What Euronics does

Euronics Ltd is a UK-based consumer electronics and home appliance retailer headquartered in Andover, Hampshire, operating under the Euronics brand through euronics.co.uk and a UK-wide network of independent local dealer stores. The company sells televisions and audio, laundry appliances, refrigeration, dishwashers, cooking appliances, floorcare equipment, smart-home products, electric mobility, health and beauty devices, and heating and air-treatment products, drawing on a multi-brand catalogue that includes Samsung, LG, TCL, Haier, Sony, Hisense, Sharp, and Fisher & Paykel. Its customer base is UK household consumers, and its go-to-market is a hybrid direct-to-consumer model combining online ordering with postcode-based local stock checking, dealer-fulfilled delivery, installation, and old-appliance removal services. The company is a member of the Euronics Group, a European purchasing cooperative that provides collective buying power and brand association across independent electrical retailers.

Revenue is generated principally through unit-based retail hardware sales, with secondary income from FCA-authorised credit broking that introduces customers to PayPal Credit finance products on higher-ticket appliances. Pricing follows standard retail unit pricing across budget to premium bands (roughly £255 to several thousand pounds), with promotional mechanisms including brand cashback (up to £600 on Samsung AI TVs, up to £500 on TCL TVs), vendor-branded voucher bundles (up to £100 Adidas vouchers on Haier), and free removal-and-recycle bundles on Fisher & Paykel purchases. Checkout monetisation is supplemented by Klarna buy-now-pay-later integration, IndieCare Monthly extended-warranty attach via Domestic & General, and PayPal Credit commission. Verified service quality is supported by Feefo's 97% positive rating across 328 reviews and a Platinum Trusted Service Award 2026.

The technology stack is a standard e-commerce platform with third-party integrations rather than proprietary infrastructure: payments (Klarna, PayPal, Visa, Mastercard, American Express, Apple Pay, Google Pay), reviews (Feefo), warranty (IndieCare/Domestic & General), and smart-TV platforms (Google TV on TCL, webOS on LG, SmartHQ for Fisher & Paykel). Euronics Ltd is privately held, registered in England & Wales (company number 03029834), has 51–100 employees at the corporate level (independent dealer stores are operated under licence), and discloses no funding rounds, M&A activity, or institutional investors.

Name

Euronics

Legal name

Euronics Ltd

Website

https://euronics.co.uk

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Euronics Ltd is a UK-based retailer of home appliances, consumer electronics, and connected-home products, selling through euronics.co.uk and a nationwide network of independent local dealer stores serving UK household consumers with brands such as Samsung, LG, TCL, Haier, and Fisher & Paykel.

Ownership category

akta.pro rank

Headquarters

HQ city

Andover

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Appliance and Electronics Retail Sales: Euronics generates revenue through the direct sale of home appliances, kitchen appliances, TV and entertainment products, floorcare, and consumer electronics. The business operates as a retailer, selling products directly to consumers through its e-commerce website and local dealer network. Price points range from budget to premium, with products spanning categories like washing machines, refrigerators, TVs, and small appliances.
2. Credit Broking Services: Euronics Limited acts as a credit broker, not a lender, authorised and regulated by the Financial Conduct Authority. The company introduces customers to PayPal Credit finance products and earns commissions from credit broking services. This is a secondary revenue stream supporting high-value appliance purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Euronics is a UK-based multi-brand retailer of home and kitchen appliances and consumer electronics, selling products such as TVs, audio equipment, washing machines, tumble dryers, fridge freezers, dishwashers, cookers, ovens, hobs, microwaves, vacuum cleaners, smart home devices, electric scooters and bikes, health and beauty items, and heating/air treatment products. Sales are executed through an e-commerce website with postcode-based local stock and delivery lookup, supplemented by a UK-wide network of independent local dealer stores that provide in-person shopping, delivery, installation, and old appliance removal/recycling services.

Product overview

Euronics is a UK-based retailer of home and kitchen appliances operating through a network of local dealers. The product portfolio includes TVs and entertainment (TVs, Audio, Home Cinema & Soundbars), laundry appliances (Washing Machines, Tumble Dryers, Washer Dryers), refrigeration (Fridge Freezers, Larder Fridges, Freezers, American Style Fridge Freezers, Wine Coolers), dishwashers, cooking appliances (Cookers, Ovens, Hobs, Microwaves, Small Cooking Appliances), floorcare (Vacuum Cleaners, Steam Cleaners, Carpet Washers), and smart/connected home technology. Additional offerings include Smart Tech (Smart Home, Smart Wearables, Smart Security, Smart Lighting), Electric Mobility (Electric Scooters, Electric Bikes), Health & Beauty products, and Heating & Air Treatment. The company also offers product protection insurance (IndieCare Monthly) and provides delivery, installation, and removal/recycling services.

