Laars Heating Systems
Laars Heating Systems is a US manufacturer of residential and commercial hydronic boilers, water heaters, and pool heaters — including electric and heat-pump models — selling exclusively through authorized manufacturer representatives and wholesale distributors across North America. It is a subsidiary of Bradford White Corporation.
- Company typePrivate
- Founded1948
- HeadquartersRochester, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Laars Heating Systems does
Laars Heating Systems is a Rochester, New Hampshire-based manufacturer of hydronic heating equipment founded in 1948 by engineer Avy Miller, operating today as a wholly-owned subsidiary of Bradford White Corporation. The company designs and builds residential and commercial boilers, combination boilers, tankless and indirect water heaters, commercial pool heaters, electric boilers, heat-pump water heaters, and accessory tanks, in capacity ranges from 50,000 to 5,000,000 BTU/hr across more than 20 product lines including FT Series, NeoTherm, MagnaTherm (FT and HTD), Pennant, Mighty Therm, LT Series, Laars-Stor, and E-Therm. Core technology centers on proprietary heat-exchanger designs — including low-mass stainless steel firetube construction and finned copper-tube legacy designs — combined with a proprietary control stack (Laars Linc touch-screen, Tru Trac oxygen trim, VARI-PRIME variable-speed pumping, DHW Smart Priority) and BMS/BACnet integration hardware (M4-LHS, S8, X-BAC, FieldServer gateway).
Laars sells exclusively through a two-tier channel: manufacturer representatives serving enterprise/specifying-engineer accounts, with fulfillment through a nationwide network of wholesale distributors, the tiered LaarsPro contractor loyalty program, and Certified Service Centers for warranty work. Direct-to-consumer and direct-to-contractor sales are explicitly avoided. The footprint spans the United States, Canada (Halton Hills ON, served via Bradford White Canada with bilingual support), and Mexico (via Heating Systems Mexico). Products are manufactured at the 20 Industrial Way Rochester NH headquarters plant, with additional manufacturing capacity in Monticello MN following the January 2024 acquisition of Electro Industries — a deal that pulled Laars into electric boilers and heat-pump water-heater technology.
The end-customer mix spans commercial and institutional buildings (office, education such as Marquette University High School and Hofstra, hospitality such as JW Marriott Dallas, healthcare such as Ronald McDonald House New York, multi-family residential including luxury Boston and Salt Lake City high-rises, and government such as the Ohio State Police Academy) plus single-family residential via contractor-installed residential boilers. Revenue is generated almost entirely through hardware sales via the channel, with no recurring software or service ARR product evident. Recent strategic emphasis is on electrification: the AHR Expo 2026 showing introduced ElectriFLEX MD, AeroTherm G2, eF XT, eF Series Turbo, and Infiniti product lines.
Laars Heating Systems firmographics
Firmographics- Name
- Laars Heating Systems
- Legal name
- Laars Heating Systems Company
- Website
- https://laars.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Laars Heating Systems is a US manufacturer of residential and commercial hydronic boilers, water heaters, and pool heaters — including electric and heat-pump models — selling exclusively through authorized manufacturer representatives and wholesale distributors across North America. It is a subsidiary of Bradford White Corporation.
- Ownership category
- akta.pro rank
Laars Heating Systems industry classification
Industry- Product category
- Commercial and Residential Hydronic Heating Equipment
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (33241)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)
- akta.pro secondary industries
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)
Keywords
Where Laars Heating Systems is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Laars Heating Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Heating Equipment: Sale of commercial boilers, water heaters, pool heaters, controls, and accessories to commercial/institutional customers through distributor network
- Residential Heating Equipment: Sale of residential boilers, combination boilers, tankless water heaters, and indirect tanks to homeowners through contractor network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Commercial heating equipment - quote-based pricing through distributors |
| Other | Pay-as-you-go | Residential heating equipment - quote-based pricing through distributors |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Laars Heating Systems product offering
Product offeringCore offering
Laars Heating Systems manufactures and sells residential and commercial hydronic heating equipment — including condensing and non-condensing boilers, combination boilers, tankless and tank-type water heaters, indirect storage tanks, commercial pool heaters, electric boilers, heat pump water heaters, and proprietary control systems — spanning 50,000 to 5,000,000 BTU/hr capacity. All products are designed, manufactured, and live-fire tested at the Rochester, NH facility and sold exclusively through authorized manufacturer representatives, wholesale distributors, and the LaarsPro certified contractor network across the US, Canada, and Mexico.
