Icebox Cryotherapy Studios

What Icebox Cryotherapy Studios does

Icebox Cryotherapy Studios operates a franchise-based retail wellness platform that pioneered brick-and-mortar cryotherapy in the United States after founding in Atlanta, Georgia in 2012 by CEO Alia Alston. The core service is Whole Body Cryotherapy, exposing the body to ultra-cold air (-200°F to -280°F) for 2-3 minute sessions, augmented by a portfolio of enhancers including Localized Cryotherapy, Compression Therapy, Red Light Therapy, and a proprietary Contrast Therapy protocol that pairs WBC with Infrared and Red Light. The company has expanded into skin health through its Icebox SKIN sub-brand (launched September 2022 as a rebrand of CryoBeauty), offering CryoFacials, CryoTherma body contouring, and a roster of named specialty facials (Next Level, Lift Me Up, Crowd Pleaser, Glow & Flow, Fixer Upper, Boys Club, Freestyle).

The business model combines consumer subscription memberships (Flex at $79/month through Premium Shareable at $399/month), pay-as-you-go session sales ($25-$350 per service), a $119/month Skin Program, and franchise economics ($45,000 franchise fee plus $318,750-$547,445 total startup cost per studio) with ongoing royalties. The network has grown to 40+ studio locations open or under development across approximately 10 states, with active franchise sales pipelines targeting 18 states. Go-to-market is direct-to-consumer via physical studios plus Zenoti-based online booking; franchise development is sold through a dedicated website and partner channels. Customer segments span athletes, chronic-pain sufferers, beauty and skin-health consumers, and general wellness seekers, with the beauty vertical recently growing 41% YoY in Q1.

Name

Icebox Cryotherapy Studios

Legal name

Icebox Cryotherapy Studios

Website

https://iceboxtherapy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Icebox Cryotherapy Studios is a franchise-based retail wellness platform founded in 2012 in Atlanta, operating 40+ US studios offering whole body cryotherapy, localized cryotherapy, compression therapy, red light therapy, cryofacials, and skin health services to individual consumers via memberships and single-session sales.

Ownership category

akta.pro rank

Product category

Cryotherapy and Wellness Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Cryotherapy Services (HSADAKAE)

akta.pro secondary industries

Hot/Cold Therapy Services (Cryotherapy/Ice Baths) (HSALAFAH), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Compression Therapy (Normatec/Pressotherapy) (HSADAKAH)

Keywords

• Cryotherapy services
• Wellness studio operations
• Whole body cryotherapy
• Cryotherapy franchise
• Recovery and skincare services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Session Sales: Single-session purchases for cryotherapy and skin treatments at per-session pricing. Includes Whole Body Cryotherapy, localized cryotherapy, compression therapy, red light therapy, cryofacials, and CryoTherma treatments.
2. Membership Subscriptions: Monthly recurring membership plans (Flex $79, Intermediate $129, Premium $229, and shareable family plans up to $399) providing unlimited cryotherapy sessions, monthly service credits for enhancers and facials, and discounts on additional services.
3. Franchise Fees: Franchise fee of $45,000 plus startup costs ranging from $318,750 to $547,445 for new franchise partners. Ongoing royalties from franchisee operations support franchise revenue.
4. Skin Health Program: Monthly skincare program subscription at $119/month providing specialty facials, discounted boosters, and discounts on other services and retail products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Icebox Cryotherapy Studios sells retail cryotherapy and skin-health services through a network of franchise-operated wellness studios across the United States. Core services include Whole Body Cryotherapy, Localized Cryotherapy, Compression Therapy, Red Light Therapy, CryoFacials, CryoTherma body contouring, and Contrast Therapy, offered as individual sessions or through monthly membership subscriptions. The company also licenses its brand and operating model to franchisees via a $45,000 franchise fee.

Product overview

Icebox Cryotherapy Studios is a wellness company offering cryotherapy and skincare services through a combination of core treatments and add-on enhancers. The core offering is Whole Body Cryotherapy, which can be enhanced with services like Localized Cryotherapy, Compression Therapy, Infrared & Whole Body Red Light Therapy, and Contrast Therapy. The company has expanded into skin health with its Icebox Skin sub-brand offering CryoFacials, Cryotherma body treatments, and various Skin Boosters. Services are offered through individual membership plans (Premium, Intermediate, Flex tiers) and shareable multi-user plans. The company operates on a franchise model with over 40 studio locations across multiple U.S. states. All services are designed to be quick (3 minutes for cryotherapy, 12 minutes total studio visit) and non-invasive.