Differentiator

Problem solved

Functional benefit

Products and services

• TVs Flat-screen televisions in sizes from under 31 inch to 80+ inch, spanning OLED, QLED, 4K UHD, 8K, Mini LED, and Quantum Dot technologies, sold to UK household consumers via the Euronics website and local dealers.
• Audio Home audio products including Hi Fi systems, multiroom speakers, wireless speakers, headphones, DAB radios, and clock radios for household consumers.
• Home Cinema & Soundbars Surround sound systems and soundbars for enhanced TV audio, including home cinema systems and related accessories for household consumers.
• Washing Machines Freestanding and integrated washing machines with various capacities and spin speeds, sold to UK households via the Euronics website and local dealers.
• Tumble Dryers Freestanding and integrated tumble dryers for household clothes drying.
• Washer Dryers Combined washer-dryer units offering washing and drying functionality in a single appliance for household consumers.
• Fridge Freezers Freestanding and integrated fridge freezers in various configurations including frost-free and American style for household food storage.
• Larder Fridges Freestanding and integrated refrigerators for fresh food storage without freezer compartments.
• Freezers Freestanding and integrated freezers including chest freezers and upright models for household use.
• American Style Fridge Freezers Large capacity side-by-side and multi-door refrigerator freezers with integrated ice and water dispensers for larger households.
• Wine Coolers

Quantifiable outcome

• 97% customer satisfaction rate for service quality

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KlarnacoreTechnology or IntegrationKlarna buy-now-pay-later payment integration available at checkout, allowing customers to spread the cost of purchases over time with flexible payment options.
• IndieCare (Domestic and General)minorGTM or Marketing PartnerPartnership with Domestic and General for extended warranty and appliance protection insurance products, offered to customers during checkout as IndieCare Monthly protection plans.
• Euronics GroupcoreStrategic or Co-development PartnerEuronics Ltd is a member of the Euronics Group, an international purchasing group for consumer electronics retailers. Membership provides access to collective buying power, brand association, and shared resources across the network of member retailers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Amazon UK: Amazon UK operates the dominant UK online marketplace with extensive third-party and direct appliance and consumer-electronics offerings, plus fast delivery, installation add-ons, and trade-in. As the scale incumbent, it competes with Euronics on price, selection, and fulfilment convenience for UK appliance purchases.
• Argos (Sainsbury's): Argos, part of Sainsbury's, is a UK general-merchandise and value retailer with strong appliance, TV, and small-electrical ranges sold online and through store collection/click-and-fulfil. As a broader incumbent with appliance ranges at value to mid-tier prices, it competes with Euronics for household appliance purchases.
• John Lewis & Partners: John Lewis is a UK department-store retailer with a significant consumer-electronics and home-appliance category, supported by installation, recycling, and Never Knowingly Undersold price-matching. It is a broader incumbent competing with Euronics for premium and mid-market appliance and TV sales.
• The Very Group: Very is a UK digital-first retailer offering consumer electronics and home appliances alongside fashion, home, and beauty, with integrated credit/BNPL options. It overlaps with Euronics on TV, appliance, and audio categories and competes for similar UK household customers.
• Costco UK: Costco UK is a membership warehouse club selling consumer electronics, major appliances, and small domestic appliances at value pricing across physical and online channels. It overlaps with Euronics on TV, laundry, refrigeration, and small appliance ranges, particularly at the value/entry-premium price points.

Direct peers

• Appliances Direct: Appliances Direct is a UK online specialist retailer focused on home appliances (laundry, refrigeration, cooking, dishwashers) and small electricals, with price-led positioning and direct delivery. It competes with Euronics in the same UK appliance categories with a similar delivery/installation proposition.
• AO.com: AO.com is a leading UK online-only retailer of appliances and consumer electronics, with comparable product breadth (washing machines, fridge freezers, TVs, small appliances) and similar value-added services (delivery, installation, recycling). It is a head-to-head digital competitor to Euronics for UK household appliance purchases.
• Hughes Electrical: Hughes is a long-established family-run UK electronics and home-appliance retailer combining high-street stores with online channels and dedicated service/repair functions. It mirrors Euronics' hybrid dealer-store plus e-commerce model and competes for the same UK household appliance purchase occasions.
• Currys: Currys is the UK's largest specialist consumer-electronics and home-appliance retailer, operating an omnichannel model with nationwide stores, online sales, installation, and recycling services. It is the closest direct competitor to Euronics, addressing the same UK household customers with overlapping TV, laundry, refrigeration, and cooking ranges.
• Marks Electrical: Marks Electrical is a UK online and brick-and-mortar retailer specialising in domestic appliances, TVs, and consumer electronics with strong installation and recycling service offerings. It directly competes with Euronics across the same core product categories and customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Euronics_UK
• YouTubeyoutube.com/@euronicsuk
• Facebookfacebook.com/euronicsUK
• LinkedInlinkedin.com/company/euronicsuk
• Instagraminstagram.com/euronicsuk
• TikToktiktok.com/@euronicsUK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euronics