Matrix Design Group
Matrix Design Group, LLC is a wholly owned subsidiary of Alliance Resource Partners that builds AI-powered collision avoidance, proximity detection, and digital network systems for underground mining, surface mining, industrial warehousing, and construction operators across the US, South Africa, and Australia.
- Company typePrivate
- Founded2006
- HeadquartersNewburgh, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Matrix Design Group does
Matrix Design Group, LLC designs and manufactures AI-powered safety and productivity systems for industrial and mining environments. Its portfolio centers on OmniPro Vision AI (an edge-based visual AI collision avoidance system), IntelliZone proximity detection with patented SharpZone shaped-zone technology, the N-Connex 2.4-gigabit digital mining network, UVision LED-UV mine lighting, and the OmniPro InFocus cloud analytics platform. The company was founded in 2006 as a mining-safety specialist and has progressively expanded into surface mining, industrial warehousing, and construction verticals, with operations in the United States, South Africa, and Australia and regulatory certifications covering MSHA, IECEx, CE, ATEX, ISO 9001, and ISO 27001.
The company sells primarily through enterprise field sales to large mining operators and industrial fleets, complemented by OEM-embedded integration (most notably the June 2026 Hyundai Material Handling partnership for HiVision) and a global distributor/dealer network. Revenue is generated from hardware system sales (collision avoidance cameras, proximity detection, sensors, lighting, and digital networks), cloud subscription and analytics (OmniPro InFocus), and installation/training services. Pricing is quote-based and not publicly disclosed.
Matrix is a wholly owned subsidiary of Alliance Resource Partners, L.P. (NASDAQ: ARLP), a diversified natural-resource parent whose capital backing funds ongoing R&D, a new Newburgh, Indiana headquarters (groundbreaking April 2024, targeted completion January 2025), and a planned 150+ hires over five years. Leadership comprises CEO Mark Watson and President Keith Hainer (appointed February 2025, bringing 36+ years of mining operations experience).
Matrix Design Group firmographics
Firmographics- Name
- Matrix Design Group
- Legal name
- Matrix Design Group, LLC
- Website
- https://matrixteam.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Matrix Design Group, LLC is a wholly owned subsidiary of Alliance Resource Partners that builds AI-powered collision avoidance, proximity detection, and digital network systems for underground mining, surface mining, industrial warehousing, and construction operators across the US, South Africa, and Australia.
- Ownership category
- akta.pro rank
Matrix Design Group industry classification
Industry- Product category
- Industrial Safety & Mining Automation
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Mining and Oil and Gas Field Machinery Manufacturing (33313), Mining Machinery and Equipment Manufacturing (333131)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Optical Instruments & Lenses (3827), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
- akta.pro secondary industries
- Industrial Vision & Quality Inspection (HDAAAEAG), Machine Vision & Industrial Imaging Systems (IMAHAHAE), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI)
Keywords
Where Matrix Design Group is headquartered
LocationHeadquarters
- HQ city
- Newburgh
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Matrix Design Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Systems Sales: Matrix designs, manufactures, and sells safety hardware products including proximity detection systems, collision avoidance cameras, sensors, monitoring equipment, and mine lighting solutions. Products are sold directly to mining and industrial operations.
- Cloud Software and Analytics: OmniPro InFocus cloud application provides 24/7 access to real-time metrics, analytics, and reporting. This cloud-based platform generates recurring subscription revenue from data storage, advanced analytics, and reporting features.
- Installation and Support Services: Matrix provides onboarding for operators and supervisors, helps align alert thresholds to customer SOPs, and offers post-sale support to ensure successful adoption. Training center at new headquarters enables education for employees, customers, and distributors.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Matrix Design Group product offering
Product offeringCore offering
Matrix Design Group designs, manufactures, and sells AI-powered collision avoidance, proximity detection, and digital network systems for underground mining, surface mining, and industrial/warehousing environments. Its core product lines include the OmniPro Vision AI visual AI platform, the IntelliZone proximity detection system with patented SharpZone shaped-zone technology, the N-Connex high-speed digital mining network, and the UVision LED-UV mine lighting system, supported by the OmniPro InFocus cloud analytics application.
