What Prolo does

Prolo is a London-based procurement platform serving UK construction contractors. The company operates a Smart Procurement Platform that sources construction materials, equipment, and plant hire from a network of 185+ supplier brands, returning competitive quotes by sourcing from approximately 8 suppliers per request. Customers submit material requirements via voice, text, email, or WhatsApp; Prolo's procurement team handles supplier coordination, quote generation, and paperwork before materials are delivered to site.

The underlying technology is described as an "AI-Powered Procurement Team" that scans the market to drive competitive pricing, though no proprietary models, patents, or technical architecture details are publicly disclosed. The platform is paired with human procurement specialists who review and approve quotes, and the company emphasizes a no-onboarding, quote-based customer experience. Prolo is incorporated in the UK as Prolo Ltd (Company Registration No. 15801023), headquartered at North West House, 119 Marylebone Road, London.

Prolo monetizes through transaction-based procurement intermediation (margins on supplier pricing) and trade credit facilities extended to qualifying customers. Its go-to-market is sales-led, combining website quote requests, inside phone sales, and digital messaging channels, with dedicated account managers for larger accounts. The company serves a single vertical (UK construction contractors of varying sizes), is backed by seven venture capital investors including construction-vertical specialist Concrete VC, and employs 15 people across engineering, procurement, sales, marketing, and operations.

Name

Prolo

Legal name

Prolo Ltd

Website

https://prolo.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Prolo is a London-based AI-assisted procurement platform that sources construction materials, equipment, and plant hire from 185+ supplier brands for UK contractors. It streamlines ordering via voice, text, and WhatsApp, and offers trade credit to qualifying customers.

Ownership category

akta.pro rank

Product category

Construction Procurement Services

akta.pro primary industry

Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)

akta.pro secondary industry

Spend Analytics & Reporting Support (BPAAAJAJ)

Keywords

• Construction procurement
• AI procurement platform
• Construction materials sourcing
• Plant hire services
• Trade credit financing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Procurement Intermediation: Prolo acts as an intermediary between construction companies and suppliers, generating revenue through procurement fees. They handle ordering, coordination, and paperwork while sourcing materials, equipment, and plant hire from their network of 185+ supplier brands. Revenue appears to come from margins on supplier pricing and potentially trade credit services.
2. Trade Credit Services: Prolo offers trade credit facilities for qualifying customers, enabling construction companies to access materials without immediate full payment. This generates revenue through financing terms and credit arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Prolo operates an AI-powered procurement platform that connects UK construction contractors with 185+ supplier brands to source construction materials, equipment, and plant hire at competitive prices. A dedicated procurement team sources and purchases on the customer's behalf, with orders accepted via web, phone, email, and WhatsApp, and trade credit offered alongside purchases.

Product overview

Prolo offers a single unified smart procurement platform for the construction industry. The platform automates the procurement workflow by allowing customers to submit material requests via voice, text, or email, after which Prolo's AI-powered team sources competitive pricing from 185+ supplier brands. Customers review and approve quotes before materials are delivered to site. The platform also supports plant hire services through separate terms and conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Procurement Platform AI-powered procurement service that scans 185+ supplier brands to source construction materials, equipment, and plant hire at competitive prices for UK construction contractors, with a dedicated procurement team placing orders on the customer's behalf.
• Plant Hire Service Construction plant and equipment rental/hire offering procured through the Prolo platform under separate Plant Hire Terms and Conditions.
• Trade Credit Financing Short-term trade credit offered alongside procurement to construction contractors purchasing materials and equipment via the platform.

Quantifiable outcome

• 95% Best Price Guaranteed
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Procore: Public construction management platform covering project management, financial tools and procurement. Compares as a broad incumbent with overlapping contractor relationships and a much larger product surface; it could add AI sourcing features that compete with Prolo.
• Oracle Construction & Engineering: Oracle's construction ERP suite including procurement, project management and supply chain. A broad incumbent whose procurement modules overlap with Prolo's intermediation use case for larger contractors.
• SAP Ariba: Enterprise procurement and supplier network platform. A horizontal incumbent whose spend analytics, supplier discovery and P2P capabilities represent the largest competitive threat from a broader procurement suite.

Direct peers

• Materially: European construction materials procurement platform aggregating suppliers and contractors. Closest direct peer to Prolo in vertical, customer base and intermediation model, with a pan-European footprint versus Prolo's UK focus.
• BuildChain: Construction procurement and supply-chain platform that connects builders with materials suppliers. Directly comparable as a procurement intermediary for construction contractors with multi-supplier sourcing.
• Agora: Construction materials marketplace offering price comparison and ordering for contractors. Closely matches Prolo's core flow: contractor submits materials list and receives competitive quotes from a supplier network.

Emerging players

• Bricklane: Digital procurement platform for construction SMEs focused on simplifying supplier ordering and invoicing. Comparable as a procurement-tech emerging player with overlapping UK contractor target market.
• KOHO: UK construction-focused procurement and supply chain tooling startup. An emerging vertical player addressing the same UK contractor base with digital procurement workflows.

Regional players

• PlantMiner (acquired by iSeekplant): Plant and equipment hire marketplace for construction. Comparable as a vertical intermediation play in the construction supply chain but focused on plant hire in Australia rather than UK materials.

Others

• Concrete VC: Construction and built-environment venture capital firm and Prolo investor. Included as an adjacent ecosystem participant whose portfolio and domain knowledge shape the competitive landscape for vertical construction-procurement startups.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prolo