Product overview
Laars Heating Systems is a manufacturer of residential and commercial boilers, water heaters, and pool heaters. The product portfolio includes space heating boilers (FT Series, NeoTherm, MagnaTherm, Pennant, Mighty Therm), combination boilers for simultaneous space and water heating, tankless water heaters (LT Series), indirect water heaters (LAARS-Stor), commercial electric boilers and heat pump water heaters (E-Therm), pool heaters, storage tanks, and comprehensive control systems (Laars Linc, Tru Trac, VARI-PRIME). The company offers over 20 different heating products supporting accessories and controls. Products range from 50,000 to 5,000,000 BTU/hr utilizing natural gas, liquid propane, or electricity. Laars, a subsidiary of Bradford White Corporation, also acquired Electro Industries to expand into electric boilers and heat pump technology.
Differentiator
Problem solved
Functional benefit
Brands
- FT Series: High efficiency residential and commercial boilers available in floor and wall configurations, including combination boilers for space heating and domestic hot water.
- MagnaTherm
- NeoTherm
- Pennant
- Mighty Therm
- LT Series
- Laars-Stor
- Laars E-Therm
- Combi-Heat
- Mini-Therm
Products and services
- FT Series Commercial Wall Boiler Versatile light commercial wall-hung boiler with 301 or 399 MBH capacity, 95%+ thermal efficiency, 10:1 turndown, cascade capability up to 4 boilers, and flexible venting options including PVC, CPVC, CC, or PP materials; supports BAS integration for commercial applications.
- NeoTherm XTR Commercial Boiler or Volume Water Heater Natural gas condensing commercial boiler and volume water heater with 399-1500 MBH capacity, 96% thermal efficiency, 10:1 turndown, Laars Linc control system, DHW Smart Priority, BMS compatibility, and cascade capability up to 8 units.
Quantifiable outcome
- 95-96% thermal efficiency achieved by condensing boilers
- +3 more outcomes
Companies that use Laars Heating Systems
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Laars Heating Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Laars Heating Systems partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered subsidiary, strategic_acquisition and core.
- Bock Water HeaterssubsidiaryBock Water Heaters is part of Bradford White Corporation's portfolio of business units, acquired to expand commercial water heating product offerings.
- Niles Steel TanksubsidiaryNiles Steel Tank is part of Bradford White Corporation's portfolio, serving commercial storage tank needs.
- Electro Industriesstrategic_acquisitionLaars acquired Electro Industries, a manufacturer of electric boilers and heat pump technology, including assets and a facility in Monticello, MN. This acquisition enhances Laars' capabilities and product offerings in space heating markets.
- Bradford White CorporationcoreLaars is a subsidiary of Bradford White Corporation, a manufacturer of water heaters, boilers, and storage tanks. Bradford White provides corporate backing, acquisitions strategy, and shared resources including facilities in Rochester NH and Halton Hills ON.
- Heat-flostrategic_acquisitionBradford White Corporation announced the acquisition of Heat-flo, expanding the portfolio of water heating and storage products available through Laars distribution channels.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Laars Heating Systems competitors and assessment
Company assessmentBroad incumbents
- Viessmann: Viessmann is a broad incumbent — global hydronic heating manufacturer with condensing boilers, heat pumps, and combined heat & power. Overlaps with Laars' commercial and residential boiler portfolio, but Viessmann has materially broader European footprint and deeper heat pump catalog.
- Rinnai: Rinnai is a broad incumbent in tankless water heaters and combi boilers for residential and commercial markets. Both share a Japanese heritage of high-efficiency condensing technology and contractor-channel distribution in North America.
- A. O. Smith: A. O. Smith is a broad incumbent in residential and commercial water heaters (gas, electric, tankless, heat pump) with significant overlap to Laars' water heating portfolio. A. O. Smith operates at materially larger scale with global manufacturing footprint.
