What Phusion Projects does

Phusion Projects, LLC is a Chicago-based multi-brand alcoholic beverage company founded in 2005 by Jaisen Freeman and Jeff Wright with an initial Small Business Administration loan. The company develops, manufactures and markets a portfolio of flavored malt beverages, tequila seltzers and spirits including the flagship Four Loko brand, Mamitas Tequila Seltzer, Basic Vodka, B\u00e1sico Tequila, Overtime Cocktails, Remix, Earthquake, Moksato Life and the newly launched Nine Loko hemp-infused drinks (produced through licensee Chuck It LLC). Four Loko, originally launched in 2005 as a caffeinated alcoholic beverage, was voluntarily reformulated in November 2010 to remove caffeine, guarana and taurine under FDA pressure and today is available in 48 states.

Name

Phusion Projects

Legal name

Phusion Projects LLC

Website

http://www.phusionprojects.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

A multi-brand alcoholic beverage company based in chicago.

Ownership category

akta.pro rank

Product category

Alcoholic Beverages

NAICS

Beverage Manufacturing (3121), Distilleries (31214), Breweries (31212)

SIC

Beverages (2080), Malt Beverages (2082)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer) (CRADAIAD)

akta.pro secondary industries

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

Keywords

• Flavored malt beverages
• Ready-to-drink cocktails
• Tequila seltzer products
• Spirits and vodka
• Hemp-infused beverages

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Alcoholic Beverage Sales: Revenue generated from selling alcoholic beverages including Four Loko, Mamitas, Basic, Overtime, and Earthquake brands through retail distribution channels

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Phusion Projects develops, markets, and sells a multi-brand portfolio of alcoholic beverages. Its portfolio spans flavored malt beverages, tequila seltzer, vodka, tequila, ready-to-drink cocktails, and hemp-infused drinks, with Four Loko as the flagship brand and Nine Loko offered through a licensee.

Product overview

Phusion Projects is a global alcoholic beverage company established in 2005 with operations in over 40 countries and 250+ employees worldwide. The company operates a multi-brand portfolio organized across FMB/Seltzer (Four Loko, Four Loko Pregame, Remix, Earthquake) and Spirits (Mamitas Tequila Seltzer, Básico Tequila, Basic Vodka, Moksato Life, Overtime Cocktails) categories. Four Loko remains the core flagship brand, while Phusion positions itself as an incubator for innovation including new products like Nine Loko hemp-infused drinks. The company distributes through traditional retail channels including convenience stores and major retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Four Loko: Core flavored malt beverage (FMB) brand, reformulated in 2010 to remove caffeine. Available in 48 states. Products include Four Loko Seltzer.
• Four Loko Pregame
• Remix
• Mamitas
• Basic
• Overtime
• Earthquake
• Nine Loko

Products and services

• Four Loko The flagship flavored malt beverage brand was originally launched in 2005 as a caffeinated alcoholic beverage and reformulated in November 2010 to remove caffeine, guarana, and taurine; it is available in 48 states.
• Four Loko Pregame A seltzer product line within the Four Loko brand family.
• Remix A flavored malt beverage product under the Four Loko brand family.
• Mamitas Tequila Seltzer A tequila-based seltzer brand in Phusion Projects' spirits portfolio.
• Básico Tequila A tequila brand within Phusion Projects' spirits portfolio.
• Basic Vodka A vodka brand within Phusion Projects' spirits portfolio.
• Moksato Life A brand within Phusion Projects' spirits portfolio.
• Earthquake A malt-based alcoholic beverage brand under Phusion Projects.
• Overtime Cocktails A ready-to-drink cocktail brand in Phusion Projects' spirits portfolio.
• Nine Loko Nine Loko hemp-infused drinks are non-alcoholic beverages launched through licensee Chuck It LLC, representing Phusion Projects' entry into the hemp-infused/non-alcoholic beverage category.

Quantifiable outcome

• Ready-to-drink (RTD) category grew 16.4% year-over-year to nearly $4 billion in 2025, while traditional beer, wine and spirits sales declined

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boston Beer Company: Public brewer behind Truly Hard Seltzer and Twisted Tea, both directly overlapping with Phusion's FMB and hard seltzer portfolio. A leading RTD/FMB incumbent with national distribution and materially larger marketing spend.
• Mark Anthony Brands (White Claw): Owner of White Claw Hard Seltzer, the dominant hard seltzer brand, plus Mike's Hard Lemonade and other FMBs that compete head-to-head with Four Loko in convenience and mass retail.
• Anheuser-Busch InBev: Global brewer with multiple FMB and hard seltzer offerings (Bon & Viv, Bud Light Seltzer, Cutwater Spirits). Directly competes for the same convenience-store and grocery shelf space as Phusion Projects.
• Diageo: World's largest spirits company with Smirnoff and Captain Morgan, both directly competitive with Mamitas Tequila Seltzer, Basic Vodka, and Overtime Cocktails in the RTD and flavored spirits space.
• Tropicana Hard Seltzer / Constellation Brands: Constellation operates Corona Hard Seltzer and other FMB lines under a multi-brand alcohol portfolio model similar in structure to Phusion Projects' incubator approach across RTD and spirits.

Direct peers

• High Noon Spirits: Vodka-based hard seltzer RTD brand (E&J Gallo) competing directly with Mamitas Tequila Seltzer and Four Loko Seltzer in the growing tequila/vodka seltzer category.
• Cutwater Spirits: RTD canned cocktail brand (part of AB InBev) overlapping directly with Overtime Cocktails and Mamitas in pre-mixed, ready-to-drink cocktail occasions.
• Mike's Hard Lemonade (Mark Anthony): Long-standing FMB brand and direct competitor to Four Loko and Earthquake in the flavored malt beverage space, sharing convenience-store distribution and legal-drinking-age adult consumers.
• Truly Hard Seltzer: Boston Beer's flagship hard seltzer, sharing direct shelf competition with Mamitas Tequila Seltzer and Four Loko Seltzer among Gen Z and millennial consumers seeking flavored, low-ABV options.

Emerging players

• Topo Chico Hard Seltzer (Coca-Cola): Coca-Cola's hard seltzer entry directly competing with Mamitas and Four Loko Seltzer in the flavored sparkling alcohol category, leveraging Coca-Cola's massive distribution muscle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/phusionprojects
• Facebookfacebook.com/phusionprojects
• LinkedInlinkedin.com/company/phusion-projects

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phusion Projects