Expand Furniture
Expand Furniture is a Vancouver-based DTC e-commerce retailer designing and selling proprietary multifunctional, space-saving furniture — Murphy beds, transforming tables, modular sofas — primarily to urban dwellers and small-space households in North America with worldwide shipping.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Expand Furniture does
Expand Furniture is a Vancouver-based, privately held direct-to-consumer e-commerce retailer founded in 2013 that designs and sells multifunctional, space-saving furniture for compact urban living. Its catalog of approximately 251 SKUs centers on mechanical-transforming products including the signature MurphySofa (a wall bed folded over a couch), conventional and rotating Murphy beds handcrafted in Italy, coffee-to-dining and console-to-dining tables, lift-storage beds, bunk bed couches, modular sectionals, sofa beds, and compact folding seating. Underlying technology consists of proprietary mechanisms — telescopic table extensions, gas and electric hydraulic lift systems, and rotating/swinging bed track systems — many backed by lifetime warranties on key components and engineered for single-person operation.
The company sells exclusively through its Shopify-powered website, fulfilling from warehouses in the United States and Canada while offering custom-quote worldwide shipping to Europe and Asia. Revenue comes from one-time hardware sales with no subscription model; prices range from approximately $119 for accessories to $11,995 for premium rotating units. Customer segments include urban dwellers in small apartments, retirees downsizing, families, remote workers needing dual-purpose rooms, and a nascent commercial/hospitality vertical serving hotels, hostels, and vacation rentals. Growth is driven through organic social media (1.2 million followers across Instagram, TikTok, YouTube, Facebook, and Pinterest), product-led viral content, and earned media placements in Dwell, Bloomberg, Elle Decor, and Mashable. The company is bootstrapped with no disclosed institutional funding, operates with 1-10 employees, and is led by co-founder and owner Adam Joubert.
Expand Furniture firmographics
Firmographics- Name
- Expand Furniture
- Legal name
- Expand Furniture
- Website
- https://expandfurniture.com/
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Expand Furniture is a Vancouver-based DTC e-commerce retailer designing and selling proprietary multifunctional, space-saving furniture — Murphy beds, transforming tables, modular sofas — primarily to urban dwellers and small-space households in North America with worldwide shipping.
- Ownership category
- akta.pro rank
Expand Furniture industry classification
Industry- Product category
- Multifunctional Home Furniture
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
- akta.pro secondary industry
- Home & Furniture Omnichannel (CRAFAEAD)
Keywords
Where Expand Furniture is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Expand Furniture business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Furniture Product Sales: One-time purchase model for multifunctional furniture products including Murphy beds, transforming tables, sofas, and chairs. Products are sold directly through the e-commerce website with prices ranging from approximately $119 to $11,995.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Transforming Tables - Coffee to Dining |
| Unit Pricing | Pay-as-you-go | Murphy Bed Sofas |
| Unit Pricing | Pay-as-you-go | Extending Dining Tables |
| Unit Pricing | Pay-as-you-go | Modular Sofas |
| Unit Pricing | Pay-as-you-go | Lift Storage Beds |
| Unit Pricing | Pay-as-you-go | Folding Chairs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Expand Furniture product offering
Product offeringCore offering
Expand Furniture designs and retails multifunctional, space-saving furniture through its direct-to-consumer e-commerce website. Its catalog centers on transforming furniture—Murphy beds (including the original MurphySofa, rotating, and desk-integrated variants), coffee-to-dining and console-to-dining transforming tables, lift storage beds, modular sofas, sofa beds, bunk bed couches, and folding seating—engineered with custom mechanical systems that allow single-person operation. Products are stocked in US and Canada warehouses for rapid North American delivery, with worldwide shipping available.
Product overview
Expand Furniture is a Vancouver-based e-commerce company specializing in multifunctional, space-saving furniture designed for modern living in compact spaces. The product portfolio centers on convertible furniture with mechanical transformation capabilities. Core offerings include the MurphySofa line (original Murphy bed and couch combinations available in twin, double, queen, and king sizes), Rotating Murphy Beds handcrafted in Italy with 180-degree swivel mechanisms, Murphy Beds with integrated desks and tables, and various bunk bed configurations including foldable, Murphy, and bunk bed couch transformers. The transforming tables collection includes the flagship Box Coffee to Dining Table (seating up to 12, 119 reviews) and Junior Giant Extending Console Table (seating 12-14 from compact console form), which are height-adjustable and extendable. Additional products include lift & storage beds (Pratico line offering 50% more storage), modular sofas (Basso, Adagio), sofa beds (Harmony, Dormire), folding chairs (Nano), and the Companion Cube ottoman with hidden seating for 5. The company offers commercial and hotel custom furniture design services. Products are backed by lifetime warranties on telescopic mechanisms and 5-year warranties on hardware.
Differentiator
Problem solved
Functional benefit
Products and services
- MurphySofa The original Murphy bed and sofa combination designed by Expand Furniture. Transforms from a wall-mounted cabinet that folds over a couch into a comfortable bed. Available in queen, king, double, and twin sizes with horizontal and vertical lowering options. Targeted at urban dwellers and families needing dual-purpose living/guest rooms.
