Racing Post

What Racing Post does

Racing Post is a UK-based digital media platform providing horse racing and greyhound racing information, founded in 1986 and headquartered in London. The platform serves horse racing and greyhound betting enthusiasts across the United Kingdom and Ireland, offering real-time racecards, live results, form guides, expert tipping content, news, bloodstock coverage, and historical statistics. Its product surface has expanded well beyond racecards to include a premium Racing Post+ subscription tier, a digital newspaper, a Horse Tracker tool, the Ten To Follow fantasy game, My Bookmakers account aggregation, Raceday Live coverage, dedicated festival hubs for Royal Ascot, Cheltenham, and Grand National, plus complementary verticals in Sport Tips (football, golf), Online Casino, and Tote Pools. Native iOS and Android applications and a multi-platform social presence (Instagram, X, YouTube, TikTok, Facebook, WhatsApp, Spotify) round out the distribution surface. Distribution is primarily direct-to-consumer via racingpost.com and mobile apps, with commercial monetization flowing through three streams: affiliate referral commissions from 50+ UK and Irish licensed bookmakers (the primary revenue driver), recurring Racing Post+ subscription fees, and display advertising and sponsorships. The platform integrates with major bookmakers (Bet365, Coral, Ladbrokes, Paddy Power, Betfair, William Hill, Skybet) to enable users to track balances and view live odds within the Racing Post interface. Racing Post operates as a subsidiary brand within Spotlight Sports Group Limited, a privately held UK media conglomerate that also owns Free Super Tips, Soccerbase, MyRacing, and ICS-Digital. The company employs between 251 and 500 people and has no publicly disclosed revenue, funding, or ownership transaction data.

Name

Racing Post

Legal name

Spotlight Sports Group Limited

Website

https://racingpost.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Racing Post is a UK digital media platform providing horse and greyhound racing racecards, results, expert tips, and news to betting enthusiasts across the UK and Ireland. It monetizes primarily through affiliate commissions from 50+ licensed bookmakers, complemented by Racing Post+ subscriptions and advertising.

Ownership category

akta.pro rank

Product category

Horse racing media and betting information

NAICS

Spectator Sports (71121)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Horse Racing Media, Data & Handicapping Content (MPAEADAF)

akta.pro secondary industry

Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD)

Keywords

• Horse racing media
• Racing information platform
• Betting affiliate content
• Greyhound racing coverage
• Racing odds comparison

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Commissions: Racing Post earns commissions by directing users to partnered bookmakers. The site features extensive bookmaker offers, sign-up bonuses, and betting promotions with tracked referral links. This is the primary revenue driver.
2. Subscription (Racing Post+): Premium subscription service offering exclusive content, expert tips, and enhanced features for paying members.
3. Advertising: Display advertising and sponsorship on the digital platform, including bookmaker brand placements and promotional content.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Racing Post is a digital media platform that provides horse racing and greyhound racing information including real-time racecards, results, news, expert tips, form guides, and odds comparisons across 50+ bookmakers. It monetises primarily through affiliate referral commissions from partnered bookmakers, with supplementary revenue from a Racing Post+ premium subscription and display advertising.

Product overview

Racing Post is a comprehensive horse racing and betting platform operated by Spotlight Sports Group. The platform operates as a unified digital destination combining racecards, results, news, and betting tips across horse racing, greyhound racing, and sports. The core offering includes the main racing content platform (Racecards, Results, News, Racing Tips, Bloodstock, Statistics) alongside complementary modules (Free Bets aggregator, My Bookmakers account management, Ten To Follow fantasy game, Digital Newspaper, Horse Tracker, Raceday Live, Casino, Pools). The platform also features dedicated sub-brand hubs for major festivals (Royal Ascot, Cheltenham Festival, Grand National) and integrates with multiple UK bookmakers for account management.

Differentiator

Problem solved

Functional benefit

Brands

• Racing Post+: Premium subscription service offering exclusive racing content and tips.

Products and services

• Racecards Real-time horse racing racecards providing live odds, runner information, race schedules, and results for UK, Irish, and international race meetings, intended for horse racing fans and bettors.
• Results Comprehensive race results database showing finishing positions, odds, and race details for completed UK, Irish, and international horse and greyhound racing meetings, intended for racing followers reviewing past performance.
• Horse Racing Tips Expert betting tips and predictions for horse racing events, including premium tipster content and ante-post recommendations, targeted at racing bettors seeking expert analysis.
• News Horse racing news coverage including flat racing, jumps racing, bloodstock, betting industry updates, and international racing news for racing followers.
• Free Bets Aggregator of betting offers and free bet promotions from UKGC-regulated bookmakers, featuring comparison tools and betting calculators, aimed at UK and Irish bettors seeking the best promotions.
• Racing Post+ Subscription Premium subscription service offering exclusive expert tips, enhanced analysis, digital newspaper access, horse tracking, and member-only racing content for paying members.
• Greyhounds Greyhound racing coverage including racecards, results, and betting tips for UK and Irish greyhound meetings, aimed at greyhound racing followers and bettors.
• Online Casino Online casino offering including slot games and casino promotions, distributed alongside the racing platform for Racing Post users seeking casino gaming.
• Tote Pools Tote-style betting pools offering win, place, and quinella betting on horse racing for Racing Post users who prefer pool betting formats.
• My Bookmakers Account management tool allowing users to connect multiple bookmaker accounts (Coral, Ladbrokes, Paddy Power, Betfair, William Hill, Bet365, Skybet) to track balances and compare odds across platforms.
• Racing Post Mobile App Native mobile application for iOS and Android providing racecards, results, tips, and bookmaker offers on-the-go for racing bettors accessing Racing Post from mobile devices.
• Racing Post Shop Online store for Racing Post branded merchandise and publications, operated via shop1.racingpost.com, serving racing fans and readers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

14 partnerships are on record, tiered major, core, minor and flagship.

