PayPorte
PayPorte is a Nigerian fashion e-commerce retailer founded in 2014 that sells women's apparel and accessories through a Shopify-based online store and six physical outlets across Nigeria and Ghana.
- Company typePrivate
- Founded2014
- HeadquartersLagos, Nigeria
- Headcount51–100
- GTM typeB2C
- OfferingServices
What PayPorte does
PayPorte is a Nigerian fashion e-commerce retailer founded in 2014, selling women's apparel and accessories — dresses, tops, shoes, handbags, and jewelry — at price points ranging from ₦3,000 to ₦28,000. The company operates a hybrid omnichannel model combining a Shopify-based online storefront with a network of six physical retail outlets across Nigeria (Lagos x3 in Lekki, Ikeja, and Surulere; Abuja; Benin City) and Ghana (Accra). Its core customer base is fashion-conscious women in West African urban markets.\n\nThe platform supports multi-currency checkout (NGN, GHS, KES, ZAR, GBP, USD, EUR) and integrates Paystack for installment-based payments alongside Flutterwave as a secondary payment gateway. Recurring merchandising actions include "New Arrivals" and "Deals of the Week" promotions. The company is led by founder Bassey Eyo, who has remained at the helm since inception. Headcount sits at 51-100 employees, with no disclosed AI/ML capabilities, data assets, or proprietary technology beyond a standard Shopify e-commerce stack.\n\nThe business model is direct-to-consumer retail, monetizing through unit sales across physical stores and online checkout. No subscription, marketplace, or B2B revenue lines are disclosed. PayPorte faces direct competition from regional e-commerce platforms (Jumia, Konga) and global entrants (Amazon's Nigerian operations) on the online side, and from independent boutiques and informal markets in physical retail. The Ghana store and multi-currency support indicate a deliberate, incremental cross-border expansion posture rather than aggressive platform-scale growth.
PayPorte firmographics
Firmographics- Name
- PayPorte
- Legal name
- PayPorte
- Website
- https://payporte.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PayPorte is a Nigerian fashion e-commerce retailer founded in 2014 that sells women's apparel and accessories through a Shopify-based online store and six physical outlets across Nigeria and Ghana.
- Ownership category
- akta.pro rank
PayPorte industry classification
Industry- Product category
- Women's Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Dress & Formal Footwear (CRAAACAC)
Keywords
Where PayPorte is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices7 records
Markets served
PayPorte business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct retail sales of fashion products including dresses, tops, shoes, accessories, bags, and matching sets to consumers through online and physical store channels. Revenue generated from one-time product transactions with prices ranging from ₦3,000 to ₦28,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at set prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PayPorte product offering
Product offeringCore offering
PayPorte sells women's fashion — including dresses, tops, skirts, jeans, matching sets, bodysuits, jumpsuits, shoes, handbags, and accessories — directly to consumers through its Shopify-powered e-commerce site and a network of six physical retail stores across Nigeria and Ghana. Products are priced between ₦3,000 and ₦28,000, with optional 2–4 interest-free installment payments via Paystack, free delivery within Lagos, and a 30-day return policy.
Product overview
PayPorte is a Nigerian online fashion e-commerce platform that operates as both an e-commerce website and a network of physical retail stores across Nigeria (Lagos, Abuja, Benin) and Ghana. The core offering includes women's fashion clothing, accessories, and shoes. The platform is structured with its main online store (https://payporte.com/) supplemented by physical store locations for in-person shopping and order pickup. Key product categories include Women's Fashion (dresses, tops, skirts, jeans, matching sets), Accessories (bags, scarves, hats), and Shoes (heels, flats, slippers). The company offers promotional programs through 'Deals of the Week' and maintains a 'New Arrivals' section. Payment options include Paystack for installment payments and Flutterwave for standard checkout.
Differentiator
Problem solved
Functional benefit
Products and services
- PayPorte Women's Fashion Collection Core women's apparel range including dresses, tops, skirts, jeans, matching sets, bodysuits, jumpsuits, and related items, targeting fashion-conscious women in Nigeria and Ghana.
- PayPorte Accessories Collection Fashion accessories including hand chain bags, shoulder bags, clutches, silk scarves, and hats for women.
- PayPorte Shoes Collection Women's footwear including heels, flats, slippers, sandals, loafers, and mules.
Companies that use PayPorte
Customer profileSegments1 record
Ideal customer profiles1 record
PayPorte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
PayPorte partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- JumiaminorCompetitor in Nigeria's e-commerce market. PayPorte is mentioned alongside Jumia as competing platforms in the discount retail segment when Amazon launched Amazon Bazaar in Nigeria.
