What Bounce U does

BounceU is a US-based indoor inflatable party venue franchise system headquartered in Tempe, Arizona and operated by FB Holdings, LLC, an Outlier business. The company operates 42+ franchise locations across at least 14 states, offering private birthday party packages (priced from $179 weekday to $459 weekend at premium locations), open-bounce sessions, field trips, kids' camps, parents' night out events, and group bookings for sports teams, scout troops, schools, and community organizations. The core technology consists of large inflatable attractions including bounce houses, obstacle courses, and giant slides, supplemented by proprietary experience features such as Cosmic Bounce (UV/glow lighting), Bubble Bash, ColorMation, and toddler-specific play spaces, all delivered in a 100% private-party venue format.

The business model is a franchise-licensing structure where independent operators (e.g., John and Melanie Anderson, who own the Tulsa, OK location) run day-to-day operations under the BounceU brand, while the corporate franchisor captures royalties, marketing fees, and franchise sales revenue. Pricing is tiered by guest count and weekday/weekend timing, with deposits of $75-$100 required to reserve; add-ons such as goodie bags, ice cream cakes, glow experiences, and food catering from vendors including Sabrina's Pizza, Pepsi, and Hershey's Ice Cream expand per-party revenue. Distribution runs through a centralized online booking platform (kiosk.bounceu.com, PartyCentral invitations), per-location phone reservations, and a franchise-development channel that actively recruits new operators alongside the sister Pump It Up brand.

Customer segments are highly diversified across individual families with children ages 1-12 (primary), youth sports teams, scout troops, school field-trip programs, and community organizations. Marketing is executed through location-specific social media (Facebook, Twitter, YouTube), a corporate blog publishing party-planning content, email newsletters, coupon-based promotional offers, and deep local partnerships with school districts, scout councils, youth sports leagues, and charitable organizations including Make-A-Wish. The system has been recognized as the world's largest indoor inflatable franchise and was named a Parents Magazine Top 10 birthday party venue in 2014.

Name

Bounce U

Legal name

FB Holdings, LLC

Website

https://bounceu.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

BounceU is a US franchise operator (FB Holdings, LLC, an Outlier business) running 42+ indoor inflatable party venues offering private birthday parties, open bounce, field trips, and camps for families with children ages 1-12.

Ownership category

akta.pro rank

Product category

Children's Indoor Party Venues

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990), All Other Amusement and Recreation Industries (71399), Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Birthday Party Services (HSACACAA)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Indoor party venues
• Children's birthday parties
• Inflatable playgrounds
• Family entertainment centers
• Group event hosting

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Birthday Party Packages: Core revenue stream from private birthday party packages sold to families. Packages include venue rental, bounce time, party room, food, and dedicated Party Pro staff. Packages tiered by guest count and day of week.
2. Open Bounce Sessions: Pay-per-visit open play sessions for families without private party bookings. Sells slots for children to use inflatables during scheduled public hours.
3. Field Trips and Group Events: Revenue from school field trips, scout groups, and other organized youth group visits. Charged per child with optional food add-ons.
4. Kids Camps: Day camp programs during school breaks and summer featuring bounce activities, crafts, and games. Sold as multi-day or per-day registrations.
5. Food and Beverage: Pizza, drinks, and party food sold as included package components or add-ons. Provided through local vendor partnerships (Sabrina's Pizza).
6. Party Add-ons and Upgrades: Optional extras including Glow Mania, Bubble Bash, photo packages, goodie bags, additional food items, and extended experiences sold alongside base party packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

BounceU operates indoor inflatable party venues delivering 100% private birthday party packages featuring giant bounce arenas, obstacle courses, slides, and themed party rooms with dedicated Party Pro staff handling setup, food service, and cleanup. Beyond private parties, locations host open bounce sessions, preschool playdates, parents' night out childcare events, kids' camps, school field trips, and youth group/team events, all sold through a tiered per-package and per-person pricing model.

Product overview

BounceU is an indoor inflatable party venue offering private birthday parties and group events. The core product is 100% private birthday party packages featuring giant inflatable attractions (bounce houses, obstacle courses, slides) and decorated party rooms with food service. Add-on modules include Cosmic Bounce/Glow Mania lighting experiences, food catering from local and national vendors (Pepsi products, Hershey's Ice Cream, Sabrina's Pizza), and various party enhancement options. Additional services include Open Bounce sessions, Preschool Playdates, Parents' Night Out childcare, Kids' Camp programs, Field Trips, and Group Events (team parties, scout parties, fundraisers). The company operates as a franchise system with locations across the US and is owned by FB Holdings, LLC, an Outlier business.

Differentiator

Problem solved

Functional benefit

Brands

• Pump It Up: Sister brand to BounceU offering franchise opportunities in available territories

