What Omni United does

Omni United (S) Pte Ltd is a Singapore-headquartered tire designer, manufacturer, and distributor founded in 2003 by G.S. Sareen. The company operates an asset-light contract manufacturing model, sourcing production from 14 third-party facilities across 4 countries to optimize cost, speed, and flexibility, enabling a design-to-market cycle under 6 months and order-to-shipment under 20 days. Its product portfolio spans six brands (Radar, Radar TBR, Patriot, American Tourer, Tecnica, Roadlux) covering passenger, light truck, SUV, van, truck, and bus radial segments, supported by approximately 299 trademarks and 349 design patents globally. Technical differentiation comes from an exclusive design partnership with Italian design house GFG Style (Giugiaro), proprietary compound and tread technologies (Stealth, Circle of TreadLife, DuraTough, StabiliLoad, ESPC, Blue Silica), and Radar Tyres' carbon-neutral manufacturing status achieved in 2013.

The company sells into 80+ countries through independent tire dealers, e-commerce platforms (Discount Tire Direct, Simple Tire, Custom Wheel Offset, Tire Warehouse, Trailbuilt Offroad), an exclusive Pep Boys arrangement for the American Tourer brand in the US, a Texas distribution center, and four regional sales offices in Singapore, Arlington TX, Dubai, and Milan. The OmniSync B2B e-portal provides distribution partners with real-time ordering and shipment tracking. Marketing leverages sports sponsorships including Cricket South Africa's Proteas (from 2026), the Texas Rangers (from 2026), Australian cricketer Michael Clarke as global brand ambassador, and motorsport partnerships with Milhausen Motorsports and the Renegade athlete program. Socially, the company has donated over US$1.56M to the Breast Cancer Research Foundation since 2011 under its Mobilising Hope program and was the first tire company globally to achieve carbon-neutral manufacturing for its flagship Radar brand.

Name

Omni United

Legal name

Omni United (S) Pte Ltd

Website

https://omni-united.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Omni United is a Singapore-based tire designer, manufacturer, and distributor operating across 80+ countries through six brands (Radar, Patriot, American Tourer, Tecnica, Roadlux, Radar TBR), using an asset-light contract manufacturing model serving independent tire dealers, e-commerce platforms, and commercial fleet customers.

Ownership category

akta.pro rank

Product category

Tires

NAICS

Tire Manufacturing (32621), Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Light Truck/SUV Tires Manufacturing (IMANAKAB), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Retail Tire Sales & Installation (Consumer) (TLAKADAA), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Tire manufacturing
• Passenger tires
• Commercial truck tires
• Tire distribution
• Automotive tires

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tire Sales: Design, manufacture, and distribute tires through multiple brands (Radar, Patriot, American Tourer, Tecnica, Roadlux) to independent retailers, e-commerce platforms, and commercial customers. Products include passenger, light truck, SUV, truck and bus radial tires.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Omni United designs, manufactures (via third-party contract facilities), and distributes a multi-brand portfolio of tires including passenger, light truck, SUV, truck and bus radial, and off-road tires sold under the Radar, Patriot, American Tourer, Tecnica, and Roadlux brands. The company leverages 14 production facilities across 4 countries and proprietary compound and tread technologies to deliver branded tires to independent tire dealers, e-commerce platforms, retail chains such as Pep Boys, and commercial fleet customers in 80+ countries, supported by the OmniSync B2B e-portal.

Product overview

Omni United is a global tire designer, manufacturer, and distributor headquartered in Singapore. The company operates a multi-brand portfolio strategy with its flagship Radar Tyres brand as the core offering, supplemented by Patriot Tires, American Tourer, Tecnica, Roadlux, and Radar TBR sub-brands. Radar Tyres offers the most comprehensive product range including Dimax (passenger/sport), Renegade (off-road), Argonite (van/trailer), Rivera (touring), and RPX (CUV/SUV) product lines. The company leverages in-house R&D with approximately 299 trade marks and 349 design patents, operates 14 manufacturing facilities across 4 countries, and uses a contract manufacturing model that enables speed-to-market in under 6 months. Products are sold in over 80 countries with a distribution center in Texas serving North American retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Radar Tyres: Flagship brand of Omni United offering passenger and light truck tires, known for design-driven approach and carbon neutral manufacturing since 2013.
• Radar TBR
• Patriot Tires
• American Tourer
• Tecnica
• Roadlux

