Rocky Mountain Soap

Name

Rocky Mountain Soap

Legal name

Rocky Mountain Soap Company

Website

https://rockymountainsoap.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Natural Personal Care & Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Intimate & Personal Hygiene Washes (CRABAEAF), Baby Bath & Cleansing (CRABAJAA)

Keywords

• Natural skincare
• Handmade soap
• Cold-process soap
• Toxin-free personal care
• Natural body care

Headquarters

HQ city

Canmore

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of natural soap, skincare, haircare, and baby products. One-time purchase model with physical retail store presence.
2. Rocky Renewals Subscription: Subscription service offering recurring orders with incentive: free bar soap starting with second subscription order.
3. Hotel Amenities Program (Sinkside): B2B program supplying hotels with amenity products (sinkside products).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rocky Mountain Soap Company is a Canadian natural skincare manufacturer that formulates, produces, and sells toxin-free handmade personal care products including cold-process bar soaps, liquid Castile soaps, facial skincare, body care, hair care, bath products, and baby/kids products. Products are manufactured in Canmore, Alberta, and sold directly to consumers through e-commerce, physical retail stores, a subscription service (Rocky Renewals), and a B2B hotel amenities program (Sinkside).

Product overview

Rocky Mountain Soap Company is a natural Canadian skincare brand manufacturing products in Canmore, Alberta. The company offers a comprehensive portfolio of toxin-free personal care products organized into core categories: bar soaps (cold-process, handcrafted with shea butter), liquid soaps (Everything Wash/Castile soap, Foaming Wash, Shower Gel, Kitchen Hand Wash), bath products (bath bombs, bubble baths, wellness bath salts, body scrubs), facial skincare (moisturizers, cleansers, serums, toners, eye creams, face polishes), body care (body butters, daily oat lotions, body oils, natural deodorants, hand creams, foot care), hair care (Wild Kindness Shampoos, Hair Bars, conditioners), and baby/kids products. The company also offers the premium Rocky Reserve sub-brand, eco-friendly 1L refill bottles to reduce plastic waste, curated bundles/gift sets, accessories, and a subscription service (Rocky Renewals). Products feature natural ingredients including organic rosehip oil, pomegranate seed oil, essential oils, coconut oil, and olive oil, with no sulfates, parabens, or animal testing.

Differentiator

Problem solved

Functional benefit

Brands

• Rocky Reserve: Premium sub-brand line featuring hand lotions and bath & body oils

Products and services

• Natural Bar Soap Handcrafted cold-process bar soap made with fair trade organic shea butter, coconut and olive oils, cured for over four weeks. Available in multiple sizes and scents including Lemongrass, Lavender, Juicy Orange, Aloe, Honey Oats & Cocoa, Fennel & Charcoal, Goat's Milk & Lavender, Pumpkin, Raspberry Rooibos, Minty Tea Tree, Cinnamon & Sweet Orange, Cedarwood, Geranium, Patchouli & Mint, Peppermint Shave Bar, Scent Free, Baby Bear, Avocado, and Spearmint.
• Everything Wash (Liquid Castile Soap) Multi-purpose liquid Castile soap made with coconut and olive oils. Available in multiple scents (Lemongrass, Blood Orange & Grapefruit, Rosemary Mint, Vanilla Coconut, Scent Free, Lavender) and sizes including 240ml and 1 litre.
• Foaming Wash Natural foaming wash made with hydrating coconut and olive oils providing cleansing foam that does not dry out skin. Available in scents including Lemongrass, Blood Orange & Grapefruit, Rosemary Mint, Vanilla Coconut, Baby, Scent Free, Lavender, and Root Beer.
• Shower Gel Natural shower gel formulated with antioxidant-rich humic acid and invigorating eucalyptus, rosemary and peppermint essential oils. The Everyday Hero Shower Gel is available in 360ml and 100ml travel sizes.
• Kitchen Hand Wash Specifically formulated hand wash for kitchen use, available in 240ml and 1 litre sizes with a concentrated formula.
• Bath Bombs Bath bombs in various scents including Lavender & Calendula, Oatmeal & Honey, Vanilla Coconut, Minty Eucalyptus, Raspberry Rooibos, Lemongrass, Forest Fresh, and Juicy Orange.
• Bubble Bath & Wellness Bath Salts Bubble baths including Root Beer Happy Kids and The Better Bubble Bath in Just Breathe, Serenity, and Vanilla Coconut scents, plus wellness bath salts in Just Breathe, Sport, Serenity, and Vanilla Coconut scents.
• Body Exfoliation (Body Scrubs) Body scrubs including Serious Scrub, Blood Orange Sugar Body Scrub, Bamboo Body Scrub, Vanilla Coconut Organic Sugar Body Scrub, and French Lavender Sugar Body Scrub.
• Facial Skincare Nutrient-rich natural facial skincare formulated in Canmore, Alberta, including Essential Face Cream with pomegranate seed oil, Complete Cream Cleanser, Essential Eye Cream, Transformative Cleansing Oil, Restorative/Hydrating/Calming Face Serums, Calming/Purifying Toners, and Face Polishes (Bamboo Brightening, Vanilla Coconut Revitalizing, Aloe Vera Smoothing).
• Body Moisturizers (Body Butter, Daily Oat Lotion, Body Oil) Body moisturizers including Body Butters (Lemongrass, After Sun, Blood Orange & Grapefruit, Vanilla Coconut, Lavender, Scent Free Dry Skin, Rosemary Mint), Daily Oat Lotions in multiple scents, and Body Oils (Blood Orange & Grapefruit, Rosemary Mint, Lavender).
• Natural Deodorant Natural deodorants in cream and liquid formats. Cream deodorants include Tea Tree Mint, Vanilla Sage, and Lemongrass. Liquid deodorants include Tea Tree, Lemongrass, Lavender, Geranium, Citron, and Scent Free variants.
• Hand & Foot Care Hand creams in Omega 3 variants (Lavender, Vanilla Coconut, Rosemary Mint, Lemongrass), Hand Lotions (Rind, Grove, Flora), plus Foot Butter in two sizes and Serious Scrub for feet.
• Natural Hair Care (Shampoo, Conditioner, Hair Bars) Natural haircare line free from sulfates and parabens. Includes Wild Kindness Shampoos (Rosemary Mint, Vanilla Coconut, Scent Free, Cedarwood & Lime, Root Beer Happy Kids) in liquid and solid formats, plus Hair Bars as solid shampoo alternatives.
• Baby & Kids Products Gentle products for babies and children including Baby Bum Balm, Baby Foaming Wash, Baby Body Butter, Belly Butter, Baby Bear Soap, Happy Kids Bubble Bath in Root Beer flavor, and Happy Kids Shampoo.
• Candles Scented candles for home ambiance.
• 1L Refill Bottles 1 litre refill bottles designed to easily refill smaller sizes of body washes, shampoos, and conditioners, reducing single-use plastic consumption.
• Rocky Reserve Collection Premium sub-brand collection featuring luxury hand washes, hand lotions, bath & body oils, and sea salt soaks in sophisticated scents (Rind, Grove, Flora) with elegant packaging.
• Bundles & Gift Sets Curated product bundles including The Perfect Pair (body butter + body oil), Everything Wash Bundles, Bath Bundles, and gift sets such as Citrus For Days Bath & Body Set and Raise The Bar Bestsellers Bar Soap Set.
• eGift Cards Digital gift cards available for purchase on the company's website.
• Accessories (Soap Dishes, Shower Shelf, Travel Pouch, Cement Trays) Eco-friendly accessories including soap dishes (white/grey), shower shelf, travel pouch, cement trays (oval/round), and 1L pump attachments.
• Sinkside Hotel Amenities Program (B2B) B2B program supplying hotels and hospitality businesses with sinkside amenity products for guest rooms, leveraging the company's natural, toxin-free formulation positioning.
• Rocky Renewals Subscription Service Recurring subscription service offering automatic delivery of customers' favorite products. Customers receive a free bar soap starting with their second subscription order as a loyalty incentive.
• Community Soap - Vibrant (Limited Edition) Limited edition community bar with notes of citrus and spearmint, with $1 from every bar sold donated to nature conservation initiatives.

