Taylor University, Upland

Higher Educationtaylor.edu

Taylor University is a private, interdenominational evangelical Christian liberal arts university in Upland, Indiana, founded in 1846, offering 100+ undergraduate, graduate, online, and dual enrollment programs to residential, online, and international students.

Company typePrivate
Founded1846
HeadquartersUpland, United States
Headcount—
GTM typeB2C
OfferingServices

What Taylor University, Upland does

Taylor University is a private, interdenominational, evangelical Christian liberal arts university founded in 1846 and located in Upland, Indiana. It serves traditional undergraduate residential students, graduate and professional students, dual-enrollment high schoolers, international students from more than 40 countries, transfer students, and homeschool students through more than 100 areas of study across arts, sciences, business, education, engineering, ministry, and graduate licensure tracks. The university's product platform combines a residential Christ-centered liberal arts core (including a unique mandatory Scripture Engagement minor) with an expanding digital layer delivered through TU Online and the Center for Digital & Extended Learning, which offers self-paced online courses, dual enrollment at $200 per credit hour, and fully online graduate degrees. Supporting infrastructure includes Brightspace as the learning management system, the MyTAYLOR student portal, and Slingshot for textbook fulfillment.

The business model rests on three primary revenue streams: tuition and fees from undergraduate and graduate enrollment (with 99% of students receiving some form of financial aid), annual giving and major-gift donations — most prominently the $500 million "Life to the Full" capital campaign launched in April 2024 — and athletics-related giving through the Trojan Club supporting 18 intercollegiate sports. Specialized offerings such as Academic Summer Camps, the Prospect Camp for international students, and the Honors Guild serve as pre-college acquisition funnels that feed the undergraduate pipeline. Go-to-market is a traditional higher education admissions motion executed through regional admissions counselors, immersive campus visit programs (TU Preview, 24@Taylor, Personal Visits), Common Application acceptance, and dedicated international recruitment. Governance is nonprofit, with no parent company, no external equity ownership, and no subsidiaries.

Taylor University, Upland firmographics

Firmographics

Name: Taylor University, Upland
Legal name: Taylor University
Website: https://taylor.edu
Company type: Private
Founded year: 1846
Operating status: Operating
Short description: Taylor University is a private, interdenominational evangelical Christian liberal arts university in Upland, Indiana, founded in 1846, offering 100+ undergraduate, graduate, online, and dual enrollment programs to residential, online, and international students.
Ownership category
akta.pro rank

Taylor University, Upland industry classification

Industry

Product category: Higher Education
NAICS: Colleges, Universities, and Professional Schools (6113)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Residential Liberal Arts Colleges (EDAHACAH)
akta.pro secondary industry: Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

Keywords

Christian higher education
Liberal arts degrees
Online dual enrollment
Study abroad programs
Graduate theological education

Where Taylor University, Upland is headquartered

Location

Headquarters

HQ city: Upland
HQ country: United States
HQ region: North America

Offices4 records

Markets served

Taylor University, Upland business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

Tuition and Fees: Primary revenue from undergraduate and graduate tuition, including online programs. Students pay tuition per credit hour or semester. Financial aid, grants, and scholarships are available.
Annual Giving and Donations: The Taylor Fund supports current scholarships and financial aid. The Life to the Full Campaign is a $500 million capital campaign. Chapel Campaign supports new chapel construction. Athletics, mission trips, and other initiatives receive designated gifts.
Athletics: Trojan Club memberships and athletics donations support the 18 intercollegiate sports programs. Funds support renovation projects, team missions trips, and maintaining competitive athletic programs.
Online Dual Enrollment: High school students pay $200 per credit hour for online college courses, which is 50% of the regular undergraduate rate. This provides early college access revenue while building the future student pipeline.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Online Dual Enrollment for High School Students
Subscription	Annual	Transfer Student Academic Scholarships
One time/ perpetual license	Pay-as-you-go	Prospect Camp for International Students
One time/ perpetual license	Pay-as-you-go	Academic Summer Camps

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Taylor University, Upland product offering

Product offering

Core offering

Taylor University delivers residential undergraduate liberal arts education and graduate programs at its Upland, Indiana campus, grounded in a Christ-centered evangelical mission with a required Scripture Engagement minor. It supplements residential programs with online courses and degree programs via TU Online, dual enrollment for high school students, academic summer camps, Prospect Camp for international students, and global engagement/study-abroad programs serving roughly 1 in 4 students annually. Revenue is driven by tuition and fees, with 99% of students receiving financial aid, and supplemented by philanthropic donations including the $500 million Life to the Full capital campaign.

Product overview

Taylor University is a Christian liberal arts university offering a comprehensive educational platform centered on its 100+ undergraduate and graduate degree programs. The core academic offerings are supplemented by TU Online (digital and extended learning platform), which delivers dual enrollment for high school students and graduate programs online. Specialized programs include the Honors Guild, PREACH Initiative for pastoral training, Pre-Med Curriculum with 100% medical school acceptance rates, and the Spencer Center for Global Engagement. Additional services encompass Academic Summer Camps for high school students, Prospect Camp for international students, the Calling & Career Office, Academic Enrichment Center, and 24@Taylor campus visit experiences. The university operates residential facilities including on-campus housing, dining services, health center, counseling center, and campus store.

Differentiator

Problem solved

Functional benefit

Brands

Life to the Full Campaign: Taylor University's historic $500 million fundraising effort for a thriving campus, community, and mission.
Taylor Trojans
Taylor World Outreach (TWO)
TU Online
Spencer Center for Global Engagement
Center for Digital & Extended Learning
Honors Guild

Products and services

Academic Programs
TU Online / Center for Digital & Extended Learning
Dual Enrollment
Prospect Camp for International Students
Academic Summer Camps
Spencer Center for Global Engagement
Honors Guild
PREACH Initiative
Pre-Med Curriculum
24@Taylor

Quantifiable outcome

99% of Taylor students are employed or in graduate school within six months of graduation
+3 more outcomes

Companies that use Taylor University, Upland

Customer profile

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Taylor University, Upland technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Taylor University, Upland partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

Love Justice InternationalminorStrategic or Co-development PartnerTaylor University computer science students partnered with Love Justice International in South Africa during J-Term to use web development skills in support of anti-human trafficking efforts. This collaboration provides students with mission-driven computing experience while supporting the organization's anti-trafficking mission.
Lewis-Clark State CollegeminorStrategic or Co-development PartnerLewis-Clark State served as the tournament host for the NAIA World Series in Lewiston, Idaho. They helped transform the baseball stadium into a commencement venue so Taylor University could hold a special graduation ceremony for 10 senior baseball players who could not attend the traditional commencement in Upland, Indiana. University President and Provost traveled 2,000 miles to deliver the ceremony.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Taylor University, Upland competitors and assessment

Company assessment

Direct peers

Hope College: A private Christian (Reformed Church) liberal arts college in Holland, Michigan. Highly comparable in size, mission emphasis, residential character, and Midwest liberal arts positioning to Taylor.
Wheaton College: One of the top evangelical Christian liberal arts colleges in the U.S. (Wheaton, Illinois). Closest peer on academic quality, faith integration, and outcome metrics; benchmark institution for CCCU liberal arts positioning.
Calvin University: A Christian Reformed liberal arts university in Grand Rapids, Michigan with comparable size, faith-based curriculum, and Midwest residential student body. Strong overlap in academic programs and faith-integration approach.
Indiana Wesleyan University: A large Wesleyan-affiliated Christian university in Marion, Indiana with extensive adult/online programs. Comparable faith-based positioning and overlapping Indiana catchment, but with significantly larger adult-learning scale.
Huntington University: A private Christian liberal arts university in Huntington, Indiana affiliated with the Church of the United Brethren in Christ. Comparable in size, faith integration, and Midwest residential positioning to Taylor.
Malone University: A private evangelical Christian liberal arts university in Canton, Ohio affiliated with the Evangelical Friends Church. Comparable size, faith identity, and CCCU positioning with overlapping adult/online programs.
Anderson University (Indiana): A private evangelical Christian university in Anderson, Indiana offering undergraduate and graduate programs with a similar faith-centered residential model and comparable size to Taylor University. Direct comparator in the Indiana CCCU segment.
Bethel University (Indiana): A private evangelical Christian university in Mishawaka, Indiana with undergraduate, graduate, and adult programs. Direct Indiana-region competitor with similar faith-based curriculum and dual enrollment activity.
Houghton University: A private evangelical Christian liberal arts college in Houghton, New York affiliated with the Wesleyan Church. Comparable size, residential faith-centered model, and CCCU membership to Taylor.

Broad incumbents

Liberty University: A large evangelical Christian university in Lynchburg, Virginia with a massive online program and national brand. Serves overlapping faith-based student segments but operates at far greater scale, particularly in online and graduate education.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Taylor University, Upland financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Taylor University, Upland leadership team

Management profile

Number of profiles

Profiles15 records

Taylor University, Upland funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Taylor University, Upland M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor University, Upland

What does Taylor University, Upland do?

Is Taylor University, Upland a public or private company?

Taylor University, Upland is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Taylor University, Upland founded?

Taylor University, Upland was founded in 1846.

Where is Taylor University, Upland based?

Taylor University, Upland is headquartered in Upland, United States, in the North America region.

How does Taylor University, Upland make money?

Four revenue lines are on record. Tuition and Fees are the primary driver. The others are annual Giving and Donations, athletics and online Dual Enrollment.

Who are Taylor University, Upland's main competitors?

Direct peers on record are Hope College, Wheaton College, Calvin University, Indiana Wesleyan University, Huntington University, Malone University, Anderson University (Indiana), Bethel University (Indiana) and Houghton University. Liberty University is listed as a broad incumbent.

Does Taylor University, Upland have an API?

No public API is recorded for Taylor University, Upland.

What industry is Taylor University, Upland in?

Taylor University, Upland's product category is Higher Education. Its primary akta.pro industry code is EDAHACAH, Residential Liberal Arts Colleges, with a secondary code of EDAHACAF, Religiously Affiliated Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.