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Movies Anywhere

Full company profile

uuid000al1f

Namestring
Movies Anywhere
Legal namestring
Movies Anywhere
Company typeenum
Private
Founded yearint
2014
Descriptiontext

Movies Anywhere is a digital movie locker service launched in 2014 and operated as a subsidiary of The Walt Disney Company from Burbank, California. The platform aggregates and synchronizes digital movie purchases and rentals made through participating retailers — Apple TV, Amazon Prime Video, Fandango at Home, Google Play, and YouTube — into a single unified library accessible via web, iOS and Android mobile apps, and connected-TV apps (Roku, Amazon Fire TV, Apple TV, Android TV, Chromecast). Core product surfaces include My Movies (the synced library view), For You (personalized recommendations), Deals (promotional pricing), My Sets (custom collections), and Redeem (digital code redemption from physical and digital purchases).

The underlying technology is a cloud-based rights and identity layer that links consumer accounts across competing retailers and reconciles purchased entitlements to a single profile, enabling cross-platform playback without re-purchase. The platform is free to end users and monetizes through transaction commissions on movie purchases and rentals routed through participating retailers, alongside retailer partnership fees for ecosystem participation. Distribution is entirely digital and self-serve, with consumer acquisition driven by the retail partner channels (Apple TV, Amazon, Google Play, YouTube, Fandango) rather than paid marketing.

Movies Anywhere serves a horizontal consumer base of digital movie buyers in the United States and India. Operationally, it functions as a digital rights infrastructure layer within Disney's broader streaming and home entertainment distribution stack, and its strategic value is reinforced by Disney's content library (Marvel, Star Wars, Pixar, legacy Disney titles). The service experienced a material partnership disruption in late 2025 when the broader Disney-Google contractual dispute temporarily suspended Google Play and YouTube synchronization before being restored following a multiyear agreement in mid-December 2025.

Short descriptiontext

Movies Anywhere is a Disney-operated digital movie locker that syncs purchases from Apple TV, Amazon, Google Play, YouTube, and Fandango into one unified library for U.S. and Indian consumers, monetizing via transaction commissions and retailer partnerships.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersBurbank, United States
HQ citystring
Burbank
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
digital movie locker, movie aggregation platform, digital movie rights, cross-retailer movie sync, digital content distribution
Industry1 code
1DRM License Delivery & Key Management (Streaming Control Plane)
CodeMPAHAIAJPrimaryYes
NAICS code1 code
  • Motion Picture and Video Distribution51212
SIC code2 codes
  • Services-Motion Picture & Video Tape Distribution7822
  • Services-Allied To Motion Picture Distribution7829
Product category
Digital Movie Aggregation Platform
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Transaction Commission
TypeTransaction Fee
Description

Movies Anywhere earns a commission on movie transactions made through the platform when users purchase or rent content via the service.

moviesanywhere.com
2Digital Retailer Partnership
TypeMarketplace Commission
Description

The platform serves as a distribution channel for digital retailers who pay to participate in the ecosystem and benefit from the cross-retailer synchronization functionality.

mediaplaynews.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Movies Anywhere is a free digital movie locker service that aggregates and synchronizes movie purchases from multiple connected digital retailers (Apple TV, Amazon Prime Video, Fandango at Home, Google Play/YouTube) into a single unified cloud-based library. Users link their existing retailer accounts to consolidate their collections and access purchased movies across web, mobile, and connected TV devices. The platform also supports digital code redemption from physical DVD/Blu-ray purchases.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Movies Anywhere is a unified digital movie platform and content aggregation service that serves as a central 'movie locker' for consumers. The core platform syncs movie purchases from connected digital retailers (including Apple TV, Prime Video, Fandango at Home, Google Play, and YouTube) into a single consolidated library. Key features include personal movie library access (My Movies), personalized recommendations (For You), discounted movie deals, custom collection organization (My Sets), and digital code redemption. The service is operated by Disney and enables users to access their complete digital movie library across devices through one unified interface.

Product and service2 records
1Movies Anywhere Platform
CategoryDigital movie aggregation / cloud locker
2My Movies Library
CategoryDigital library access
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership5 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2025-11-14
Description

Google Play and YouTube serve as retail partners for Movies Anywhere, allowing users who purchase movies from these platforms to sync their content into the Movies Anywhere library. The partnership was temporarily suspended during a Disney-Google dispute in October-November 2025 but was fully restored by December 2025.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Apple TV serves as a retail partner for Movies Anywhere, enabling users to sync their Apple-purchased movies into the Movies Anywhere platform for unified access.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Amazon Prime Video serves as a retail partner for Movies Anywhere, allowing users to synchronize their Amazon-purchased digital movie content into the Movies Anywhere library.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Fandango at Home (formerly FandangoNOW) is a retail partner for Movies Anywhere, enabling users to sync their movie purchases from this platform into the unified Movies Anywhere library.

