What Hollywall Entertainment does

HWAL Inc. (formerly Hollywall Entertainment, Inc.) is a publicly traded multimedia holding company (OTC PINK: HWAL) headquartered in Las Vegas, Nevada, with 1-10 employees. Its core operating subsidiary is Melody Trust, LLC, which owns and manages a music catalog of over 27,000 legendary master recordings from iconic artists including James Brown, Bob Marley, Elvis Presley, Marvin Gaye, Frank Sinatra, Jimi Hendrix, and Eric Clapton, including rare and unpublished material. The company operates adjacent subsidiaries — Melody Productions (audio/video/staging production services), Rival Music (sync licensing agency), Melody Event Productions, and Melody Services (music publishing). Revenue is generated through multiple streams: sync licensing for film, TV, games, and advertising ($10,000 to $225,000 per track); NFT and physical collectible sales; music streaming royalties; and live event production services. Customers include major film studios and streaming platforms (Netflix, Warner Bros., Universal/Nintendo, Paramount, Sony, Search Light Pictures), game publishers (Activision), and K-Pop labels.

The company is pivoting aggressively into blockchain-based financialization of its music IP. In February 2024 it archived 777 songs and 222 art projects on the lunar surface via the NASA-confirmed Lunaprise Museum payload aboard the Odysseus lander. In 2025-2026 it launched Lunar Records Fund #1 (the first Ethereum-based tokenized real-world asset fund for music royalties, targeting a $10 million raise at $1.00 per token), a corporate Bitcoin treasury strategy (Bitcoin Runes/Ordinals-inscribed catalog IP developed with Momentum Media Fund), the Lunarbits Solana cryptocurrency token, and a K-Pop entertainment joint venture with nCH Entertainment and Basis Asset Management ($40B AUM). Distribution channels span the DISCO music clearance platform, NFTBlue marketplace, Tune.fm, and the Lunaprise Multiverse metaverse concert platform. Leadership is led by Chairman/CEO Roxanna Green (since February 2013), with recently added advisory board members Jamie Shortill and Ahmad Akl supporting international expansion and a planned Qatar office.

Name

Hollywall Entertainment

Legal name

HWAL Inc.

Website

https://hollywall.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

HWAL Inc. (formerly Hollywall Entertainment) is a publicly traded multimedia holding company managing a 27,000+ song music catalog through Melody Trust, generating revenue via sync licensing, tokenized royalty funds, NFTs, live events, and emerging K-Pop and metaverse concert ventures.

Ownership category

akta.pro rank

Product category

Music Licensing and Rights Management

NAICS

Music Publishers (512230), Record Production and Distribution (51225), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD)

akta.pro secondary industries

Royalty Accounting & Payment Services (Statements, Audits, Payee Management) (MPAIABAL), Royalty Financing, Advances & Securitization (Catalog Finance) (MPAIAKAH), Royalty Analytics, Forecasting & Valuation Services (MPAIAKAG), Music Legal Services (Artist/Label/Publishing) (MPAIAGAE)

Keywords

• Music catalog licensing
• Sync licensing services
• Music royalty tokenization
• Blockchain music IP
• Event production services

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sync Licensing - Film, TV, Games, Advertising: Licensing of the music catalog for use in movies, television series, video games, trailers, and commercial advertisements. License agreements reportedly range from $10,000 to $225,000 per track. Distribution facilitated via the DISCO music clearance platform and the Rival Music sync agency.
2. Tokenized Fund Royalty Distributions: Monthly pro rata royalty distributions paid to token holders in the Lunar Records Fund #1, backed by real-world music catalog revenue streams. The Fund targets $10 million in total raise and plans to expand to $500 million in assets under management.
3. NFT and Digital Asset Sales: Sale of NFT music collections (Summer of Love Vol 1 & 2), physical framed gold records, Bitcoin ordinals, and limited edition metal canvas art. Summer of Love NFT sold 300+ units at $100 each; physical framed gold record sold for $100,000.
4. Live Event Production Services: Melody Productions provides audio, video, and staging services and equipment rental for concerts, corporate events, trade shows, and arena events across the Southeast US, generating revenue through service contracts and cross-rental support.
5. Music Streaming Royalties: Catalog songs distributed via streaming platforms (Tune.fm, general streaming) generating recurring royalty income from plays and streams.
6. Bitcoin and Digital Asset Treasury: Accumulation of Bitcoin-native assets (Lunarbits Bitcoin Runes, BTC, ETH, SOL) and HWAL shares as treasury reserves, with revenue derived from appreciation and token buyback mechanisms.
7. K-Pop Entertainment and Virtual Concerts: Revenue from co-produced K-Pop global music competition TV series, world tours, metaverse virtual concerts, ticketing, merchandise, and Lunarbits payment system integration within the Lunaprise Multiverse.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Hollywall Entertainment operates a multimedia music IP and entertainment platform anchored by its Melody Trust subsidiary, which owns and licenses over 27,000 master music recordings from legendary artists (James Brown, Elvis Presley, Marvin Gaye, Bob Marley, etc.). The company generates revenue through sync licensing to film/TV/game/advertising clients, blockchain-tokenized music royalty funds (Lunar Records Fund #1), NFT and physical collectible sales, event production services (Melody Productions), and a K-Pop entertainment and metaverse concert venture.

