Mid-Atlantic Capital
Mid-Atlantic Capital (American Trust Custody) is a Pittsburgh-based, South Dakota-chartered non-depository trust company providing technology-enabled trust, custody, and trade processing services to recordkeepers, retirement advisors, and financial institutions across more than 100,000 retirement plans.
- Company typePrivate
- Founded1984
- HeadquartersPittsburgh, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mid-Atlantic Capital does
Mid-Atlantic Capital, doing business as American Trust Custody, is a South Dakota state-chartered non-depository trust company headquartered in Pittsburgh, Pennsylvania, that provides trust, custody, brokerage, trade processing, and financial services technology to financial intermediaries and institutions. Founded in 1983 under the name Mid Atlantic Trust Company, the firm rebranded to American Trust Custody in 2022 as a business unit within the AmericanTCS family, alongside sister companies American Trust Wealth, American Trust Retirement, and American Technology Automation. The company operates a cloud-based trust and custody platform supporting electronic order execution across mutual funds, equities, and fixed income markets, with proprietary modules including ModelxChange® Gallery (conflict-free investment product gallery), DepositxChange® (multi-bank cash deposit program), 401(k) Model Integration, and a suite of IRA administration services (Auto IRA Rollover, Abandoned Plans, Outsourced IRA Solution). Additional offerings include Paying Agent and Participant Distribution services, Collective Investment Trust (CIT) sub-advisory through AmericanTCS affiliates, and ETF trading and settlement support.
Mid-Atlantic Capital firmographics
Firmographics- Name
- Mid-Atlantic Capital
- Legal name
- Mid Atlantic Trust Company
- Website
- https://macg.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mid-Atlantic Capital (American Trust Custody) is a Pittsburgh-based, South Dakota-chartered non-depository trust company providing technology-enabled trust, custody, and trade processing services to recordkeepers, retirement advisors, and financial institutions across more than 100,000 retirement plans.
- Ownership category
- akta.pro rank
Mid-Atlantic Capital industry classification
Industry- Product category
- Trust and Custody Services
- NAICS
- Trust, Fiduciary, and Custody Activities (523991), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Corporate & Institutional Trust Services (FSAAANAB)
- akta.pro secondary industries
- Corporate Trust Services (Trustee, Agent & Escrow Roles) (FSAEAKAB), Fund Custody & Transfer Agency Services (FSACAHAG)
Keywords
Where Mid-Atlantic Capital is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mid-Atlantic Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trust and Custody Services: Ongoing trust custody services for retirement plans and trust accounts, providing recordkeeping, participant distribution, clearing and settlement services. Revenue generated through recurring service fees based on assets under custody and plan administration services.
- IRA Program Services: Administrative services for IRA programs including Auto IRA Rollover, Abandoned Plans management, and Outsourced IRA Solution, generating recurring fees for program management and administration.
- Paying Agent and Distribution Services: Participant distribution solutions including outsourced 1099 production and related services for balance forward plans or plans held in brokerage accounts. Available for plans in custody with American Trust Custody or held elsewhere.
- Cash Deposit Alternatives: Multi-bank cash deposit program (DepositxChange®) providing yield optimization for cash held in participant accounts, with integration into recordkeeper platforms.
- Collective Investment Trust (CIT) Sub-advisory: Partnership with AmericanTCS affiliates enabling investment managers to sub-advise CITs with their investment strategies at competitive price points, generating fees for platform access and administration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Mid-Atlantic Capital product offering
Product offeringCore offering
Mid-Atlantic Capital, operating through its American Trust Custody business (formerly Mid Atlantic Trust Company), provides trust and custody services, retirement plan administration, and trade processing technology to financial intermediaries. The firm delivers portfolio tools, participant distribution services, cash deposit alternatives, IRA administration, and collective investment trust (CIT) sub-advisory capabilities to recordkeepers, third-party administrators, retirement advisors, and financial institutions across the United States.
