What VIPcare does

VIPcare, operating legally as Florida Medical Associates, LLC, is a senior-focused primary care provider headquartered in Tampa, Florida. The company delivers concierge-style primary care through a network of community-based clinics across four U.S. states (Florida, Alabama, Oklahoma, and Georgia), plus a home-based care line (VIPcare at Home) and a parallel ProHealth-branded clinic sub-line. Its service model is built around older adults and Medicare beneficiaries, offering nearly 50% more time with providers than traditional primary care, same-day urgent care appointments, 24/7 on-call provider access, and coordinated care spanning specialists, pharmacists, and hospitalization support.

The technology stack is conventional healthcare IT: VIPcare runs on the healow patient portal platform for patient communication, scheduling, and EHR access, with state-branded portal instances per market (Florida, Alabama, Oklahoma, Georgia, ProHealth, VIPcare at Home). No proprietary AI/ML or data flywheel is disclosed; the company's primary data advantage stems from integrated access to insurer and health information sources via its EHR stack.

VIPcare's revenue model is a managed-services, fee-for-service arrangement with Medicare, Medicare Advantage plans, and Medicaid. The company explicitly participates in value-based care incentives aimed at preventive health and reducing costly downstream procedures. It accepts a broad roster of payers (HealthSpring, Original Medicare, Viva Health, Florida Blue, Aetna, Blue Cross, CarePlus, Cigna, Freedom, Humana, Optimum, United Healthcare, WellCare). The go-to-market is sales-led and community-based: physical clinic presence plus local events and physician referrals drive patient acquisition in senior communities. VIPcare is privately held with no venture or private equity funding disclosed in the input; a compliance contact links to betterhealthgroup.com, suggesting an affiliated operating entity. A 2026 vendor-related security incident affecting protected health information was disclosed, signaling exposure to third-party HIT risk.

Name

VIPcare

Legal name

Florida Medical Associates, LLC

Website

https://getvipcare.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VIPcare (legal entity: Florida Medical Associates, LLC) is a privately held, Tampa-headquartered primary care provider delivering concierge-style senior-focused care across Florida, Alabama, Oklahoma, and Georgia via community clinics, VIPcare at Home, and ProHealth sub-brand clinics, accepting Medicare, Medicare Advantage, and Medicaid.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Services Revenue: VIPcare operates primary care clinics providing medical services to patients. Revenue is generated through fee-for-service arrangements with Medicare, Medicare Advantage plans, and Medicaid. The company focuses on value-based care incentives to keep patients healthy and reduce costly procedures.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

VIPcare is a senior-focused primary care provider that operates community-based clinics and home-based care services delivering concierge-style healthcare to older adults. Core services include extended-time primary care visits, chronic disease management, preventive care, same-day urgent care appointments, 24/7 on-call provider access, and coordinated care across specialists, pharmacists, and hospitals. Services are billed through Original Medicare, Medicare Advantage plans, and select Medicaid coverage, supported by a healow-powered patient portal for online scheduling, communication, and health-record access.

Product overview

VIPcare is a senior-focused primary care provider offering concierge-style healthcare services through a network of local clinics across Florida, Alabama, Oklahoma, Georgia, and home-based care. The company provides extended appointment times (nearly 50% more time with providers), same-day urgent care appointments, 24/7 on-call provider access, coordinated care with specialists and pharmacists, and a self-service patient portal for health information access and provider communication. VIPcare accepts Original Medicare, Medicare Advantage plans, and some Medicaid plans, with clinics designed specifically for senior comfort. The company also operates a health education blog covering chronic health conditions, mental wellness, healthy eating, and Medicare information.

Differentiator

Problem solved

Functional benefit

Products and services

• VIPcare Primary Care Services Concierge-style primary care services for seniors (65+), providing extended appointment time, same-day urgent care appointments, 24/7 on-call provider access, preventive care, chronic disease management, and coordinated care with specialists and pharmacists. Services are billed through Original Medicare, Medicare Advantage plans, and select Medicaid coverage.
• VIPcare Patient Portal Self-service online portal enabling VIPcare patients to communicate with their providers, review health information, schedule appointments, and access medical records. Separate portal instances are offered for VIPcare Florida, VIPcare Alabama, VIPcare Oklahoma, VIPcare Georgia, VIPcare ProHealth, and VIPcare at Home.
• VIPcare Regional Clinic Network Network of community-based, senior-focused primary care clinics offering personalized healthcare services across Florida (multiple locations including Tampa, Sun City Center, Kissimmee), Alabama, Oklahoma, and Georgia. Clinics are designed for senior comfort and provide same-day appointments and 24/7 on-call provider access.
• VIPcare at Home Home-based primary care service delivering VIPcare's senior-focused care model to patients who require or prefer in-home visits rather than clinic visits.
• VIPcare ProHealth ProHealth branded senior primary care clinics operating as part of the VIPcare network, offering the same concierge-style primary care model with its own patient portal access.

Quantifiable outcome

• Nearly 50% more time with providers compared to traditional primary care clinics

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cano Health: Cano Health operates senior-focused primary care clinics under value-based care contracts with Medicare Advantage plans. Its patient demographic and clinic economics closely match VIPcare, though Cano operates at a larger national scale.
• ChenMed: ChenMed operates a network of senior-focused primary care clinics serving Medicare Advantage patients under a value-based care model. Its dual-eligible and chronic-care focus is highly comparable to VIPcare's senior-concierge primary care clinics across multiple states.
• P3 Health Partners: P3 Health Partners is a value-based care platform focused on Medicare Advantage seniors, contracting with primary care physicians across multiple states. Its capitated risk-bearing model and senior MA focus are directly comparable to VIPcare's.
• Oak Street Health (CVS Health): Oak Street Health is a leading value-based primary care provider exclusively for older adults on Medicare, now owned by CVS Health. Its clinic economics, MA payer mix, and senior-focused care model directly parallel VIPcare's positioning.
• Iora Health (now One Medical / Amazon): Iora Health pioneered relationship-based, value-based primary care for seniors on Medicare Advantage before being acquired by One Medical (now Amazon). Its clinic-level economics and concierge-style senior care model are foundational to the category VIPcare operates in.
• Better Health Group: Better Health Group appears to be VIPcare's affiliated value-based care platform (per the compliance contact email domain). It operates senior primary care models and physician partnerships that closely resemble VIPcare's structure and economics.

Others

• Privia Health: Privia Health is a physician enablement platform providing technology, payer contracting, and care management to primary care groups. While broader in scope, its multi-state PCP network and value-based care orientation overlap with VIPcare's operational model.
• Agilon Health: Agilon Health is a value-based care enabler that partners with independent primary care physicians to take Medicare Advantage risk. While not a direct clinic operator, its partnership model and senior MA focus intersect directly with how VIPcare monetizes its clinics.

Broad incumbents

• CenterWell Senior Primary Care (Humana): CenterWell is Humana's owned-and-operated senior-focused primary care platform serving MA members. It is a broader incumbent that competes with VIPcare for the same Medicare Advantage patients but with deeper capital and payer alignment.
• VillageMD (Walgreens Boots Alliance): VillageMD is a value-based primary care platform majority-owned by Walgreens, serving both senior and commercial populations. It competes for the same senior MA primary care demand as VIPcare but operates at significantly broader scale and with pharmacy integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getVIPcare
• Facebookfacebook.com/GetVIPcare
• LinkedInlinkedin.com/company/vipcare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIPcare