Erase.com
Erase.com specializes in erasing negative content online and is the largest company of its kind in North America.
- Company typePrivate
- Founded2012
- HeadquartersBurlington, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Erase.com does
Erase.com helps businesses and people rebuild and secure their online reputation by permanently erasing unwanted negative content online. Erase.com has a dedicated team of 55 Reputation Specialists that can erase your negative content including: news articles, mugshots, attack sites, blogs, PDFs, Government Links, Civil Legal Documents, Pictures, Videos, and more.
Erase.com firmographics
Firmographics- Name
- Erase.com
- Legal name
- Erase Technologies, LLC
- Website
- http://www.erase.com/
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Erase.com specializes in erasing negative content online and is the largest company of its kind in North America.
- Ownership category
- akta.pro rank
Erase.com industry classification
Industry- Product category
- Online Reputation Management
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Off-Page SEO & Link Building (Digital PR, Outreach) (BPAFAJAC)
Keywords
Where Erase.com is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Erase.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Pay-for-Results Content Removal: The primary revenue model is outcome-based where clients pay only after content has been successfully removed or deindexed. There are no upfront fees, no locked-in contracts, and no monthly retainers for removal work. If removed content comes back, the company takes it down again at no additional cost or issues a full refund.
- Ongoing Reputation Management: Continuous reputation management programs that include monitoring, strategic adjustments, and long-term visibility outcomes. This likely operates on a retainer or subscription basis for ongoing service delivery.
- Review Management Services: Removal of policy-violating reviews from Google, Trustpilot, Glassdoor, Indeed, and 15+ other platforms with payment upon successful results delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Pay-After-Results Removal Model |
| Freemium | One time | Free Initial Assessment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Erase.com product offering
Product offeringCore offering
Erase.com provides online reputation management and content removal services that take down or suppress negative content appearing in Google search results and source sites. Its portfolio covers removal of news articles, mugshots, court records, gripe site posts, and personal information, plus policy-based review removal from Google, Trustpilot, Glassdoor, Indeed, and 15+ other platforms. Engagement follows a four-phase Audit, Remove, Suppress, and Monitor process delivered on a pay-for-results basis with no upfront fees.
Product overview
Erase.com offers a unified online reputation management platform built around a four-phase process: Audit, Remove, Suppress, and Monitor. The core portfolio consists of Reputation Management Services, Content Removal Services (encompassing Search Result Removal, News Article Removal, Court Record Removal, Mugshot Removal, Gripe Site Removal, and Personal Information Removal), and Review Removal Services (covering Google, Indeed, and Glassdoor platforms). The company operates on a pay-for-results model where clients only pay when content is successfully removed. All services are delivered through a structured engagement process with no locked-in contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- Reputation Management Services Manages how a brand or name appears in Google over time by building authority, suppressing harmful results, and monitoring for new threats. Designed for businesses and individuals seeking long-term reputation visibility.
- Content Removal Services Removes harmful content including news articles, mugshots, court records, and personal information from search results and source sites. Targets permanent content deletion through formal takedown requests and Google deindexing.
- Review Removal Services Removes policy-violating reviews from Google, Trustpilot, Glassdoor, Indeed, and 15+ other platforms with a pay-only-when-results-delivered model. Designed for businesses and employer brand protection.
- Search Result Removal Targets permanent content deletion from Google search results rather than suppression alone. Uses takedown requests and deindexing to remove harmful URLs from search listings.
- News Article Removal Removes news articles containing personal details that rank for a client's name through publisher outreach and Google deindexing.
- Court Record Removal Removes court records published by third-party legal sites such as Justia, UniCourt, and CourtListener.
- Mugshot Removal Removes mugshot aggregator sites that publish arrest records including name, date, and charges.
- Gripe Site Removal Removes complaint posts on sites like Ripoff Report or Gripeo through source removal or Google deindexing.
- Personal Information Removal Removes personal data profiles from data broker sites and Google search results, handling content that automated tools cannot reach.
- Google Review Removal Removes policy-violating reviews from Google Business Profile.
- Indeed Review Removal Removes policy-violating reviews from Indeed employer reviews.
- Glassdoor Review Removal Identifies and removes Glassdoor reviews that violate community guidelines, addressing employer brand damage.
Quantifiable outcome
- 10,000+ clients served since 2009
- +4 more outcomes
Companies that use Erase.com
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Erase.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Erase.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zoho CRMsupportingErase.com uses Zoho CRM to manage client relationships and case workflows. The company has been featured in Zoho's customer stories highlighting how they manage online reputations for clients with the platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Erase.com competitors and assessment
Company assessmentDirect peers
- Digital Firefly Marketing: Smaller ORM and digital marketing agency providing reputation management, content removal, and SEO services to businesses and professionals. Comparable niche positioning and service mix.
- ReputationDefender: One of the largest and most established online reputation management firms globally, offering content suppression, review management, and personal brand protection. Directly comparable to Erase.com across core services, target customer mix (individuals, executives, businesses), and outcome-based delivery model.
- NetReputation: ORM agency offering content removal, suppression, review management, and crisis response for individuals and businesses. Closely comparable service mix, customer segments, and North American go-to-market motion.
- BrandYourself: Reputation management platform combining self-service software with concierge services for individuals, executives, and small businesses. Comparable in serving the personal-brand and SMB segment with similar content-removal and suppression offerings.
- Internet Reputation: Full-service reputation management firm providing content removal, review management, and SEO-driven suppression for executives, professionals, and businesses. Direct competitor in the same North American service category.
- WebiMax: Digital marketing agency offering ORM alongside SEO, paid media, and web design. Comparable in ORM delivery and overlapping heavily in SMB and mid-market reputation services.
- Igniyte: UK-based online reputation management firm offering content removal, suppression, and review management for individuals and brands. Comparable service model with regional focus on Europe that intersects with Erase.com's UK expansion.
- Blue Ocean Global Technology: ORM and digital marketing agency serving executives, professionals, and businesses with reputation repair, content removal, and brand protection. Directly comparable customer base and service offering.
- Glowing Results: ORM agency focused on review management, content suppression, and search result optimization for businesses and individuals. Overlapping service catalog and customer segments.
Broad incumbents
- Thrive Internet Marketing Agency: Large full-service digital marketing agency offering ORM as part of a broader SEO, paid media, web design, and social portfolio. Competes in the same ORM space but as one line item among many, with greater cross-sell leverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Erase.com social profiles
Digital presenceErase.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Erase.com leadership team
Management profileNumber of profiles
Profiles9 records
Erase.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Erase.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Erase.com
What does Erase.com do?
Erase.com provides online reputation management and content removal services that take down or suppress negative content appearing in Google search results and source sites. Its portfolio covers removal of news articles, mugshots, court records, gripe site posts, and personal information, plus policy-based review removal from Google, Trustpilot, Glassdoor, Indeed, and 15+ other platforms. Engagement follows a four-phase Audit, Remove, Suppress, and Monitor process delivered on a pay-for-results basis with no upfront fees.
Is Erase.com a public or private company?
Erase.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Erase.com founded?
Erase.com was founded in 2012. It employs 51 to 100 people.
Where is Erase.com based?
Erase.com is headquartered in Burlington, Canada, in the North America region.
How does Erase.com make money?
Three revenue lines are on record. Pay-for-Results Content Removal is the primary driver. The others are ongoing Reputation Management and review Management Services.
Who are Erase.com's main competitors?
Direct peers on record are Digital Firefly Marketing, ReputationDefender, NetReputation, BrandYourself, Internet Reputation, WebiMax, Igniyte, Blue Ocean Global Technology and Glowing Results. Thrive Internet Marketing Agency is listed as a broad incumbent.
Does Erase.com have an API?
No public API is recorded for Erase.com.
What industry is Erase.com in?
Erase.com's product category is Online Reputation Management. Its primary akta.pro industry code is BPAFAJAC, Off-Page SEO & Link Building (Digital PR, Outreach). Its SIC code is 7311.