Developer docs
API playgroundTry for free, no card

Search company profiles

Winsight

Full company profile

uuid000ak84

Namestring
Winsight
Websiteurl
winsightmedia.com
Company typeenum
Private
Founded yearint
1966
Descriptiontext

Winsight is a Chicago-based, privately held marketing analytics and media company focused on the food and beverage industry. Founded in 1966, the firm has operated for nearly six decades serving the foodservice ecosystem with research, data, and marketing solutions aimed at operators, suppliers, and retailers across the supply chain. The company employs 101-250 people and operates from its headquarters in Chicago, Illinois, in the United States.

The company's core offering centers on verticalized marketing analytics and media products tailored to food and beverage clients. Its acquisition of Grocery Headquarters in June 2017 signals an active product-surface expansion across adjacent foodservice-adjacent media assets, broadening its coverage of the grocery channel. The firm is PE-backed, having received an investment from Pamlico Capital as lead investor in February 2017, and operates as a for-profit private entity with no public ticker. Its go-to-market motion targets brands and operators in the foodservice vertical, monetizing through a combination of media, research subscriptions, and analytics services.

Winsight's business model relies on the depth of its vertical specialization — combining proprietary data, audience reach, and analytics capability — to differentiate from generalist media and marketing-services competitors. No pricing model, customer logos, or named technology stack is disclosed in the available inputs, limiting a more granular view of revenue mechanics and unit economics. The company's longevity and PE sponsorship, combined with its tuck-in acquisition activity in 2017, indicate a mature platform pursuing consolidation-led growth within the foodservice and grocery media landscape.

Short descriptiontext

Winsight is a Chicago-based, privately held marketing analytics and media company founded in 1966 that serves the food and beverage industry with research, data, and marketing solutions aimed at foodservice operators, suppliers, and grocery retailers.

Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersChicago, United States
HQ citystring
Chicago
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
foodservice media, restaurant industry research, food industry analytics, B2B media events, hospitality intelligence
Industry3 codes
1Post-Event Lead Nurture, Analytics & ROI Measurement
CodeTHAHAGANPrimaryYes
2Trade Show Giveaways & Event Premiums
CodeBPAFAMAGPrimaryNo
3Lead Distribution, CRM/MarTech Integration & Sync
CodeTHAHAGAMPrimaryNo
Product category
Foodservice Media & Information
Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Winsight is a marketing analytics company focused on the food and beverage industry, providing data, research, media content, trade publications, and industry events to businesses in the foodservice sector. The company leverages deep industry expertise dating back to 1966 to serve food and beverage brands, operators, distributors, and suppliers.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Grocery Headquarters
CategoryTrade media / publishing
Description

Trade publication and media brand covering the grocery and food retail industry, acquired by Winsight in 2017 to expand coverage of the food industry value chain.

2Food and beverage marketing analytics
CategoryMarketing analytics
Description

Data-driven marketing analytics services focused on the food and beverage industry, providing insights to foodservice brands, operators, and suppliers.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Technomic
TypeDirect peer
Description

Long-established foodservice market research and analytics firm. Directly comparable as a data, research, and advisory provider serving the same F&B operators and suppliers Winsight targets.

2Datassential
TypeDirect peer
Description

Food and beverage intelligence platform providing menu, consumer, and operator data. Closely overlaps Winsight's analytics and consumer insights offerings for foodservice manufacturers and operators.

3Black Box Intelligence (Restaurant Business Intelligence)
TypeDirect peer
Description

Restaurant performance benchmarking and sales analytics subscription product. Comparable as a recurring data/analytics vendor monetizing restaurant operator demand for performance visibility.

4CHD Expert
TypeDirect peer
Description

Foodservice and hospitality data analytics provider offering operator, brand, and menu databases. Directly comparable as a data/analytics peer serving CPG brands and F&B suppliers.

5Nation's Restaurant News
TypeDirect peer
Description

Flagship foodservice trade media brand covering the U.S. restaurant industry. Overlaps Winsight's trade publishing, events, and marketing-services model for restaurant operators and suppliers.

