High Street TV

What High Street TV does

High Street TV is a UK-based direct-to-consumer retailer specializing in 'As Seen on TV' consumer products, operating from Harrogate and founded in 2010. It sells a portfolio spanning home, kitchen, fitness, garden, toys, and climate control categories through three synchronized channels: an owned Shopify e-commerce website, proprietary live TV shopping broadcasts on UK Freeview channels 666, 667, 672, and 759, and a phone orderline. The company has progressively built out a portfolio of proprietary sub-brands — including Drew&Cole, SmartAir, Happy Nappers, FITT, YAWN, Jet Hawk, Lawn Barber, Mattress Maid, and eZwell — moving beyond single-product direct-response TV hits toward a broader branded house, with the Handy Heater cited as having sold 10M+ units globally.

The business model combines two revenue streams: one-time product sales across the multi-channel retail stack, and transaction fees generated from acting as an FCA-regulated credit broker (FRN 817208) for Klarna buy-now-pay-later financing offered at checkout. Pricing spans roughly £7.99 to £249.99 across the product range. Operations are UK-only, with a headcount in the 51-100 range. The leadership team comprises founder and CEO Jim Coleman, co-founder and director Andrew Malcher, and CFO Sarah Smith.

High Street TV has been consecutively recognized on the Sunday Times International Track rankings from 2015 through 2020 — Track 100 in 2015-2017, Track 200 in 2018, and Track 250 in 2019-2020 — indicating sustained international sales growth over a six-year window, though with relative ranking slippage in the later years. The company holds a Trustpilot "Excellent" rating and is certified Carbon Neutral. No external funding rounds, acquisitions, or major geographic expansions are disclosed in the available information.

Name

High Street TV

Legal name

High Street TV Group Ltd

Website

https://highstreettv.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

High Street TV is a UK-based direct-to-consumer retailer selling 'As Seen on TV' products across home, kitchen, fitness, and climate categories via proprietary live TV shopping channels, a Shopify e-commerce site, and a phone orderline, supported by a portfolio of proprietary sub-brands including Drew&Cole and SmartAir.

Ownership category

akta.pro rank

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of consumer products including kitchen appliances, fitness equipment, home & garden tools, and toys through e-commerce and TV shopping channels. One-time purchase model for individual products with accessories and add-ons.
2. Finance Partnership (Klarna): High Street TV Group Ltd acts as a credit broker introducing customers to finance options through partner lenders including Klarna for flexible payment options, earning commission on credit broking services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

High Street TV is a UK-based TV shopping channel and online retailer selling 'As Seen on TV' consumer products across kitchen, fitness, home and garden, and toy categories. The company sells through live TV demonstrations on Sky and Freeview/Freesat channels and its own e-commerce website, offering both own sub-brands (Drew&Cole, SmartAir, Jet Hawk, YAWN, Happy Nappers, Copper Bullet, Clever Home, STEAMY) and distributed third-party brands such as nutribullet and Silentnight.

Product overview

High Street TV is a UK-based direct-to-consumer retailer specializing in home products frequently seen on television shopping channels. Their portfolio is organized into several categories: Cooking & Kitchen (including Drew&Cole CleverChef, CleverPot, Clever Chop, and Clever Micro Toastie Maker countertop appliances; nutribullet and magic bullet blenders and juicers; air fryers including Power XL Vortex and Vortex Pro; and various cooking gadgets), Home & Garden (Jet Hawk pressure washers, Lawn Barber trimmers, Garden Genie sprayers, and Turbo Hawk leaf blowers), Climate Control (SmartAir Dual Breeze bladeless fans and heaters, SmartAir Tower Fans with air purification, SmartAir Glow Heat heaters, SmartAir dehumidifiers, and Pure air purifiers), Sleep & Comfort (YAWN air beds, eZwell massage system mattresses, Silentnight and Snug electric blankets, Sash & Bloom heated shawls), Cleaning & Laundry (Mattress Maid UV-C bed vacuums, Spring & Spruce Steam Tower Plus, Horsepower Duck vacuums and scrubbers, Dry Master heated airers), Fitness (FITT exercise equipment including treadmills, rowers, striders; MaxiClimber and Maxi-Glider; exercise bikes including Cyclone X3 and FITT Rider; core equipment like Wonder Core 2), and Toys (Happy Nappers 2-in-1 plush toys and sleeping bags, Huggimalz, Hideaway Pets, and Stompeez slippers). The company operates a Live TV shopping channel alongside its e-commerce platform, with products also available through an Outlet section for refurbished or like-new items.

Differentiator

Problem solved

Functional benefit

Brands

• Drew&Cole: Kitchen appliances brand including CleverChef, Clever Chop, CleverPot, Clever Micro Toastie Maker, and SmartAir products
• SmartAir
• Happy Nappers
• nutribullet
• Jet Hawk
• Lawn Barber
• Mattress Maid
• YAWN
• eZwell
• FITT
• Turbo Hawk
• Garden Genie
• Copper Bullet
• Speedi Dry
• Spring & Spruce
• Sash & Bloom
• Silentnight
• Snug
• Horsepower Duck
• Dry Master
• Huggimalz
• Hideaway Pets

Products and services

• Drew&Cole 5 Minute CleverChef

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon UK: Amazon UK is the dominant UK online retailer with extensive home, kitchen, fitness and garden product ranges at typically lower prices. It competes with High Street TV for the same consumer wallet on overlapping categories, though without the live TV shopping differentiator.
• John Lewis & Partners: John Lewis is a UK premium department retailer selling home appliances, kitchenware, fitness and garden products with strong customer service reputation. It overlaps with High Street TV's higher-priced product range and competes for the same UK household consumer.
• Argos (Sainsbury's): Argos is a major UK multi-category retailer selling home appliances, kitchen gadgets, fitness equipment, toys and garden products through click-and-collect and home delivery. It overlaps with High Street TV across most product categories but operates via catalogue and e-commerce rather than live TV.
• Currys: Currys is the UK's largest specialist retailer of consumer electronics and home appliances, with strong category overlap on kitchen appliances, air fryers, vacuum cleaners, and TV/audio equipment. It competes with High Street TV on the appliance side of the catalogue but without the DRTV and toy categories.

Direct peers

• Robert Dyas: Robert Dyas is a UK high-street retailer specialising in homewares, kitchen gadgets, DIY and garden products. It shares High Street TV's positioning around practical home products, small kitchen appliances, and garden tools, and serves a similar UK household customer base through physical stores and e-commerce.
• Ideal World: Ideal World is a UK TV shopping channel broadcasting product demonstrations across home, garden, health and fitness categories. It shares the same direct-response TV shopping format, pay-TV channel carriage, and multi-category home products positioning as High Street TV.
• QVC UK: QVC UK is the largest dedicated TV shopping channel in the UK, broadcasting live product demonstrations across beauty, fashion, home and kitchen categories. It is the most directly comparable operator to High Street TV in terms of TV shopping format, pay-TV distribution, and direct-response merchandising.
• Bid TV: Bid TV is a UK auction-format TV shopping channel, operated as part of the JML group, that sells household products via interactive TV auctions. It is comparable to High Street TV through its pay-TV carriage, live product selling format, and focus on As Seen on TV home and kitchen products.
• JML (John Mills Ltd): JML is a UK-based direct-response TV retailer selling household products, gadgets, and kitchen items across its own brands and via channels including Bid TV. It mirrors High Street TV's As Seen on TV product positioning, DRTV distribution model, and multi-brand portfolio approach.
• Sky Shop: Sky Shop is the retail arm of Sky UK, selling curated home, kitchen, fitness and garden products via TV advertising and e-commerce. It is comparable through its pay-TV-adjacent distribution, multi-category home products range, and direct-to-consumer UK retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HighStreetTV1
• Facebookfacebook.com/HighStreetTVOfficial
• Instagraminstagram.com/highstreettv
• Xx.com/officialHSTV
• LinkedInlinkedin.com/company/high-street-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Street TV