What Hostkey does

Hostkey B.V. is a Netherlands-incorporated private infrastructure-as-a-service provider, founded in 2006 and headquartered in Amsterdam, that operates bare-metal dedicated servers, GPU servers, virtual private servers (VPS/VDS), colocation, and ancillary managed services. The platform is built on enterprise hardware sourced directly from Dell, Supermicro, Gigabyte, AMD (EPYC up to 64 cores), Intel (Xeon), and NVIDIA (H100, A100, RTX 4090/5090, RTX PRO 6000), deployed across Tier III data centers in 13+ countries spanning Europe, the United States, and Turkey. Its proprietary Invapi control panel and API automate the full server lifecycle — ordering, OS installation, network configuration, monitoring, backups, and software provisioning — with stated deployment within approximately 15 minutes of payment. A 100+ application marketplace covers control panels, databases, developer tools, AI/ML frameworks, business apps, communication tools, and game servers, reducing time-to-value for self-service customers.

Revenue is generated primarily through recurring monthly and hourly subscriptions for server rental (price tiers from €3.9/month micro VPS to €1,590/month H100 GPU servers), colocation rack-and-power fees, optional managed services and SLA technical support, software licensing (Microsoft Windows Server SPLA, cPanel, ispmanager), and a reseller/affiliate program offering wholesale pricing and API access to hosting providers and MSPs. The go-to-market combines a self-service product-led motion (online configurator, 15-minute provisioning, 7-language localization) with field sales for enterprise/custom infrastructure, colocation, and managed engagements. Customer segments include web developers and digital agencies, AI/ML and data-science practitioners, gaming communities and esports, blockchain/Web3 projects, hosting providers and MSPs, finance/FinTech, and enterprise businesses requiring customizable, low-latency, multi-region infrastructure outside hyperscaler ecosystems.

The business is independently owned with no disclosed institutional investors, no funding rounds, and no parent company; the CEO and co-owner is Peter Chayanov. Headcount is reported at 11–50 employees, suggesting a highly automated operating model in which a lean core team supports a broad infrastructure footprint. Strategic emphasis in 2026 is on premium GPU product expansion (RTX 5090, AMD Radeon, RTX PRO 6000 Blackwell), curated AI workload offerings, and multi-language demand-side reach into European and Asian markets.

Name

Hostkey

Legal name

HOSTKEY B.V.

Website

https://hostkey.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Hostkey B.V. is a Netherlands-based private bare-metal infrastructure provider offering dedicated servers, GPU servers, VPS/VDS, and colocation across 13+ countries in Europe, the USA, and Turkey, serving web developers, AI/ML practitioners, gaming communities, blockchain projects, hosting providers, and enterprises with automated provisioning and a 100+ app marketplace.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure Hosting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513)

SIC

Services-Computer Rental & Leasing (7377), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

General-Purpose Compute (VMs & Bare Metal IaaS) (HDABAAAA)

akta.pro secondary industries

Enterprise Data Centers & On-Prem Facilities (Owned/Operated) (HDABACAG), Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA), Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA)

Keywords

• Dedicated server hosting
• GPU server rental
• Bare metal infrastructure
• VPS hosting services
• Data center colocation

Headquarters

HQ city

Garden City

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Dedicated Server Rental: Monthly or hourly rental of dedicated bare metal servers with configurable CPU, RAM, storage, and bandwidth. Revenue is recurring based on server configuration and rental term, with discounts available for longer commitments (up to 40% for long-term plans). Servers are offered in various tiers from entry-level (starting around €25/month) to high-performance configurations (€600+/month).
2. VPS/VDS Hosting: Virtual private server and virtual dedicated server rental providing isolated virtual machines with guaranteed resources. Offered at multiple tiers from micro (€4.8/month) to high-performance configurations (€89.9/month for VDS with dedicated vCPU). Includes both shared vCPU (VPS) and dedicated vCPU (VDS) options.
3. GPU Server Rental: Specialized GPU-accelerated server rental for AI, HPC, deep learning, and graphics workloads. Features NVIDIA GPUs (RTX 4090, A100, H100) and AMD Radeon cards. Pricing varies by GPU model and ranges from approximately €75/month for entry-level GPU (RTX 1080) to €1,590/month for H100 80GB servers.
4. Colocation Services: Physical rack space and power in TIER III data centers for customer-owned equipment. Includes remote smart hands services for on-site technical support, network connectivity options, and optional managed services.
5. Managed Services: Optional managed services including system administration, monitoring, SLA technical support packages, backup services, and hardware management. These add-on services provide additional recurring revenue from customers requiring fully managed infrastructure.
6. Software Licensing: Revenue from software licenses including Windows Server SPLA licenses, control panel licenses (cPanel, ispmanager), and pre-installed commercial software. License fees are typically bundled with server rental or charged separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hostkey rents dedicated bare metal servers, GPU-accelerated servers (NVIDIA and AMD), and virtual private/dedicated servers (VPS/VDS) from TIER III data centers across Europe, the USA, and Turkey. The company also offers colocation, managed services, private cloud clusters, S3 object storage, and a software marketplace with 100+ pre-installed applications for automated ~15-minute server deployment.