- Bosch Thermotechnology: Bosch Thermotechnology is a broad incumbent in residential and commercial boilers, water heaters, and heat pumps. Overlap with Laars' wall-hung boilers, combi boilers, and commercial condensing lines, but Bosch operates at significantly greater scale and broader product breadth.
Direct peers
- Burnham Holdings: Burnham Holdings owns U.S. Boiler Company, Burnham, and Crown — all direct competitors in cast iron and condensing boilers for residential and commercial hydronic markets. Highly comparable go-to-market via wholesale distributors and contractor networks.
- IBC Technologies: IBC Technologies manufactures modulating condensing boilers (VFC and SL Series) for commercial applications. Direct overlap in high-efficiency hydronic boiler technology, cascade systems, and North American contractor/specifier distribution.
- Lochinvar: Lochinvar is a direct peer in high-efficiency commercial condensing boilers and water heaters (e.g., FTXL, Knight, Crest). Both compete head-to-head in the commercial specification channel with overlapping condensing firetube, BMS integration, and cascade capability offerings.
- Weil-McLain: U.S. Boiler Company / Weil-McLain is a direct peer — both manufacture hydronic and condensing boilers for residential and light commercial markets, sold through wholesale distribution and contractor channels in North America. Overlapping product categories include wall-hung and floor-standing cast iron, stainless steel firetube, and modulating condensing boilers.
- Navien: Navien is a direct peer in residential and commercial condensing combination boilers and tankless water heaters. Both sell exclusively through plumbing/HVAC contractor channels and compete on stainless steel heat exchangers and high-efficiency modulation.
- HTP (Heat Transfer Products): HTP is a direct peer in high-efficiency residential and commercial boilers, indirect water heaters, and tankless water heaters. Overlap in stainless steel firetube design, modulating combustion, and contractor-channel distribution makes it a close comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Laars Heating Systems social profiles
Digital presenceLaars Heating Systems compliance and trust
Trust signalCompliance3 records
Laars Heating Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laars Heating Systems leadership team
Management profileNumber of profiles
Profiles3 records
Laars Heating Systems subsidiaries and ownership
Company hierarchySubsidiaries1 record
Laars Heating Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laars Heating Systems M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laars Heating Systems
What does Laars Heating Systems do?
Laars Heating Systems manufactures and sells residential and commercial hydronic heating equipment — including condensing and non-condensing boilers, combination boilers, tankless and tank-type water heaters, indirect storage tanks, commercial pool heaters, electric boilers, heat pump water heaters, and proprietary control systems — spanning 50,000 to 5,000,000 BTU/hr capacity. All products are designed, manufactured, and live-fire tested at the Rochester, NH facility and sold exclusively through authorized manufacturer representatives, wholesale distributors, and the LaarsPro certified contractor network across the US, Canada, and Mexico.
Is Laars Heating Systems a public or private company?
Laars Heating Systems is a private company. It is classified as corporate owned and is currently operating.
When was Laars Heating Systems founded?
Laars Heating Systems was founded in 1948. It employs 251 to 500 people.
Where is Laars Heating Systems based?
Laars Heating Systems is headquartered in Rochester, United States, in the North America region.
How does Laars Heating Systems make money?
Two revenue lines are on record. Commercial Heating Equipment is the primary driver. The others are residential Heating Equipment.
Who are Laars Heating Systems's main competitors?
Broad incumbents on record are Viessmann, Rinnai, A. O. Smith and Bosch Thermotechnology. Direct peers are Burnham Holdings, IBC Technologies, Lochinvar, Weil-McLain, Navien and HTP (Heat Transfer Products).
Does Laars Heating Systems have an API?
No public API is recorded for Laars Heating Systems.
What industry is Laars Heating Systems in?
Laars Heating Systems's product category is Commercial and Residential Hydronic Heating Equipment. Its primary akta.pro industry code is IMAHAKAD, Boilers, Furnaces & Process Heating Equipment, with a secondary code of IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers). Its NAICS code is 333414 and its SIC code is 3430.