6CSP (Convenience Store Products) / Winsight Grocery
TypeDirect peer
Description

Trade media and events group covering convenience retail. Highly comparable vertical B2B media/analytics model, and is in fact part of the broader Winsight platform.

7NielsenIQ / Circana
TypeBroad incumbent
Description

Global CPG and foodservice measurement giants. Comparable as large incumbents offering overlapping retail and foodservice measurement data, but at much broader scale and across all verticals.

8Informa Connect
TypeBroad incumbent
Description

Global B2B events, media, and training group with an established foodservice, retail and hospitality vertical. Comparable as a broader B2B events/media incumbent whose portfolio overlaps Winsight's trade media and lead-retrieval services.

9Mintel
TypeEmerging player
Description

Global market research firm with deep CPG and food category coverage. Comparable as a research and insights competitor serving F&B brands, though broader in scope and more global than Winsight.

10Euromonitor
TypeEmerging player
Description

Global market intelligence provider with extensive F&B category data and consumer research. Comparable as a research/analytics peer for CPG and F&B manufacturers, with a more international footprint than Winsight.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Winsight

Foodservice Media & Informationwinsightmedia.com

Winsight is a Chicago-based, privately held marketing analytics and media company founded in 1966 that serves the food and beverage industry with research, data, and marketing solutions aimed at foodservice operators, suppliers, and grocery retailers.

What Winsight does

Winsight is a Chicago-based, privately held marketing analytics and media company focused on the food and beverage industry. Founded in 1966, the firm has operated for nearly six decades serving the foodservice ecosystem with research, data, and marketing solutions aimed at operators, suppliers, and retailers across the supply chain. The company employs 101-250 people and operates from its headquarters in Chicago, Illinois, in the United States.

The company's core offering centers on verticalized marketing analytics and media products tailored to food and beverage clients. Its acquisition of Grocery Headquarters in June 2017 signals an active product-surface expansion across adjacent foodservice-adjacent media assets, broadening its coverage of the grocery channel. The firm is PE-backed, having received an investment from Pamlico Capital as lead investor in February 2017, and operates as a for-profit private entity with no public ticker. Its go-to-market motion targets brands and operators in the foodservice vertical, monetizing through a combination of media, research subscriptions, and analytics services.

Winsight's business model relies on the depth of its vertical specialization — combining proprietary data, audience reach, and analytics capability — to differentiate from generalist media and marketing-services competitors. No pricing model, customer logos, or named technology stack is disclosed in the available inputs, limiting a more granular view of revenue mechanics and unit economics. The company's longevity and PE sponsorship, combined with its tuck-in acquisition activity in 2017, indicate a mature platform pursuing consolidation-led growth within the foodservice and grocery media landscape.

Winsight firmographics

Firmographics
Name
Winsight
Website
https://winsightmedia.com
Company type
Private
Founded year
1966
Headcount range
101–250 employees
Short description
Winsight is a Chicago-based, privately held marketing analytics and media company founded in 1966 that serves the food and beverage industry with research, data, and marketing solutions aimed at foodservice operators, suppliers, and grocery retailers.
Ownership category
akta.pro rank

Winsight industry classification

Industry
Product category
Foodservice Media & Information
akta.pro primary industry
Post-Event Lead Nurture, Analytics & ROI Measurement (THAHAGAN)
akta.pro secondary industries
Trade Show Giveaways & Event Premiums (BPAFAMAG), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

  • Foodservice media
  • Restaurant industry research
  • Food industry analytics
  • B2B media events
  • Hospitality intelligence

Where Winsight is headquartered

Location

Headquarters

HQ city
Chicago
HQ country
United States
HQ region
North America

Markets served

Winsight business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Winsight product offering

Product offering

Core offering

Winsight is a marketing analytics company focused on the food and beverage industry, providing data, research, media content, trade publications, and industry events to businesses in the foodservice sector. The company leverages deep industry expertise dating back to 1966 to serve food and beverage brands, operators, distributors, and suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Grocery Headquarters Trade publication and media brand covering the grocery and food retail industry, acquired by Winsight in 2017 to expand coverage of the food industry value chain.
  • Food and beverage marketing analytics Data-driven marketing analytics services focused on the food and beverage industry, providing insights to foodservice brands, operators, and suppliers.

