Oklahoma City Museum of Art

What Oklahoma City Museum of Art does

The Oklahoma City Museum of Art (OKCMOA) is a 501(c)(3) nonprofit art museum headquartered at 415 Couch Drive in downtown Oklahoma City, operating from the Donald W. Reynolds Visual Arts Center. The museum presents rotating exhibitions and a permanent collection across 15 galleries spanning three floors, with a centerpiece 55-foot Dale Chihuly glass tower in its atrium and what is described as one of the world's largest public Chihuly glass collections. It also operates the 230-seat Samuel Roberts Noble Theater, which functions as central Oklahoma's community-based art house cinema screening over 100 independent, international, and classic films annually, alongside an on-site Museum Store partnered with Ganache Patisserie.

OKCMOA generates revenue across seven principal streams: general admission tickets ($19.95 adults, $17.95 seniors), annual memberships across five tiers (Individual $60, Dual $100, Fellow $300, Friend $600, Sustainer $1,200) with optional Moderns ($50) and Film Society ($40) add-ons, film ticket sales ($6–$10), Museum Store retail, private event venue rentals (weddings, corporate events), tax-deductible donations and an Annual Fund, and multi-tier corporate season sponsorships (Founder, Presenter, Leader, Supporter, Contributor). The customer base spans general public visitors, museum members, K–12 schools and educators (16,000 children served annually), seniors and memory-care populations through the Making Memories program, young professionals (Moderns), film enthusiasts, and corporate/private event clients. The museum is governed by an independent board, holds no parent-company or investor ownership, and operates without proprietary technology beyond standard nonprofit SaaS — Blackbaud (ticketing/membership), Constant Contact (email), Shopify (e-commerce), and Zoom (virtual field trips). Strategic partnerships span Art Bridges Foundation, Google Arts & Culture, NARM/ROAM reciprocal programs, Oklahoma Arts Council, National Endowment for the Arts, Bank of America (Museums on Us), Blue Star Museums, and a deep corporate roster anchored by OGE Energy, Devon Energy, MidFirst Bank, and Bank of Oklahoma.

Name

Oklahoma City Museum of Art

Legal name

Oklahoma City Museum of Art

Website

https://okcmoa.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

The Oklahoma City Museum of Art is a nonprofit art museum operating the Donald W. Reynolds Visual Arts Center in downtown Oklahoma City, presenting rotating exhibitions, a Chihuly glass collection, and art-house film programming to the Oklahoma City community and visiting public.

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture Theaters (7830), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Art museum exhibitions
• Art house cinema programming
• Museum membership programs
• Visual arts education
• Private event venue rentals

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. General Admission Tickets: Visitors pay admission fees to view exhibitions and the permanent collection. Adults $19.95 + tax, Seniors $17.95 + tax, with free admission for members, children 17 and under, and active-duty military.
2. Memberships: Annual memberships at multiple tiers (Individual $60, Dual $100, Fellow $300, Friend $600, Sustainer $1,200) providing free admission and various perks.
3. Film Screenings: Film tickets sold for screenings in the 230-seat Noble Theater. Adults $10, Seniors $8, with member discounts available.
4. Museum Store: Retail sales of curated gifts, books, art, and design items. Includes Ganache Patisserie food and beverage service.
5. Private Events: Venue rentals for weddings, corporate events, cocktail parties, and photography sessions in museum spaces including the Museum Lobby, Roof Terrace, Noble Theater, and galleries.
6. Donations and Annual Fund: Tax-deductible contributions supporting museum operations, exhibitions, and educational programs.
7. Season Sponsorships: Corporate sponsorship at various levels (Founder, Presenter, Leader, Supporter, Contributor, Chairman, Collector) providing recognition and benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

OKCMOA operates a multi-faceted art museum presenting rotating exhibitions across fifteen galleries spanning three floors, including a permanent collection featuring a 55-foot Dale Chihuly glass sculpture and world-class traveling exhibitions. The museum runs a 230-seat Samuel Roberts Noble Theater screening independent and international cinema, operates a retail Museum Store with on-site Ganache Patisserie French bistro, delivers educational programs including free Virtual Field Trips, hosts private events in unique venue spaces, and offers tiered annual memberships with reciprocal access to 1,100+ museums across North America.

