What GAT Sport does

GAT Sport is a privately held sports nutrition supplement brand operated by World Health Products, LLC, founded in 2005 and headquartered at 578 Pepper Street, Monroe, Connecticut. The company formulates, manufactures, and distributes a comprehensive portfolio of performance, recovery, physique, and wellness supplements — most prominently the Nitraflex pre-workout line (Nitraflex Ultra, Nitraflex Advanced, Nitraflex Burn, Nitraflex Sport, Nitraflex Glycerol, Nitraflex Hydration, Nitraflex Deep Wood, and Nitraflex Pre-workout Chews) — alongside Pro Essentials products, Wellness Essentials (creatine, BCAAs, beta-alanine, vitamins, omega-3, joint support), weight-loss/energy SKUs under the JETFUEL sub-brand, FLEXX EAAs + Hydration, and the GAT Gear apparel and accessory line. The company's core technology consists of proprietary trademarked ingredient blends — DOPAPHEN, SuperSodium, InnoSlim, PureGBB, BioPerine, CarnoSyn, VitaCholine, and Dynamine — combined with cGMP-certified, FDA-licensed US manufacturing and third-party testing plus Informed Sport certification on select products.

The company operates a multi-channel go-to-market model. Direct-to-consumer sales occur via the gatsport.com e-commerce storefront with unit pricing from $9.99 to $59.99 and free shipping on orders over $50. Wholesale distribution runs through a global store locator of authorized physical retailers, a featured partnership with Vitamin Shoppe, and international marketplace availability on iherb.com. The company actively recruits international distributors through a dedicated partner page and runs an affiliate program through Ascend Partner. Marketing is anchored on the GAT Train educational blog, branded hashtags (#CompeteHarder, #GATStrong, #TeamGAT), and presence on Instagram, YouTube, and TikTok, supported by a uniformed-services and educator discount program. Customers span grassroots to elite athletes, bodybuilders, general fitness enthusiasts, weight-loss consumers, and military/uniformed-services personnel, with no disclosed enterprise accounts and no subscription or contract revenue model.

Name

GAT Sport

Legal name

World Health Products, LLC

Website

https://gatsport.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

GAT Sport is a privately held US sports nutrition supplement brand (World Health Products, LLC) selling a comprehensive line of pre-workout, creatine, wellness, and weight-loss products via DTC e-commerce, Vitamin Shoppe, iherb.com, and international distributors, serving athletes, bodybuilders, and fitness enthusiasts globally.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industry

Sports Nutrition & Performance Fueling (HSADAFAD)

Keywords

• Sports nutrition supplements
• Pre-workout supplements
• Creatine supplements
• Thermogenic weight loss
• Fitness accessories apparel

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: One-time purchase model through gatsport.com. Consumers purchase supplements directly at listed retail prices with free shipping on orders over $50.
2. Retail Distribution: Products sold through physical retail stores via store locator and authorized retailers. Revenue generated through wholesale distribution.
3. International Distribution: Products distributed internationally through distributor partnerships and iherb.com for international orders.
4. Affiliate Program: Commission-based referral program through Ascend Partner affiliate platform, generating revenue through affiliate sales referrals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

GAT Sport is a premium sports nutrition supplement brand that formulates, manufactures, and sells nutritional supplements including pre-workouts, creatine, amino acids, vitamins, thermogenic fat burners, and hormone optimization products. The company also sells fitness accessories (shaker bottles, water bottles, gym bags) and branded athletic apparel. Products are manufactured in cGMP certified, FDA-licensed USA facilities.

Product overview

GAT Sport is a premium sports supplement brand offering a comprehensive portfolio of nutritional supplements and fitness accessories. The product lineup centers on the Nitraflex pre-workout product line (including Nitraflex Pre-workout Chews, Nitraflex Burn, Nitraflex Glycerol, Nitraflex Hydration, Nitraflex Sport, Nitraflex Deep Wood, Nitraflex Ultra, NITRAFLEX ADVANCED, NITRAFLEX BURN, and PMP Pre-Workout), Pro Essentials professional-grade supplements (Nitraflex Pro Creatine, Nitraflex Pro Magnesium, Nitraflex Pro Berberine), Wellness Essentials including vitamins, amino acids, and single-ingredient supplements (Vitamin D3+K2, MENS MULTI+TEST, BCAA Powder, Beta-Alanine, CLA 1250, Creatine Monohydrate, Creatine Chews, Joint Support, L-Carnitine, L-Glutamine, L-Arginine, Liver Cleanse, Omega-3, Tribulus, ZMAG-T), Weight Loss & Energy products (JETFUEL ORIGINAL, JETFUEL PYRO, L-CARNITINE LIQUID 3000MG), FLEXX EAAs + Hydration, and GAT Gear fitness accessories (Shaker Bottles, Water Bottles, Water Jugs, Gym Bags) and apparel. Products are sold through gatsport.com, Vitamin Shoppe, and international retailers like iHerb.

