Aw-Lake

What Aw-Lake does

AW-Lake Company is a US-based industrial manufacturer of flow measurement instruments, headquartered in Oak Creek, Wisconsin, and operating as a subsidiary of TASI Measurement, a global network of flow meter manufacturers. Founded in 1984, the company designs and sells a broad portfolio spanning eight mechanical flow technologies — positive displacement gear meters (JV Series), Coriolis mass flow meters (TRICOR/TCM Series), axial turbine meters, variable area/rotameter meters, paddle wheel (FlowStat) meters, helical (SRZ) screw-type meters, ultrasonic meters, and rotary piston (VFF) meters — plus complementary electronics including the RT-50 battery-powered Bluetooth transmitter, HUB-40/HUB-40EX sensors, ECO flow conditioners, and the ProScan inline turbidity sensor. Differentiation rests on accuracy specifications (e.g., TQ wafer turbine at ±1% of reading with ±0.1% repeatability), broad hazardous-area certifications (CSA, ATEX, IECEx, NEMA 4X), and an OEM-validated track record of more than 40 years with automotive Tier-1 suppliers.

The company serves a diversified industrial customer base across 12 verticals — fluid power/hydraulics, oil & gas, chemical, heavy industrial, paints/sealants/adhesives, automotive, aerospace, marine, water cooling, test systems, alternative energy, and general industrial — with named enterprise customers including an automotive Tier-1 supplier, a Mexican automation provider, a US-based cider producer (Downeast), and an aerospace firm (Intergalactic Space Worx). Pricing is predominantly quote-based for higher-value mechanical meters and electronics, while a growing catalog of standardized products is sold through a direct e-commerce storefront (catalog.aw-lake.com) at unit price points such as $585-$610 for HUB-40SD sensors, $935 for the MX 9000 process monitor, and $1,019 for the RT-50 transmitter. Go-to-market combines a direct sales team of experienced application engineers (carrying a cumulative 136 years of flow measurement experience), inside-sales quote workflows capturing detailed application parameters, and digital channels including YouTube, LinkedIn, and the AW-Lake Mobile Toolkit mobile app for Bluetooth-enabled field setup.

Revenue mechanics are tied principally to hardware sales of meters, sensors, and supporting electronics, with adjacent recurring services covering calibration, field service, RMA, and customization engineering. The company maintains three R&D centers across the United States, Germany, and the United Kingdom, and operates within TASI Measurement's broader global manufacturing footprint in the United States, Europe, and Asia. Recent corporate activity includes the August 2025 acquisition of DCiii, LLC by parent TASI to extend into chemical injection automation, the February 2026 launch of the TH Series high-accuracy turbine flow meter, and the May 2026 appointment of Claude Champion as General Manager to lead commercial growth across the Americas.

Name

Aw-Lake

Legal name

AW-Lake Company

Website

https://aw-lake.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

AW-Lake manufactures industrial flow measurement instruments — including gear, turbine, Coriolis, ultrasonic, and rotary piston meters plus supporting electronics — serving customers across oil & gas, fluid power, chemical, automotive, aerospace, and other process industries from Oak Creek, Wisconsin as a subsidiary of TASI Measurement.

Ownership category

akta.pro rank

Product category

Industrial Flow Measurement

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)

akta.pro secondary industries

Controls, Monitoring & Condition Management (for Pumps/Compressors) (IMAHANAI), Gas Flow Measurement & Remote Metering Operations (Flow Computers, EFM) (EUAJAFAF), Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL), Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)

Keywords

• Industrial flow meters
• Flow measurement instruments
• Process flow monitoring
• Mass flow meters
• Turbine flow meters

Headquarters

HQ city

Oak Creek

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flow Meters and Sensors: AW-Lake generates revenue through the sale of industrial flow measurement instruments including gear meters, turbine meters, Coriolis meters, variable area meters, paddle wheel meters, helical meters, ultrasonic meters, rotary piston meters, and associated sensors and transmitters. Products are sold directly through e-commerce and sales channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

AW-Lake manufactures and sells industrial flow measurement instruments including positive displacement gear meters, turbine flow meters, Coriolis mass flow meters, variable area (rotameter) meters, paddle wheel meters, helical gear meters, ultrasonic flow meters and rotary piston meters. The company pairs these mechanical meters with electronic sensors, transmitters and a Bluetooth-enabled mobile toolkit app, serving industries such as oil and gas, chemical processing, aerospace, marine, automotive manufacturing and fluid power/hydraulics.

