BigPurpleDot
BigPurpleDot is a U.S.-based SaaS company that sells a vertical CRM (BPD CRM) and a recruiting sub-product (BPD RECRUIT) to mortgage lenders and real estate agents, delivered as a cloud web app with iOS mobile support.
- Company typePrivate
- Founded2012
- HeadquartersIrvine, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BigPurpleDot does
BigPurpleDot LLC is a privately held real estate software company founded in 2012 and headquartered at 8687 Research Dr, Suite 200, Irvine, California. It builds and sells a vertically focused CRM (BPD CRM) targeted at U.S. real estate agents and mortgage lenders, with feature modules covering lead management, call dialer, partner collaboration, a Consumer Direct 1003 mortgage application, an open house tablet app, and SMS/email marketing automation. The platform is delivered as a cloud-based web application with native iOS apps for iPhone and iPad, and is designed to capture leads from major real estate lead sources (Zillow, Realtor.com, Facebook) and feed them into lender/realtor workflows.
The company's go-to-market is primarily product-led growth: free trial signup is offered directly on the website for both individual agents/loan officers and teams, with sales-assisted demos booked via Calendly for larger accounts. Revenue is generated through subscription-based SaaS billing processed via third-party payment processors including PayPal; specific pricing tiers are not publicly disclosed. Enterprise customer logos displayed on the company site include Fairway, Academy Mortgage, Gold Star Mortgage, Supreme Lending, American Financial Network, and Hamilton Group, alongside a long-tail SMB base served through self-serve onboarding. In 2024 the company extended the platform with BPD RECRUIT, a separately branded recruiting-focused product marketed with "AI + Recruiting Intelligence" positioning.
Technically, the system relies on a stack of third-party integrations rather than in-house infrastructure: a point-of-sale integration with Optimal Blue's API delivers live mortgage pricing, Mailchimp is used for drip email, Dotloop for transaction management, and Zillow Reviews for social proof in outbound email. The company shows no disclosed funding rounds, no parent company, and reports a headcount of 1-10, consistent with a bootstrapped, small-team operating model.
BigPurpleDot firmographics
Firmographics- Name
- BigPurpleDot
- Legal name
- BigPurpleDot LLC
- Website
- https://bigpurpledot.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BigPurpleDot is a U.S.-based SaaS company that sells a vertical CRM (BPD CRM) and a recruiting sub-product (BPD RECRUIT) to mortgage lenders and real estate agents, delivered as a cloud web app with iOS mobile support.
- Ownership category
- akta.pro rank
BigPurpleDot industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where BigPurpleDot is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BigPurpleDot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS CRM Subscription: Subscription-based CRM software for real estate and mortgage professionals. Offers BPD CRM and BPD RECRUIT as separate products. Payment processed through secure third-party payment processors including PayPal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial period for new users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BigPurpleDot product offering
Product offeringCore offering
BigPurpleDot sells subscription-based CRM software (BPD CRM) for real estate agents and mortgage lenders, covering lead capture, automated lead distribution, a call dialer with tracking, partner collaboration, SMS/email marketing automation, an Open House tablet app, and a Consumer Direct 1003 mortgage application module. It also offers a separate recruiting-focused product (BPD RECRUIT) launched in 2024 with AI and recruiting intelligence capabilities.
Product overview
BigPurpleDot offers a unified CRM platform (BPD CRM) designed for real estate professionals and mortgage lenders, supplemented by a separate recruiting-focused product (BPD RECRUIT). The core BPD CRM encompasses lead management, call dialer, partner collaboration, Consumer Direct 1003 mortgage application processing, Open House Application, SMS Marketing, and Email Marketing as integrated modules. Point-of-sale integration with Optimal Blue extends mortgage product and pricing capabilities. The company also integrates with third-party tools including Dotloop, MailChimp, Zillow, Facebook, and Realtor.com for extended functionality.
Differentiator
Problem solved
Functional benefit
Brands
- BPD RECRUIT: A recruiting solution built for lenders and real estate professionals
Products and services
- BPD CRM Cloud-based customer relationship management platform for real estate agents and mortgage lenders, offering lead capture and distribution, a call dialer with tracking, partner collaboration, workflow automation, SMS/email marketing, an Open House app, and a Consumer Direct 1003 mortgage application module, with iOS mobile access.
- BPD RECRUIT Separate recruiting-focused solution built for lenders and real estate professionals, providing AI-driven recruiting intelligence and pipeline tools for attracting and onboarding loan officers and real estate agents.
Companies that use BigPurpleDot
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
BigPurpleDot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature9 records
BigPurpleDot partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Optimal BluecorePoint-of-Sale Integration with Optimal Blue. Automatically delivers accurate product and pricing information to consumers or loan officers through Optimal Blue's advanced API. Once configured, Optimal Blue sends results directly back to Big Purple Dot to display to the consumer and loan officer.
- ZillowcoreLead source integration allowing automatic capture and tracking of leads from Zillow. Users can also connect their Zillow Reviews to display on every email sent through Big Purple Dot.
- Realtor.comcoreLead source integration for automatic capture and tracking of leads from Realtor.com portal.
- FacebookcoreLead source integration for automatic capture and tracking of leads from Facebook marketing and advertising campaigns.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
BigPurpleDot competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BigPurpleDot social profiles
Digital presenceBigPurpleDot financial estimates
Financial estimateRevenue estimate
Valuation estimate
BigPurpleDot leadership team
Management profileNumber of profiles
Profiles2 records
BigPurpleDot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BigPurpleDot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BigPurpleDot
What does BigPurpleDot do?
BigPurpleDot sells subscription-based CRM software (BPD CRM) for real estate agents and mortgage lenders, covering lead capture, automated lead distribution, a call dialer with tracking, partner collaboration, SMS/email marketing automation, an Open House tablet app, and a Consumer Direct 1003 mortgage application module. It also offers a separate recruiting-focused product (BPD RECRUIT) launched in 2024 with AI and recruiting intelligence capabilities.
Is BigPurpleDot a public or private company?
BigPurpleDot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BigPurpleDot founded?
BigPurpleDot was founded in 2012. It employs 1 to 10 people.
Where is BigPurpleDot based?
BigPurpleDot is headquartered in Irvine, United States, in the North America region.
How does BigPurpleDot make money?
One revenue line is on record: saaS CRM Subscription.
Does BigPurpleDot have an API?
No public API is recorded for BigPurpleDot.
What industry is BigPurpleDot in?
BigPurpleDot's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites), with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 541511 and its SIC code is 7372.