Carretillas Mayor

Name

Carretillas Mayor

Legal name

CARRETILLAS MAYOR, S.A.

Website

https://cmayor.es

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Material Handling Equipment & Logistics Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Material handling equipment
• Industrial machinery rental
• Forklift distribution
• Warehouse storage solutions
• Automated guided vehicles

Headquarters

HQ city

Valladolid

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Short-term and long-term rental of industrial machinery including forklifts, lifting platforms, energy equipment, handling equipment. Rental terms available by hour, day, week, or month with flexible pricing.
2. New Machinery Sales: Sale of new industrial machinery from leading brands. Catalog of more than 6,000 machines from top market brands with exclusive suppliers.
3. Used Machinery Sales: Sale of refurbished used equipment from major brands. Rigorous evaluation process to guarantee optimal performance with competitive pricing.
4. Technical Services: Maintenance, repair and technical support for industrial machinery including spare parts supply and preventive maintenance contracts.
5. Training Services: Specialized operator training for forklifts, lifting platforms, cranes and other industrial equipment through partnership with Kirleo.
6. Customized Services: Specialized services including machinery rental with driver, workshop relocations, ATM installations, machinery movements, truck unloading and vehicle transport.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Carretillas Mayor rents and sells industrial material handling equipment (forklifts, lifting platforms, pallet trucks, stackers, reach trucks, order pickers, tow tractors, telehandlers, generating sets) primarily under the Hyster brand. The company also supplies and installs shelving and tubular storage systems, provides automated guided vehicles (AGVs) with the proprietary Vsystems monitoring platform, and delivers technical service, certified operator training, and special transport for machinery.

Product overview

Carretillas Mayor is an integral logistics services provider offering a comprehensive portfolio of rental and sales equipment alongside specialized services. The core offering centers on material handling equipment including electric and thermal forklifts, aerial work platforms, pallet trucks, stackers, reach trucks, tow tractors, and order pickers from the Hyster brand. The company has expanded into automated solutions with proprietary AGVs featuring Vsystems monitoring and RFID navigation technology. Storage solutions include shelving systems and innovative tubular systems. Additional services encompass special transport, temporary energy supply, modular construction, sustainable mobility through the Inquieto brand, audiovisual services, technical service, certified operator training, and a buy-sell portal for new and used machinery through GAM Group affiliation.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Machinery Rental Short, medium and long-term rental of a broad catalog of industrial material handling and energy equipment, including Hyster forklifts, aerial work platforms (articulated, scissor, telescopic, truck-mounted, single-person), pallet trucks, electric stackers, tow tractors, order pickers, reach trucks, telehandlers, 4x4 forklifts, generating sets, industrial cleaning equipment, hydraulic cranes, loaders, drones, modular units, airport handling equipment, and hoists/overhead cranes. Sold to industrial, logistics, construction, retail and aviation customers.
• AGVs and Autonomous Transport Automated Guided Vehicles (AGVs) with advanced navigation, detection and RFID-based trajectory systems for autonomous movement in warehouses and factories, managed through the proprietary Vsystems platform that enables real-time monitoring and control from any internet-connected device. Sold and deployed to industrial and logistics operators.
• Shelving and Storage Systems Storage solutions including PAL racking, compact accumulation racking, LEVER shelving, industrial building racks, mezzanine floors, picking racking, and mobile cabinets, designed for warehouse and industrial storage applications. Sold to logistics, warehousing, retail and industrial customers.
• Tubular Handling Systems Innovative self-assembling tubular handling system combining robustness and flexibility for building shelves, carts, workbenches, tables, and FI-FO racks using joints, pipes and fittings. Sold to industrial, logistics and retail customers needing custom-configurable storage.
• Technical Service and Maintenance Specialized technical support including maintenance, repair and advisory services for industrial machinery, with a wide spare parts stock and coverage throughout Spain and internationally. Sold to customers of the company's machinery portfolio.
• New Machinery Sales Sale of new industrial machinery from leading brands such as Hyster, including forklifts, lifting platforms, AGVs and related equipment, with a catalog of more than 6,000 machines distributed through the GAM Group network. Sold to industrial, logistics, construction and retail customers.
• Used Machinery Sales Sale of certified, refurbished used machinery from major brands following a rigorous evaluation process, providing competitive pricing on high-end pre-owned equipment. Sold to industrial, logistics, construction and retail customers.
• Specialized Operator Training Certified operator training for forklifts, aerial platforms, bridge cranes, and temporary work at height, delivered in partnership with Kirleo and compliant with UNE 58451:2016 and UNE 58923:2020 standards, training more than 5,000 students per year. Sold to enterprises such as Renault, L'Oreal, Randstad and Cámara de Comercio.
• Special Transport Services Specialized machinery and vehicle transport using a fleet of more than 30 trucks with official permits for special width and height loads, plus refrigerated trucks and 4 dedicated vehicles for confidential vehicle transport. Sold to industrial customers, automotive/airport operators and event organizers.
• Energy Solutions Temporary power supply service including technical advice, equipment supply (generators, air compressors, heat cannons), installation legalization, refueling, maintenance and waste management for industrial sites and events. Sold to construction, industrial and event customers.

