The Women's Imaging Center
The Women's Imaging Center, founded in 1997 and operating as a division of Together Women's Health, runs five outpatient imaging centers across the Denver metro area. It provides 100+ women's imaging services including 3D mammography, breast MRI, ultrasound, and biopsies.
- Company typePrivate
- Founded1997
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Women's Imaging Center does
The Women's Imaging Center (WIC) is a private outpatient diagnostic imaging provider headquartered in Denver, Colorado, operating five locations across the Denver metropolitan area (Cherry Creek, Lakewood, Highlands Ranch, Centennial, and Westminster). Founded in 1997 by Dr. Kelly McAleese, WIC is described as Colorado's first and only comprehensive women's imaging center and operates as a division of Together Women's Health. Its service portfolio spans 100+ breast, body, and diagnostic procedures, including 3D tomosynthesis screening and diagnostic mammography (Hologic Dimensions and Selenia systems), breast MRI, breast/thyroid/pelvic/abdominal ultrasound, body MRI (spine, shoulder, hip, knee, brain, abdomen), minimally invasive biopsies (ultrasound-guided, stereotactic, MRI-guided), bone density (DEXA), and genetic counseling for hereditary cancer risk (BRCA1/2, PALB2, CHEK2).
All imaging studies are interpreted by fellowship-trained radiologists specializing in breast imaging, including Dr. Kelly McAleese (Stanford/Dartmouth-trained founder), Dr. John Lewin (Harvard, developed contrast-enhanced digital mammography now commercialized), Dr. Timothy Colt (Stanford Breast Imaging Fellow), and Dr. Barbara Jaeger (25 years in women's imaging). The center's technology stack is built on conventional enterprise medical imaging hardware from Hologic and standard MRI/ultrasound systems, with scheduling and patient portal operations running through athenahealth.
WIC operates a direct-to-consumer model supplemented by physician referrals, with appointment access via phone (303-321-2273), online requests, and a multi-channel marketing presence (website, Facebook, Instagram, LinkedIn, blog content, and community sponsorships). Revenue is generated through per-service global billing under major insurance contracts (Aetna, Anthem BCBS, Cigna, Humana, Kaiser, Medicare, United Healthcare) and self-pay options for uninsured patients. The center has been recognized as 'Denver's most trusted source for mammograms' and its radiologists have been selected as '5280 Top Docs' by peers for multiple consecutive years, while maintaining a 10+ year Gold Level sponsorship of Sense of Security, a Colorado breast cancer patient support nonprofit.
The Women's Imaging Center firmographics
Firmographics- Name
- The Women's Imaging Center
- Legal name
- The Women's Imaging Center
- Website
- https://thewomensimagingcenter.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Women's Imaging Center, founded in 1997 and operating as a division of Together Women's Health, runs five outpatient imaging centers across the Denver metro area. It provides 100+ women's imaging services including 3D mammography, breast MRI, ultrasound, and biopsies.
- Ownership category
- akta.pro rank
The Women's Imaging Center industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro industry
- Women’s Imaging & Breast Health CentersBreast Imaging Centers (Mammography/Tomosynthesis)Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound)
Keywords
Where The Women's Imaging Center is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Women's Imaging Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Diagnostic Imaging Services: Revenue generated from providing medical imaging services including mammograms, ultrasounds, MRI, biopsies, and bone density scans. Billed through insurance or self-pay. All imaging studies are outpatient, independent of hospital charges, with global billing (quoted price is the final cost with no hidden fees).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per service | Insurance-based imaging services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Women's Imaging Center product offering
Product offeringCore offering
The Women's Imaging Center operates five outpatient imaging centers across the Denver metro area providing women's diagnostic imaging services, including 3D screening and diagnostic mammography, breast and general ultrasound, MRI, breast biopsies, DEXA bone density scans, and genetic counseling. All studies are read by fellowship-trained radiologists specializing in women's imaging, and services are billed through major insurance providers or affordable self-pay with transparent global pricing.