Product overview

AW-Lake is a flow measurement company offering a comprehensive portfolio of industrial flow meters, sensors, and electronics. The core product lines include: positive displacement Gear Meters (JV series) for viscous fluids; Turbine Flow Meters including standard, gas, high-accuracy (TH series), and high-pressure variants; Coriolis Mass Flow Meters (TRICOR/TCM series) for multi-variable measurement; Variable Area (rotameter) Flow Meters; Paddle Wheel Flow Meters (FlowStat series); Helical Flow Meters (SRZ series) for highly viscous fluids; Ultrasonic Flow Meters (clamp-on and inline); Rotary Piston Flow Meters; and the ProScan Turbidity Sensor. Supporting the mechanical flow meters is a complementary line of Flow Electronics including the RT-50 battery-powered transmitter with Bluetooth, RT-30 series transmitters, HUB-40/HUB-40EX sensors for hazardous areas, ECO flow sensors, and the MX 9000 process monitor. AW-Lake also provides the Mobile Toolkit app for Bluetooth-enabled setup and programming. The company offers customization capabilities for application-specific requirements and serves industries including fluid power/hydraulics, oil & gas, chemical processing, aerospace, marine, and general industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• TRICOR: Brand for Coriolis flow meters produced by AW-Lake. TRICOR Coriolis flow meters are highly accurate and repeatable multi-variable instruments that measure mass flow, density, and temperature with calculated volumetric flow.

Products and services

• Gear Meters (JV Series) Positive displacement spur gear flow meters ideal for low flow rates, viscous fluids and measurement of flows involving starts and stops or pulsing. Used for oils, fuels and non-abrasive fluids in industrial process applications.
• Coriolis Mass Flow Meters (TRICOR/TCM Series) Multi-variable instruments that measure mass flow, density and temperature with calculated volumetric flow. TRICOR Coriolis meters provide highly accurate and repeatable measurement with an easy user interface for industrial fluid processes.
• Turbine Flow Meters Axial turbine flow meters with wear-resistant internal components for trouble-free operation and long service life across a wide variety of industrial applications, including the TH Series high-accuracy variant for fuel measurement, batching and blending, test stands and chemical dosing.
• TQ Wafer Style Turbine Flow Meter High-performance turbine meter with wafer-style mounting that eliminates the need for mating flanges. Modified upstream/downstream flow straighteners deliver accuracy of ±1% of reading with repeatability better than ±0.1%.
• TH Series High Accuracy Turbine Flow Meter

Quantifiable outcome

• TQ Wafer Style Turbine: ±1% of reading accuracy with repeatability better than ±0.1%
• +2 more outcomes

Named customers5 records

Segments12 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered acquisition and parent company.

• DCiii, LLCacquisitionStrategic or Co-development Partner · 12 August 2025TASI Measurement acquired DCiii, LLC to expand leadership in chemical injection automation solutions. This acquisition strengthens the company's capabilities in providing comprehensive flow measurement solutions for chemical injection applications.
• TASI Measurementparent companyStrategic or Co-development PartnerAW-Lake is part of TASI Measurement, a global network of world-class flow meter manufacturers. TASI Measurement provides the organizational framework for AW-Lake's global operations including manufacturing hubs in US, Europe, and Asia, and R&D centers in US, Germany, and UK.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Endress+Hauser: Global leader in industrial process measurement instrumentation including flow, level, pressure, and analytical. Direct overlap with AW-Lake in flow meters (Coriolis, electromagnetic, vortex, ultrasonic), serving the same oil & gas, chemical, and process industries with a much larger installed base.
• Emerson (Rosemount): Major process automation player with Rosemount flow, pressure, and level instrumentation. Competes head-to-head with AW-Lake in Coriolis and magnetic flow meters across oil & gas, chemical, and power generation customers.
• Siemens (SITRANS): Industrial automation giant offering SITRANS flow, level, and pressure instrumentation. Overlaps with AW-Lake on Coriolis, ultrasonic, and electromagnetic flow meters in process industry accounts.
• Yokogawa Electric: Process automation and measurement supplier with a strong flow portfolio (Coriolis, vortex, magnetic) targeted at oil & gas, chemical, and power customers, overlapping with AW-Lake's primary verticals.
• ABB Measurement & Analytics: Global process instrumentation provider with flow meters (Coriolis, electromagnetic, swirl, ultrasonic) competing in the same oil & gas, chemical, water, and power accounts as AW-Lake.

Direct peers

• KROHNE: Pure-play industrial flow measurement specialist with deep Coriolis, electromagnetic, ultrasonic, and variable area meter portfolios. Closest direct peer to AW-Lake by product breadth, vertical focus, and specialization in flow instrumentation.
• Badger Meter: US-based flow measurement company serving water/wastewater, oil & gas, and industrial markets with magnetic, ultrasonic, and Coriolis meters. Comparable mid-cap scale and overlapping end markets with AW-Lake.
• McCrometer: US-based flow measurement specialist focused on differential pressure, electromagnetic, and propeller meters for water, oil & gas, and irrigation. Comparable scale and similar vertical orientation to AW-Lake.
• Hoffer Flow Controls: Manufacturer of turbine, positive displacement, and oval gear flow meters for oil & gas, chemical, and process industries. Closely comparable product mix (gear and turbine meters) and customer base to AW-Lake's mechanical meter portfolio.
• Sierra Instruments: Specialty flow measurement company offering mass flow controllers, ultrasonic, vortex shedding, and turbine meters. Comparable size and vertical focus on industrial gas, chemical, and semiconductor process flows, mirroring AW-Lake's niche orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AWLakeCompany
• YouTubeyoutube.com/user/AWLakeCompany
• Facebookfacebook.com/awlakecompany
• LinkedInlinkedin.com/company/2042522
• Instagraminstagram.com/aw_lake

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aw-Lake