- Murphy Beds Wall beds that fold into cabinets when not in use to maximize floor space. Available with optional shelves, desks, TVs, and storage; available in twin, full, queen, and king sizes. Targeted at urban dwellers, families, and home office workers.
- Rotating Murphy Beds
- Murphy Beds With Desks & Tables
- Bunk Beds
- Lift & Storage Beds
- Coffee to Dining Tables
- Box Coffee to Dining Table
- Junior Giant Extending Console Table
- Console to Dining Tables
- Extending Tables
- Modular Sofas and Sectional Couches
- Sofa Beds
- Bunk Bed Couches
- Companion Cube - 5 Hidden Seats Ottoman
- FlexYah Bench & Stool
- Nano Folding Chair
Quantifiable outcome
- 50% more storage capacity than typical lift beds
- +1 more outcomes
Companies that use Expand Furniture
Customer profileSegments5 records
Ideal customer profiles5 records
Expand Furniture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Expand Furniture partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Italian Furniture HousescorePartner furniture houses in Italy craft and assemble the Compatto line of rotating Murphy beds. These partnerships leverage Italian craftsmanship traditions with over 100 years of combined experience in furniture manufacturing. The beds are handcrafted in Italy and stocked in US and Canada warehouses for timely delivery.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Expand Furniture competitors and assessment
Company assessmentDirect peers
- Resource Furniture: NYC-based DTC retailer specializing in Italian-made transforming and multifunctional furniture, including wall beds, transforming tables, and modular systems. Most directly comparable to Expand Furniture's Compatto/Italian rotating Murphy bed offering and overlapping product format.
- Wallbeds USA: Online retailer of wall beds and Murphy bed systems, often configured with desks, sofas, and storage. Directly comparable SKU overlap (wall bed desk combos, sofa-wall bed combinations) and similar DTC showroom-led model.
- The Murphy Bed Co. Specialty retailer of custom and stock Murphy bed configurations for residential and commercial use. Closely aligned with Expand's wall bed business, though with less emphasis on transforming tables or modular seating.
- Nightingale Beds: Canadian-based manufacturer-retailer of Murphy wall beds and custom cabinet bed systems. Directly comparable on product format (wall beds, cabinet beds) and on geographic overlap with Expand's Vancouver/Canadian footprint.
Emerging players
- Floyd Home: DTC modular furniture brand focused on moveable, durable, design-forward pieces (modular sofas, bed frames, tables). Comparable as a design-led DTC furniture brand targeting urban millennials, though Expand leads on multifunctional transformation.
- Burrow: DTC modular furniture company with configurable sectionals and home goods sold online. Comparable as a digitally native, direct-to-consumer furniture brand competing for the same urban, design-conscious buyer.
- Article: DTC online furniture retailer offering mid-priced modern furniture with vertical supply chain. Comparable go-to-market (online-direct, warehouse fulfillment, no retail showrooms) and similar urban dweller target customer.
Broad incumbents
- Wayfair: Largest pure-play online home goods and furniture retailer with broad multifunctional assortment including Murphy beds and transforming tables. Competes for the same customer with significantly greater scale, selection, and logistics infrastructure.
- IKEA: Global mass-market furniture retailer with multifunctional offerings (e.g., sofa beds, extending tables, storage beds) at lower price points. Competes on space-saving solutions for small homes, though with less specialization in high-end transforming mechanisms.
- CB2: Crate & Barrel's modern-design sister brand selling contemporary furniture and home goods online and via showrooms. Comparable design-conscious urban customer base, with growing assortment of smaller-space and modular pieces.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Expand Furniture social profiles
Digital presenceExpand Furniture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expand Furniture leadership team
Management profileNumber of profiles
Profiles1 record
Expand Furniture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expand Furniture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expand Furniture
What does Expand Furniture do?
Expand Furniture designs and retails multifunctional, space-saving furniture through its direct-to-consumer e-commerce website. Its catalog centers on transforming furniture—Murphy beds (including the original MurphySofa, rotating, and desk-integrated variants), coffee-to-dining and console-to-dining transforming tables, lift storage beds, modular sofas, sofa beds, bunk bed couches, and folding seating—engineered with custom mechanical systems that allow single-person operation. Products are stocked in US and Canada warehouses for rapid North American delivery, with worldwide shipping available.
Is Expand Furniture a public or private company?
Expand Furniture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Expand Furniture founded?
Expand Furniture was founded in 2013. It employs 1 to 10 people.
Where is Expand Furniture based?
Expand Furniture is headquartered in Vancouver, Canada, in the North America region.
How does Expand Furniture make money?
One revenue line is on record: furniture Product Sales.
Who are Expand Furniture's main competitors?
Direct peers on record are Resource Furniture, Wallbeds USA, The Murphy Bed Co. and Nightingale Beds. Emerging players are Floyd Home, Burrow and Article. Broad incumbents are Wayfair, IKEA and CB2.
Does Expand Furniture have an API?
No public API is recorded for Expand Furniture.
What industry is Expand Furniture in?
Expand Furniture's product category is Multifunctional Home Furniture. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers, with a secondary code of CRAFAEAD, Home & Furniture Omnichannel. Its NAICS code is 449110 and its SIC code is 5712.