Differentiator

Problem solved

Functional benefit

Brands

• Icebox SKIN: Facial and skincare services rebranded from CryoBeauty, offering specialty facials and monthly skincare programs.

Products and services

• Whole Body Cryotherapy Core cryotherapy treatment exposing the body to ultra-cold air (approximately -200°F to -280°F) for 2-3 minute sessions to accelerate recovery, reduce inflammation, relieve pain, and improve overall wellness.
• Localized Cryotherapy Targeted cold vapor application to specific body areas for treating inflammation from injury, surgery, skin conditions, or chronic pain, with treatments lasting 4-8 minutes depending on the body part.
• Compression Therapy Pulsatile compression pressure applied through leg sleeves to prevent fluid buildup, improve circulation, support lymphatic drainage, and provide vein support in 25-minute treatments.
• Red Light Therapy Specialized low-intensity red and near-infrared lights that activate mitochondria in skin cells to improve collagen production, reduce cell inflammation, and enhance blood circulation.
• CryoFacials Facial treatments incorporating cold technology to reduce inflammation, stimulate collagen production, and improve skin appearance with no downtime, including a 30-minute Signature Facial and 60-minute Freestyle Facial.
• CryoTherma Non-invasive anti-aging treatment using hot and cold technology to target localized fat, reduce cellulite, and tone and tighten skin across treatment areas including Triple Threat (chin, neck, décolleté), Arms, and Body.
• Contrast Therapy Proprietary protocol combining Whole Body Cryotherapy with Infrared and Whole Body Red Light Therapy to create temperature shifts that support circulation, recovery, and nervous system balance without traditional cold plunges or saunas.
• Icebox SKIN Program Monthly skincare subscription at $119/month including 1 Specialty Facial per month, 50% off Facial Boosters, 20% off other services and retail, with a 3-month minimum commitment and monthly consultations.
• Icebox Cryotherapy Franchise Program Franchise opportunity for entrepreneurs and multi-unit operators to open Icebox retail wellness studios, with a $45,000 franchise fee, total startup costs of $318,750 to $547,445, and comprehensive training, location assistance, store design, technology integration, marketing, and ongoing operational support.

Quantifiable outcome

• 41% year-over-year Q1 growth in beauty category
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• US Cryotherapy: National retail cryotherapy franchise and equipment provider with walk-in studio locations across multiple US states offering whole body and localized cryotherapy, plus compression and infrared services.
• Restore Hyper Wellness: Largest US franchise in retail cryotherapy and recovery wellness, offering whole body cryotherapy, IV drip therapy, infrared sauna, compression, and facials in a similar studio/membership format. Most direct competitor to Icebox by service mix, price point, and franchise model.
• Next Health: Membership-based wellness studio offering cryotherapy, IV therapy, hormone optimization, and aesthetic services in a premium studio format. Comparable on membership model and stacked wellness offerings, though with a heavier medical/aesthetic mix.
• Atlas Cryotherapy: Retail cryotherapy studio operator offering whole body and localized cryotherapy plus wellness add-ons in a multi-location US format. Comparable studio-level service mix to Icebox.
• Chill Cryotherapy: Multi-location retail cryotherapy studio chain offering whole body cryotherapy, localized cryotherapy, and red light therapy to consumer and athlete segments. Closely comparable on core service offering and target customer.

Emerging players

• The NOW Massage: Membership-based boutique wellness studio franchise targeting similar wellness/beauty consumer segments with massage and recovery services. Comparable on retail wellness membership model though core offering is massage rather than cryotherapy.
• Cryo Studio (KryoLife / CryoBuilt studio operators): Smaller-format cryotherapy studio operators using CryoBuilt equipment; comparable retail cryotherapy studio offering but at smaller independent scale, not a national franchise system.

Broad incumbents

• Impact Cryotherapy: Long-standing cryotherapy equipment manufacturer and operator; comparable as a retail cryotherapy brand and as an equipment ecosystem player competing for the same franchise equipment spend.
• Cryo Innovations: Established manufacturer and operator of whole body cryotherapy chambers, also running its own studio locations. Comparable through its retail cryotherapy footprint, though it is also a competitor as a supplier to other studios.
• Hand & Stone Massage and Facial Spa: Large established massage and facial spa franchise with a member-based model and ~500+ US locations. Comparable in the membership + facial skincare studio lane, though core offering is massage and skincare rather than cryotherapy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/iceboxtherapy
• Instagraminstagram.com/iceboxtherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icebox Cryotherapy Studios