Product overview

HOSTKEY is a premium web services provider offering a platform of infrastructure products centered on dedicated servers, GPU servers, and VPS/VDS hosting. The core offering consists of dedicated bare metal servers (with options from entry-level to high-performance configurations up to 190 cores and 4.6TB RAM) and GPU servers equipped with NVIDIA (RTX 4090/5090, Tesla H100/A100, A100 80GB) and AMD Radeon graphics cards for AI and HPC workloads. These core products are supplemented by VPS/VDS virtual servers (including GPU-enabled variants), colocation services in Tier III data centers across Europe, USA, and Turkey, and a comprehensive Software Marketplace offering 100+ pre-installed applications including control panels (cPanel, ispmanager, Proxmox), databases (MySQL, MongoDB, PostgreSQL), developer tools (Docker, GitLab, Jenkins), AI/ML frameworks (PyTorch, TensorFlow, Ollama), and business applications (n8n, WordPress, ONLYOFFICE). Additional services include DDoS protection, S3 Object Storage, AI Platform for LLM deployment, Storage Solutions for up to 264TB, Private Cloud clusters, Web3/blockchain infrastructure, and the Invapi Server Control Panel & API for programmatic infrastructure management.

Differentiator

Problem solved

Functional benefit

Products and services

• Dedicated Servers Bare metal dedicated servers with configurable CPU (AMD EPYC, Intel Xeon, AMD Ryzen), RAM, NVMe/SSD storage, and 1-10 Gbps network connectivity for businesses requiring exclusive dedicated resources without oversubscription.
• GPU Servers High-performance GPU-accelerated dedicated servers with NVIDIA (RTX 4090/5090, Tesla A100 80GB, H100 80GB, RTX PRO 6000) and AMD Radeon GPUs, designed for AI model training, deep learning, HPC, rendering, and compute-intensive workloads.
• VPS/VDS Virtual private servers (VPS) with shared vCPU and virtual dedicated servers (VDS) with guaranteed dedicated vCPU resources, including GPU-enabled variants (vgpu), suitable for web hosting, application hosting, and compute workloads.
• Colocation Physical rack space, power, and network connectivity in TIER III data centers for organizations hosting their own hardware, with remote smart hands on-site technical support available.
• AI Platform GPU-accelerated AI compute platform with pre-installed AI/ML frameworks, LLM deployment support (Ollama, Stable Diffusion, ComfyUI, CogVideoX, HunyuanVideo, Qwen3-Coder), and Dify for RAG-based LLM application development.
• Private Cloud Private cloud cluster solutions based on VMware (small-scale) and Red Hat oVirt (mid-scale), providing enterprise-grade virtualization infrastructure for organizations requiring dedicated cloud environments.
• S3 Object Storage S3-compatible object storage service for backups, file management, synchronization, and application integration, with API access via Invapi.
• Storage Solutions Dedicated storage servers with up to 264TB capacity per server, 2-12 LFF bays, hardware RAID, enterprise HDD/SSD configurations, and optional DAS 12-disk shelf, designed for backups, archives, and database hosting.
• Web3 Server Infrastructure Dedicated servers optimized for blockchain and Web3 workloads, including Solana nodes, Bitcoin server hosting, validator services, and general blockchain node infrastructure.
• Managed Servers Optional managed services including system administration, monitoring, SLA-based technical support, backup services, and hardware management for customers requiring fully managed infrastructure.
• L3-L4 DDoS Protection Intelligent DDoS mitigation service operating at L3-L4 (network and transport layers) to protect customer infrastructure from volumetric attacks and protocol-level threats.