Product overview

OKCMOA operates as a multi-faceted arts institution offering a unified museum experience centered on visual arts exhibitions, film programming, retail operations, and community education. The core offerings include rotating gallery exhibitions in 15 galleries featuring works from the permanent collection and traveling special exhibitions, the 230-seat Noble Theater for independent and international film screenings, and the Museum Store with Ganache Patisserie. Membership programs provide recurring revenue through Individual ($60), Dual ($100), Fellow ($300), Friend ($600), and Sustainer ($1,200) tiers, with add-on enhancements for Moderns (young professionals) and Film Society. Educational initiatives include free Virtual Field Trips via Zoom, Museum Book Club, Healing Arts outreach, and diverse programs for families, adults, and educators. Private event hosting utilizes unique museum spaces for weddings and corporate functions, while annual fundraising events (Renaissance Ball, Art in Bloom) support operations. The Art Bridges Access for All program provides free monthly admission. Key technology integrations include Blackbaud for ticketing/membership, Constant Contact for email marketing, and Shopify for e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Noble Theater: The 230-seat Samuel Roberts Noble Theater used for film screenings and special programs.
• Moderns
• Film Society

Products and services

• Museum Galleries and Exhibitions OKCMOA presents rotating exhibitions from around the world in fifteen galleries spanning three floors, featuring works from delicate glass pieces to expressive portraiture, including permanent collection galleries and traveling special exhibitions.
• Noble Theater Film Program Central Oklahoma's community-based, mission-driven art house cinema screening independent, international, and classic films year-round in the Museum's 230-seat Samuel Roberts Noble Theater, including National Theatre Live, French Film Week, and CatVideoFest programs.
• Museum Membership Annual membership program with five tiers — Individual $60, Dual $100, Fellow $300, Friend $600, and Sustainer $1,200 — providing free admission, member discounts on films and programs, monthly newsletter, guest passes, NARM and ROAM reciprocal access to 1,100+ museums, and exclusive event invitations.
• Moderns Young Professionals Group Young professionals membership enhancement ($50 add-on) for adults 21+ offering social events, exhibition tours, educational presentations, art-making opportunities, and community networking with art-focused programming.
• Film Society Film program enhancement ($40 add-on) providing quarterly exclusive events with filmmakers, special screenings, curator-led discussions, two free film passes, and additional film discount.
• Museum Store and Ganache Patisserie Art-centered retail experience featuring curated gifts, books, furniture, and design-forward items, with on-site French bistro Ganache Patisserie offering pastries, desserts, entrees, teas, coffees, and alcoholic beverages.
• Private Events and Weddings Event hosting services in unique museum spaces including Museum Lobby with Chihuly tower (250 cocktail/120 seated), Roof Terrace (350 cocktail/120 seated), Noble Theater (230 seats), Theater Lobby (100 standing), Patio (50), Galleries, Classroom C (36), and Boardroom (50) for weddings, corporate events, and private celebrations.
• Virtual Field Trips Free inquiry-driven virtual museum experiences via Zoom for PreK-12 and college classrooms, aligned with Oklahoma Academic Standards, featuring sessions on current exhibitions and permanent collection topics.
• Educational Programs Diverse educational programming including Drop-In Art, Art Classes, Babies at the Museum, Playdate and Create, Creative Aging, and Teacher Workshops for various age groups and abilities.
• Healing Arts Programs Community outreach including Making Memories program for individuals living with Alzheimer's disease and other forms of dementia, connecting participants with art through conversation and creative artmaking sessions.
• Museum Book Club Monthly book club meetings led by museum educators featuring themed refreshments and guided gallery discussions linking literature to current exhibitions.

Quantifiable outcome

• 16,000 children (K-12) served annually through museum and community programs
• +2 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Partnerships

15 partnerships are on record, tiered minor, core, founder, presenter and flagship.

