1822 Denim

What 1822 Denim does

Contemporary Denim For Women. Designed In New York City. Find Your Perfect Fit. Free Us Shipping On Orders $100 And Up. Shop 1822 Denim Jeans In Skinny, Cropped, High Rise And More In 1822 Denim.

Name

1822 Denim

Legal name

A3 Apparel LLC

Website

https://1822denim.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

1822 Denim is an e-commerce company that manufactures and designs denim clothes and apparel.

Ownership category

akta.pro rank

Product category

Women's Denim Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Denim & Casualwear Specialty Retail (CRAAABAN)

akta.pro secondary industries

Women’s Apparel Retail (CRAAABAB), Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts) (IMAOAEAD)

Keywords

• Women's denim jeans
• Inclusive sizing apparel
• Plus-size denim
• Maternity denim
• Direct-to-consumer apparel

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product sales through company-owned e-commerce website. Products include jeans ($49-$69), jackets ($59), and skirts ($69). Consumers purchase directly with free shipping on orders over $100.
2. Wholesale/B2B Sales: Wholesale channel through Faire marketplace where retailers and wholesale partners purchase inventory to resell.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

1822 Denim designs and sells women's denim jeans and apparel directly to consumers through its own e-commerce website and through select wholesale accounts. The product line is built on proprietary Butter fabric technology and offers extensive inclusive sizing across standard, plus, petite, tall, curvy, and maternity body types, with retail prices ranging from $49 to $69.

Product overview

1822 Denim is a direct-to-consumer e-commerce retailer specializing in women's denim and apparel. The company offers a diverse portfolio of product lines organized by fabric technology (Butter, Better Butter, Vintage, Shapewear, Color Denim), fit specialty (Plus-Size, Petite, Curvy Contour, Maternity), and category (Jeans, Jackets, Skirts). The core Butter Denim Collection serves as the flagship line, featuring premium soft stretch denim in skinny, bootcut, flare, and wide-leg silhouettes. Size-inclusive offerings span from sizes 0-34 for standard styles and 14W-24W for plus sizes, with petite-specific inseams. The company also sells complementary apparel accessories including utility jackets and skirts. The business operates through a Shopify-powered e-commerce platform with integrated ShopPay and AfterPay payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Butter Denim Collection Core denim jeans and apparel collection built on proprietary Butter fabric technology, offering stretch-comfort denim for women across standard, plus, petite, tall, curvy, and maternity sizes.
• Better Butter Collection Premium upgrade of the Butter denim collection using enhanced Better Butter fabric technology for women seeking elevated denim quality and comfort.
• Vintage Denim Collection Denim collection featuring vintage wash treatments and styling for women seeking a heritage denim aesthetic.
• Shapewear Denim Collection Denim collection with integrated shapewear construction designed for lift, contour, and shape enhancement for women.
• Contour Collection Body-contouring denim collection designed to enhance silhouette through targeted fit and construction.
• Color Denim Collection Colored denim collection using Luxe Color Denim dyeing technology for women seeking non-indigo denim options.
• Utility Jacket Denim utility jacket for women, extending the brand's denim apparel offering beyond bottoms.
• Utility Skirt Denim utility skirt for women, extending the brand's denim apparel offering beyond bottoms.
• Plus-Size Denim Denim jeans and apparel specifically engineered and sized for plus-size women, addressing fit challenges in standard denim sizing.
• Petite Denim Denim jeans and apparel specifically engineered and proportioned for petite women, with adjusted inseams and rise.
• Maternity Denim Denim jeans and apparel designed specifically for pregnant women, with stretch and fit engineering to accommodate changing body shapes.
• Gift Card Digital gift card redeemable on the 1822 Denim website for purchases of denim jeans and apparel.

Quantifiable outcome

• Ava Butter Skinny maintains 4.8-4.9 star rating based on 50+ customer reviews
• +1 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• FairecoreChannel Partner/ Reseller/ Distributor1822 Denim directs wholesale partners and retailers to their Faire showroom (1822denim.faire.com) for purchasing inventory. The website states 'Retailers and wholesale partners can continue shopping our collections on Faire' indicating Faire is the primary wholesale platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Good American: Good American is a DTC women's denim brand built around inclusive sizing from 00-24. Founded by Khloé Kardashian and Emma Grede, it shares 1822 Denim's inclusive-fit proposition and DTC model, though at a higher price point.
• NYDJ (Not Your Daughter's Jeans): NYDJ is a women's denim brand specializing in flattering fits including plus-size and curve-contoured silhouettes. Direct overlap with 1822 Denim's shapewear denim and curvy contour collections targeting full-figured women.
• Kut from the Kloth: Kut from the Kloth is a women's denim brand offering inclusive sizing with a focus on comfort and contoured fits. Its size range and positioning as a fit-driven specialist make it one of the closest functional analogues to 1822 Denim.
• Democracy Clothing: Democracy Clothing is a women's denim brand with built-in 'Ab-Solution' technology for slimming waistbands and curve-flattering fits. Closely aligned with 1822 Denim's shapewear denim and plus-size specialty approach.
• Liverpool Jeans: Liverpool Jeans is a women's denim brand offering inclusive sizing, multiple fit categories, and comfort-focused stretch fabrics. Its product breadth across petite, plus, and curvy silhouettes mirrors 1822 Denim's fit strategy.
• Blank NYC: Blank NYC is a women's denim brand offering fashion-forward jeans at accessible price points ($50-$150 range). Comparable in price band and target demographic to 1822 Denim, with a heavier emphasis on trend-driven designs.
• Mother Denim: Mother Denim is a premium women's denim brand specializing in comfortable stretch fabrics with vintage-inspired washes. It overlaps with 1822 Denim's Vintage and Better Butter collections at a higher price tier.

Broad incumbents

• Madewell: Madewell is a J.Crew-owned women's apparel brand with denim as its hero category. It operates a much broader apparel assortment than 1822 Denim but competes directly for the same inclusive-fit, comfort-stretch denim customer.
• Levi's (women's line): Levi's is the dominant mass-market denim incumbent with an expansive women's line including plus, petite, and maternity offerings. It competes on price (entry-level below $49) and ubiquity rather than on fit specialization.

Emerging players

• Spanx (denim line): Spanx's denim line features built-in shapewear technology that competes with 1822 Denim's Fit & Lift Shapewear Denim collection. Though Spanx is broadly a shapewear brand, its denim entry targets the same body-contouring, comfort-first consumer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/1822denim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1822 Denim