Product overview
The Women's Imaging Center is Colorado's first and only comprehensive women's imaging center, offering a unified portfolio of diagnostic imaging services across five Denver metro area locations. The center provides mammography services (3D screening and diagnostic mammograms using Hologic Dimensions and Selenia systems), comprehensive ultrasound imaging (breast, thyroid, pelvic, and abdominal), MRI services for breast, pelvis, spine, shoulder, hip, knee, brain, and abdomen, minimally invasive biopsy procedures (ultrasound-guided, stereotactic, and MRI-guided), and bone density scanning (DEXA). The center also offers genetic counseling and testing advice services. All services are performed by fellowship-trained radiologists specializing in women's imaging, with a focus on providing screening, diagnostic, and non-surgical breast biopsy services in an outpatient setting.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Screening Mammogram Routine, low-dose 3D tomosynthesis mammogram producing detailed cross-sectional breast images for early cancer detection in women with no symptoms.
- Diagnostic Mammogram More detailed mammogram ordered when abnormalities are found on screening or when symptoms are present, providing targeted diagnostic breast imaging.
- Breast Ultrasound High-frequency sound wave imaging to evaluate breast tissue, distinguish solid masses from cysts, and provide supplemental assessment for women with dense breast tissue.
- Thyroid Ultrasound Ultrasound imaging of the thyroid gland to evaluate nodules, assess thyroid structure, and guide biopsy procedures.
- Pelvic Ultrasound Ultrasound imaging of the pelvic region to evaluate reproductive organs including the uterus and ovaries.
- Abdominal Ultrasound Ultrasound imaging of abdominal organs including liver, kidneys, and other structures.
- Breast MRI Magnetic resonance imaging of the breast producing detailed 3D images, commonly used for high-risk screening, cancer staging, and evaluating breast implants.
- Pelvic MRI MRI imaging of the pelvic region for comprehensive evaluation of reproductive organs.
- Spine MRI MRI imaging of the spine to evaluate vertebrae, discs, and spinal cord for injuries or pathology.
- Shoulder MRI MRI imaging of the shoulder joint to diagnose rotator cuff tears and other soft tissue injuries.
- Hip MRI MRI imaging of the hip joint to evaluate bones, cartilage, and surrounding soft tissues.
- Knee MRI MRI imaging of the knee to evaluate meniscus tears, ligament injuries, and other joint pathology.
- Brain MRI MRI imaging of the brain and head region for neurological evaluation.
- Abdominal MRI MRI imaging of abdominal organs to distinguish between benign lesions and potential malignancies.
- Breast Ultrasound Biopsy Minimally invasive tissue sampling using ultrasound guidance to obtain samples from suspicious breast areas.
- Breast Stereotactic Biopsy Minimally invasive biopsy using mammographic guidance to precisely target and sample suspicious breast tissue.
- MRI-Guided Breast Biopsy Breast biopsy performed inside the MRI machine using magnetic resonance imaging for precise targeting of suspicious areas.
- Ultrasound-Guided Thyroid Biopsy Fine needle aspiration biopsy of the thyroid gland using ultrasound guidance to evaluate nodules.
- Bone Density Scan (DEXA) Dual-energy X-ray absorptiometry (DEXA) scan that measures bone mineral density to diagnose osteoporosis and assess fracture risk.
- Genetic Counseling and Testing Advice Genetic counseling providing guidance and recommendations for genetic testing related to breast and ovarian cancer risk, including BRCA1, BRCA2, PALB2, CHEK2, ATM, and RAD mutations.
Companies that use The Women's Imaging Center
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Women's Imaging Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Women's Imaging Center partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Together Women's HealthcoreThe Women's Imaging Center operates as a division of Together Women's Health, a larger women's healthcare organization. This affiliation provides integration with broader women's health services and collaborative care opportunities.