Quantifiable outcome

• More than 5,000 students trained annually through training programs
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• HystercoreChannel Partner/ Reseller/ DistributorCarretillas Mayor is an Authorized Hyster Distributor. Hyster is recognized internationally in the sector for producing robust and reliable equipment. The partnership provides customers access to Hyster's complete range of forklifts, order pickers, reach trucks, and other material handling equipment.
• KirleocoreStrategic or Co-development PartnerTraining partnership with Kirleo, a company specializing in machine training. Kirleo offers a comprehensive catalog of training courses designed to facilitate skills improvement and renewal processes within organizations, along with advisory services and bonus management. Training covers forklift operation, aerial platforms, bridge cranes and temporary work at height.
• VsystemscoreTechnology or IntegrationProprietary AGV monitoring and control system developed exclusively by Carretillas Mayor. The system enables precise tracking and effective control of automated guided vehicles in real-time from any internet-connected device.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Linde Material Handling (KION Group): Major European forklift and material handling equipment brand under KION Group, offering industrial trucks, fleet management, and automation solutions. Directly comparable product portfolio (counterbalanced forklifts, reach trucks, pallet trucks) and direct competitor in the Spanish/Iberian market.
• Toyota Material Handling: European arm of Toyota's material handling business, one of the largest global manufacturers of forklifts, pallet trucks, and warehouse equipment. Direct competitor in the Spanish market with a comparable multi-brand industrial truck catalog and service network.
• H&E Equipment Services: US-based equipment rental and sales provider serving industrial and construction markets with a large fleet of forklifts, aerial platforms, and earthmoving equipment. Comparable business model of integrated rental, sales, parts, and service, scaled to a much larger geographic footprint.
• STILL (KION Group): KION Group brand offering forklifts, warehouse equipment, and intralogistics solutions across Europe. Comparable product range and target customer base in industrial truck rental and sales with strong European service network competing for the same Iberian accounts.
• Jungheinrich: German global leader in intralogistics offering forklifts, rack systems, and integrated warehouse solutions. Directly comparable as a material handling equipment manufacturer with rental, sales, and service operations across Europe competing with Carretillas Mayor's Hyster-branded offering.
• GAM (Grupo GAM): Spanish multinational specializing in integrated machinery management with presence in 10 countries across Europe, Latin America, North Africa and the Gulf. Directly comparable as the parent organization and a broader Iberian leader in equipment rental covering material handling, energy, and modular construction.

Direct peers

• Crown Equipment: US-headquartered global manufacturer of forklifts and material handling equipment with significant European presence. Direct competitor in industrial truck sales, rental, and service with comparable focus on warehouse automation and operator ergonomics.
• Hyster-Yale Materials Handling: Parent of the Hyster brand that Carretillas Mayor distributes, with its own direct sales and dealer operations globally. Directly comparable in the industrial truck product range and serves overlapping customer segments in warehousing, logistics, and manufacturing.

Regional players

• HUNE Alquiler: Spanish national equipment rental company offering aerial platforms, forklifts, and construction machinery. Closely comparable as a Spanish-headquartered rental specialist competing in the same Iberia market for industrial lifting and material handling equipment customers.
• Aldesa Servicios y Mantenimiento: Spanish infrastructure and industrial services group with equipment rental and maintenance operations. Comparable in offering integrated industrial services and equipment solutions to Spanish industrial and infrastructure customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cmayor_ES

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carretillas Mayor