The Moto GP (FIM World Motorcycle Championships

Name

The Moto GP (FIM World Motorcycle Championships

Legal name

MotoGP Sports Entertainment Group

Website

https://motogp.com

Company type

Public

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Motorcycle Racing Championship

NAICS

Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

Keywords

• Motorcycle racing championship
• Motorsport broadcast rights
• Live race streaming
• Racing timing data
• Motorsport hospitality services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Broadcasting Rights: Television and digital broadcasting rights sold to international media partners for live race coverage
2. Sponsorship and Partnerships: Corporate sponsorship agreements including title sponsors (Tissot as official timekeeper), team sponsors, and official partners (Motul 5-year renewal until 2030)
3. VideoPass Subscriptions: Direct-to-consumer streaming subscription service providing live races, replays, documentaries, and exclusive content
4. Ticket Sales and Hospitality: Grand Prix tickets, hospitality packages, and premium experiences sold directly to fans at race events
5. Merchandise and Licensing: Official MotoGP merchandise store, Authentics brand, and licensing of championship brand

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

MotoGP operates the FIM World Motorcycle Championship, the premier global motorcycle road racing series, managing race events across 20+ countries annually and commercializing the championship through live streaming (VideoPass), real-time timing data (TimingPass), broadcast rights licensing, corporate sponsorships, ticketing, hospitality packages, and branded merchandise and memorabilia. The organization is the exclusive commercial and sporting rights holder of MotoGP.

Product overview

MotoGP operates a comprehensive motorsports entertainment platform centered on the FIM World Motorcycle Championship. The core offering consists of VideoPass (premium streaming subscription) and TimingPass (real-time data service), supported by a digital ecosystem including official mobile apps, fantasy/prediction games, and the MotoGP26 video game. Commercial extensions include the official merchandise store, Authentics authenticated memorabilia marketplace, and Premier hospitality packages. The organization also manages the Road to MotoGP pathway including Moto2 and Moto3 championships, plus the Harley-Davidson Bagger World Cup.

Differentiator

Problem solved

Functional benefit

Brands

• MotoGP VideoPass: Official streaming subscription service for MotoGP content
• MotoGP TimingPass
• MotoGP Fantasy
• MotoGP Predictor
• Road to MotoGP
• Racing For The Future

Products and services

• MotoGP VideoPass Subscription-based live streaming service offering live race broadcasts, replays, highlights, documentaries, and exclusive behind-the-scenes content across multiple devices for motorsport fans worldwide.
• MotoGP TimingPass Real-time timing data and analytics subscription service providing live lap times, sector splits, telemetry, and race analysis across all championship rounds.
• MotoGP Premier Hospitality Premium hospitality packages offering paddock access, VIP race viewing areas, exclusive tours, and luxury experiences at MotoGP events worldwide for corporate and individual buyers.
• MotoGP Official Merchandise Official branded merchandise including team apparel, rider gear, accessories, and championship collectibles sold through MotoGP Store channels.
• MotoGP Authentics Authenticated memorabilia and race-used collectibles from MotoGP events and riders, sold through a dedicated online platform.
• MotoGP Fantasy Fantasy motorsport game where fans select riders and teams to compete based on real-world race results throughout the championship season.
• MotoGP Predictor Race prediction game enabling fans to forecast race outcomes and compete against other users via leaderboards during the championship season.
• MotoGP26 Video Game Officially licensed MotoGP motorcycle racing video game developed and published under license for consoles and PC platforms.

Quantifiable outcome

• First Japanese MotoGP victory since 2004 achieved by Ai Ogura in June 2026
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• MotulcoreStrategic or Co-development Partner · 1 December 2025Motul renewed its long-term partnership with MotoGP for five years until 2030. The partnership maintains sponsorship of the sport and top-tier teams, aiming to boost global brand awareness, deepen local engagement, and showcase Motul's technical excellence in powersports.
• TissotcoreStrategic or Co-development PartnerTissot is the Official Timekeeper of MotoGP and title sponsor of Sprint races (Tissot Sprint). The partnership provides official timing services and branding across the championship.
• Qatar AirwaysminorGTM or Marketing PartnerQatar Airways sponsors the 'Best Take Off' award voted by fans, recognizing exceptional race starts.
• DAZNcoreChannel Partner/ Reseller/ DistributorDAZN distributes MotoGP documentary content including exclusive series featuring Marc Marquez, Valentino Rossi, Jorge Lorenzo, and other championship stars.
• Two Wheels for LifeminorStrategic or Co-development PartnerTwo Wheels for Life is a charity organization that receives support from MotoGP, offering exclusive paddock experiences to supporters.
• Dorna Sports SLflagshipStrategic or Co-development PartnerMotoGP Sports Entertainment Group (formerly Dorna Sports) is the commercial rights holder and promoter of the FIM MotoGP World Championship, operating under new ownership following Liberty Media acquisition.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• World Rally Championship (WRC): International rally series operated as a sanctioned racing calendar with broadcast rights, sponsorships, and promoter-led commercial operations. Comparable motorsport championship promoter at smaller scale.
• NASCAR: Premier closed-circuit motorsport series in North America operating a sanctioned racing calendar, broadcast rights, sponsorships, and D2C platforms (NASCAR.com, streaming). Comparable championship-operator model with similar revenue mix.
• WorldSBK (FIM Superbike World Championship): Production-based motorcycle racing championship also promoted by MotoGP Sport Entertainment SL (formerly Dorna). Same promoter, same fan base, same motorcycle racing category — directly comparable in operations and commercial structure.
• IMSA (International Motor Sports Association): North American sports car racing series operator running a sanctioned calendar with team championships, broadcast deals, and sponsor ecosystem. Directly comparable as a motorsport series/promoter at smaller scale.
• Formula One Group: Sister company under Liberty Media; operates the F1 World Championship with the same business model — race promotion, broadcast rights, sponsorships, hospitality, and D2C streaming (F1 TV). Closest functional comparable for MotoGP's commercial structure.
• IndyCar Series: Open-wheel racing championship series with a multi-race calendar, broadcast partnerships, sponsorship, and hospitality revenues. Comparable as a single-series motorsport promoter with similar event-driven business model.

Broad incumbents

• FIA (Fédération Internationale de l'Automobile): Global motorsport governing body that sanctions multiple series including F1, WRC, and others. Comparable as the higher-tier regulatory counterpart to FIM (MotoGP's sanctioning body), with broader portfolio scope.
• FIM (Fédération Internationale de Motocyclisme): Global motorcycle sport governing body that sanctions MotoGP, WorldSBK, Motocross, Trial, and Enduro. Directly comparable as the regulatory parent of the MotoGP World Championship with broader motorcycle-sport portfolio.

Emerging players

• Dakar Rally: International cross-country rally event with global broadcast, sponsor ecosystem, and multi-terrain format. Comparable as a major international motorsport event with similar commercial structure to a single MotoGP round, but different competition format.
• Isle of Man TT: Iconic standalone motorcycle road racing event with a global fanbase. Comparable as motorcycle racing content with significant following, though structured as a single-event rather than a championship series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motogp
• YouTubeyoutube.com/motogp
• Facebookfacebook.com/motogp
• LinkedInlinkedin.com/company/motogp
• Instagraminstagram.com/motogp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moto GP (FIM World Motorcycle Championships