Strategic tierFlagshipTypeOthers
Description

Disney operates Movies Anywhere as a digital rights movie locker service. The platform serves as a key distribution channel for Disney's extensive film library including Marvel, Star Wars, Pixar, and Disney titles.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Plex is a personal media management platform that lets users organize and stream their local and cloud-hosted video libraries across devices. It overlaps with Movies Anywhere's library organization mission but is primarily focused on user-owned files rather than retailer-synced purchases.

TypeDirect peer
Description

Fandango at Home is a digital movie locker and transactional video-on-demand service owned by Fandango/Comcast. It is both a retail partner to Movies Anywhere (via integration) and a direct competitor offering similar digital movie purchase/rental and library functionality.

TypeDirect peer
Description

Ultraviolet was a digital movie locker service that, like Movies Anywhere, allowed users to consolidate digital movie purchases from multiple retailers. It shut down in 2019, with Movies Anywhere positioned as a successor offering cross-retailer digital movie library management.

TypeDirect peer
Description

Google Play Movies (now merged with YouTube Movies) is a digital movie retailer on Android/Google TV. It is a participating Movies Anywhere retailer and a competing digital movie storefront and library for the Android ecosystem.

TypeEmerging player
Description

Kaleidescape offers a high-end digital movie store and player system emphasizing bit-for-bit movie quality. It is a niche peer competing in digital movie ownership with a premium consumer focus, similar to Movies Anywhere's purchase-not-subscription model.

TypeBroad incumbent
Description

Disney+ is Disney's flagship subscription streaming service and a sibling to Movies Anywhere under The Walt Disney Company. While Movies Anywhere aggregates purchased digital movies, Disney+ competes for the same consumer wallet with subscription-based access to Disney's catalog.

TypeEmerging player
Description

Reelgood is a cross-platform streaming aggregator that helps users find where movies and shows are available to watch across subscription and purchase services. It is adjacent to Movies Anywhere's aggregation concept but focuses on discovery rather than unified digital ownership.

TypeDirect peer
Description

Apple TV's Movies and TV Shows store is a leading digital movie retailer and the iOS/tvOS-native playback destination. It is a participating retailer in Movies Anywhere but also a competing platform where users buy, rent, and store digital movies.

9Microsoft Movies & TV
TypeDirect peer
Description

Microsoft operated a digital movie purchase and rental store through Movies & TV on Windows and Xbox until its discontinuation in 2017. Historically it was a peer in the digital movie locker category, illustrating the historical consolidation of this market.

TypeDirect peer
Description

Amazon's digital movie store allows users to buy and rent movies and access them via Prime Video apps. It is a participating Movies Anywhere retailer and a direct competitor offering digital movie purchase and playback functionality.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Movies Anywhere

Digital Movie Aggregation Platformmoviesanywhere.com

Movies Anywhere is a Disney-operated digital movie locker that syncs purchases from Apple TV, Amazon, Google Play, YouTube, and Fandango into one unified library for U.S. and Indian consumers, monetizing via transaction commissions and retailer partnerships.

What Movies Anywhere does

Movies Anywhere is a digital movie locker service launched in 2014 and operated as a subsidiary of The Walt Disney Company from Burbank, California. The platform aggregates and synchronizes digital movie purchases and rentals made through participating retailers — Apple TV, Amazon Prime Video, Fandango at Home, Google Play, and YouTube — into a single unified library accessible via web, iOS and Android mobile apps, and connected-TV apps (Roku, Amazon Fire TV, Apple TV, Android TV, Chromecast). Core product surfaces include My Movies (the synced library view), For You (personalized recommendations), Deals (promotional pricing), My Sets (custom collections), and Redeem (digital code redemption from physical and digital purchases).

The underlying technology is a cloud-based rights and identity layer that links consumer accounts across competing retailers and reconciles purchased entitlements to a single profile, enabling cross-platform playback without re-purchase. The platform is free to end users and monetizes through transaction commissions on movie purchases and rentals routed through participating retailers, alongside retailer partnership fees for ecosystem participation. Distribution is entirely digital and self-serve, with consumer acquisition driven by the retail partner channels (Apple TV, Amazon, Google Play, YouTube, Fandango) rather than paid marketing.