Differentiator

Problem solved

Functional benefit

Brands

• Nitraflex: Premium pre-workout supplement line including Nitraflex Ultra, Nitraflex Advanced, Nitraflex Burn, Nitraflex Sport, and Nitraflex Pre-workout Chews.
• PRO Essentials
• Wellness Essentials
• JETFUEL
• GAT Gear

Products and services

• Nitraflex Pre-workout Chews Chewable pre-workout supplement delivering energy, strength, focus, and endurance in a portable format. Available in Blue Raspberry, Fruit Punch, and Grape Cotton Candy flavors.
• Nitraflex Burn - Enhanced Formula Thermogenic pre-workout powder combining L-Citrulline, caffeine from coffee bean extract, and a thermogenic matrix featuring InnoSlim and PureGBB for performance and fat metabolism support.
• FLEXX EAAs + Hydration – Enhanced Formula Essential amino acids with hydration support for muscle recovery and performance.
• Creatine Chews Chewable creatine monohydrate supplement for muscle strength and performance.
• Nitraflex Glycerol Pre-workout supplement containing glycerol for enhanced muscle pumps and hydration.
• Nitraflex Hydration Pre-workout hydration supplement supporting fluid balance during training.
• Nitraflex Sport Informed Sport certified pre-workout powder for grassroots to elite athletes, featuring SuperSodium electrolyte blend, caffeine from coffee bean extract, L-Citrulline, and Beta-Alanine for energy, strength, and hydration.
• Nitraflex Deep Wood Pre-workout supplement in the Nitraflex product line.
• Nitraflex Pro Magnesium Professional-grade magnesium supplement from the Pro Essentials line.
• Nitraflex Pro Berberine Professional-grade berberine supplement from the Pro Essentials line for metabolic support.
• Nitraflex Pro Creatine Professional-grade creatine supplement from the Pro Essentials line for muscle strength and performance.
• Nitraflex Ultra Premium pre-workout supplement from the Nitraflex line known for intense pumps and sustained energy without crash.
• Nitraflex Advanced Advanced pre-workout formula designed for energy, pumps, and performance enhancement.
• PMP Pre-Workout (Peak Muscle Performance) Peak Muscle Performance pre-workout powder, a stim-free option for energy without caffeine.
• Vitamin D3+K2 Vitamin supplement combining D3 and K2 for bone health and overall wellness support.
• Men's Multi+Test Vitamin Comprehensive multivitamin and testosterone support supplement for men.
• L-Arginine Amino acid supplement supporting nitric oxide production and blood flow.
• Caffeine Caffeine supplement for energy and alertness support.
• BCAA Powder Branched-chain amino acid powder supplement for muscle recovery and performance.
• Beta-Alanine (CarnoSyn) Beta-Alanine supplement containing CarnoSyn for muscle endurance and fatigue delay during high-intensity exercise.
• CLA 1250 Conjugated Linoleic Acid supplement for body composition support, fat reduction, and muscle definition.
• Creatine Monohydrate Creatine monohydrate supplement for muscle strength, power, and athletic performance.
• Joint Support Joint health supplement supporting mobility and joint comfort.
• L-Carnitine Liquid 3000MG High-potency liquid L-Carnitine supplement with Pantothenic Acid for fat conversion to energy, athletic performance, and endurance support. Available in Green Apple and Mixed Berry flavors.
• L-Carnitine Amino acid supplement supporting fat metabolism and energy production.
• L-Glutamine Amino acid supplement for muscle recovery and immune system support.
• Liver Cleanse Liver support supplement for detoxification and liver health.
• Omega-3 Purified fish oil supplement providing essential omega-3 fatty acids for overall health.
• Tribulus Herbal supplement containing tribulus for hormone optimization and athletic performance.
• ZMA-T (ZMAG-T) ZMA supplement combining zinc, magnesium, and vitamin B6 for recovery and sleep support.
• JETFUEL Original Thermogenic weight loss supplement for energy and fat burning support.
• JETFUEL Pyro Advanced thermogenic weight loss supplement for enhanced fat burning and energy.
• GAT Sport Shaker Bottle 27oz BPA-free, leak-proof shaker bottle with 27oz capacity and measurement markings up to 20oz for mixing supplements.
• GAT Sport 32oz Stainless Steel Water Bottle Stainless steel water bottle for hydration during workouts.
• Water Jug 2.5 liter water jug with BPA-free design, easy-carry handle, and leak-proof cap.
• GAT Sport Tactical Gym Bag Tactical gym bag for carrying workout gear and supplements.
• GAT Sport Interlock Pullover Hoodie Men's interlock pullover hoodie for workout and casual wear.
• GAT Sport Long-Sleeved Performance Raglan Crew Men's performance long-sleeved raglan crew for training.
• Classic Logo Flag T-Shirt T-shirt featuring classic GAT Sport logo and flag design.
• GAT Sport Lace-Up Crop Hoodie for Women Women's lace-up crop hoodie for workout and athletic wear.
• GAT Sport Branded Unisex Tees Unisex CVC crewneck t-shirt made from 60% combed ringspun cotton, 40% polyester jersey, 4.3oz, 32 singles.
• GAT Sport Performance Compression Joggers for Men Men's compression joggers for training and athletic performance.

