What Carfinance247 does

Car Finance 247 Limited (trading as Carfinance247) is a Manchester-headquartered digital credit broker founded in 2006 by Reg and Louis Rix, operating exclusively in the UK consumer vehicle finance market. The company operates a two-sided platform that connects UK consumers seeking vehicle finance with a panel of 21+ third-party lenders and a network of verified dealerships listing 95,000+ vehicles. Its core products are Hire Purchase (HP), Personal Contract Purchase (PCP), refinance, no-deposit, bad-credit, and business-finance variants for cars, vans, motorbikes, motorhomes, and caravans. The proprietary technology stack includes a soft-search credit quotation engine (which does not impact the customer's credit score), lender-matching logic, an online car finance calculator suite, the MyCarFinance247 customer portal, native iOS and Android applications, a dealer-facing portal, and 24/7 multi-channel support via web chat, WhatsApp, SMS, and telephone.

The business model is broker commission plus ancillary product sales. Carfinance247 does not itself lend; it earns commission from third-party lenders when a customer successfully completes a finance agreement, plus fees on ancillary products such as GAP insurance, paint and upholstery protection, and warranty. Ancillary revenue is generated both at the point of finance and during the customer lifecycle. Customer segments span prime and sub-prime UK consumers (with a particular focus on bad-credit, CCJ, IVA, and default histories), no-deposit borrowers, and SMEs seeking business car or van finance. Geographic coverage spans 20 UK cities via dedicated landing pages and dealer partnerships, supported by a 251–500 headcount and FCA-authorised credit-brokering activity (Firm Reference Number 653019).

Distribution is digital-first: the company is self-described as the UK's largest online car finance broker by unique users (1,184,130 users December 2024–May 2025 per SimilarWeb), supported by a 4.9/5 Trustpilot rating across 53,522 reviews, paid search (Google Ads, Microsoft), an extensive SEO and content-marketing footprint, and sub-brands 247Money and Yes Car Credit that extend the platform into adjacent consumer credit verticals. The dealer portal at dealer.carfinance247.co.uk functions as the B2B counterpart to the consumer-facing site, enabling verified dealerships such as Arnold Clark, Evans Halshaw, and V12 Sports & Classics to list inventory and process finance applications through the platform.

Name

Carfinance247

Legal name

Car Finance 247 Limited

Website

https://carfinance247.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Carfinance247 is a UK digital credit broker that matches consumers seeking vehicle finance with a panel of 21+ lenders and a verified dealership network across 20 UK cities, earning commission on arranged finance plus ancillary insurance and warranty products.

Ownership category

akta.pro rank

Product category

Auto Finance Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Car finance brokerage
• Auto loan broker
• Vehicle refinancing
• Bad credit car finance
• Commercial vehicle finance

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission from Lenders: CarFinance247 acts as a credit broker and earns commission or fees from lenders when customers successfully obtain finance through their platform. The company also earns commissions from third-party sellers and dealerships.
2. Ancillary Products: Sale of ancillary products including GAP insurance, paint and upholstery protection, and warranty products. These products are presented through MyCarFinance247 or directly contacted to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Carfinance247 is a UK digital credit broker that matches consumers and small businesses seeking vehicle finance with a panel of more than 21 lenders. It arranges hire purchase (HP), personal contract purchase (PCP), refinancing, bad-credit and business/van finance products, and distributes ancillary protection products such as GAP insurance, paint & upholstery protection, and warranty cover.

Product overview

CarFinance247 is a UK digital car finance broker platform that connects customers seeking vehicle financing with a panel of third-party lenders. The core offering consists of the consumer-facing website and MyCarFinance247 customer portal, which provides access to finance applications, vehicle listings from verified dealerships, and ancillary products. The platform supports multiple finance products including Hire Purchase (HP), Personal Contract Purchase (PCP), refinancing options, and specialized products for bad credit customers, business customers, and various vehicle types (cars, vans, motorbikes, motorhomes, caravans). Additional tools include finance calculators, car valuation services, and a dealer portal. The company also offers ancillary products including GAP insurance, warranty, and paint protection through third-party providers.