Product overview

Hollywall Entertainment (HWAL Inc.) is a multimedia holding company offering a platform-plus-modules architecture centered around music catalog management and digital asset innovation. The core product is Melody Trust, which manages over 27,000 legendary music master recordings. Key sub-brands include Lunar Records (joint venture with Space Blue for blockchain-tokenized music investments), Lunar Records Fund #1 (tokenized real-world asset fund), Rival Music (sync licensing), and Melody Productions (event production services). The company has expanded into K-Pop entertainment ventures and metaverse experiences, leveraging blockchain, AI, and cryptocurrency technologies to monetize music catalogs while preserving cultural legacies through the Lunaprise Moon Museum.

Differentiator

Problem solved

Functional benefit

Brands

• Lunar Records: Joint venture record label with Space Blue, focusing on tokenized music investments and lunar preservation of iconic music recordings.
• Melody Trust
• Melody Productions
• Rival Music
• Melody Event Productions
• Melody Services

Products and services

• Melody Trust Music catalog management and royalty trust that owns and licenses over 27,000 master music recordings from iconic artists (James Brown, Elvis Presley, Marvin Gaye, Bob Marley, etc.) for sync licensing to film, TV, gaming, and advertising clients.
• Lunar Records Fund #1 Tokenized real-world asset fund offering 10 million Ethereum-based tokens at $1.00 each to accredited investors, providing monthly pro rata royalty distributions backed by music catalog revenue streams. Long-term AUM target of $500 million across multiple funds.
• Rival Music Sync music licensing agency that places tracks from the Melody Trust catalog into film trailers, streaming platforms, TV networks, video games, and commercial advertising, with per-track license fees ranging from $10,000 to $225,000.
• Melody Productions Full-service audio, video, and staging production services and equipment rental company with over 30 years of experience serving arena concerts, trade shows, corporate events, and similar productions across the Southeast US.
• Melody Services Music publishing services including original music composition, radio and TV advertising music, professional movie scores, talent management, and artist/album record services.
• Melody Event Productions Event production services division offering AV production, stage management, and equipment rental services for live events with over 30 years of experience.
• Summer of Love NFT Collection Digital music NFT collection featuring 13 iconic Grammy music legends including Eric Clapton, Jimi Hendrix, and James Brown. Limited edition with 1,000 copies at $100 per NFT, each containing a 3:15 animated clip with 15-second music performance.
• Lunar Records Joint venture record label between Melody Trust and Space Blue for curating and monetizing the HWAL music catalog via the Lunaprise Moon Museum and blockchain-tokenized investment vehicles.

