What Flow Hive does

Flow Hive, legally BeeInventive Pty Ltd, is an Australian direct-to-consumer beekeeping equipment company founded in 2015 by third- and fourth-generation beekeepers Cedar and Stuart Anderson in Byron Bay. The company's core invention is the patented Flow Frame: a hexagonal cell matrix that splits vertically, enabling honey to be harvested directly from a beehive into a jar without opening the hive, disturbing the bees, or requiring traditional processing equipment such as extractors or hot rooms. This single mechanical innovation underpins the entire product platform and is the basis of patent filings across all major markets.

The product portfolio is anchored by four hive models (Flow Hive 2+ in western red cedar, Flow Hive 2 in ThermoGrade Paulownia, the original Flow Hive Classic in Australian Araucaria, and the entry-level Flow Hive Hybrid combining Flow Frames with conventional frames), priced from $569 to over $1,500. Around these hives, Flow Hive sells a full accessory ecosystem: Flow Supers and Brood Boxes, the new Flow Super Lifter inspection tool, organic cotton and mesh bee suits, smokers, frame rests, caddies, hive stands, ant guards, brass latches, and gift cards. TheBeekeeper.org online course (bundled with a free 30-day trial on starter purchases) and the book "Flow Hive's Book of Bees and Beekeeping" provide structured education, while the Billions of Blossoms program channels 50% of course profits into pollinator habitat (AU$1M+ raised to date). The company is B Corp certified and manufactures in a 100% solar-powered Australian facility.

Flow Hive monetizes primarily through one-time hardware sales distributed via owned e-commerce storefronts (US, Australia, UK, Europe, Canada) and a network of local resellers and beekeeping clubs. Go-to-market combines direct-to-consumer e-commerce with a community-led motion built on content (TheBeekeeper.org, Meet the Beekeeper video series), weekly live streams with co-inventor Cedar Anderson, the Flow Forum, the Beekeeping Club Program, and a refer-a-friend program. Primary customer segments are hobbyist and beginner beekeepers, with a secondary segment of experienced beekeepers seeking to upgrade equipment or scale operations. The company claims 140,000+ beekeepers across 130 countries, no institutional VC/PE backing, and revenue that is not publicly disclosed.

Name

Flow Hive

Legal name

BeeInventive Pty Ltd

Website

https://honeyflow.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Flow Hive is an Australian direct-to-consumer beekeeping equipment company that invented and sells patented Flow Frame hives enabling honey to be harvested straight from the hive without opening it, serving over 140,000 hobbyist and professional beekeepers across 130 countries.

Ownership category

akta.pro rank

Product category

Beekeeping Equipment

akta.pro primary industry

Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI)

Keywords

• Beekeeping equipment
• Honey harvesting systems
• Beehive technology
• Apiary products
• Pollinator habitat

Headquarters

HQ city

Byron Bay

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware sales - Flow Hives: One-time sale of Flow Hive beekeeping systems including Flow Hive 2+, Flow Hive 2, Flow Hive Classic, and Flow Hive Hybrid. Hives are available in 6-frame and 7-frame configurations with various timber options.
2. Accessories and replacement parts: Sale of beekeeping accessories including Flow Super Lifter, bee suits, smokers, brood boxes, supers, Flow Frames, hive tools, beekeeping caddies, upgrade kits, and spare parts.
3. Education and online courses: TheBeekeeper.org online beginner beekeeping course offered free with starter bundle purchase (30-day trial), with 50% of profits used to protect pollinator habitat worldwide.
4. Bundles and value packages: Starter, Deluxe, and Ultimate bundle packages combining hives with essential equipment, protective gear, tools, and education at discounted prices compared to individual purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Flow Hive designs, manufactures, and sells patented beehive systems built around its Flow Frame technology, which allows honey to be harvested directly from the hive into a jar without opening the hive or disturbing the bees. The product line spans four core hive models (Flow Hive 2+, Flow Hive 2, Flow Hive Classic, Flow Hive Hybrid) plus the Flow Super Lifter inspection tool, bundled starter packages, protective apparel, replacement parts, and an online beekeeping course delivered through TheBeekeeper.org. The company operates primarily through direct-to-consumer e-commerce storefronts serving hobbyist and experienced beekeepers in over 130 countries.

