MCM Fundraising

What MCM Fundraising does

MCM Fundraising is a privately held fundraising distributor, founded in 2000 and headquartered in Vernon, Connecticut, that helps schools, sports teams, faith-based organizations, dance studios, daycares, and student organizations (FBLA, FFA) raise money by selling branded consumer food products. The portfolio centers on six product-based programs — Butter Braid Pastry, Classic Cookie Dough (Otis Spunkmeyer), Lyman Orchards Pies, Joyful Traditions Cake Rolls, and Poppin Popcorn — together with a direct-donation platform (FundIt Campaign) that collects credit card contributions without physical fulfillment. MCM distributes these goods via two channels: traditional frozen delivery to a single group pickup location within its core New England footprint, and the Simply Shipped Collection, which ships artisan and seasonal items (including those from local Connecticut small businesses such as CT Fudge Works, Omar Coffee, Oak + Ivy candles, and Super Soups) direct to consumer homes nationwide.

The underlying technology is the eFUNDit.software platform (white-labeled as my.mcmfundraising.com), which provides group leaders with a self-serve dashboard for online storefronts, per-seller and per-group profit tracking, credit card payment acceptance, contact management with automated email and SMS reminders, and social-media-shareable storefront pages. MCM integrates Stripe for payments, Mailgun for email, Twilio for SMS, USPS Web Tools for shipping, and Google Tag Manager / Facebook Tags for analytics; the platform supports both a complimentary model for groups (no platform fee) and a buyer-paid online service fee structure. Proprietary features are limited — the technology layer is largely a configuration of commodity SaaS tools rather than a differentiated proprietary stack, and the company holds no disclosed patents.

Commercially, MCM earns revenue on the wholesale-to-retail spread between product cost and group-selling prices, with groups retaining up to 50% profit on frozen programs and a guaranteed 40% on Simply Shipped; online buyers pay a service fee covering transaction costs. The company has historically operated in Connecticut, Massachusetts, Rhode Island, New York, New Hampshire, and Vermont, but in 2026 expanded incentive programs (Early Sign-On Bonus, Poppin Popcorn) nationally and announced a Chicago office. The owner is Mark Lanz, the firm is bootstrapped with no disclosed outside investment, and headcount is reported at 1-10 employees.

Name

MCM Fundraising

Legal name

MCM Fundraising

Website

https://mcmfundraising.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

MCM Fundraising is a Vernon, Connecticut-based, founder-owned distributor of branded food and direct-donation fundraising programs (Butter Braid, cookie dough, pies, popcorn, Simply Shipped Collection, FundIt) for K-12 schools, sports teams, churches, dance studios, daycares, and student organizations across the United States.

Ownership category

akta.pro rank

Product category

School Fundraising Distribution Services

NAICS

Sugar and Confectionery Product Manufacturing (3113), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

Keywords

• School fundraising programs
• Fundraising distribution services
• Frozen pastry fundraisers
• Online fundraising platform
• Community organization fundraisers

Headquarters

HQ city

Vernon Rockville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Fundraiser Product Sales: Groups purchase fundraising products at wholesale prices and sell to their supporters at retail prices. Groups earn the difference as profit. Products include Butter Braid Pastry, Classic Cookie Dough, Lyman Orchards Pies, Joyful Traditions Cake Rolls, and Poppin Popcorn. Profit margins up to 50%.
2. Simply Shipped Collection Online Sales: Ship-direct-to-customer products sold online through the platform. Earns groups 40% profit automatically. No delivery required.
3. Online Purchase Service Fee: Buyers who purchase online pay a service fee that covers the transaction costs. This is paid by the customer, not the fundraising group.
4. Early Sign-On Bonus Program: Participating schools receive 1% discount on first fundraiser invoice and 2% off subsequent fundraisers within the same school year. Previously limited to New England, now expanded nationally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MCM Fundraising is a fundraising distributor that supplies premium branded products (Butter Braid Pastry, Classic Cookie Dough, Lyman Orchards Pies, Joyful Traditions Cake Rolls, Poppin Popcorn) to schools, sports teams, churches, and community organizations for resale-based fundraisers. Groups purchase products at wholesale, sell to supporters at retail, and keep the difference as profit (up to 50%). The company also operates an online e-fundraising platform with digital storefronts, participant tracking, payment processing, and a nationwide ship-to-home Simply Shipped Collection, plus a direct-donation FundIt Campaign program.

Product overview

MCM Fundraising operates as a fundraising distributor offering multiple product-based and campaign-based fundraising programs primarily for schools, sports teams, and community organizations. The portfolio includes frozen food fundraisers (Butter Braid Pastries, Lyman Orchards Pies, Classic Cookie Dough, Joyful Traditions Cake Rolls) and the Poppin Popcorn program, combined with a nationwide ship-direct program (Simply Shipped Collection) and a pure donation platform (FundIt Campaign). The company also provides an online fundraising platform with digital storefronts, participant management, and payment processing. Programs offer up to 50% profit margins with sliding scales based on sales volume. The Early Sign-On Bonus program provides additional incentives for early registration.