Companies that use Winsight

Customer profile

Ideal customer profiles1 record

Winsight technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Winsight partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Winsight competitors and assessment

Company assessment

Direct peers

  • Technomic: Long-established foodservice market research and analytics firm. Directly comparable as a data, research, and advisory provider serving the same F&B operators and suppliers Winsight targets.
  • Datassential: Food and beverage intelligence platform providing menu, consumer, and operator data. Closely overlaps Winsight's analytics and consumer insights offerings for foodservice manufacturers and operators.
  • Black Box Intelligence (Restaurant Business Intelligence): Restaurant performance benchmarking and sales analytics subscription product. Comparable as a recurring data/analytics vendor monetizing restaurant operator demand for performance visibility.
  • CHD Expert: Foodservice and hospitality data analytics provider offering operator, brand, and menu databases. Directly comparable as a data/analytics peer serving CPG brands and F&B suppliers.
  • Nation's Restaurant News: Flagship foodservice trade media brand covering the U.S. restaurant industry. Overlaps Winsight's trade publishing, events, and marketing-services model for restaurant operators and suppliers.
  • CSP (Convenience Store Products) / Winsight Grocery: Trade media and events group covering convenience retail. Highly comparable vertical B2B media/analytics model, and is in fact part of the broader Winsight platform.

Broad incumbents

  • NielsenIQ / Circana: Global CPG and foodservice measurement giants. Comparable as large incumbents offering overlapping retail and foodservice measurement data, but at much broader scale and across all verticals.
  • Informa Connect: Global B2B events, media, and training group with an established foodservice, retail and hospitality vertical. Comparable as a broader B2B events/media incumbent whose portfolio overlaps Winsight's trade media and lead-retrieval services.

Emerging players

  • Mintel: Global market research firm with deep CPG and food category coverage. Comparable as a research and insights competitor serving F&B brands, though broader in scope and more global than Winsight.
  • Euromonitor: Global market intelligence provider with extensive F&B category data and consumer research. Comparable as a research/analytics peer for CPG and F&B manufacturers, with a more international footprint than Winsight.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Winsight social profiles

Digital presence

Winsight financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Winsight leadership team

Management profile

Number of profiles

Profiles1 record

Winsight funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Winsight M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winsight

What does Winsight do?

Winsight is a marketing analytics company focused on the food and beverage industry, providing data, research, media content, trade publications, and industry events to businesses in the foodservice sector. The company leverages deep industry expertise dating back to 1966 to serve food and beverage brands, operators, distributors, and suppliers.

When was Winsight founded?

Winsight was founded in 1966. It employs 101 to 250 people.

Where is Winsight based?

Winsight is headquartered in Chicago, United States, in the North America region.

Who are Winsight's main competitors?

Direct peers on record are Technomic, Datassential, Black Box Intelligence (Restaurant Business Intelligence), CHD Expert, Nation's Restaurant News and CSP (Convenience Store Products) / Winsight Grocery. Broad incumbents are NielsenIQ / Circana and Informa Connect. Emerging players are Mintel and Euromonitor.

Does Winsight have an API?

No public API is recorded for Winsight.

What industry is Winsight in?