Product overview
Matrix Design Group offers a unified platform-plus-modules architecture for industrial and mining safety and productivity. The core offerings include OmniPro Vision AI (visual AI collision avoidance) and IntelliZone Proximity Detection, supported by the N-Connex digital network infrastructure. Add-on modules like OmniPro InFocus provide cloud-based analytics. The portfolio serves both industrial (warehouses, material handling) and mining (underground and surface) segments, with solutions for spatial awareness, underground communications, and lighting.
Differentiator
Problem solved
Functional benefit
Brands
- OmniPro Vision AI: AI-powered collision avoidance and pedestrian detection system for mobile equipment in industrial and mining environments. Uses visual artificial intelligence to detect pedestrians, vehicles, and obstacles without requiring wearable devices or tags.
- IntelliZone
- N-Connex
- UVision
Products and services
- OmniPro Vision AI AI-powered collision avoidance system that uses visual artificial intelligence to detect pedestrians, vehicles, and obstacles in real time. Provides visual and audible alerts without requiring wearable devices or tags and integrates with OEM controls to slow and disable machine movement. Sold to industrial and mining operators.
- HiVision powered by OmniPro Vision AI Edge-based pedestrian, vehicle, and object detection system integrated into lift truck operations. Triggers automated speed reduction via CAN-bus integration to create safer, more connected material handling fleets.
- IntelliZone Proximity Detection Proximity detection system using patented SharpZone shaped-zone technology for ultra-precise tracking of workers around mobile machinery. Creates custom perimeters that expand and contract based on vehicle speed and direction and minimizes nuisance alerts compared to bubble-zone systems.
- N-Connex High-speed digital mining network providing underground communications, personnel tracking, video monitoring, and real-time data capabilities. Features a 2.4 gigabit fiber backbone, modular plug-and-play architecture, and supports ventilation control and automation applications.
- UVision LED-UV mine lighting system that combines standard LED lighting with safe spectrum UV to illuminate reflective materials on clothing, helmets, machinery, and marked mine items. Delivers 50% brighter output and is available in XP (explosion-proof) or non-XP variants.
- OmniPro InFocus Cloud-based analytics application providing 24/7 access to dashboards with real-time zone-breach metrics, time-stamped photos, average daily breaches per machine, trending data, and risk-zone mapping for collision avoidance and proximity detection data.
- Spatial Awareness AI-powered perception system combining visual AI, sensor fusion, and environmental mapping that enables machines to understand and navigate their environment safely; includes low-light AI cameras and high-speed processing.
- OmniPro Collision Warning System Advanced collision warning system for surface mining operations using visual AI to detect pedestrians and vehicles in blind spots and hazardous zones; plug-and-play design with instant audible and visual alerts.
- Installation and Support Services Professional services including operator and supervisor onboarding, custom alignment of alert thresholds to customer standard operating procedures, and post-sale training and support delivered through the new headquarters training center.
Quantifiable outcome
- Zero accidents with 273,114.75 man hours worked in 2024
- +3 more outcomes
Companies that use Matrix Design Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Matrix Design Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Matrix Design Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Hyundai Material HandlingcoreTechnology partnership to integrate Matrix's HiVision powered by OmniPro Vision AI into Hyundai lift trucks and material handling equipment. The solution uses edge-based detection to identify obstacles and trigger speed reductions via CAN-bus integration, creating a foundation for safer, more connected warehouse fleets. The partnership aims to establish standardized digital integration across Hyundai's product line.
- Distribution Partners (Global)minorMatrix has distribution partners around the globe providing local sales, service, and support for proximity detection systems in international markets including Australia, South Africa, and other regions.
- IECEx Certification BodiesminorMatrix obtained IECEx approval from the Department of Industry's Mine Safety Technology Centre in Thornton, NSW, Australia, enabling global expansion into markets following IECEx standards.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Matrix Design Group competitors and assessment
Company assessmentBroad incumbents
- SICK AG: SICK is a global industrial machine vision and sensor company whose 2D/3D vision products overlap with OmniPro Vision AI in industrial and logistics applications.
