Calypso Lemonade
Calypso Lemonade is a privately held flavored lemonade and limeade brand produced by King Juice Company, Inc. in Milwaukee, WI, selling twelve tropical-flavored varieties in glass bottles through grocery, convenience, and retail channels nationally and internationally.
- Company typePrivate
- Founded1985
- HeadquartersMilwaukee, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Calypso Lemonade does
Calypso Lemonade is the flagship consumer brand of King Juice Company, Inc., a privately held beverage manufacturer founded in Milwaukee, Wisconsin in 1985. The Calypso brand was launched in 2000 as the originator of the flavored lemonade category and has grown from four original blends into a portfolio of twelve lemonade and limeade combinations, including a Calypso Zero Sugar sub-brand. Products are formulated with real lemon bits and natural flavors and packaged in premium 16oz glass bottles, targeting consumers seeking tropical, island-inspired refreshment.
The company operates a state-of-the-art bottling facility at its Milwaukee headquarters (851 W Grange Ave) and sells primarily through a traditional CPG distribution model spanning grocery stores, convenience stores, and retail chains nationally, with international reach through subsidiary King Juice International Srl based in Rome, Italy. The brand also reaches consumers via an online ordering partnership with Oasis Snacks. Marketing relies on organic social media presence across Instagram, Facebook, TikTok, Twitter, LinkedIn, and Pinterest, supplemented by a mixology recipe section and periodic sweepstakes promotions. In April 2025, parent King Juice expanded its portfolio through the acquisition of Mela Water.
The business is privately held with no public ticker, no disclosed funding rounds, and no institutional investment indicated. Revenue and pricing are not publicly disclosed. The company uses third-party retail execution software (Repsly) to manage trade marketing effectiveness and is actively hiring production and maintenance staff, indicating ongoing operational scaling.
Calypso Lemonade firmographics
Firmographics- Name
- Calypso Lemonade
- Legal name
- King Juice Company, Inc.
- Website
- https://drinkcalypso.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Calypso Lemonade is a privately held flavored lemonade and limeade brand produced by King Juice Company, Inc. in Milwaukee, WI, selling twelve tropical-flavored varieties in glass bottles through grocery, convenience, and retail channels nationally and internationally.
- Ownership category
- akta.pro rank
Calypso Lemonade industry classification
Industry- Product category
- Flavored Lemonade and Limeade Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where Calypso Lemonade is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Calypso Lemonade business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beverage Product Sales: Calypso generates revenue through the sale of its flavored lemonade and limeade products. Products are sold through retail distribution channels including grocery stores, convenience stores, and online via Oasis Snacks. Revenue is one-time transaction-based at point of sale to consumers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Calypso Lemonade product offering
Product offeringCore offering
Calypso Lemonade manufactures and sells a portfolio of flavored lemonade and limeade beverages in 16oz premium glass bottles. The brand produces approximately twelve flavor combinations including original lemonade and various tropical and fruit-infused variants such as strawberry, ocean blue, southern peach, pineapple peach, island wave, paradise punch, triple melon, kiwi, tropical mango, and tropic tango, alongside zero-sugar variants. Products are sold to consumers through retail grocery, convenience, and specialty channels nationally and internationally, with online purchase available through the Oasis Snacks partner.
Product overview
Calypso Lemonade is a flavored lemonade and limeade beverage brand owned by King Juice Company, Inc. The company offers a portfolio of lemonade and limeade flavors (including zero sugar variants) sold in premium glass bottles. Calypso positions itself as the originator of the flavored lemonade category, having evolved from four original lemonade blends into twelve lemonade and limeade combinations. The products are bright, tropical flavors made with real lemon bits and natural flavors, inspired by island fruits, flavors, and spirit. The brand is widely available nationally and internationally through retail stores and online ordering.
Differentiator
Problem solved
Functional benefit
Brands
- Calypso Lemonade: Tropical flavored lemonade and limeade beverages served in premium glass bottles
- Calypso Zero Sugar
Products and services
- Original Lemonade The flagship unflavored Calypso Lemonade, balanced between sweet and sour, served in a 16oz premium glass bottle. Targeted at consumers seeking a premium traditional-style lemonade.
- Strawberry Lemonade Strawberry-flavored lemonade combining sweet strawberry with sour lemon, served in a 16oz premium glass bottle. Targeted at consumers seeking tropical, fruit-forward lemonade flavors.
- Ocean Blue Lemonade Blue raspberry-flavored lemonade delivering a tidal wave of blue raspberry flavor, served in a 16oz premium glass bottle. Launched in 2010.
- Island Wave Lemonade Multi-fruit lemonade featuring lemons, bananas, mangoes, oranges, pineapple, and passion fruit, served in a 16oz premium glass bottle. Launched in 2018.
- Southern Peach Lemonade Peach-flavored lemonade inspired by southern sweetness, served in a 16oz premium glass bottle. Launched in 2011.
- Pineapple Peach Limeade Limeade combining pineapple and peach flavors in a 16oz premium glass bottle, positioned as a symbol of everything tropical. Launched in 2013.
- Paradise Punch Lemonade Fruit punch-flavored lemonade with notes of orange, pineapple, lemon, grape, and cherry, served in a 16oz premium glass bottle. Launched in 2016.
- Triple Melon Lemonade Melon blend lemonade combining watermelon, cantaloupe, and honeydew for a triple tropical experience, served in a 16oz premium glass bottle.
- Kiwi Lemonade Kiwi-flavored lemonade combining the small green fruit with classic lemonade, served in a 16oz premium glass bottle.
- Tropical Mango Lemonade Mango-flavored lemonade positioned as a relative of beach chairs and flip flops, served in a 16oz premium glass bottle. Launched in 2008.
- Tropic Tango Lemonade Star fruit, kiwi, orange, and lemon-flavored lemonade delivering tropical sweetness with tangy kicks, served in a 16oz premium glass bottle. Launched in 2024.
- Calypso Zero Sugar lemonade variants Zero sugar variants of Calypso lemonade flavors, serving consumers seeking the Calypso flavor portfolio without added sugar. Packaged in premium glass bottles alongside the standard lineup.
- Calypso Mixology recipe content Dedicated mixology content featuring 22 cocktail recipes and 1 mocktail recipe using Calypso lemonade and limeade flavors as ingredients. Targeted at consumers using Calypso as a mixology ingredient.
- Calypso Store Locator (Find Calypso) Interactive store locator tool that helps consumers find retail locations carrying Calypso Lemonades and Limeades in their area, driving offline purchase conversion.
Companies that use Calypso Lemonade
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Calypso Lemonade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Calypso Lemonade partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Oasis SnacksminorOasis Snacks is an online ordering partner that allows consumers to purchase Calypso Lemonade products for home delivery. The partnership extends availability beyond retail stores to direct online ordering.
- Retail Distribution PartnerscoreCalypso has a network of retail distribution partners including grocery stores, convenience stores, and retail chains that carry Calypso products. The brand uses a partner asset portal for distributors and retailers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Calypso Lemonade competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Calypso Lemonade social profiles
Digital presenceCalypso Lemonade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calypso Lemonade leadership team
Management profileNumber of profiles
Calypso Lemonade subsidiaries and ownership
Company hierarchySubsidiaries1 record
Calypso Lemonade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calypso Lemonade M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calypso Lemonade
What does Calypso Lemonade do?
Calypso Lemonade manufactures and sells a portfolio of flavored lemonade and limeade beverages in 16oz premium glass bottles. The brand produces approximately twelve flavor combinations including original lemonade and various tropical and fruit-infused variants such as strawberry, ocean blue, southern peach, pineapple peach, island wave, paradise punch, triple melon, kiwi, tropical mango, and tropic tango, alongside zero-sugar variants. Products are sold to consumers through retail grocery, convenience, and specialty channels nationally and internationally, with online purchase available through the Oasis Snacks partner.
Is Calypso Lemonade a public or private company?
Calypso Lemonade is a private company. It is classified as unknown and is currently operating.
When was Calypso Lemonade founded?
Calypso Lemonade was founded in 1985. It employs 101 to 250 people.
Where is Calypso Lemonade based?
Calypso Lemonade is headquartered in Milwaukee, United States, in the North America region.
How does Calypso Lemonade make money?
One revenue line is on record: beverage Product Sales.
Does Calypso Lemonade have an API?
No public API is recorded for Calypso Lemonade.
What industry is Calypso Lemonade in?
Calypso Lemonade's product category is Flavored Lemonade and Limeade Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 312111 and its SIC code is 2080.