Product overview

Flow Hive is a platform-plus-products architecture built around its patented Flow Frame technology, which revolutionized beekeeping by enabling honey to be harvested directly from the hive without opening it. The core product line consists of four distinct hive models: Flow Hive 2+ (premium western red cedar with adjustable stand and advanced features), Flow Hive 2 (best-selling model in ThermoGrade Paulownia), Flow Hive Classic (original award-winning design in Australian Araucaria), and Flow Hive Hybrid (combining Flow Frames with conventional frames for honeycomb and honey harvesting). These hives are complemented by the Flow Super Lifter for easier hive inspections. The accessory ecosystem includes Flow Supers and Brood Boxes, Flow Frames, Flow Bee Suits (Organic Cotton, Mesh, and Mesh Jacket variants), Flow Smoker, Flow Beekeeping Caddy, Inspection Frame Rests, Base & Stand, Ant Guards, Brass Hive Latches, Load Point Screws, Super Lifter Handles, Super Lifter Carry Bag, and Flow Gift Cards. Starter Bundle packages (Starter, Deluxe Starter, Ultimate Starter) combine the Flow Hive Classic with essential accessories, tools, and protective gear at discounted prices. Educational offerings include TheBeekeeper.org online beekeeping course and Flow Hive's Book of Bees and Beekeeping manual.

Differentiator

Problem solved

Functional benefit

Brands

• Flow Frames: The patented honeycomb frames that allow honey to flow directly from the hive without opening it
• Flow Super Lifter
• TheBeekeeper.org
• Billions of Blossoms

Products and services

• Flow Hive 2+ Premium beehive crafted from western red cedar featuring patented Flow Frames that allow honey to be harvested directly into a jar without opening the hive; designed for hobbyist beekeepers willing to pay a premium for upgraded materials, adjustable stand with ant guards, ventilation controls, brass hardware, observation windows, and a multipurpose tray.
• Flow Hive 2 Best-selling Flow Hive variant built in ThermoGrade Paulownia timber for improved insulation, with Flow Frames, ventilation control, multipurpose tray, observation window, brass hardware, and optional adjustable hive stand; targeted at hobbyist beekeepers seeking the established Flow Hive design at a mid-tier price.
• Flow Hive Classic Original award-winning Flow Hive made from Australian Araucaria wood with observation windows, gabled roof, screened bottom board, and patented Flow Frames that allow honey to be harvested directly from the hive; serves as the entry-tier hive in the Flow Hive lineup and as the base unit for Starter Bundle packages aimed at beginner beekeepers.
• Flow Hive Hybrid Entry-level complete Flow Hive that combines patented Flow Frames with conventional wooden frames in the super, allowing beekeepers to harvest both fresh honeycomb and pure Flow honey from a single hive; designed as the most affordable Flow Hive configuration and aimed at cost-conscious beginners and existing beekeepers retrofitting their apiaries.
• Flow Super Lifter Patented hive inspection tool that opens beehives without heavy lifting by automatically cracking the propolis seal, safely holding boxes during inspection, and gently replacing them without squashing bees; compatible with Flow Hives and conventional Langstroth, UK Nationals, and Dadant hives, and targeted at beekeepers seeking to reduce physical strain.
• Starter Bundle Entry-level beekeeping bundle combining a Flow Hive Classic with patented Flow Frames, an organic cotton bee suit, gloves, smoker, beekeeping manual, and a 30-day free trial of the online beekeeping course; positioned as the recommended starting point for first-time beekeepers.
• Deluxe Starter Bundle Comprehensive beekeeping bundle that adds beekeeping tools, accessories, a beekeeping caddy, and Flow Inspection Frame Rests to the Starter Bundle contents; positioned as the most popular choice for new beekeepers who want a fuller equipment set.
• Ultimate Starter Bundle Fully-equipped beekeeping bundle that adds the Super Lifter with handles, carry bag, load point screws, and brass hive latches to the Deluxe Starter Bundle; targeted at buyers who want the most complete single-purchase setup.
• Flow Supers Honey super containing Flow Frames in 6- or 7-frame sizes, made from western red cedar with observation windows; designed to be added to existing conventional hives so beekeepers can retrofit Flow Frame harvesting without replacing their full setup.
• Brood Boxes Brood boxes manufactured to Langstroth deep hive dimensions with 8 or 10 foundationless brood frames; usable as brood chambers or as additional conventional honey supers within a Flow Hive system.
• Flow Bee Suit – Organic Cotton Full-body beekeeping suit made from certified organic, unbleached cotton with ventilated gauntlet goatskin gloves included; available in adult, child, and toddler sizes for hobbyist beekeepers.
• Flow Bee Suit – Mesh Premium 3-layer ventilated mesh beekeeping suit with maximum breathability for warmer climates; includes goatskin gloves and is sold alongside the cotton suit as the alternative protective apparel option.
• TheBeekeeper.org Online Beekeeping Course Online beekeeping course created with world experts, included as a 30-day free trial with Starter Bundle purchases and accessible separately through TheBeekeeper.org; 50% of profits fund the Billions of Blossoms pollinator habitat program, and the course covers beekeeping basics, queen finding, hive inspection, and honey harvesting for beginners.

Quantifiable outcome

• Harvest up to 44 lbs of honey when super is full (7-frame)
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/flowhive
• Facebookfacebook.com/timeline
• Instagraminstagram.com/flowhive
• Xx.com/flowhive
• LinkedInlinkedin.com/company/flowhive-beeinventive

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow Hive