The Women's Imaging Center

What The Women's Imaging Center does

The Women's Imaging Center (WIC) is a private outpatient diagnostic imaging provider headquartered in Denver, Colorado, operating five locations across the Denver metropolitan area (Cherry Creek, Lakewood, Highlands Ranch, Centennial, and Westminster). Founded in 1997 by Dr. Kelly McAleese, WIC is described as Colorado's first and only comprehensive women's imaging center and operates as a division of Together Women's Health. Its service portfolio spans 100+ breast, body, and diagnostic procedures, including 3D tomosynthesis screening and diagnostic mammography (Hologic Dimensions and Selenia systems), breast MRI, breast/thyroid/pelvic/abdominal ultrasound, body MRI (spine, shoulder, hip, knee, brain, abdomen), minimally invasive biopsies (ultrasound-guided, stereotactic, MRI-guided), bone density (DEXA), and genetic counseling for hereditary cancer risk (BRCA1/2, PALB2, CHEK2).

All imaging studies are interpreted by fellowship-trained radiologists specializing in breast imaging, including Dr. Kelly McAleese (Stanford/Dartmouth-trained founder), Dr. John Lewin (Harvard, developed contrast-enhanced digital mammography now commercialized), Dr. Timothy Colt (Stanford Breast Imaging Fellow), and Dr. Barbara Jaeger (25 years in women's imaging). The center's technology stack is built on conventional enterprise medical imaging hardware from Hologic and standard MRI/ultrasound systems, with scheduling and patient portal operations running through athenahealth.

WIC operates a direct-to-consumer model supplemented by physician referrals, with appointment access via phone (303-321-2273), online requests, and a multi-channel marketing presence (website, Facebook, Instagram, LinkedIn, blog content, and community sponsorships). Revenue is generated through per-service global billing under major insurance contracts (Aetna, Anthem BCBS, Cigna, Humana, Kaiser, Medicare, United Healthcare) and self-pay options for uninsured patients. The center has been recognized as 'Denver's most trusted source for mammograms' and its radiologists have been selected as '5280 Top Docs' by peers for multiple consecutive years, while maintaining a 10+ year Gold Level sponsorship of Sense of Security, a Colorado breast cancer patient support nonprofit.

Name

The Women's Imaging Center

Legal name

The Women's Imaging Center

Website

https://thewomensimagingcenter.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Women's Imaging Center, founded in 1997 and operating as a division of Together Women's Health, runs five outpatient imaging centers across the Denver metro area. It provides 100+ women's imaging services including 3D mammography, breast MRI, ultrasound, and biopsies.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Women’s Imaging & Breast Health Centers (HLAFAJAJ)

akta.pro secondary industries

Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

Keywords

• Diagnostic imaging services
• Breast cancer screening
• Women's health imaging
• Mammography services
• Outpatient radiology

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing medical imaging services including mammograms, ultrasounds, MRI, biopsies, and bone density scans. Billed through insurance or self-pay. All imaging studies are outpatient, independent of hospital charges, with global billing (quoted price is the final cost with no hidden fees).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Women's Imaging Center operates five outpatient imaging centers across the Denver metro area providing women's diagnostic imaging services, including 3D screening and diagnostic mammography, breast and general ultrasound, MRI, breast biopsies, DEXA bone density scans, and genetic counseling. All studies are read by fellowship-trained radiologists specializing in women's imaging, and services are billed through major insurance providers or affordable self-pay with transparent global pricing.