Differentiator

Problem solved

Functional benefit

Brands

• Poppin Popcorn Fundraiser: Gourmet popcorn fundraising program with 50% profit margin, available nationwide
• Simply Shipped Collection
• FundIt Campaign Fundraiser
• Butter Braid Pastry Fundraiser
• Lyman Orchards Pie Fundraiser
• Classic Cookie Collection Fundraiser

Products and services

• Poppin Popcorn Fundraiser Gourmet air-popped popcorn fundraising program available nationwide. Offers 50% profit margin for student organizations, particularly FBLA and FFA chapters. Varieties include Buttery Caramel, White Cheddar, Kettle Corn, Movie Theater Butter, and Chocolate Delight.
• Simply Shipped Collection Ship-direct-to-door fundraising program that ships nationwide to all 50 states. Features artisan and seasonal products including popcorn, cookies, tea, coffee, soups, trail mix, fudge, granola, dog/cat treats, goat milk soap/lotion, beef jerky, spices, candles, and greeting cards from local small businesses. Earns groups a guaranteed 40% profit.
• FundIt Campaign Fundraiser Direct monetary donation campaign platform with no product distribution. Fully customizable donation page allows groups to tell their story and collect credit card donations securely. Designed for travel expenses, facility improvement, and team dues.
• Butter Braid Pastry Fundraiser Thaw, rise, and bake braided pastry fundraising program featuring the Butter Braid brand. Popular frozen pastry product that appeals to families. Sold individually or in combination programs with other products.
• Lyman Orchards Pie Fundraiser Frozen pie fundraising program featuring Lyman Orchards brand pies and crisps. Certified Kosher. Locally made in Connecticut and enjoyed by all generations.
• Classic Cookie Collection Fundraiser Cookie dough and baked cookie fundraising program featuring the Otis Spunkmeyer brand. Includes soft-baked cookies and mini cookies in varieties like Chocolate Chip, Reese's Peanut Butter, and Toffee with Heath. Certified Kosher.
• Joyful Traditions Cake Rolls Fundraiser Frozen cake roll fundraising program. Certified Kosher. Available as a standalone program or in combination programs with Butter Braid pastries or Classic Cookie Dough.
• Online Fundraising Platform Digital storefront and group leader dashboard that enables credit card payments, automatic profit calculation by seller and group, participant contact management with automated reminders, social media sharing, and demo accounts for prospect testing. Complimentary for fundraising groups.

Quantifiable outcome

• Up to 50% profit margins for fundraising groups
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing integration via Stripe Payments API. Securely processes credit card payment information for online fundraising purchases. Essential infrastructure for the e-fundraising platform.
• MailguncoreTechnology or IntegrationEmail communications via Mailgun API. Sends email alerts about fundraisers including store links and order notifications to participants and buyers.
• TwiliocoreTechnology or IntegrationSMS alert services via Twilio API. Sends notifications to participants during fundraising events and marketing messages to group leaders.
• USPScoreTechnology or IntegrationShipping logistics via USPS Web Tools API. Manages shipping for the Simply Shipped Collection direct-to-customer program.
• Local Connecticut VendorscoreStrategic or Co-development PartnerPartnership with local Connecticut small businesses for Simply Shipped Collection products including CT Fudge Works (Ellington, CT), Omar Coffee (Newington, CT), Oak + Ivy candles (Somers, CT), Super Soups (locally made in CT), Wholly Goat Farm (soap and lotion), and others. Supports local economies while providing unique products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great American Opportunities: Long-standing school and youth-group fundraising distributor offering cookie dough, candy, and gift-wrap product fundraisers. Very similar product mix (cookies, pastries, treats) and school-channel distribution as MCM Fundraising.
• Booster (Boosterthon): One of the largest school fundraiser platforms in the U.S., serving elementary and middle schools with nationwide programs. Directly comparable to MCM in target customer (K–12 schools), fundraiser-led distribution model, and emphasis on online/digital storefronts for ordering and payments.
• Fun Run: School-focused fundraising platform running fitness-themed fundraisers for elementary schools nationwide. Same end-buyer (schools/coaches), same online-platform-driven fundraiser model, and similar nationwide direct-to-parent shipping dynamics as MCM.
• Otis Spunkmeyer: Cookie-dough manufacturer whose products MCM distributes; also operates directly in fundraising channels. Relevant as both an upstream supplier and as a comparable branded-food fundraiser competitor in schools.
• Yankee Candle Fundraising: Branded-product fundraiser program serving schools and community organizations with candles and home fragrance. Closely matches MCM's branded-product approach (Butter Braid, Lyman Orchards) using a recognized consumer brand to drive sell-through.
• Candy Fundraising (Coast to Coast): Direct-to-school confectionery fundraising distributor selling chocolate bars and candy to school groups nationwide. Overlapping product type (sugar/confectionery), overlapping buyer (school/groups), and overlapping margin-share business model.
• World's Finest Chocolate: Chocolate bar fundraising distributor serving schools, sports teams, and youth organizations nationwide. Overlapping product category (confectionery), overlapping customer base (schools/teams), and overlapping profit-margin-share business model.
• South Hill Designs (Fundraising): Custom jewelry fundraiser program for schools, churches, and community organizations. Same B2B fundraising-distributor model to schools and faith-based groups — a different product category but a closely analogous channel and economics structure.
• Grizzly Sports Fundraising: Manufacturer and fundraiser-distributor of silicone sports grips and accessories for school athletic programs. Comparable in serving the same school athletic fundraising use case that MCM addresses with food products.
• Little Caesars Fundraising (Love, Pizza & Profit): National pizza-card fundraiser for schools, sports teams, and community groups. Same customer profile, same profit-share economics, same nationwide direct-to-buyer distribution as MCM's food-based fundraisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mcm-fundraising-inc-175734045828246
• LinkedInlinkedin.com/company/mcm-fundraising-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCM Fundraising