Quantifiable outcome

• Sun Business Valuation assessed catalog at ~$174.6M (inflation-adjusted from $146M as of March 2021); HWAL projects 3-5x valuation uplift through tokenization.
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Rival Music / Rival-LAcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Premier music agency specializing in sync placements across theatrical marketing, streaming platforms, TV, video games, and commercial advertising. Rival has placed over 2,000 songs into film, TV, and commercial trailers. Founded by music industry veterans with deep studio and network relationships.
• DISCO (Music Supervisor Music Clearance Platform)coreTechnology or Integration · 1 January 2025Strategic alliance enabling music supervisors globally to source, review, listen, and license over 400 soundtracks from the Melody catalog via the DISCO platform at melodytrust.disco.ac.
• MMF FundcoreStrategic or Co-development Partner · 1 January 2025Guided the K-Pop entertainment global collaboration and partnership between HWAL, Lunar Records, and Basis Asset Management. MMF Fund's Kenji Claudio serves as Managing Director overseeing the venture.
• nCH EntertainmentcoreStrategic or Co-development Partner · 1 January 2025Hong Kong-based K-Pop label founded by ex-SM Entertainment founding member Chang-Hwan Jeong. Represents top K-Pop groups including NCT, RRIIZE, aespa, ZB1, IVE, ITZY, Treasure. Joint K-Pop venture includes co-producing a global music competition TV series, world tours, and metaverse virtual concert series at lunaprise.live.
• LunarbitscoreTechnology or Integration · 1 January 2025Bitcoin-Runes-powered cryptocurrency built on Solana (LBITS) designed for music fans. Powers the Lunaprise Multiverse payment system for concert tickets, digital collectibles, and merchandise with low transaction fees and high speed. HWAL has accumulated 2 million $Lunarbits in its treasury.
• Future Trends Multiverse (FTM)coreStrategic or Co-development Partner · 1 January 2025Web4-based multiverse transformation platform serving as the official virtual home of the Lunaprise Moon Museum. Provides metaverse infrastructure for space experiences, lunar tours, virtual concerts, and fan engagement. Executive Chairman Simon Voelk leads the platform with reach in 150+ countries.
• Creatd, Inc. (CRTD)minorStrategic or Co-development Partner · 1 January 2025Completed initial equity swap with HWAL to strengthen both companies' balance sheets. Collaboration leverages HWAL's content library and Creatd's OG Collection subsidiary to build communities and unlock revenue from tangible and digital assets. Creatd's AI archiving expertise supports HWAL's catalog digitization.
• Space Blue (SI Blue Foundation)coreStrategic or Co-development Partner · 1 January 2023Joint venture partnership forming Lunar Records, co-founded to curate and monetize the HWAL music catalog via the Lunaprise Moon Museum. Space Blue led the historic February 22, 2024 lunar landing that placed the music catalog on the Moon. Dallas Santana of Space Blue serves as co-founder of Lunar Records and key advisor.

Scale indicators10 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Spirit Music Group: Independent music publishing company managing rights catalogs and administering royalties. Comparable scale and business model to Melody Trust for legacy publishing rights administration and royalty processing.
• Concord Music Group: Independent music publisher and label with deep catalog of legendary recordings and active sync licensing business. Comparable in rights administration, catalog monetization, and B2B licensing operations to HWAL's Melody Trust and Rival Music.
• Round Hill Music Royalty Fund: Music royalty investment fund acquiring songwriter copyrights and master recording rights. Directly comparable investment vehicle structure to Lunar Records Fund #1, with similar focus on institutional investor exposure to music IP cash flows.
• Primary Wave Music Publishing: Independent music publishing and talent management company that acquires iconic artist catalogs and manages rights. Closely comparable to HWAL/Melody Trust in managing legacy recordings from artists like Whitney Houston, Stevie Nicks, and Bob Marley estates.
• Hipgnosis Songs Capital: Publicly traded music copyright investment fund focused on acquiring iconic song catalogs and generating royalty income. Direct comparable in catalog valuation, royalty distribution mechanics, and investor exposure model to Lunar Records Fund #1.

Emerging players

• Royal (formerly Royal Exchange): Music NFT and token platform enabling fans to invest in songs and earn royalties. Directly comparable emerging player in music-rights tokenization intersecting with HWAL's Lunar Records Fund and Bitcoin-ordinal strategy.
• Stem Disintermedia: Music distribution and royalty services platform providing transparent payout, rights management, and analytics to artists and labels. Comparable in royalty processing infrastructure and digital catalog monetization adjacent to HWAL's tokenization efforts.

Broad incumbents

• BMG Rights Management: One of the world's largest music rights management companies and a Bertelsmann subsidiary. Overlaps with HWAL on music publishing, sync licensing, and catalog royalty administration but operates at vastly greater scale across all rights categories.

Regional players

• HYBE: South Korean entertainment conglomerate behind BTS and other K-Pop acts, with major investments in metaverse, NFTs, and Web3 fan engagement. Comparable to the K-Pop venture's global expansion strategy and Web3 tokenized fan monetization model.
• SM Entertainment: South Korean entertainment company managing top K-Pop artists (including former partners of nCH founder Chang-Hwan Jeong). Directly relevant peer for the HWAL/nCH/Basis K-Pop joint venture, world tour, and metaverse concert initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hollywallent
• YouTubeyoutube.com/@hollywallentertainmentinc.7117
• Facebookfacebook.com/100007188824638
• Instagraminstagram.com/thehollywall

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywall Entertainment