Product overview

The Women's Imaging Center is Colorado's first and only comprehensive women's imaging center, offering a unified portfolio of diagnostic imaging services across five Denver metro area locations. The center provides mammography services (3D screening and diagnostic mammograms using Hologic Dimensions and Selenia systems), comprehensive ultrasound imaging (breast, thyroid, pelvic, and abdominal), MRI services for breast, pelvis, spine, shoulder, hip, knee, brain, and abdomen, minimally invasive biopsy procedures (ultrasound-guided, stereotactic, and MRI-guided), and bone density scanning (DEXA). The center also offers genetic counseling and testing advice services. All services are performed by fellowship-trained radiologists specializing in women's imaging, with a focus on providing screening, diagnostic, and non-surgical breast biopsy services in an outpatient setting.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Screening Mammogram Routine, low-dose 3D tomosynthesis mammogram producing detailed cross-sectional breast images for early cancer detection in women with no symptoms.
• Diagnostic Mammogram More detailed mammogram ordered when abnormalities are found on screening or when symptoms are present, providing targeted diagnostic breast imaging.
• Breast Ultrasound High-frequency sound wave imaging to evaluate breast tissue, distinguish solid masses from cysts, and provide supplemental assessment for women with dense breast tissue.
• Thyroid Ultrasound Ultrasound imaging of the thyroid gland to evaluate nodules, assess thyroid structure, and guide biopsy procedures.
• Pelvic Ultrasound Ultrasound imaging of the pelvic region to evaluate reproductive organs including the uterus and ovaries.
• Abdominal Ultrasound Ultrasound imaging of abdominal organs including liver, kidneys, and other structures.
• Breast MRI Magnetic resonance imaging of the breast producing detailed 3D images, commonly used for high-risk screening, cancer staging, and evaluating breast implants.
• Pelvic MRI MRI imaging of the pelvic region for comprehensive evaluation of reproductive organs.
• Spine MRI MRI imaging of the spine to evaluate vertebrae, discs, and spinal cord for injuries or pathology.
• Shoulder MRI MRI imaging of the shoulder joint to diagnose rotator cuff tears and other soft tissue injuries.
• Hip MRI MRI imaging of the hip joint to evaluate bones, cartilage, and surrounding soft tissues.
• Knee MRI MRI imaging of the knee to evaluate meniscus tears, ligament injuries, and other joint pathology.
• Brain MRI MRI imaging of the brain and head region for neurological evaluation.
• Abdominal MRI MRI imaging of abdominal organs to distinguish between benign lesions and potential malignancies.
• Breast Ultrasound Biopsy Minimally invasive tissue sampling using ultrasound guidance to obtain samples from suspicious breast areas.
• Breast Stereotactic Biopsy Minimally invasive biopsy using mammographic guidance to precisely target and sample suspicious breast tissue.
• MRI-Guided Breast Biopsy Breast biopsy performed inside the MRI machine using magnetic resonance imaging for precise targeting of suspicious areas.
• Ultrasound-Guided Thyroid Biopsy Fine needle aspiration biopsy of the thyroid gland using ultrasound guidance to evaluate nodules.
• Bone Density Scan (DEXA) Dual-energy X-ray absorptiometry (DEXA) scan that measures bone mineral density to diagnose osteoporosis and assess fracture risk.
• Genetic Counseling and Testing Advice Genetic counseling providing guidance and recommendations for genetic testing related to breast and ovarian cancer risk, including BRCA1, BRCA2, PALB2, CHEK2, ATM, and RAD mutations.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Together Women's HealthcoreOthersThe Women's Imaging Center operates as a division of Together Women's Health, a larger women's healthcare organization. This affiliation provides integration with broader women's health services and collaborative care opportunities.
• Sense of SecuritycoreStrategic or Co-development PartnerGold Level Sponsor of Sense of Security, a Colorado nonprofit providing financial assistance to breast cancer patients. The organization has provided over $1.8 million to assist 1,300+ Coloradans with breast cancer. The sponsorship has spanned more than 10 years, demonstrating long-term commitment to the community.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MedQuest Associates: National operator of outpatient diagnostic imaging centers offering MRI, CT, mammography, and ultrasound. Comparable multi-site outpatient imaging operating model.
• Akumin: National outpatient diagnostic imaging provider operating fixed-site centers offering MRI, CT, mammography, ultrasound, and related services. Direct peer in multi-modality outpatient imaging.
• Solis Mammography: A leading US women's breast imaging specialist operating ~80+ centers across multiple states. Direct peer in dedicated outpatient women's imaging, 3D mammography, and patient-centric breast health services.
• SimonMed Imaging: One of the largest outpatient diagnostic imaging networks in the US, offering MRI, CT, mammography, ultrasound, and biopsy services. Comparable as a multi-modality outpatient imaging provider with similar service mix.
• RAYUS Radiology: National diagnostic imaging chain (formerly Center for Diagnostic Imaging) offering MRI, CT, mammography, and women's imaging across US markets. Direct peer in multi-modality outpatient imaging with strong women's imaging focus.

Broad incumbents

• RadNet: Largest US outpatient imaging network (NASDAQ: RDNT) operating hundreds of centers across multiple states. Broad incumbent with overlapping mammography, MRI, and diagnostic imaging capabilities at much larger scale.
• US Radiology Specialists: Consortium of outpatient imaging center brands including Touchstone Medical Imaging. Broad incumbent with comparable service portfolio across multiple US regions.

Others

• Hologic: Manufacturer of the 3D mammography (Dimensions/Selenia) systems used by TWIC. Adjacent ecosystem participant as the key equipment supplier rather than a direct competitor.

Regional players

• Charlotte Radiology: Large physician-owned radiology practice serving the Charlotte, NC metro with breast imaging and full diagnostic imaging services. Comparable as a regional, fellowship-trained women's imaging provider but in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheWomensImagingCenter
• LinkedInlinkedin.com/company/the-womens-imaging-center
• Instagraminstagram.com/thewomensimagingcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Women's Imaging Center