Products and services

• Private Birthday Parties 100% private indoor birthday party experiences featuring giant inflatable arenas, obstacle courses, slides, and private party rooms with customizable food, decorations, and entertainment; sold as tiered packages (8, 15, 25 kids) priced by day of week for families with children.
• Private Group Events Private event hosting for sports teams, scout troops, school field trips, fundraisers, and corporate events featuring inflatable attractions and party amenities.
• Open Bounce Scheduled open play sessions at $9.99 per person per session where children and families can enjoy inflatable attractions, slides, and obstacle courses without a private party booking.
• Preschool Playdate Weekly open bounce sessions specifically designed for younger children with age-appropriate activities and supervised play.
• Parents' Night Out Supervised drop-off childcare events featuring games, pizza, snacks, bouncing, and NERF Wars, allowing parents an evening out while children are entertained.
• Cosmic Bounce / Glow Mania Glow-in-the-dark lighting experience with special effects that transforms bounce rooms into an exciting cosmic environment with glow accessories.
• Spectacular Bundle Premium party package add-on including goodie bags, ice cream cake, and choice of party experiences (Click Pics, Bubbles, Glow Mania, Crafts, or Goodie Gusher).
• Food & Beverage Services Catered food options including pizzas, chicken wings, sandwiches, salads, fruit/veggie trays, samosas, and beverages from local vendors and national brands like Pepsi and Hershey's Ice Cream.
• Online Party Booking & Waivers Digital platform for booking parties online and completing required waivers via kiosks, including bilingual (English/Spanish) registration options.
• Field Trips Private field trip experiences for schools and camps with structured bouncing time, lunch options, and party room access for groups of 20+ children.
• Kids' Camp Day and summer camp programs featuring bouncing, games, LEGO building, themed arts and crafts, glow blaster wars, and supervised activities for children ages 4-11.
• Franchise Opportunities Franchise program for entrepreneurs to open BounceU locations, operating alongside sister brand Pump It Up.

Quantifiable outcome

• 12,000+ parties hosted at single West Windsor location since 2008
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Make-A-Wish FoundationcoreStrategic or Co-development PartnerNational charity partnership. BounceU hosts parties for wish kids before they leave for their adventures. Local Tulsa franchise sponsors multiple events to benefit the foundation.
• Tulsa Buddy Walk for Children with Down's SyndromecoreStrategic or Co-development PartnerAnnual sponsorship of event benefiting children with Down's syndrome. BounceU serves as sponsor and hosts related events.
• Oklahoma Blood InstituteminorStrategic or Co-development PartnerHosts blood donor events at Tulsa facility. Supports community health initiatives through venue provision.
• Tulsa Autism FoundationcoreStrategic or Co-development PartnerMultiple events hosted to benefit the Tulsa Autism Foundation. Provides inclusive recreational opportunities for children with autism.
• March of DimesminorStrategic or Co-development PartnerCharitable support through event hosting and sponsorship for March of Dimes initiatives.
• Toys for TotsminorStrategic or Co-development PartnerAnnual toy drive participation and holiday season support for Toys for Tots program.
• Oklahoma Food BankminorStrategic or Co-development PartnerCommunity support through partnership with regional food bank for hunger relief initiatives.
• Miss Oklahoma PageantcoreStrategic or Co-development PartnerAnnual partnership in June raising funds for Children's Miracle Network. Raised over $3,000 in partnership events over 5 years.
• Metro Tulsa Soccer ClubcoreChannel Partner/ Reseller/ DistributorYouth sports sponsorship for 6 consecutive years. Provides team discount programs and hosts team parties.
• Outlier (Parent Company)coreOthersBounceU is an Outlier business. Outlier appears to be the parent company overseeing the BounceU franchise brand.
• Sabrina's Pizza (Local Vendor)coreImplementation/ SI/ Consulting PartnerLocal pizza vendor providing food catering to BounceU of West Windsor and other locations. Deliveries made fresh to party rooms.
• Local School DistrictscoreChannel Partner/ Reseller/ DistributorPartnership programs with local schools including West Windsor-Plainsboro, Hamilton Township, Jenks, Union, and others offering field trip packages and school event discounts.
• Boy Scouts and Girl Scouts (Indian Nations Council)coreChannel Partner/ Reseller/ DistributorScout troop partnerships offering badge-earning activities and party packages for scout groups across multiple local councils.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sky Zone: National indoor trampoline and active entertainment franchise targeting families and birthday parties. Sky Zone competes directly for the same parent wallet with similar per-party pricing and group event offerings.
• Chuck E. Cheese: Iconic family entertainment center chain offering kids' birthday parties with arcade games, rides, and food. Same target customer (families with young children), same primary use case (birthday parties), with broader entertainment mix.
• Monkey Joe's: Franchise-based indoor inflatable play and party centers for children under 12. Closest head-to-head competitor in format, target customer, and per-party pricing.
• Pump It Up: Sister brand under Outlier offering nearly identical indoor inflatable party venues. Pump It Up and BounceU share corporate infrastructure, franchise development, and target customers, making them the closest direct comparable.
• Urban Air Adventure Park: Large franchised indoor adventure park featuring trampolines, climbing, obstacle courses and birthday party packages. Directly overlaps BounceU's core family party and group event value proposition.
• Main Event Entertainment: Family entertainment centers combining bowling, laser tag, gravity ropes, and billiards with birthday party packages. Competes for the same parent demographic seeking all-inclusive kids' party venues.

Broad incumbents

• The Little Gym: International franchised children's development and party venue offering gymnastics-based classes and birthday parties. Same parent target customer, smaller per-venue scale, with stronger seasonal/recurring program component than BounceU.
• Dave & Buster's: Large-format entertainment and dining chain hosting kids' birthday parties among broader adult-oriented offerings. Competes for the same family party wallet at higher price points with a wider entertainment mix.

Regional players

• Celebration Station (GameTime / Fun Spot USA): Family entertainment centers offering go-karts, mini-golf, arcade, and birthday parties across select Sun Belt markets. Comparable birthday party experience with broader attraction mix and regional overlap with select BounceU markets.

Emerging players

• Altitude Trampoline Park: Fast-growing franchised indoor trampoline and party park network. Overlaps with BounceU on family birthdays and group events while differentiated by trampoline-centric attractions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/bounceu
• YouTubeyoutube.com/user/bounceu/videos
• Facebookfacebook.com/bounceu
• LinkedInlinkedin.com/company/bounceu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bounce U