• Oklahoma Humane SocietyminorGTM or Marketing Partner · 7 August 2026CatVideoFest 2026 local charity partner. 10% of CatVideoFest ticket sales donated to support local cats in need.
• Oscilloscope LaboratoriescoreStrategic or Co-development Partner · 7 August 2026CatVideoFest presentation partner providing compilation of cat videos for theatrical screenings worldwide.
• Allied ArtsfounderStrategic or Co-development Partner · 1 June 2025Season Sponsor at Founder level for fiscal year June 2025 - May 2026. Allied Arts is a local arts organization supporting cultural institutions in the Oklahoma City area.
• George RecordsfounderStrategic or Co-development Partner · 1 June 2025Season Sponsor at Founder level for fiscal year June 2025 - May 2026.
• Art BridgespresenterStrategic or Co-development Partner · 1 June 2025Season Sponsor at Presenter level. Art Bridges Foundation, founded by Alice Walton, provides the Access for All program offering free museum admission on the second Sunday of each month. OKCMOA is the only Oklahoma art institution selected for this $40 million initiative.
• Museo de Arte de PonceflagshipStrategic or Co-development Partner · 1 June 2025Collaboration partner for The Sense of Beauty: Six Centuries of Painting from Museo de Arte de Ponce exhibition. Organized to commemorate the 65th anniversary of Museo de Arte de Ponce in Puerto Rico, featuring 60 paintings spanning six centuries.
• National Endowment for the ArtscoreStrategic or Co-development Partner · 1 June 2025Supported The Sense of Beauty exhibition. Federal agency providing funding for arts projects and programs.
• OGE Energy CorporationflagshipStrategic or Co-development PartnerPresenting sponsor of Virtual Field Trips program, enabling free digital educational experiences for PreK-12 and college classrooms.
• The Hearst FoundationscoreStrategic or Co-development PartnerAdditional support provider for Virtual Field Trips program alongside Crawley Petroleum Corporation, Express Employment International, and Kimray, Inc.
• Bank of AmericacoreGTM or Marketing PartnerMuseums on Us program partner. Bank of America cardholders receive free general admission on the first full weekend of each month with valid photo ID.
• Chickasaw NationcoreStrategic or Co-development PartnerFree Children's Admission sponsor alongside Ann Lacy Foundation, Cresap Family Foundation, and Chuck Wiggin. Supporting access to art for children.
• Ganache PatisseriecoreChannel Partner/ Reseller/ DistributorFood service partner operating within the OKCMOA Museum Store. French bistro founded by husband and wife Laura Szyld and Matt Ruggi, providing pastries, entrees, teas, coffees, and alcoholic beverages.
• NARM (North American Reciprocal Museum)coreChannel Partner/ Reseller/ DistributorReciprocal membership program providing OKCMOA members free admission to over 1,100 museums in North America.
• ROAM (Reciprocal Organization of Associated Museums)coreChannel Partner/ Reseller/ DistributorReciprocal membership program providing OKCMOA members free admission to participating museums.
• The Knot, WeddingWire, EventectiveminorGTM or Marketing PartnerWedding venue listing platforms featuring OKCMOA as a recommended venue for weddings and events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Contemporary Art Museum St. Louis: Free-admission contemporary art museum focused on rotating exhibitions and community programming. Comparable in programmatic model (exhibitions + education) though narrower in collection scope than OKCMOA.

Direct peers

• Dallas Museum of Art: Major regional art museum serving a large Texas metro with a permanent collection, traveling exhibitions, and a broad membership and education program. Highly comparable in operating model and tiered membership structure.
• San Antonio Museum of Art: Regional art museum with a permanent collection, traveling exhibitions, and educational programming. Comparable in operating scale and the integration of membership, education, and event revenue streams.
• Denver Art Museum: Major regional art museum with rotating exhibitions, a permanent collection, and a wide membership base serving a Mountain West metro. Comparable in scale, programming cadence, and educational outreach.
• Phoenix Art Museum: Largest art museum in the Southwest with a similarly broad programming mix of traveling exhibitions, film, education, and private events in a major Sun Belt metro. Directly comparable in scope, audience, and operating model to OKCMOA.
• Joslyn Art Museum: Regional art museum in Omaha with a notable permanent collection, traveling exhibitions, and broad programming including film and education. Comparable mid-sized regional art-museum operating model.
• Tucson Museum of Art: Regional art museum combining permanent collection, traveling exhibitions, and art-house programming in a comparable mid-sized U.S. metro. Comparable operating model and audience profile.
• Nelson-Atkins Museum of Art: Mid-sized U.S. art museum combining a permanent collection, free general admission, traveling exhibitions, and significant educational outreach. Closely comparable to OKCMOA in mission, programming mix, and regional positioning.
• Crystal Bridges Museum of American Art: Free-admission art museum with a strong permanent collection, traveling exhibitions, and robust educational programming. Comparable in scope and in the way a signature architecture collection drives destination tourism.

Regional players

• Wichita Art Museum: Mid-sized regional art museum in Kansas with a permanent collection and educational programming. Smaller and more locally focused than OKCMOA but comparable in mission and programming mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/okcmoa
• YouTubeyoutube.com/okcmoa
• Facebookfacebook.com/okcmoa
• LinkedInlinkedin.com/company/oklahoma-city-museum-of-art
• Instagraminstagram.com/okcmoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oklahoma City Museum of Art