The Brandr Group

What The Brandr Group does

The Brandr Group (TBG) is a U.S. private company headquartered in Ponte Vedra Beach that provides group licensing and intellectual property management services for collegiate athlete Name, Image, and Likeness (NIL) rights. Its core offering operates the contractual and operational infrastructure that allows schools, athletes, and consumer-product licensees to participate in standardized group licensing agreements (GLAs), under which TBG negotiates terms, manages rights clearances, and facilitates royalty flows for NIL-based merchandise including jerseys, t-shirts, video games, trading cards, and NFTs.

TBG's competitive position is built on its school coverage, with disclosed relationships spanning over 100 U.S. college athletic programs and a licensee roster of approximately a dozen partners prior to its October 2025 acquisition by OneTeam Partners. Its revenue model is licensing royalties: TBG earns a share of wholesale or licensing fees generated by licensee products that incorporate opted-in athletes from partnered schools, with revenues split among the licensor, schools, and athletes per the terms of each GLA.

The company employs 11-50 people, operates exclusively in the U.S. college sports market, and had no disclosed venture funding, major management changes, or independent product launches beyond the OneTeam acquisition announcement. Detailed information on founding date, executive team, financial performance, or proprietary technology stack is not available in the input data, limiting deeper diligence on operational scale and capital structure.

Name

The Brandr Group

Legal name

The Brandr Group

Website

https://thebrandrgroup.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Short description

The Brandr Group is a U.S. private group licensing company that negotiates and manages Name, Image, and Likeness (NIL) rights for over 100 college athletic programs, enabling licensees to produce and sell athlete-branded merchandise under standardized group licensing agreements.

Ownership category

akta.pro rank

Product category

Sports Licensing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Athlete Licensing, Merchandising & IP Representation (MPAKAMAH)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports NFTs & Collectibles Marketplaces (FSADANAH)

Keywords

• Group licensing services
• College athletics licensing
• NIL rights management
• Name image likeness
• Athlete licensing representation

Headquarters

HQ city

Ponte Vedra Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Group Licensing: The Brandr Group (TBG) operates in the group licensing space, specifically within college sports and other domains. Group licensing utilizes the combined rights of name, image, and likeness (NIL) to create diverse products. TBG's licensing business involves managing relationships with schools and licensees for NIL-based merchandise and products.

Core offering

The Brandr Group (TBG) operates in the college sports group licensing space, managing relationships between schools, athletes, and licensees to monetize athlete Name, Image, and Likeness (NIL) rights through collective licensing arrangements. TBG negotiates and administers group licensing agreements on behalf of college athletic programs, enabling brands and licensees to produce NIL-based merchandise such as jerseys, t-shirts, video games, trading cards, and NFTs while ensuring participating athletes receive compensation.

Product overview

Based on available source data, The Brandr Group (TBG) is a group licensing company operating within college sports and other domains. According to news sources, TBG expanded its group licensing reach through an acquisition by OneTeam Partners in late 2025, which added a dozen new licensees and integrated TBG's relationships with over 100 schools. The specific product portfolio details for The Brandr Group are not available in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• College Group Licensing Program

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OneTeam PartnerscoreStrategic or Co-development Partner · 24 October 2025OneTeam Partners is set to acquire The Brandr Group. The acquisition will expand OneTeam's group licensing reach within college sports and other domains. TBG brings relationships with over 100 schools and will add a dozen new licensees to OneTeam's portfolio upon completion expected by late 2025.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Excel Sports Management: Athlete representation agency with marketing and licensing capabilities. Comparable to TBG in managing athlete endorsement and licensing deals, particularly in golf and individual sports.
• Roc Nation Sports: Athlete representation arm of Roc Nation focused on sports figures. Comparable to TBG in managing athlete marketing rights and endorsement/IP monetization across professional leagues.
• Wasserman: Sports marketing and talent representation firm with a robust athlete licensing and brand partnerships practice. Comparable to TBG in monetizing athlete IP and brokering group licensing-style deals.
• Athletes First: NFL-focused athlete representation and marketing agency. Comparable to TBG as a sports agency that negotiates licensing, endorsement, and IP rights on behalf of professional and elite athletes.
• CAA Sports: Sports division of Creative Artists Agency representing athletes and managing their licensing, endorsements, and IP rights. Comparable as a full-service athlete representation and licensing business.
• OneTeam Partners: The leading group licensing platform for athlete NIL rights across both professional and college sports, and the acquirer of The Brandr Group. Operates the largest college group licensing program and directly competes with TBG's core offering.
• Octagon: Global sports marketing and athlete representation agency that manages athlete IP and licensing deals. Comparable to TBG in monetizing athlete name, image, and likeness rights across consumer products and endorsements.

Others

• Fanatics: Leading sports merchandise and licensed products company that is also a key licensee of TBG and OneTeam. Adjacent rather than directly competitive — operates downstream as a manufacturer/retailer of licensed apparel and collectibles.
• Panini: Trading card and collectibles manufacturer that participates in licensed group rights programs. Adjacent peer — a downstream licensee of athlete NIL rights rather than a licensing intermediary.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment licensing, events, and athlete management business within Endeavor. Comparable to TBG as a much larger incumbent offering athlete licensing and merchandising at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-brandr-group-tbg-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brandr Group