Pacific Retirement Services
Pacific Retirement Services is a non-profit senior living organization that operates 12 Life Plan Communities and 25 affordable housing properties across seven U.S. states, serving nearly 7,000 older adults with a full continuum of care and ancillary management services.
- Company typePrivate
- Founded1990
- HeadquartersMedford, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Pacific Retirement Services does
Pacific Retirement Services (PRS) is a non-profit senior living organization headquartered in Medford, Oregon, that develops, owns, and operates retirement housing across the United States. The company runs a portfolio of 12 Life Plan Communities (also known as Continuing Care Retirement Communities) and 25 affordable housing communities spread across seven states, primarily in the Western U.S. and Wisconsin, serving nearly 7,000 older adults. Life Plan Communities deliver a full continuum of care encompassing independent living, assisted living, and skilled nursing on a single campus, complemented by resort-style amenities, community engagement programs, and a Community Volunteer Network that includes the Foster Grandparent Program and RSVP initiatives. The affordable housing segment provides stable, reduced-rate residences for income-constrained seniors, while a separate Management and Consulting Services line extends PRS's operational expertise to external senior living operators.
The organization generates revenue through three primary streams: recurring resident fees and entry/monthly charges from Life Plan Community operations (subscription-style recurring revenue), recurring rental income from affordable housing, and fee-based management and consulting contracts with partner communities. Pricing is quote-based and varies by location, care level, and living arrangement, and is not publicly disclosed. GTM is sales-led and relationship-driven, relying on community outreach, referral networks, the company website (prsliving.org), and word-of-mouth among prospective residents and partner operators. Named flagship communities include Capitol Lakes (Madison, Wisconsin), Rogue Valley Manor, Mirabella Portland, and Peninsula Regent.
Technology, AI/ML capabilities, and proprietary software products are not publicly disclosed; PRS's competitive positioning rests on physical real estate, clinical care delivery, 40+ years of operating history, and the trust associated with its non-profit structure in which all profits are reinvested into residents and communities. The organization employs between 1,001 and 5,000 people and is led by President and CEO Sloan Bentley, appointed February 2026, who brings four decades of senior living executive experience including prior CEO roles at Lifespace Communities and Lutheran Life Communities. No parent company, private equity ownership, or public listing exists; PRS operates as an independent Oregon-based non-profit.
Pacific Retirement Services firmographics
Firmographics- Name
- Pacific Retirement Services
- Legal name
- Pacific Retirement Services
- Website
- https://retirement.org
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pacific Retirement Services is a non-profit senior living organization that operates 12 Life Plan Communities and 25 affordable housing properties across seven U.S. states, serving nearly 7,000 older adults with a full continuum of care and ancillary management services.
- Ownership category
- akta.pro rank
Pacific Retirement Services industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)
- akta.pro primary industry
- Affordable / Middle-Market CCRCs (HLADAEAJ)
- akta.pro secondary industries
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Senior Living Property Management (BPAJAGAI), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Pacific Retirement Services is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pacific Retirement Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Life Plan Community Operations: Operating continuing care retirement communities that provide a full continuum of care including independent living, assisted living, and skilled nursing. Revenue generated through resident fees and monthly charges.
- Affordable Housing Operations: Managing 25 affordable housing communities across the Western U.S., providing housing for older adults at reduced rates.
- Management and Consulting Services: Providing management and consulting services to other senior living communities, generating revenue through service contracts with partner organizations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Pacific Retirement Services product offering
Product offeringCore offering
Pacific Retirement Services develops, builds, and operates a portfolio of 12 Life Plan Communities (Continuing Care Retirement Communities) and 25 affordable housing communities serving older adults across seven U.S. states. It delivers a full continuum of care including independent living, assisted living, and skilled nursing, complemented by resort-style amenities and resident engagement programs. The organization also provides management and consulting services to other senior living communities.
Product overview
Pacific Retirement Services operates a portfolio of senior living products and services, including 12 Life Plan Communities (Continuing Care Retirement Communities) offering full continuum care, 25 affordable Community Housing properties across the Western U.S., a Community Volunteer Network with RSVP programs, and Management & Consulting Services for external communities. The organization serves nearly 7,000 older adults across seven states and is a nonprofit that reinvests profits into community improvements. Key individual communities include Capitol Lakes in Madison, Mirabella Portland, Peninsula Regent, and Rogue Valley Manor.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Plan Communities Continuing Care Retirement Communities offering a full continuum of care from independent living through assisted living and skilled nursing. PRS operates 12 Life Plan Communities serving older adults across seven states.
- Community Housing Affordable housing communities across the Western U.S. providing reduced-rate housing options for older adults. PRS operates 25 affordable housing communities.
- Management and Consulting Services Professional management and consulting services provided to other senior living communities seeking operational expertise and best-practice support.