• Paddy PowermajorChannel Partner/ Reseller/ DistributorMajor bookmaker partner featured prominently on Racing Post with affiliate links and new customer offers including £40 in free bets when betting £5.
• William HillmajorChannel Partner/ Reseller/ DistributorFeatured bookmaker partner offering £30 in free bets for new customers depositing and betting £10. Racing Post receives affiliate commissions for referred customers.
• Bet365majorChannel Partner/ Reseller/ DistributorMajor bookmaker partner offering £30 in free bets for new customers. Prominently featured across Racing Post betting offers pages.
• CoralmajorChannel Partner/ Reseller/ DistributorBookmaker partner featured on Racing Post with affiliate offers including £30 in free bets when betting £5.
• LadbrokesmajorChannel Partner/ Reseller/ DistributorFeatured partner bookmaker with new customer offers of £30 in free bets and Best Odds Guaranteed promotions.
• BetfairmajorChannel Partner/ Reseller/ DistributorPartner bookmaker/exchange offering £30 in free bet multis for new customers placing £10 bets.
• SkybetcoreChannel Partner/ Reseller/ DistributorFeatured bookmaker partner offering £30 in free bets when placing any bet for new customers.
• TotecoreChannel Partner/ Reseller/ DistributorPool betting partner offering £40 in free bets when betting £10, with Tote Credit rewards.
• BetfredcoreChannel Partner/ Reseller/ DistributorPartner bookmaker with new customer offers including £50 in free bets when betting £10.
• BoyleSportscoreChannel Partner/ Reseller/ DistributorFeatured Irish bookmaker partner offering £40 in free bets plus MB 2nd To SP Fav promotion.
• SpreadexminorChannel Partner/ Reseller/ DistributorSpread betting partner offering £60 in free bets when betting £10, featuring sports spread betting products.
• 10betminorChannel Partner/ Reseller/ DistributorPartner bookmaker with 100% welcome bonus up to £50 on first deposit.
• Spotlight Sports GroupflagshipStrategic or Co-development PartnerParent company of Racing Post. Racing Post is a flagship brand within the Spotlight Sports Group portfolio, which also includes Free Super Tips, Soccerbase, MyRacing, and ICS-Digital.
• Diffusion DatacoreTechnology or IntegrationOdds data provider powering Racing Post's price comparisons across bookmakers.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Catena Media: Listed global affiliate marketing company with significant horse racing and sports betting vertical exposure. Comparable business model (affiliate-driven sports betting media) at much larger scale, providing public-market valuation reference.
• Better Collective: Global sports betting affiliate media group operating multiple sports verticals including racing-adjacent content. Publicly listed comparable with similar affiliate economics, though broader in sports coverage than Racing Post.
• Sky Sports Racing: Major broadcast racing media brand owned by Flutter Entertainment. Competes for racing audience attention and benefits from Flutter's vertically integrated sportsbook, allowing it to subsidize racing content from betting operations — a structural threat to Racing Post.
• Paddy Power News: Bookmaker-owned editorial hub covering horse racing tips, news, and betting content. Vertically integrated into Flutter, it competes for racing punters using sportsbook-subsidized content production.

Direct peers

• Oddschecker: UK odds comparison and affiliate platform with strong horse racing vertical coverage. Competes directly for affiliate-driven betting audience and bookmaker partnerships with Racing Post.
• Sporting Life: UK-focused horse racing and sports betting media platform offering tips, racecards, results, and bookmaker offers. Directly competes with Racing Post for UK racing audience and bookmaker affiliate partnerships.
• Racing TV: Subscription-based horse racing broadcast and streaming service owned by the Racecourse Media Group. While primarily a TV product, it competes for the same UK/Irish racing fan audience and offers editorial content adjacent to Racing Post.
• At The Races: Direct UK/Irish horse racing media competitor providing racecards, results, tips, and bookmaker offers. Operates as a joint venture of Sky Sports Racing and racecourse groups, making it the closest editorial and affiliate competitor to Racing Post.
• Timeform: Long-established UK horse racing data, form analysis, and tipping publisher. Now owned by Flutter, Timeform competes directly with Racing Post's premium tipping/form analysis offering and represents a major historical brand in the same content vertical.
• Free Super Tips: Sister brand under Spotlight Sports Group, providing free betting tips across horse racing and sports. While under common ownership, it directly competes for the same UK tipping audience and represents internal portfolio overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/racingpost
• YouTubeyoutube.com/user/racingpostdotcom
• Facebookfacebook.com/racingpost
• Instagraminstagram.com/racingpost
• TikToktiktok.com/@racingpost
• LinkedInlinkedin.com/company/racing-post-trading-as-centurycomm-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racing Post