Differentiator

Problem solved

Functional benefit

Brands

• 247Money: A related financial services brand operated by the company, linked in footer as https://247money.com/
• Yes Car Credit

Products and services

• Hire Purchase (HP) Car Finance HP car finance arranged through Carfinance247's lender panel for consumers wanting to own the vehicle at the end of the agreement, with monthly payments over a fixed term.
• Personal Contract Purchase (PCP) Car Finance PCP car finance arranged via Carfinance247 for consumers who prefer lower monthly payments with a final balloon payment, return, or part-exchange option at the end of the term.
• Refinance My Car Refinancing service for consumers who already have an existing car finance agreement and want to restructure or change monthly payments, available to both good- and bad-credit customers.
• Bad Credit Car Finance Specialist car finance for consumers with poor or adverse credit histories, routed through lenders on the Carfinance247 panel that accept non-prime borrowers.
• No Deposit Car Finance Car finance arranged with no upfront deposit requirement, suitable for consumers who do not have funds available for an initial payment.
• Business Car Finance Vehicle finance arranged for business users (sole traders, partnerships, limited companies) seeking to finance a car through the business.
• Business Van Finance Van finance arranged for business users seeking to acquire commercial vans for operational use.
• Used Car Finance Finance arranged for the purchase of used/pre-owned vehicles via the Carfinance247 panel.
• Electric Car Finance Finance arranged specifically for the purchase of electric vehicles.
• Hybrid Car Finance

Quantifiable outcome

• 500,000+ customers served
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Verified UK DealershipscoreChannel Partner/ Reseller/ DistributorNetwork of verified UK dealerships listing vehicles on MyCarFinance247. Includes V12 Sports & Classics, Arnold Clark, Evans Halshaw, and others. Dealerships provide vehicles and facilitate sales through the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zopa: UK digital bank and consumer lender that originated as a peer-to-peer platform and now offers car finance directly to consumers. Comparable because it operates in the same UK car finance distribution layer and is also a panel partner of Carfinance247.
• Moneybarn: UK specialist lender focused on subprime and non-prime vehicle finance, including cars and vans. Comparable as a direct competitor in the bad-credit car finance niche; also a Carfinance247 panel lender.
• MotoNovo Finance: UK specialist motor finance lender serving both consumers and dealerships across new and used vehicles. Comparable as a panel lender and direct competitor for used-car and consumer finance volume.
• BuyaCar: Online used car retailer offering finance products alongside vehicle sales, targeting UK consumers directly. Comparable as a digital-first used car and finance intermediary with overlapping customer base.

Emerging players

• Carmoola: UK car finance fintech offering direct-to-consumer finance via a mobile-first experience. Comparable as a digital-first car finance provider targeting similar UK consumer segments; also sits on Carfinance247's lender panel.
• Marshmallow: UK fintech that started in car insurance and has expanded into car finance using non-traditional credit data. Comparable because it targets similar near-prime and foreign-resident UK car buyers; also a panel partner.
• Motorway: UK online car comparison and sales platform that also facilitates finance through partner lenders. Comparable as a digital car marketplace with embedded finance, competing for the same UK online car buyer.

Broad incumbents

• Close Brothers Motor Finance: Established UK motor finance division of Close Brothers Group, serving dealers and consumers across prime and near-prime segments. Comparable because it supplies wholesale and retail motor finance through dealers that overlap with Carfinance247's distribution.
• Auto Trader: UK's largest automotive marketplace, with a finance offering that connects buyers to lender products. Comparable because it sits in the same UK car buying funnel and increasingly competes for the finance intermediation layer.
• Black Horse (Lloyds Banking Group): Major UK motor finance provider offering finance through dealer networks and direct channels as part of Lloyds Banking Group. Comparable as a high-volume incumbent in the same UK motor finance distribution chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carfinance247

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carfinance247