- KongaminorCompetitor in Nigeria's e-commerce market. PayPorte is mentioned alongside Konga as competing platforms in the discount retail segment.
- Amazon (Amazon Bazaar)minorNew entrant competitor. Amazon launched Amazon Bazaar discount retail app in Nigeria in November 2025, positioning itself to compete directly with established local e-commerce platforms including PayPorte.
- PaystackcorePayment processing partner enabling interest-free installment payments (2-4 payments). Paystack processes card payments securely for the e-commerce platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
PayPorte competitors and assessment
Company assessmentDirect peers
- Jumia: Africa's largest e-commerce marketplace, explicitly identified in PayPorte's data as a direct competitor in Nigeria's discount retail segment. Jumia operates across fashion, beauty, and footwear with marketplace and inventory-led models — closely overlapping with PayPorte's core women's fashion offering and customer base.
- Konga: Nigeria-based omnichannel e-commerce platform explicitly named in PayPorte's source data as a competitor in the discount retail segment. Konga offers apparel, footwear, and accessories with both marketplace and owned-inventory formats, targeting the same Nigerian consumer base as PayPorte.
- ASOS: UK-based online fashion retailer specializing in women's apparel, shoes, and accessories targeting a young, fashion-conscious demographic. ASOS mirrors PayPorte's direct-to-consumer online model and trend-driven women's fashion positioning, and is widely shipped to African markets including Nigeria.
- Boohoo: UK-listed online fast-fashion retailer targeting young women with trend-led apparel, footwear, and accessories at affordable price points. Comparable to PayPorte on digital-first model, women's focus, and value price band, and serves Nigerian customers via international shipping.
- Fashion Nova: US-based digital-first women's fashion retailer specializing in trend-led apparel at affordable price points. Fashion Nova mirrors PayPorte's online-led, women's-only, value-positioned model and serves as a useful comparable for unit economics in fast-moving fashion e-commerce.
Broad incumbents
- Amazon (Amazon Bazaar): Amazon launched the Amazon Bazaar discount retail app in Nigeria in November 2025, explicitly identified in PayPorte's data as a new direct competitor. While Amazon is a broad incumbent operating across many categories, its Bazaar entry specifically targets the discount fashion and lifestyle segment where PayPorte competes.
- SHEIN: Global ultra-fast-fashion retailer with significant penetration in Nigeria and other African markets through aggressive mobile-app marketing. SHEIN competes on the same women's fashion, accessories, and shoes categories at ultra-affordable price points, and is reshaping fashion e-commerce dynamics in Africa.
- Zara: Global fast-fashion incumbent owned by Inditex. Zara's online channel serves Nigerian customers and competes in the same women's apparel and accessories categories as PayPorte, though at higher price points and with broader international brand recognition.
Regional players
- Net-a-Porter: Premium online women's fashion retailer serving global markets including Africa. While operating in a higher price tier than PayPorte, Net-a-Porter is comparable as a curated online-only women's fashion destination, with logistics infrastructure serving similar African consumer pockets.
Others
- Klasha: African cross-border commerce infrastructure provider enabling international brands to sell into Nigeria, Ghana, Kenya, and South Africa. Klasha is adjacent to PayPorte as ecosystem infrastructure powering the same African cross-border fashion opportunity PayPorte pursues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
PayPorte social profiles
Digital presencePayPorte financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayPorte leadership team
Management profileNumber of profiles
Profiles1 record
PayPorte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayPorte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayPorte
What does PayPorte do?
PayPorte sells women's fashion — including dresses, tops, skirts, jeans, matching sets, bodysuits, jumpsuits, shoes, handbags, and accessories — directly to consumers through its Shopify-powered e-commerce site and a network of six physical retail stores across Nigeria and Ghana. Products are priced between ₦3,000 and ₦28,000, with optional 2–4 interest-free installment payments via Paystack, free delivery within Lagos, and a 30-day return policy.
Is PayPorte a public or private company?
PayPorte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PayPorte founded?
PayPorte was founded in 2014. It employs 51 to 100 people.
Where is PayPorte based?
PayPorte is headquartered in Lagos, Nigeria, in the Africa region.
How does PayPorte make money?
One revenue line is on record: product Sales.
Who are PayPorte's main competitors?
Direct peers on record are Jumia, Konga, ASOS, Boohoo and Fashion Nova. Broad incumbents are Amazon (Amazon Bazaar), SHEIN and Zara. Net-a-Porter is listed as a regional player. Klasha is listed as an others.
Does PayPorte have an API?
No public API is recorded for PayPorte.
What industry is PayPorte in?
PayPorte's product category is Women's Fashion Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAACAC, Dress & Formal Footwear. Its NAICS code is 458110 and its SIC code is 5621.