- Komatsu (Smart Mining / FrontRunner): Komatsu's FrontRunner autonomous haulage and Smart Mining platform target the same mining customers Matrix serves with collision avoidance and proximity detection.
- Caterpillar (Cat MineStar Command): Caterpillar's MineStar Command offers semi-autonomous and autonomous haulage and proximity awareness for mining fleets, a broader incumbent with overlapping safety/automation capabilities.
- Honeywell Industrial Safety: Honeywell's industrial safety portfolio (gas detection, PPE, connected worker) competes broadly with Matrix's industrial/warehouse safety offering, with far larger sales reach.
- Sandvik (Newtrax / AutoMine): Sandvik's Newtrax and AutoMine portfolios include vehicle proximity detection and mining automation, competing with Matrix in underground mining safety and increasingly in autonomy.
Direct peers
- Becker Mining Systems: Becker Mining provides proximity detection, communications, and tracking systems for underground mining, directly overlapping with IntelliZone and N-Connex offerings.
- Mine Site Technologies (MST): MST supplies underground mine communications, tracking, and safety systems, directly comparable to Matrix's N-Connex digital network and personnel tracking.
- Strata Worldwide (HazardAvert): Strata's HazardAvert is a leading proximity detection and collision avoidance system in underground coal mining, the same core use case as Matrix's IntelliZone.
- Hexagon (HxGN MineProtect): Hexagon's MineProtect division offers collision avoidance and proximity detection systems for underground and surface mining, directly overlapping with Matrix's IntelliZone and OmniPro product lines.
Emerging players
- Industrial Scientific (Visionary Technology): Industrial Scientific acquired Visionary Technology to add AI-based gas and area monitoring, an emerging competitor in industrial visual safety monitoring adjacent to OmniPro Vision AI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Matrix Design Group social profiles
Digital presenceMatrix Design Group compliance and trust
Trust signalCompliance6 records
Matrix Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrix Design Group leadership team
Management profileNumber of profiles
Profiles5 records
Matrix Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrix Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrix Design Group
What does Matrix Design Group do?
Matrix Design Group designs, manufactures, and sells AI-powered collision avoidance, proximity detection, and digital network systems for underground mining, surface mining, and industrial/warehousing environments. Its core product lines include the OmniPro Vision AI visual AI platform, the IntelliZone proximity detection system with patented SharpZone shaped-zone technology, the N-Connex high-speed digital mining network, and the UVision LED-UV mine lighting system, supported by the OmniPro InFocus cloud analytics application.
Is Matrix Design Group a public or private company?
Matrix Design Group is a private company. It is classified as corporate owned and is currently operating.
When was Matrix Design Group founded?
Matrix Design Group was founded in 2006. It employs 101 to 250 people.
Where is Matrix Design Group based?
Matrix Design Group is headquartered in Newburgh, United States, in the North America region.
How does Matrix Design Group make money?
Three revenue lines are on record. Hardware Systems Sales are the primary driver. The others are cloud Software and Analytics and installation and Support Services.
Who are Matrix Design Group's main competitors?
Broad incumbents on record are SICK AG, Komatsu (Smart Mining / FrontRunner), Caterpillar (Cat MineStar Command), Honeywell Industrial Safety and Sandvik (Newtrax / AutoMine). Direct peers are Becker Mining Systems, Mine Site Technologies (MST), Strata Worldwide (HazardAvert) and Hexagon (HxGN MineProtect). Industrial Scientific (Visionary Technology) is listed as an emerging player.
Does Matrix Design Group have an API?
No public API is recorded for Matrix Design Group.
What industry is Matrix Design Group in?
Matrix Design Group's product category is Industrial Safety & Mining Automation. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video), with a secondary code of HDAAAEAG, Industrial Vision & Quality Inspection. Its NAICS code is 33451 and its SIC code is 3823.