huckabee provides architecture, planning, interior design, environmental graphics and branding, furniture planning, and project/construction management services focused on K-12 educational facilities, including elementary, middle, and high schools, career and technology centers, stadiums, libraries, maker spaces, and early learning centers. The firm serves primarily public school districts, with particular depth in Texas, and applies specialized trauma-informed design and flexible learning environment principles to its projects.

Product overview

Huckabee Architects for Education is an architecture and design services firm operating as a brand within MOREgroup, a multi-brand architecture and engineering organization. The company offers a unified portfolio of educational architecture and design services, including Planning, Interior Design, Environmental Graphics and Branding, Furniture Planning, PM/CM services, Client Communications, and Thought Leadership. These services work together to provide comprehensive educational facility design from initial planning through construction completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Huckabee Architects for Education Comprehensive architecture and design services firm specializing in educational facilities including K-12 schools, early learning centers, career and technology education spaces, stadiums, libraries, and maker spaces, serving public school districts.

Quantifiable outcome

• Legacy Elementary School completed as $62 million, 116,000 square foot campus representing largest pro bono effort

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Image Engineering GroupminorStrategic or Co-development Partner · 15 August 2022Image Engineering Group was acquired by Huckabee Architects in August 2022 as part of strategic expansion
• MOREgroupcoreStrategic or Co-development PartnerHuckabee Architects for Education is a MOREgroup Brand, operating as part of an architecture and engineering firm collective that contributes to social infrastructure development

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Corgan: Dallas-headquartered architecture firm with a sizable K-12 and higher education practice. Closest geography and sector overlap with Huckabee, competing head-to-head for Texas district RFPs.
• LPA Design Studios: Texas/California-based integrated design firm with one of the largest dedicated K-12 education practices in the US. Directly competes for educational facility design commissions on similar project types (new builds, renovations, CTE spaces).
• HKS: Dallas-based architecture firm with active K-12 and higher education studios. Competes regionally and nationally for Texas school district work of similar scope and value.
• DLR Group: National integrated design firm with a flagship K-12 education practice serving public school districts. Overlaps with Huckabee in elementary, middle, and high school facility design and bond-program work.
• Legat Architects: Midwest-based firm purpose-built around K-12 educational architecture. Closely aligned specialty focus on learning environment design and bond-driven capital programs.
• WRA Architects: Texas-rooted architecture firm with a long-standing K-12 practice. Competes for similar Texas ISD bond work and serves many of the same district clients Huckabee targets.
• SFCS Architects: Education-focused architecture firm with practices across multiple states. Competes in K-12 new construction and renovation, with a comparable specialty orientation to Huckabee.

Broad incumbents

• Perkins&Will: Large global architecture practice with a substantial K-12 and higher education portfolio. Competes for marquee Texas district work but operates across many sectors and verticals.
• Stantec (Education practice): Global design and engineering firm with a dedicated K-12 education practice (post-SHW Group acquisition). Provides integrated A&E services overlapping with Huckabee's MOREgroup offering.

Others

• E4H Architecture: Sister brand within MOREgroup focused on sports, recreation, and wellness architecture. Adjacent rather than direct competitor; shares ownership and platform resources with Huckabee.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/huckabeeinc
• Facebookfacebook.com/HuckabeeInc/?fref=ts
• LinkedInlinkedin.com/company/huckabeeinc
• Instagraminstagram.com/huckabeeinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huckabee