Quantifiable outcome

• Community Soap program donates $1 from every Community Bar to nature conservation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ATTITUDE: Canadian natural personal care and household products brand based in Quebec. Highly relevant regional peer given shared Canadian DTC, natural ingredient positioning, and overlap in body care and baby/kids lines.
• Dr. Bronner's: Family-owned maker of organic Castile bar and liquid soaps with mission-driven branding. Direct overlap with Rocky Mountain Soap's Castile liquid soap and cold-process bar soap categories, plus shared emphasis on natural ingredients and ethical sourcing.
• Burt's Bees: Natural personal care brand (Clorox-owned) offering lip care, body care, facial skincare, and soaps. Comparable product breadth across natural ingredient-driven personal care, with mass-market distribution that contrasts Rocky Mountain Soap's premium positioning.
• The Body Shop: Iconic natural and ethically sourced personal care brand with global retail presence. Closely comparable to Rocky Mountain Soap in natural ingredient positioning, handmade ethos, and cruelty-free stance, though operating at significantly greater scale.
• Grove Collaborative: DTC natural home and personal care brand with subscription model and sustainability positioning. Comparable natural ingredient focus and e-commerce-plus-subscription GTM, with household cleaning adjacency to Rocky Mountain Soap's Castile soap line.
• Lush: Handmade fresh cosmetics and bath products retailer known for naked (packaging-free), natural ingredient bars, bath bombs, and skin care. Highly comparable product mix (bar soaps, bath bombs, body butters) and direct-to-consumer retail model.
• Mrs. Meyer's Clean Day: SC Johnson-owned natural household and personal care brand. Comparable positioning around plant-derived ingredients and aromatherapeutic scents across soaps, body wash, and bath categories.
• Schmidt's Naturals: Natural deodorant and personal care brand with strong DTC and retail presence. Comparable as an emerging natural personal care brand overlapping in deodorant and body care categories.

Broad incumbents

• Bath & Body Works: Mass-market specialty retailer of body care, soaps, candles, and fragrances with hundreds of North American storefronts. Comparable product categories but positioned at mainstream synthetic rather than natural ingredient end of the spectrum.
• Aesop: Premium Australian natural skincare brand (L'Oréal-owned) known for botanical formulations and elevated retail experience. Comparable premium natural positioning and ingredient philosophy, though positioned at a higher price tier and broader international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rockymountainsoapco
• Xx.com/RockyMtnSoap
• Facebookfacebook.com/rockymountainsoap
• LinkedInlinkedin.com/company/rocky-mountain-soap-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Soap