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• International DistributorscoreChannel Partner/ Reseller/ DistributorGlobal distribution network allowing international market presence through authorized distributor partnerships. Company actively recruits international partners through distributor request page.
• iherb.comminorChannel Partner/ Reseller/ DistributorInternational marketplace listing for global product distribution beyond company's direct website.
• Ascend PartnerminorGTM or Marketing PartnerAffiliate marketing partnership through Ascend Partner platform providing commission-based referral sales channel.
• Vitamin ShoppeminorChannel Partner/ Reseller/ DistributorMajor specialty retailer partner featuring GAT Sport products including Nitraflex Pre-workout Chews.
• Informed SportcoreTechnology or IntegrationQuality assurance certification program providing assurance that products have been tested for substances prohibited in sport, critical for elite athlete customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cellucor (C4): Cellucor is one of the most direct competitors to GAT Sport, particularly through its flagship C4 pre-workout line. Both brands compete for the same grassroots-to-elite athlete customer with stimulant-heavy pre-workout formulations, thermogenic products, and BCAA/EAA offerings distributed through specialty retail and DTC.
• Optimum Nutrition (Gold Standard): Optimum Nutrition is a flagship sports nutrition brand under Glanbia, with comparable category coverage including pre-workout, creatine, whey protein, and vitamins. It competes head-to-head with GAT Sport in supplement aisles at Vitamin Shoppe, GNC, and international distributors.
• BSN (Bio-Engineered Supplements and Nutrition): BSN is a direct peer in pre-workout and sports supplements, known historically for N.O.-XPLODE, Syntha-6, and AMINO X. It targets the same bodybuilding and athletic performance segments as GAT Sport with overlapping product categories and similar specialty retail distribution.
• MusclePharm: MusclePharm is a comparable sports nutrition brand offering pre-workout, protein, BCAA, and combat-focused supplement lines. It competes in similar mass-market specialty retail channels and serves overlapping athlete/fitness customer segments.
• Universal Nutrition (Animal Pak): Universal Nutrition, with its iconic Animal Pak line, is a long-standing direct peer in bodybuilding supplements. Both companies emphasize hardcore athlete positioning, multi-product supplement stacks, and specialty gym/shop distribution.
• Myprotein: Myprotein is one of the largest direct-to-consumer sports nutrition brands globally, offering comparable product breadth (pre-workout, creatine, vitamins, weight loss). It competes with GAT Sport on price-per-serving, online discoverability, and international shipping.
• Klean Athlete: Klean Athlete is a direct peer in the Informed Sport-certified sports supplement segment, serving elite and Olympic athletes. Both brands leverage third-party banned substance testing as a key differentiator, competing for the same anti-doping-tested athletic customer base.
• MAN Sports: MAN Sports is a comparable mid-tier sports nutrition brand with overlapping pre-workout, thermogenic, testosterone support, and BCAA product lines. Both brands serve a similar hobbyist-to-serious-athlete customer profile via DTC and select specialty retail.

Broad incumbents

• GNC: GNC is a broad incumbent that operates both as a retail channel carrying competing supplement brands (including GAT Sport products in some stores) and as a proprietary sports nutrition brand. It shapes category-level pricing, distribution, and consumer trust dynamics that directly affect GAT Sport.

Emerging players

• Bucked Up: Bucked Up is an emerging DTC-native sports nutrition brand that has rapidly gained share through aggressive social media marketing and direct-to-consumer positioning. It competes with GAT Sport particularly in pre-workout and thermogenic categories, representing the digitally-led challenger archetype against GAT's more traditional specialty-retail distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/gatsportusa
• Facebookfacebook.com/gatsupplements

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAT Sport