Movies Anywhere serves a horizontal consumer base of digital movie buyers in the United States and India. Operationally, it functions as a digital rights infrastructure layer within Disney's broader streaming and home entertainment distribution stack, and its strategic value is reinforced by Disney's content library (Marvel, Star Wars, Pixar, legacy Disney titles). The service experienced a material partnership disruption in late 2025 when the broader Disney-Google contractual dispute temporarily suspended Google Play and YouTube synchronization before being restored following a multiyear agreement in mid-December 2025.

Movies Anywhere firmographics

Firmographics
Name
Movies Anywhere
Legal name
Movies Anywhere
Website
https://moviesanywhere.com
Company type
Private
Founded year
2014
Operating status
Operating
Short description
Movies Anywhere is a Disney-operated digital movie locker that syncs purchases from Apple TV, Amazon, Google Play, YouTube, and Fandango into one unified library for U.S. and Indian consumers, monetizing via transaction commissions and retailer partnerships.
Ownership category
akta.pro rank

Movies Anywhere industry classification

Industry
Product category
Digital Movie Aggregation Platform
NAICS
Motion Picture and Video Distribution (51212)
SIC
Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
akta.pro primary industry
DRM License Delivery & Key Management (Streaming Control Plane) (MPAHAIAJ)

Keywords

  • Digital movie locker
  • Movie aggregation platform
  • Digital movie rights
  • Cross-retailer movie sync
  • Digital content distribution

Where Movies Anywhere is headquartered

Location

Headquarters

HQ city
Burbank
HQ country
United States
HQ region
North America

Markets served

Movies Anywhere business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

  1. Transaction Commission: Movies Anywhere earns a commission on movie transactions made through the platform when users purchase or rent content via the service.
  2. Digital Retailer Partnership: The platform serves as a distribution channel for digital retailers who pay to participate in the ecosystem and benefit from the cross-retailer synchronization functionality.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Movies Anywhere product offering

Product offering

Core offering

Movies Anywhere is a free digital movie locker service that aggregates and synchronizes movie purchases from multiple connected digital retailers (Apple TV, Amazon Prime Video, Fandango at Home, Google Play/YouTube) into a single unified cloud-based library. Users link their existing retailer accounts to consolidate their collections and access purchased movies across web, mobile, and connected TV devices. The platform also supports digital code redemption from physical DVD/Blu-ray purchases.

Product overview

Movies Anywhere is a unified digital movie platform and content aggregation service that serves as a central 'movie locker' for consumers. The core platform syncs movie purchases from connected digital retailers (including Apple TV, Prime Video, Fandango at Home, Google Play, and YouTube) into a single consolidated library. Key features include personal movie library access (My Movies), personalized recommendations (For You), discounted movie deals, custom collection organization (My Sets), and digital code redemption. The service is operated by Disney and enables users to access their complete digital movie library across devices through one unified interface.

Differentiator

Problem solved

Functional benefit

Products and services

  • Movies Anywhere Platform
  • My Movies Library

Companies that use Movies Anywhere

Customer profile

Segments1 record

Ideal customer profiles1 record

Movies Anywhere technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Movies Anywhere partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and flagship.

  • Google Play/YouTubecoreChannel Partner/ Reseller/ Distributor · 14 November 2025Google Play and YouTube serve as retail partners for Movies Anywhere, allowing users who purchase movies from these platforms to sync their content into the Movies Anywhere library. The partnership was temporarily suspended during a Disney-Google dispute in October-November 2025 but was fully restored by December 2025.
  • Apple TVcoreChannel Partner/ Reseller/ DistributorApple TV serves as a retail partner for Movies Anywhere, enabling users to sync their Apple-purchased movies into the Movies Anywhere platform for unified access.
  • Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorAmazon Prime Video serves as a retail partner for Movies Anywhere, allowing users to synchronize their Amazon-purchased digital movie content into the Movies Anywhere library.
  • Fandango at HomecoreChannel Partner/ Reseller/ DistributorFandango at Home (formerly FandangoNOW) is a retail partner for Movies Anywhere, enabling users to sync their movie purchases from this platform into the unified Movies Anywhere library.
  • DisneyflagshipOthersDisney operates Movies Anywhere as a digital rights movie locker service. The platform serves as a key distribution channel for Disney's extensive film library including Marvel, Star Wars, Pixar, and Disney titles.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Movies Anywhere competitors and assessment