Product overview
American Trust Custody operates as a comprehensive trust and custody platform offering services to benefits administrators, retirement advisors, and financial institutions. The core platform centers on Trust & Custody solutions and IRA Solutions, supplemented by specialized modules including 401(k) Model Integration, ModelxChange® Gallery, Cash Deposit Alternatives (DepositxChange®), Paying Agent Services, Collective Investment Trusts (CIT), and Exchange Traded Funds (ETFs). The platform supports over 100,000 retirement plans and trust accounts, providing electronic order execution for mutual funds, equities, and fixed income markets.
Differentiator
Problem solved
Functional benefit
Brands
- DepositxChange: Multi-bank cash deposit option that functions like a daily accrual money market mutual fund and integrates with recordkeeper platforms
- ModelxChange
- AmericanTCS
Products and services
- Trust & Custody Solutions An innovative set of portfolio tools and conflict-free investment products that save Recordkeepers, TPAs and Advisors time and expense in managing existing retirement plans, while providing features to win new business. Supports over 100,000 retirement plans and trust accounts.
- IRA Solution Comprehensive IRA program administration services including Auto IRA Rollover, Abandoned Plans management, and Outsourced IRA Solution. Aims to alleviate administrative burdens, reduce plan costs, and manage fiduciary liability for recordkeepers and advisors.
- Cash Deposit Alternatives (DepositxChange) Multi-bank, cash deposit option that functions like a daily accrual money market mutual fund and integrates seamlessly with recordkeeper platforms. Designed to address yield considerations, liquidity fees, and suspension gates for cash held in participant accounts.
- Paying Agent Services Extensive line of participant distribution solutions including outsourced 1099 production and related services for balance forward plans or plans held in brokerage accounts. Available for plans in custody with American Trust Custody or held elsewhere.
- Collective Investment Trusts (CIT) Enables investment managers to sub-advise a CIT with their investment strategy, which can be used on any custodial or retirement platform at competitive price points. Offered in partnership with AmericanTCS affiliates.
- Exchange Traded Funds (ETFs) Services related to ETF trading, clearing, and settlement for retirement plans and institutional accounts.
- 401(k) Model Integration Integration services for 401(k) retirement plans enabling efficient model portfolio management, plan management, and seamless recordkeeping.
- ModelxChange Gallery A portfolio tool and conflict-free investment product gallery designed to help Recordkeepers, TPAs, and Advisors manage existing plans and win new business through differentiated investment options.
Quantifiable outcome
- 100,000+ retirement plans and trust accounts serviced by recordkeepers and TPAs through American Trust Custody
Companies that use Mid-Atlantic Capital
Customer profileSegments3 records
Ideal customer profiles3 records
Mid-Atlantic Capital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mid-Atlantic Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmericanTCScoreAmericanTCS is the parent company of American Trust Custody. American Trust Custody is a business of AmericanTCS, formally launched in 2022 as part of the larger AmericanTCS family. AmericanTCS encompasses the full breadth of trust, custody, and retirement offerings including American Trust Wealth and American Trust Retirement.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
Mid-Atlantic Capital competitors and assessment
Company assessmentDirect peers
- Newport Trust Company: A South Dakota-chartered trust company specializing in retirement plan custody for recordkeepers, TPAs, and advisors. Direct peer with the same regulatory charter and similar B2B distribution model to recordkeepers and plan advisors.
- Reliance Trust Company (FIS): A wholly-owned subsidiary of Fidelity National Information Services (FIS) providing trust, custody, and transfer agency services to retirement plan recordkeepers and TPAs. Directly competes in the same niche of non-depository trust company custody for retirement plans.
- Matrix Trust Company (Broadridge): A Broadridge Financial Solutions subsidiary providing custody and trust services to retirement plans and financial intermediaries. Closely aligned business model serving recordkeepers and plan advisors with retirement plan custody.
- SEI Investments: A leading provider of outsourced investment processing, custody, and investment operations platforms to financial intermediaries and institutional investors. Overlapping in providing custody and technology infrastructure for retirement plan intermediaries.