- Sense of SecuritycoreGold Level Sponsor of Sense of Security, a Colorado nonprofit providing financial assistance to breast cancer patients. The organization has provided over $1.8 million to assist 1,300+ Coloradans with breast cancer. The sponsorship has spanned more than 10 years, demonstrating long-term commitment to the community.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
The Women's Imaging Center competitors and assessment
Company assessmentDirect peers
- MedQuest Associates: National operator of outpatient diagnostic imaging centers offering MRI, CT, mammography, and ultrasound. Comparable multi-site outpatient imaging operating model.
- Akumin: National outpatient diagnostic imaging provider operating fixed-site centers offering MRI, CT, mammography, ultrasound, and related services. Direct peer in multi-modality outpatient imaging.
- Solis Mammography: A leading US women's breast imaging specialist operating ~80+ centers across multiple states. Direct peer in dedicated outpatient women's imaging, 3D mammography, and patient-centric breast health services.
- SimonMed Imaging: One of the largest outpatient diagnostic imaging networks in the US, offering MRI, CT, mammography, ultrasound, and biopsy services. Comparable as a multi-modality outpatient imaging provider with similar service mix.
- RAYUS Radiology: National diagnostic imaging chain (formerly Center for Diagnostic Imaging) offering MRI, CT, mammography, and women's imaging across US markets. Direct peer in multi-modality outpatient imaging with strong women's imaging focus.
Broad incumbents
- RadNet: Largest US outpatient imaging network (NASDAQ: RDNT) operating hundreds of centers across multiple states. Broad incumbent with overlapping mammography, MRI, and diagnostic imaging capabilities at much larger scale.
- US Radiology Specialists: Consortium of outpatient imaging center brands including Touchstone Medical Imaging. Broad incumbent with comparable service portfolio across multiple US regions.
Others
- Hologic: Manufacturer of the 3D mammography (Dimensions/Selenia) systems used by TWIC. Adjacent ecosystem participant as the key equipment supplier rather than a direct competitor.
Regional players
- Charlotte Radiology: Large physician-owned radiology practice serving the Charlotte, NC metro with breast imaging and full diagnostic imaging services. Comparable as a regional, fellowship-trained women's imaging provider but in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Women's Imaging Center social profiles
Digital presenceThe Women's Imaging Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Women's Imaging Center leadership team
Management profileNumber of profiles
Profiles4 records
The Women's Imaging Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Women's Imaging Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Women's Imaging Center
What does The Women's Imaging Center do?
The Women's Imaging Center operates five outpatient imaging centers across the Denver metro area providing women's diagnostic imaging services, including 3D screening and diagnostic mammography, breast and general ultrasound, MRI, breast biopsies, DEXA bone density scans, and genetic counseling. All studies are read by fellowship-trained radiologists specializing in women's imaging, and services are billed through major insurance providers or affordable self-pay with transparent global pricing.
Is The Women's Imaging Center a public or private company?
The Women's Imaging Center is a private company. It is classified as corporate owned and is currently operating.
When was The Women's Imaging Center founded?
The Women's Imaging Center was founded in 1997. It employs 11 to 50 people.
Where is The Women's Imaging Center based?
The Women's Imaging Center is headquartered in Denver, United States, in the North America region.
How does The Women's Imaging Center make money?
One revenue line is on record: diagnostic Imaging Services.
Who are The Women's Imaging Center's main competitors?
Direct peers on record are MedQuest Associates, Akumin, Solis Mammography, SimonMed Imaging and RAYUS Radiology. Broad incumbents are RadNet and US Radiology Specialists. Hologic is listed as an others. Charlotte Radiology is listed as a regional player.
Does The Women's Imaging Center have an API?
No public API is recorded for The Women's Imaging Center.
What industry is The Women's Imaging Center in?
The Women's Imaging Center's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAJAJ, Women’s Imaging & Breast Health Centers, with a secondary code of HLAFAKAD, Breast Imaging Centers (Mammography/Tomosynthesis). Its NAICS code is 621512 and its SIC code is 8011.