Company assessment

Emerging players

  • Plex: Plex is a personal media management platform that lets users organize and stream their local and cloud-hosted video libraries across devices. It overlaps with Movies Anywhere's library organization mission but is primarily focused on user-owned files rather than retailer-synced purchases.
  • Kaleidescape: Kaleidescape offers a high-end digital movie store and player system emphasizing bit-for-bit movie quality. It is a niche peer competing in digital movie ownership with a premium consumer focus, similar to Movies Anywhere's purchase-not-subscription model.
  • Reelgood: Reelgood is a cross-platform streaming aggregator that helps users find where movies and shows are available to watch across subscription and purchase services. It is adjacent to Movies Anywhere's aggregation concept but focuses on discovery rather than unified digital ownership.

Direct peers

  • Fandango at Home (formerly Vudu): Fandango at Home is a digital movie locker and transactional video-on-demand service owned by Fandango/Comcast. It is both a retail partner to Movies Anywhere (via integration) and a direct competitor offering similar digital movie purchase/rental and library functionality.
  • Ultraviolet (Digital Movie Locker): Ultraviolet was a digital movie locker service that, like Movies Anywhere, allowed users to consolidate digital movie purchases from multiple retailers. It shut down in 2019, with Movies Anywhere positioned as a successor offering cross-retailer digital movie library management.
  • Google Play Movies & TV / YouTube Movies: Google Play Movies (now merged with YouTube Movies) is a digital movie retailer on Android/Google TV. It is a participating Movies Anywhere retailer and a competing digital movie storefront and library for the Android ecosystem.
  • Apple TV (iTunes Movies): Apple TV's Movies and TV Shows store is a leading digital movie retailer and the iOS/tvOS-native playback destination. It is a participating retailer in Movies Anywhere but also a competing platform where users buy, rent, and store digital movies.
  • Microsoft Movies & TV: Microsoft operated a digital movie purchase and rental store through Movies & TV on Windows and Xbox until its discontinuation in 2017. Historically it was a peer in the digital movie locker category, illustrating the historical consolidation of this market.
  • Amazon Prime Video (digital movie store): Amazon's digital movie store allows users to buy and rent movies and access them via Prime Video apps. It is a participating Movies Anywhere retailer and a direct competitor offering digital movie purchase and playback functionality.

Broad incumbents

  • Disney+: Disney+ is Disney's flagship subscription streaming service and a sibling to Movies Anywhere under The Walt Disney Company. While Movies Anywhere aggregates purchased digital movies, Disney+ competes for the same consumer wallet with subscription-based access to Disney's catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Movies Anywhere social profiles

Digital presence

Movies Anywhere financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Movies Anywhere leadership team

Management profile

Number of profiles

Profiles1 record

Movies Anywhere funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Movies Anywhere M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movies Anywhere

What does Movies Anywhere do?

Movies Anywhere is a free digital movie locker service that aggregates and synchronizes movie purchases from multiple connected digital retailers (Apple TV, Amazon Prime Video, Fandango at Home, Google Play/YouTube) into a single unified cloud-based library. Users link their existing retailer accounts to consolidate their collections and access purchased movies across web, mobile, and connected TV devices. The platform also supports digital code redemption from physical DVD/Blu-ray purchases.

Is Movies Anywhere a public or private company?

Movies Anywhere is a private company. It is classified as corporate owned and is currently operating.

When was Movies Anywhere founded?

Movies Anywhere was founded in 2014.

Where is Movies Anywhere based?

Movies Anywhere is headquartered in Burbank, United States, in the North America region.

How does Movies Anywhere make money?

Two revenue lines are on record. Transaction Commission is the primary driver. The others are digital Retailer Partnership.

Who are Movies Anywhere's main competitors?

Emerging players on record are Plex, Kaleidescape and Reelgood. Direct peers are Fandango at Home (formerly Vudu), Ultraviolet (Digital Movie Locker), Google Play Movies & TV / YouTube Movies, Apple TV (iTunes Movies), Microsoft Movies & TV and Amazon Prime Video (digital movie store). Disney+ is listed as a broad incumbent.

Does Movies Anywhere have an API?

No public API is recorded for Movies Anywhere.

What industry is Movies Anywhere in?

Movies Anywhere's product category is Digital Movie Aggregation Platform. Its primary akta.pro industry code is MPAHAIAJ, DRM License Delivery & Key Management (Streaming Control Plane). Its NAICS code is 51212 and its SIC code is 7822.