Products and services

• Radar Tyres Flagship brand of Omni United offering a comprehensive range of passenger, light truck, and SUV tires across all seasons and applications, including Dimax, Renegade, Argonite, Rivera, and RPX product lines. Designs created with GFG Style; manufacturing carbon neutral since 2013.
• Patriot Tires Function-driven tire brand for AWD fitments suited for extreme and demanding conditions, featuring military-inspired design. Includes H/T, A/T, R/T, and R/T+ product lines.
• American Tourer Design-driven all-season tire brand celebrating the American open road for car, CUV, and SUV drivers; sold exclusively at Pep Boys outlets in the United States.
• Tecnica Premium European passenger tire brand offering quality products at affordable prices; includes Tecnica Quattro GT and Tecnica Alpina GT for van and urban applications.
• Roadlux Truck and bus tire range designed for the US commercial heavy transportation segment; manufactured in an all-steel truck radial production facility with ISO9001, DOT, and ECE certifications. Omni United is the exclusive US distributor.
• Radar TBR (Truck and Bus Radial) Comprehensive truck and bus tire range delivering high mileage and well-balanced driving characteristics for commercial vehicles; available across USA, Canada, Europe, APAC, and MEA markets through downloadable catalogues.
• OmniSync B2B E-Portal Electronic portal for distribution partners providing real-time order access, live shipment tracking, and simplified claim and payment management to streamline the B2B ordering process.

Quantifiable outcome

• Carbon neutral manufacturing achieved in 2013
• +7 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature15 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Texas RangerscoreGTM or Marketing Partner · 2 April 2026Multi-year partnership announcement for Radar Tires with Texas Rangers MLB team for brand visibility and marketing activations.
• Cricket South AfricacoreGTM or Marketing Partner · 29 January 2026Radar Tyres signed strategic multi-year partnership to become Global Partner for Proteas national cricket teams. Grants headline sponsorship for Men's and Women's T20 International teams, associate partner for ODI and Test teams, headline partner for Under-19 teams including exclusive logo placement on match and training kits. Aims to leverage cricket's global audience to strengthen brand equity across 80+ countries.
• Michael ClarkeminorGTM or Marketing Partner · 11 December 2025Australian cricket legend appointed as Global Brand Ambassador for Radar Tyres to promote brand across markets.
• Milhausen MotorsportsminorGTM or Marketing Partner · 1 January 2024Radar Tires sponsors Minnesota-based Milhausen Motorsport competing in AMSOIL Off-Road Championship 2024. Team represents Radar in 8 races in Pro Lite and Pro 2 categories using Radar Renegade A/T5, Renegade R/T, Renegade R7 M/T tires.
• GFG Style (Giorgetto & Fabrizio Giugiaro)coreStrategic or Co-development Partner · 1 January 2022Italian automotive design house collaboration creating innovative tire designs across all categories for over two years. Giugiaro has created designs for Alfa Romeo, Aston Martin, Audi, Bentley, BMW, Ferrari, Lamborghini, and others. Responsible for Renegade-X series inspired by aeronautical design.
• TimberlandminorStrategic or Co-development Partner · 1 November 2014Launched Timberland Tyres in November 2014 through innovative partnership between Timberland and Omni United based on sustainability at its core. Timberland Tyres highly commended in Ethical Corporation's Sustainable Innovation category in 2015.
• Renegade Program AthletesminorGTM or Marketing Partner · 1 January 2012Program launched in 2012 to nurture athletes with world-class talent and desire to achieve ambitions. Provides support to those who push boundaries in various fields including off-road racing.
• Breast Cancer Research Foundation (BCRF)coreStrategic or Co-development Partner · 1 January 2011Launched Mobilising Hope corporate alliance program in 2011 - first of its kind in tire industry. Includes limited edition pink ribbon tire. To date donated US$1,559,692 funding 31,194 hours of critical life-saving research. In 2026, Radar Tyres commits minimum $50,000 donation regardless of sales.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hankook Tire: Korean mid-to-premium tier manufacturer with global distribution and motorsport (Formula E, drifting) marketing spend comparable to Omni United's Rad
• Falken Tire (Sumitomo Rubber Industries): Falken is a mid-tier tire brand owned by Sumitomo Rubber, focused on performance UHP and light truck tires with strong motorsport positioning (Super GT, drifting). Directly comparable to Omni United's Radar brand in product mix, motorsport-led marketing, and dealer-channel distribution; Omni United's US VP Robert Montasser previously ran Falken's North American sales.
• Toyo Tire & Rubber Company: Toyo competes in the same mid-tier-to-premium space with a strong light truck, SUV, and performance focus; both brands emphasize independent dealer distribution in North America and global markets. Comparable in product breadth and channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/omni_united

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omni United