Pacific Retirement Services

What Pacific Retirement Services does

Pacific Retirement Services (PRS) is a non-profit senior living organization headquartered in Medford, Oregon, that develops, owns, and operates retirement housing across the United States. The company runs a portfolio of 12 Life Plan Communities (also known as Continuing Care Retirement Communities) and 25 affordable housing communities spread across seven states, primarily in the Western U.S. and Wisconsin, serving nearly 7,000 older adults. Life Plan Communities deliver a full continuum of care encompassing independent living, assisted living, and skilled nursing on a single campus, complemented by resort-style amenities, community engagement programs, and a Community Volunteer Network that includes the Foster Grandparent Program and RSVP initiatives. The affordable housing segment provides stable, reduced-rate residences for income-constrained seniors, while a separate Management and Consulting Services line extends PRS's operational expertise to external senior living operators.

The organization generates revenue through three primary streams: recurring resident fees and entry/monthly charges from Life Plan Community operations (subscription-style recurring revenue), recurring rental income from affordable housing, and fee-based management and consulting contracts with partner communities. Pricing is quote-based and varies by location, care level, and living arrangement, and is not publicly disclosed. GTM is sales-led and relationship-driven, relying on community outreach, referral networks, the company website (prsliving.org), and word-of-mouth among prospective residents and partner operators. Named flagship communities include Capitol Lakes (Madison, Wisconsin), Rogue Valley Manor, Mirabella Portland, and Peninsula Regent.

Technology, AI/ML capabilities, and proprietary software products are not publicly disclosed; PRS's competitive positioning rests on physical real estate, clinical care delivery, 40+ years of operating history, and the trust associated with its non-profit structure in which all profits are reinvested into residents and communities. The organization employs between 1,001 and 5,000 people and is led by President and CEO Sloan Bentley, appointed February 2026, who brings four decades of senior living executive experience including prior CEO roles at Lifespace Communities and Lutheran Life Communities. No parent company, private equity ownership, or public listing exists; PRS operates as an independent Oregon-based non-profit.

Name

Pacific Retirement Services

Legal name

Pacific Retirement Services

Website

https://retirement.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pacific Retirement Services is a non-profit senior living organization that operates 12 Life Plan Communities and 25 affordable housing properties across seven U.S. states, serving nearly 7,000 older adults with a full continuum of care and ancillary management services.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)

akta.pro primary industry

Affordable / Middle-Market CCRCs (HLADAEAJ)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Senior Living Property Management (BPAJAGAI), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Continuing care retirement
• Life plan communities
• Affordable senior housing
• Retirement community management

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Life Plan Community Operations: Operating continuing care retirement communities that provide a full continuum of care including independent living, assisted living, and skilled nursing. Revenue generated through resident fees and monthly charges.
2. Affordable Housing Operations: Managing 25 affordable housing communities across the Western U.S., providing housing for older adults at reduced rates.
3. Management and Consulting Services: Providing management and consulting services to other senior living communities, generating revenue through service contracts with partner organizations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pacific Retirement Services develops, builds, and operates a portfolio of 12 Life Plan Communities (Continuing Care Retirement Communities) and 25 affordable housing communities serving older adults across seven U.S. states. It delivers a full continuum of care including independent living, assisted living, and skilled nursing, complemented by resort-style amenities and resident engagement programs. The organization also provides management and consulting services to other senior living communities.

Product overview

Pacific Retirement Services operates a portfolio of senior living products and services, including 12 Life Plan Communities (Continuing Care Retirement Communities) offering full continuum care, 25 affordable Community Housing properties across the Western U.S., a Community Volunteer Network with RSVP programs, and Management & Consulting Services for external communities. The organization serves nearly 7,000 older adults across seven states and is a nonprofit that reinvests profits into community improvements. Key individual communities include Capitol Lakes in Madison, Mirabella Portland, Peninsula Regent, and Rogue Valley Manor.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Plan Communities Continuing Care Retirement Communities offering a full continuum of care from independent living through assisted living and skilled nursing. PRS operates 12 Life Plan Communities serving older adults across seven states.
• Community Housing Affordable housing communities across the Western U.S. providing reduced-rate housing options for older adults. PRS operates 25 affordable housing communities.
• Management and Consulting Services Professional management and consulting services provided to other senior living communities seeking operational expertise and best-practice support.
• Community Volunteer Network Volunteer engagement programs including the Foster Grandparent Program and other RSVP programs that connect residents with community service opportunities.

Quantifiable outcome

• Serves nearly 7,000 older adults
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Southern Oregon University (SOU)minorStrategic or Co-development Partner · 21 January 2026PRS had been considering a proposal to operate a senior adult living community on SOU's Ashland campus. The project aimed to generate long-term revenue while supporting lifelong learning through partnerships with the Osher Lifelong Learning Institute. The partnership was withdrawn as PRS decided to focus capital and resources elsewhere.
• Osher Lifelong Learning InstituteminorStrategic or Co-development PartnerLifelong learning institute that would have partnered with PRS and SOU for the senior adult living community project on SOU's Ashland campus, enabling educational opportunities for residents.

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Atria Senior Living: Major operator of assisted living and independent living communities with 200+ properties. Comparable to PRS in residential care offerings, though for-profit and broader in scope without skilled nursing depth.
• Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities across independent living, assisted living, and memory care. Not a non-profit and broader in scope, but competes for similar residents and provides public-market benchmark for senior living economics.
• Sunrise Senior Living: Large national operator of assisted living and memory care communities with broad geographic reach. Comparable to PRS in assisted living service offering, though for-profit and focused on higher-acuity residents rather than full CCRCs.
• Erickson Senior Living: Large manager of continuing care retirement communities with a multi-state footprint, focusing on large-scale, amenity-rich campuses. Comparable to PRS in CCRC focus and scale, though for-profit and concentrated in the eastern U.S.

Direct peers

• Trinity Health Senior Communities: Non-profit Catholic health system-affiliated operator of senior living and CCRC communities. Comparable to PRS in mission, scale, and care continuum, and competes for similar resident demographics.
• National Church Residences: Non-profit senior services provider operating affordable housing, assisted living, and skilled nursing communities. Comparable to PRS in non-profit mission, mix of affordable and market-rate senior housing, and continuum of care.
• Christian Living Communities: Non-profit senior living provider operating Life Plan Communities with a full continuum of care. Closely mirrors PRS's non-profit structure and CCRC focus, though with a smaller geographic footprint.
• Lifespace Communities: Non-profit operator of 15+ Life Plan Communities across the U.S. Closely comparable to PRS in mission, CCRC model, and multi-state footprint; Bentley's prior CEO role here directly anchors the comparison.
• Acts Retirement-Life Communities: Non-profit operator of CCRC/Life Plan Communities serving over 10,000 residents across the eastern U.S. Comparable to PRS in non-profit status, CCRC focus, and scale, and provides a strong benchmark for non-profit CCRC economics.
• Lutheran Life Communities: Faith-based non-profit senior living operator offering independent living, assisted living, and skilled nursing across multiple states. Directly comparable to PRS's continuum-of-care, non-profit model and is also one of Bentley's prior CEO organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/prscommunities
• Facebookfacebook.com/prsinc
• LinkedInlinkedin.com/company/pacific-retirement-services-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Retirement Services