Quantifiable outcome

• 99.982% uptime per year guaranteed
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration64 records

AI capability8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationHOSTKEY operates as a Microsoft Partner providing officially licensed Windows Server environments. They offer Windows Server 2019, 2022, and 2025 with proper SPLA licensing for VPS and dedicated server deployments.
• NVIDIAcoreTechnology or IntegrationTechnology partnership for GPU server infrastructure featuring NVIDIA Tesla A100, H100, RTX 4090, RTX 5090, and RTX PRO 6000 graphics cards for AI, HPC, and deep learning workloads.
• AMDcoreTechnology or IntegrationAMD EPYC processor partnership providing servers with 4th Gen AMD EPYC processors including EPYC 9354 with up to 64 cores, and AMD Ryzen processors for high-performance computing.
• cPanelcoreTechnology or IntegrationPartnership for providing cPanel licenses and pre-installed cPanel hosting control panel on VPS and dedicated servers through the software marketplace.
• EuNetworkscoreTechnology or IntegrationNetwork infrastructure partnership providing fiber connectivity and data center services at HOSTKEY's Amsterdam facility (euNetworks data center).
• VMwarecoreTechnology or IntegrationVirtualization technology partnership providing VMware-based private cloud clusters and ESXi hypervisor options for customer deployments.
• DellcoreTechnology or IntegrationServer hardware partnership providing Dell PowerEdge servers and enterprise infrastructure components.
• SupermicrocoreTechnology or IntegrationServer hardware partnership providing SuperServer systems including GPU rack servers with support for up to 8 GPU cards.
• GigabytecoreTechnology or IntegrationServer hardware partnership providing Gigabyte server motherboards and complete server systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hetzner: Hetzner is a German hosting provider offering dedicated servers, VPS, and cloud services across European and US data centers. Most direct competitor to HOSTKEY with similar product mix, pricing philosophy (value-oriented), and geographic emphasis on EU infrastructure.
• OVHcloud: OVHcloud is a French cloud provider with a global bare-metal, VPS, and dedicated server portfolio plus public cloud services. Closely comparable product set and European data sovereignty positioning, with significantly larger scale and broader enterprise reach.
• Leaseweb: Leaseweb is an Amsterdam-headquartered hosting provider with global data center presence offering dedicated servers, VPS, and colocation. Highly comparable geographic footprint and product portfolio, with stronger enterprise brand recognition and larger customer base.
• Scaleway: Scaleway is a French cloud provider offering bare-metal servers, VPS, GPU instances, and object storage. Comparable technical positioning with strong GPU offerings and European data center footprint; targets similar developer and SMB customer base.
• Vultr: Vultr is a global bare-metal and VPS provider with 30+ data center locations worldwide. Comparable self-service provisioning model, broad geographic footprint, and developer-focused product positioning, with stronger brand recognition in North American markets.
• DigitalOcean: DigitalOcean is a US-based cloud provider offering VPS (Droplets), dedicated (CPU-optimized) instances, managed databases, and GPU droplets. Comparable developer-focused self-service model with strong SMB and startup customer overlap, though stronger brand presence in North America.
• Linode (Akamai): Linode, acquired by Akamai, offers VPS, dedicated CPU instances, GPU instances, and object storage with global data center presence. Directly comparable product set and developer-focused GTM, with significantly larger corporate backing through Akamai.
• PhoenixNAP: PhoenixNAP is a global infrastructure services provider offering dedicated servers, colocation, GPU servers, and managed cloud services. Comparable product portfolio and enterprise focus with strong presence in both US and European markets.

Broad incumbents

• IONOS: IONOS is a major European hosting provider offering dedicated servers, VPS, cloud, and a broad portfolio of SMB-focused web services. Operates in the same dedicated server and VPS categories but with significantly larger scale and broader product portfolio including domains and website builders.
• Equinix Metal: Equinix Metal (part of Equinix) offers bare metal servers across a global footprint of IBX data centers. Operates in the same bare metal infrastructure category with significant scale advantages through Equinix's data center empire, particularly strong in colocation-adjacent enterprise workloads.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Hostkey
• Facebookfacebook.com/134583353265905

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hostkey