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Live signals
9to5GoogleMovies Anywhere adding Lionsgate films including John Wick, Knives Out, etcLionsgate will add 225 films to Movies Anywhere starting this month, with 100 added each month through early 2027. The addition includes franchises like John Wick, The Hunger Games, and Knives Out. Google has returned to the service after a brief dispute with Disney.CNETLionsgate Joins Movies Anywhere, Leaving Paramount and MGM as Last Major HoldoutsLionsgate will add 225 of its films to the Movies Anywhere catalog starting in June, with about 100 more added monthly through 2026-2027. The move expands the service's library to nearly 10,000 digital movies, and may encourage remaining major studios like Paramount and MGM to join.The VergeLionsgate films are coming to Movies Anywhere.Lionsgate is bringing its film library to the Movies Anywhere digital streaming platform, with 225 movies launching initially and roughly 100 more expected to be added through early next year. The initial lineup includes major franchises such as The Hunger Games and John Wick. The expansion gives Lionsgate broader digital distribution and makes its content accessible through Movies Anywhere's ecosystem of partnered retailers and streaming services.Digital TrendsYou can once again access movies purchased from Google Play and YouTube on Movies AnywhereDisney and Google have resolved their earlier dispute, with Disney relisting its movie catalog on Google's digital storefronts and reconnecting Google Play and YouTube to the Movies Anywhere syncing service. Affected users are now receiving emails to reconnect their accounts and regain access to previously purchased movies through Movies Anywhere. This change effectively closes one of the final consequences of the Disney-Google standoff, restoring functionality for users caught in the middle of the disagreement.MediaplaynewsMovies Anywhere: Google Play/YouTube Will Return as Retail PartnerGoogle Play/YouTube will return as a retail partner in Movies Anywhere, the digital rights movie locker service operated by Disney, following a relaunch to be announced. The return comes after Google Play/YouTube departed the service during a 15-day carriage dispute between Disney and YouTube TV, which ended with a multiyear distribution agreement on November 14. The restoration of Google Play/YouTube will allow consumers to sync their online video collections across all participating retailers including Fandango at Home, Apple TV, and Prime Video.AppleInsiderApple Vision Pro: No 3D from Movies AnywhereApple Vision Pro owners who purchased films through Movies Anywhere cannot access free 3D upgrades that Apple provides for movies bought directly from its own store, and users report no workaround exists to obtain 3D versions of affected titles. Apple Support has reportedly confirmed the limitation, with one user stating they were told they are "out of luck" and that the "play in 3D" button will be removed from affected films. This issue mirrors a similar limitation that occurred when Apple previously upgraded 1080p movies to 4K, where not all titles purchased via Movies Anywhere received the enhancement.ColliderWhy Watching Prometheus and Alien Back-to-Back Shows the Range of Ridley ScottRidley Scott's Alien and Prometheus are compared to show his directorial range, with Prometheus offering intellectual themes Scott once hoped to explore. A Movies Anywhere promotion offers both films for one week, ending April 12th.TechCrunchMovies Anywhere officially launches its digital movie-lending feature, ‘Screen Pass’Digital movie locker service Movies Anywhere is officially launching its 'Screen Pass' feature, which allows users to lend purchased movies to friends and family for free, with recipients having 14 days to watch and 72 hours once viewing begins. The feature, which evolved from Disney Movies Anywhere (2014) and expanded to include other studios in 2017, now has over 6,700 eligible titles representing over 80% of its library. Early beta data indicates the feature drives customer acquisition, with 30% of shared movie recipients being new to the platform and some titles accounting for approximately 9% of total purchases.PR NewswireMOVIES ANYWHERE Welcomes DIRECTV As Newest Digital Retailer with A Digital Movie OfferMovies Anywhere announced that DIRECTV has joined its digital retailer platform, allowing DIRECTV subscribers to consolidate their digital movie collections alongside other connected retailers. The company is running a limited-time promotional offer from August 17 to September 9, 2020, giving new and existing users a complimentary Warner Bros. digital movie when connecting a retailer to their account for the first time. Movies Anywhere also highlighted its co-viewing "Watch Together" feature and beta "SCREEN PASS" feature for sharing movies with family and friends.Business InsiderHorror, disaster, and sports: Exclusive data reveals what movies audiences have watched during the pandemicMovies Anywhere reported a 65% year-over-year increase in digital purchases for April and May, with family animation and sports leading. Sports movies sales rose 339% in May, while thriller and disaster genres jumped 149% and 143% respectively. The company also launched a co-viewing feature called Watch Together.