Winsight's product category is Foodservice Media & Information. Its primary akta.pro industry code is THAHAGAN, Post-Event Lead Nurture, Analytics & ROI Measurement, with a secondary code of BPAFAMAG, Trade Show Giveaways & Event Premiums.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
FinSMEsInforma Acquires WinsightInforma acquired Winsight, a Chicago-based B2B information company for restaurant and allied retail industries, with the deal amount undisclosed. Winsight will continue operating as usual through 2023 and rebrand as Informa, with its data business Technomic becoming Informa's first foodservice insights business.PR NewswireWinsight Champions Future Restaurant Leaders with the Return of RLD@RLC ProgramWinsight LLC announced the second year of its Restaurant Leadership Development Program (RLD@RLC), a one-day professional development initiative running April 17, 2023 at the JW Marriott Phoenix Desert Ridge Resort in Scottsdale, Arizona. The program, developed in partnership with Leading NOW, aims to diversify leadership in the restaurant industry by preparing high-potential talent from underrepresented backgrounds for c-suite succession opportunities through educational sessions and networking with current industry leaders. The program targets operator participants with ten or more years of experience and director-level or higher titles across all business functions.PR NewswireC-Store Women's Event Announces Partnership with Leading NOWWinsight and CSP's C-Store Women's Event announced a partnership with Leading NOW for its first annual women's leadership conference scheduled for Nov. 8-10, 2023, in Napa Valley, CA. The collaboration will combine career development, education, problem-solving, and networking experiences designed specifically for women in the c-store industry. Leading NOW brings over 20 years of experience through its Leading Women division in advocating for women's advancement and engaging male allies to achieve gender balance in leadership.PR NewswireWinsight's Restaurant Business Launches Inaugural GM of the Year AwardRestaurant Business, a publication under Winsight LLC, announced the launch of its inaugural GM of the Year award program to recognize general managers across the restaurant industry. The award will honor winners in three categories—limited service, full-service, and independent restaurants—with a $2,500 cash prize and recognition at the National Restaurant Association Show in Chicago this May. The initiative aims to address the growing importance of general managers as the industry recovers from pandemic impacts, manages elevated costs and competes for top talent.PR NewswireC-Store Women's Event Announces Founding PartnersThe inaugural C-Store Women's Event (CSW) has announced four founding partners—Altria Group Distribution Company, The Coca-Cola Company, Keurig Dr Pepper, and McLane Company, Inc.—who have committed to supporting the first annual women's leadership conference scheduled for November 8-10, 2023, in Napa Valley, California. The founding partners will serve on the CSW Founding Board and participate in year-round Power Teams focused on industry change and career development within the convenience and petroleum retailing sector. The conference is organized by Winsight and CSP, with partnership opportunities still available for additional companies.PR NewswireWinsight's Restaurant Business Ranks the Top 100 Independent RestaurantsRestaurant Business, a trade publication owned by Winsight LLC, has released its 2022 Top 100 Independents ranking, identifying the highest-grossing independent restaurants in the U.S. after pausing the list during the pandemic. The 2022 honorees collectively served 272 million meals and generated $1.8 billion in sales, with Chicago, Miami/Fort Lauderdale, New York City and Las Vegas hosting the highest concentration of ranked restaurants. The list defines independent restaurants as concepts with five or fewer locations, ranked by 2021 food and beverage sales data gathered through surveys.PR NewswireWinsight Announces New Convenience Store Women's EventWinsight, a B2B media and events company serving the convenience and foodservice industries, announced the launch of a new event called C-Store Women's Event (CSW), scheduled for November 2023 in Napa Valley, CA. The two-day event is designed to empower and develop women in the convenience store industry through career development education, problem-solving sessions, and networking opportunities. The company cited McKinsey & Company research projecting it could take up to 100 years to reach gender parity at the CEO level as rationale for creating this leadership development program.VendingmarketwatchNational Restaurant Association takes majority interest in Winsight Holdings LLCThe National Restaurant Association has acquired a majority interest in Winsight Holdings LLC, a market intelligence firm serving the foodservice and retail sectors. Winsight will continue to operate independently with its current leadership team intact, including CEO Mike Wood. This move aims to better support the industry's recovery following the cancellation of the last two National Restaurant Association Shows due to the pandemic.PR NewswireWinsight's New CRU Community Launches Feb. 23Winsight and CSP announced the launch of CRU Community, a year-round online platform for convenience retail category managers, scheduled to begin on February 23, 2021. The platform features weekly content releases and 'Share Groups' designed to facilitate education and networking among industry professionals.PR NewswireWinsight's New FSD Community Set to Launch on March 23Winsight and FoodService Director announced the launch of a new online community platform called FSD Community, scheduled to go live on March 23, 2021, to serve the noncommercial foodservice industry year-round. The platform will provide members with access to industry expert interviews, culinary demonstrations, educational workshops, moderated discussion boards and Share Groups for operators and suppliers. Membership will be complimentary for operators while suppliers can join through sponsorship opportunities.