- Community Volunteer Network Volunteer engagement programs including the Foster Grandparent Program and other RSVP programs that connect residents with community service opportunities.
Quantifiable outcome
- Serves nearly 7,000 older adults
- +3 more outcomes
Companies that use Pacific Retirement Services
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Pacific Retirement Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pacific Retirement Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Southern Oregon University (SOU)minorPRS had been considering a proposal to operate a senior adult living community on SOU's Ashland campus. The project aimed to generate long-term revenue while supporting lifelong learning through partnerships with the Osher Lifelong Learning Institute. The partnership was withdrawn as PRS decided to focus capital and resources elsewhere.
- Osher Lifelong Learning InstituteminorLifelong learning institute that would have partnered with PRS and SOU for the senior adult living community project on SOU's Ashland campus, enabling educational opportunities for residents.
Scale indicators5 records
Recent moves5 records
Expansion highlights2 records
Pacific Retirement Services competitors and assessment
Company assessmentBroad incumbents
- Atria Senior Living: Major operator of assisted living and independent living communities with 200+ properties. Comparable to PRS in residential care offerings, though for-profit and broader in scope without skilled nursing depth.
- Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities across independent living, assisted living, and memory care. Not a non-profit and broader in scope, but competes for similar residents and provides public-market benchmark for senior living economics.
- Sunrise Senior Living: Large national operator of assisted living and memory care communities with broad geographic reach. Comparable to PRS in assisted living service offering, though for-profit and focused on higher-acuity residents rather than full CCRCs.
- Erickson Senior Living: Large manager of continuing care retirement communities with a multi-state footprint, focusing on large-scale, amenity-rich campuses. Comparable to PRS in CCRC focus and scale, though for-profit and concentrated in the eastern U.S.
Direct peers
- Trinity Health Senior Communities: Non-profit Catholic health system-affiliated operator of senior living and CCRC communities. Comparable to PRS in mission, scale, and care continuum, and competes for similar resident demographics.
- National Church Residences: Non-profit senior services provider operating affordable housing, assisted living, and skilled nursing communities. Comparable to PRS in non-profit mission, mix of affordable and market-rate senior housing, and continuum of care.
- Christian Living Communities: Non-profit senior living provider operating Life Plan Communities with a full continuum of care. Closely mirrors PRS's non-profit structure and CCRC focus, though with a smaller geographic footprint.
- Lifespace Communities: Non-profit operator of 15+ Life Plan Communities across the U.S. Closely comparable to PRS in mission, CCRC model, and multi-state footprint; Bentley's prior CEO role here directly anchors the comparison.
- Acts Retirement-Life Communities: Non-profit operator of CCRC/Life Plan Communities serving over 10,000 residents across the eastern U.S. Comparable to PRS in non-profit status, CCRC focus, and scale, and provides a strong benchmark for non-profit CCRC economics.
- Lutheran Life Communities: Faith-based non-profit senior living operator offering independent living, assisted living, and skilled nursing across multiple states. Directly comparable to PRS's continuum-of-care, non-profit model and is also one of Bentley's prior CEO organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pacific Retirement Services social profiles
Digital presencePacific Retirement Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Retirement Services leadership team
Management profileNumber of profiles
Profiles1 record
Pacific Retirement Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Retirement Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Retirement Services
What does Pacific Retirement Services do?
Pacific Retirement Services develops, builds, and operates a portfolio of 12 Life Plan Communities (Continuing Care Retirement Communities) and 25 affordable housing communities serving older adults across seven U.S. states. It delivers a full continuum of care including independent living, assisted living, and skilled nursing, complemented by resort-style amenities and resident engagement programs. The organization also provides management and consulting services to other senior living communities.
Is Pacific Retirement Services a public or private company?
Pacific Retirement Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pacific Retirement Services founded?
Pacific Retirement Services was founded in 1990. It employs 1,001 to 5,000 people.
Where is Pacific Retirement Services based?
Pacific Retirement Services is headquartered in Medford, United States, in the North America region.
How does Pacific Retirement Services make money?
Three revenue lines are on record. Life Plan Community Operations are the primary driver. The others are affordable Housing Operations and management and Consulting Services.
Who are Pacific Retirement Services's main competitors?
Broad incumbents on record are Atria Senior Living, Brookdale Senior Living, Sunrise Senior Living and Erickson Senior Living. Direct peers are Trinity Health Senior Communities, National Church Residences, Christian Living Communities, Lifespace Communities, Acts Retirement-Life Communities and Lutheran Life Communities.
Does Pacific Retirement Services have an API?
No public API is recorded for Pacific Retirement Services.
What industry is Pacific Retirement Services in?
Pacific Retirement Services's product category is Senior Living Services. Its primary akta.pro industry code is HLADAEAJ, Affordable / Middle-Market CCRCs, with a secondary code of HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place). Its NAICS code is 623311 and its SIC code is 8050.