Broad incumbents
- Empower Retirement: One of the largest U.S. retirement plan recordkeepers and custodians, serving workplace retirement plans at massive scale. Competes indirectly with Mid-Atlantic Capital as a broad incumbent that integrates custody into a larger recordkeeping and wealth management platform.
- Fidelity Workplace Investing: The workplace retirement division of Fidelity Investments, one of the largest retirement plan providers in the U.S., offering bundled custody, recordkeeping, and investment solutions to plan sponsors and participants.
- Principal Financial Group: A large financial services firm offering retirement plan recordkeeping, custody, and investment solutions to businesses and individuals. Broad incumbent operating across the full retirement value chain where Mid-Atlantic Capital plays a focused custody role.
- BNY Mellon (Pershing and Corporate Trust): Global custodian offering custody, clearing (Pershing), and corporate trust services at scale to financial intermediaries. Indirect competitor in retirement custody and a key infrastructure provider on which some recordkeeper clients of Mid-Atlantic Capital may also rely.
- Charles Schwab (Institutional / Retirement Plan Services): Provides custody, brokerage, and retirement plan services through its Institutional and Workplace divisions. Overlaps in offering recordkeeper- and advisor-facing custody infrastructure, competing across the financial intermediary ecosystem that Mid-Atlantic Capital serves.
Emerging players
- Vestwell: A technology-led retirement plan administration platform for advisors and small/mid plan sponsors. Overlaps with Mid-Atlantic Capital as a retirement-focused platform leveraging modern technology, though Vestwell serves the small-plan market where MID-Atlantic Capital's intermediary-led model is less positioned.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mid-Atlantic Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mid-Atlantic Capital leadership team
Management profileNumber of profiles
Profiles2 records
Mid-Atlantic Capital subsidiaries and ownership
Company hierarchySubsidiaries3 records
Mid-Atlantic Capital funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mid-Atlantic Capital M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mid-Atlantic Capital
What does Mid-Atlantic Capital do?
Mid-Atlantic Capital, operating through its American Trust Custody business (formerly Mid Atlantic Trust Company), provides trust and custody services, retirement plan administration, and trade processing technology to financial intermediaries. The firm delivers portfolio tools, participant distribution services, cash deposit alternatives, IRA administration, and collective investment trust (CIT) sub-advisory capabilities to recordkeepers, third-party administrators, retirement advisors, and financial institutions across the United States.
Is Mid-Atlantic Capital a public or private company?
Mid-Atlantic Capital is a private company. It is classified as private equity controlled and is currently operating.
When was Mid-Atlantic Capital founded?
Mid-Atlantic Capital was founded in 1984. It employs 51 to 100 people.
Where is Mid-Atlantic Capital based?
Mid-Atlantic Capital is headquartered in Pittsburgh, United States, in the North America region.
How does Mid-Atlantic Capital make money?
Five revenue lines are on record. Trust and Custody Services are the primary driver. The others are IRA Program Services, paying Agent and Distribution Services, cash Deposit Alternatives and collective Investment Trust (CIT) Sub-advisory.
Who are Mid-Atlantic Capital's main competitors?
Direct peers on record are Newport Trust Company, Reliance Trust Company (FIS), Matrix Trust Company (Broadridge) and SEI Investments. Broad incumbents are Empower Retirement, Fidelity Workplace Investing, Principal Financial Group, BNY Mellon (Pershing and Corporate Trust) and Charles Schwab (Institutional / Retirement Plan Services). Vestwell is listed as an emerging player.
Does Mid-Atlantic Capital have an API?
No public API is recorded for Mid-Atlantic Capital.
What industry is Mid-Atlantic Capital in?
Mid-Atlantic Capital's product category is Trust and Custody Services. Its primary akta.pro industry code is FSAAANAB, Corporate & Institutional Trust Services, with a secondary code of FSAEAKAB, Corporate Trust Services (Trustee, Agent & Escrow Roles). Its NAICS code is 523991 and its SIC code is 6211.